Supply Chain Now en Espanol
Season 3, Episode 2

En general, cuando algo sucede en México, la gente suele unirse. Gente que tal vez no tenga la cultura filantrópica que tenemos en Estados Unidos. Sin embargo, son un pueblo unido, gente que se preocupa por los demás. Son un pueblo generoso.

-Eduardo Mendoza

Resumen del Episodio

Establecer una organización humanitaria en un nuevo país ya es bastante difícil, ¡pero establecer la organización Y la cadena de suministro para apoyarla mientras aún está en la escuela es un verdadero desafío! En este nuevo episodio de Supply Chain Now en español, escuche cómo Enrique le da la bienvenida al programa a Eduardo Mendoza, Director de País de Direct Relief México, y escuche su inspiradora historia de trabajo en los campos en California y Zacatecas, México, un año, y trabajando una pasantía a cuatro cuadras de la Casa Blanca al año siguiente. Conozca la crianza de Mendoza, su corazón por el trabajo humanitario y cómo trajo una organización a México que brinda recursos médicos esenciales a personas afectadas por la pobreza o emergencias.

Transcripción en Español

[00:00:37] Tal. Muy buenos días, mi nombre es Enrique Alvarez y estoy aquí nuevamente con un muy buen invitado para otra edición de Supply Chain Now en español con nosotros el día de hoy el director del Direct México, Eduardo Mendoza. ¿Eduardo, qué tal? ¿Cómo estás?

 

[00:00:55] ¿Qué tal? ¿Enrique? Mucho gusto.

 

[00:00:57] El gusto es todo mío. Eduardo, muchísimas gracias por aceptar nuestra invitación y bueno, creo que esta va a ser una un episodio muy no solo informativo y divertido, pero bastante relevante. Creo que lo que está haciendo tu organización sin meternos al detalle para no dar más información a la gente que nos escucha ahorita este es muy relevante y bueno, les deseo el mayor de los éxitos.

 

[00:01:24] Muchísimas gracias.

 

[00:01:25] Cuéntanos de ti al principio. Cuéntanos quién es Eduardo Mendoza. Cuéntanos un poco de tu vida.

 

[00:01:30] Sí, pues nací en California en los 80. De padres mexicanos del estado de Zacatecas. Ellos habían migrado para trabajar en el campo. Como todas las historias que hemos oído aquí en Estados Unidos, querían un mejor futuro para su familia y llegaron al Valle Central de California. Y nací, pero inmediatamente después de nacer se regresaron a Zacatecas. Entonces mi infancia fue en una zona muy rural de Zacatecas, donde me crié y viví como Huckleberry Finn de los cuentos de acá de Estados Unidos en el campo, en la naturaleza. Y mis primeros seis años de la vida fueron fueron en Zacatecas.

 

[00:02:15] Que me imagino que va a haber sido precioso en ese momento. Me imagino que no había mucha ciudad, era totalmente rural y eso como niño en particular ha de ser una libertad absoluta, me imagino.

 

[00:02:27] Es impactante porque aún cuando voy de visita es uno de los lugares donde hay más obscuridad, donde puedes ver las estrellas y la vía láctea, cuando hay, cuando hay una luna nueva o no, o sea, es hermoso porque puedes ver las estrellas, entonces es algo que para mi ha sido como un tesoro tener eso como parte de parte de mí, de mi infancia. Esas primeras memorias han sido muy bonitas porque me crié con toda la familia en una zona que básicamente es como si fueras al pasado. Cuando voy de regreso aún se siente como un tiempo, una cápsula de tiempo. Y es muy bonito porque fueron las primeras memorias que tuve.

 

[00:03:04] Que qué increíble. Y bueno, cuéntanos un poco esa historia de que primero me que batallaron para pasar a Estados Unidos y luego detuvieron y dijeron no sabes qué es mejor no regresamos.

 

[00:03:14] Claro, pues justo ellos estaban viviendo en un campamento de migrantes. En ese entonces los migrantes mexicanos vivían por separado de de las comunidades. Entonces había todavía librecambio, como les dicen en Estados Unidos, y yo nací mientras ellos vivían en este, en el campo de Nel Camp, donde muchos de los migrantes mexicanos vivían en las casas de los agricultores y las empresas que eran dueñas de los campos. Entonces, cuando se dieron cuenta de que quizás el vivir en Zacatecas rural era más ventajoso para la familia, decidieron regresarse porque no se veía mucho futuro para la familia y mi papá seguía en Estados Unidos trabajando entonces pues era mucho más económico para la familia estar en Zacatecas.

 

[00:04:04] ¿Claro, claro, pues bueno, y qué? Mira que ha sido una historia de mucho valor de parte de tus padres, que qué te enseñaron, qué admiras de de la formación que tuviste, que me imagino fue bastante muy diferente a si te hubieras quedado en Estados Unidos en ese momento.

 

[00:04:20] Claro. Pues yo creo que el valorar la familia y valorar o sea literal los valores básicos de de cómo ser y cómo tratar a la gente. Y también ese ese valor que vi que tenían mis padres para literalmente salir de sus casas y mudarse a otro, a otro país para sobresalir y sobrevivir en esta vida que vives lo que con lo que te toca. Entonces eso ha sido algo que para mí ha sido una de las de las cosas que más han guiado mi vida.

 

[00:04:56] 12 y bueno, cuéntanos un poco más. Creciste de una infancia sumamente apegada a la naturaleza y a buenos valores, de manera simple que es algo que como niño vio que valoras mucho. Cuéntanos más qué pasó después de.

 

[00:05:13] Y de ahí regresamos a los Estados Unidos. En 1990 ya tenía ya una hermana mayor y un hermano menor que sí tuvieron que cruzar como indocumentados. Yo nací en Estados Unidos, así que no tuve que cruzar por esa experiencia traumática, pero regresamos a Estados Unidos en los noventas y de ahí con mis papás. Casi a los diez años comencé a trabajar en el campo el día del terremoto de Northridge, en el 94, que fue en enero del 94, fue mi primer día de trabajo con mis papás en el campo. Entonces en esa, en esa fecha, en esas épocas, pues aún me acuerdo que para mí era ir a la oficina con tu papá o ir a hacer como que qué padre que me toca ir a ver a mi papá en su trabajo. Entonces eso sí me cambió mucho las experiencias, porque también para mí el ser niño en unas circunstancias difíciles y quizás como no entiendes bien cómo funciona la sociedad, pues yo no sabía lo que era pobreza realmente.

 

[00:06:16] Claro, claro. Y bueno, entonces va a ser ese primer día y vuelven a Estados Unidos y están todos nuevamente en Estados Unidos. Me imagino que en condiciones diferentes a las cuales fueron ya no estaban en estos campamentos de claro. Ya regreso.

 

[00:06:33] Ya regresamos a al Valle Central de California. Teníamos ya la familia intacta. Obviamente ellos han intentando de de conocer y vivir porque eran padres jóvenes. Creo que tenían 24 años cuando ellos recién llegaron a Estados Unidos de México con todos sus tres niños. Entonces era algo nuevo para ellos. También estaban averiguando la vida en otro país, con otro idioma, lo cual supongo que no ha de ser fácil. Así que ya no eran campamentos, pero estábamos intentando de ir avanzando poco a poquito, entonces siempre estaban buscando cómo mejorar esa vida para sus hijos.

 

[00:07:11] Es impresionante. Yo admiro mucho a todas esas personas como tus padres, que realmente dejan todo lo que conocen por el mejor futuro de sus hijos. Es una valentía y una pasión y un compromiso con el ser padre que yo nunca, nunca he tenido. Y puedes decir que por suerte o por mala suerte, pero este es impresionante realmente.

 

[00:07:38] Lo que te da ese, esa, esa lumbre que te da y que te da y que te impulsa hacia adelante, hasta hasta como hijo. ¿Dices pues es que ya, cómo puede ser que este ya, ese sacrificio que han hecho por mí, sin darle yo el 100% a mi vida y a mi trayectoria profesional y personal? No darle todo lo que se pueda porque has visto. O sea, tienes el ejemplo principal.

 

[00:08:03] ¿Claro, no? Claro, lo viviste, lo experimentaste y bueno, continúa platicando unos un poco y ahorita llegaremos ya a la parte de tu carrera. ¿Pero pero gracias por compartir esto, claro no?

 

[00:08:15] Y bueno, ya a los 13 años comencé a trabajar bien en el campo cada verano, invierno y primavera de vacaciones. Los vivía trabajando con mis padres en el campo, así que odiaba las vacaciones porque me di cuenta que el campo es algo muy difícil de tener. Es como si fuera el acero donde te rompe y te forja y te rompe nuevamente y te hace fuerte porque no tienes de otra. ¿O sea, te levantas y yo me preguntaba cómo puede ser que mis padres lo hagan? Esto día tras día, en verano, invierno y primavera, en todas las temporadas y que yo no pueda. O sea, me duele levantarme a las 04:00 y luego trabajar de sol a sol, básicamente, y con un calor y un frío intenso. ¿Y dije pues esto, yo no quiero esto para mi no? Y me enfoqué mucho a la escuela, me enfoqué mucho cuando estaba en la escuela y no trabajando, me me apliqué bastante porque me di cuenta que ellos habían sacrificado mucho para mí y que yo tenía que sacrificar algo mínimo para ellos.

 

[00:09:24] ¿Oye, y entonces en la escuela, me imagino, te fue muy bien, te aplicaste al 100% y cómo te fuiste? ¿Empezando a mover hacia la dirección en la que tienes ahora?

 

[00:09:35] Sí, pues en la. En la universidad comencé a trabajar con Education Opportunity Program, varios programas que estaban ayudando a la juventud como yo, a llegar a la universidad. Ya que llegué a la universidad se me prestó una oportunidad de de básicamente ayudarle a los chavitos que estaban en la misma situación que yo a que llegaran a la universidad y si venían padres a la universidad, que también eran migrantes, que también habían trabajado y hecho estos sacrificios, les les suplicaba casi que dejaran a sus muchachos y muchachas ir a la universidad aunque fuera lejos, porque obviamente como padre no quieres que se alejen tus hijos y más que nada porque quisieras cuidarlos. Pero y aquí en Estados Unidos es algo muy común donde te vas a estudiar y bueno pues ya te vas de la casa y como mexicano es una familia muy apegada, es difícil dejarlos ir, entonces eso fue, fue muy muy bonito para mi también aprender y ver y ayudar a las familias de estos estudiantes a que vinieran a a la universidad aquí yo estudié en en Santa Bárbara, en la Universidad de California, Santa Bárbara, estudié Ciencias Políticas, Estudios Latinoamericanos y Español porque el español que tenía era muy, muy pocho y de rancho.

 

[00:10:56] Bueno, mejor te hablaban, te hablaban en español todo el tiempo.

 

[00:11:00] Entonces sí fue mi primer idioma.

 

[00:11:02] ¿Oye, este Eduardo y Santa Bárbara, un Santa Bárbara, una excelente este carrera aplicado en los estudios, intentando ayudar a otros estudios sociopolíticos, verdad?

 

[00:11:17] Ciencia política.

 

[00:11:18] ¿Por qué ciencia? ¿Por qué ciencia política?

 

[00:11:20] Yo creo que no sabía realmente en ese entonces no sabía yo lo que lo que eran majors. Mis papás no habían estudiado, mis papás estudiaron hasta el tercero, tercer y 7.º grado cada uno. Mi papá del tercer grado y mi mamá hasta el 7.º. No sabíamos de las universidades. Entonces, cuando yo estaba haciendo, llenando el formulario para ir a las diferentes universidades, dije pues yo creo que la política se ve, se ve interesante, viene la burbujita y me aceptaron. Realmente fue de pura chiripa.

 

[00:11:49] ¿Bueno, pero como que conecta muy bien todo lo que has vivido, no?

 

[00:11:51] Porque justo quería yo aprender un poquito más cerca de la historia, un poquito más cerca de la historia de Latinoamérica. Entonces también estudié Estudios Latinoamericanos, Historia Latinoamericana y la política para entender también cómo funcionaba el sistema político económico de Estados Unidos y también de México, porque realmente no tenía muchos fundamentos que lo que quería era tenía sed de conocimiento. Entonces creo que eso. Eso me ayudó bastante.

 

[00:12:18] Increíble. Oye, y bueno, ayudando a estos niños a lograr tener la oportunidad que tú tuviste, que es obviamente bastante admirable también.

 

[00:12:30] Claro, sí. Y bueno, ya llegando a la universidad, hice una pasantía con el Consejo Nacional de la Raza del National Cancel Barraza, a cuatro cuadras de la Casa Blanca, que me ayudó realmente a ver cómo funcionaba y cómo trabajaba el sistema de asociaciones civiles estadounidenses para ayudar a personas de escasos recursos a otros latinoamericanos a llegar al éxito. Entonces eso me ayudó bastante, porque no solamente me estaban ayudando ellos a mí, sino que yo también estaba dando un poco, aportando un poco a la ayuda de otros latinoamericanos y mexicanos también.

 

[00:13:11] ¿Y ese es un momento clave o importante en tu vida profesional o cuál describirías como algo que dices? Ok, bueno, todo lo que le he dedicado valió la pena.

 

[00:13:22] Sí, yo creo que hay varios, hay varios momentos claves en tu vida, muchas veces se presentan o se presentan cada cinco años, muchas veces son más recurrentes cuando eres más joven. Yo creo que hay varios. Hay varias decisiones claves que cambian este, este trabajo, esta pasantía que hice en Washington D.C. Pues me abrió los ojos porque yo estaba a un año de distancia de trabajar en el campo. Entonces un verano trabajé en el campo y luego nueve meses después estaba en la primavera.

 

[00:13:50] Al lado de la Casa.

 

[00:13:51] Blanca, al lado de la Blanca. Y eso pues me cambió bastante la perspectiva de que sí podía, o sea que que iba en un buen camino. Como que dices, te das cuenta como, como niño, como joven, como ser humano, cuando vas en buen camino vas tomando una decisión y dices ok, parece que esto va bien. O sea, no sé lo que viene a hacer frente porque nadie sabe el futuro, pero sé que me gusta lo que estoy haciendo y a donde estoy llegando. Entonces siempre como que liderado con mi corazón y si se siente bien sigue haciéndolo y sigue guiando tú, tu trabajo y tu trayectoria a ese camino. Entonces llegamos al 2005 y era como que estoy como a cuatro cuadras de la Casa Blanca, parece que voy bien. Entonces le sigues poniendo poco a poquito eso. Y eso ayudó a que llegara yo a la a la maestría, estudiar una maestría. Entonces eso me ayudó a llegar a una maestría que fue en relaciones internacionales con un enfoque humanitario.

 

[00:14:45] Ahí sí, ya, ahí si ya sabías un poco más que querías. No, no era nada más checar la cajita.

 

[00:14:50] Exacto, ahí ya tenía yo la idea. Tenía varios, varios profesores que se hicieron amigos y como que me vieron un potencial y me ayudaron a visualizar lo que eran mis posibilidades. ¿Y bueno, me preguntó mi profesora, de acuerdo a la profesora Kline, que aún que aún es amiga mía, me dice qué quieres hacer con tu vida ahora que que vas a graduarte de la universidad? Y le dije quisiera estudiar una maestría, no sé en que, pero quiero ayudar. Mi enfoque es ayudar, sea de mi corazón hacia esto. Entonces hay una maestría nueva que acaba de iniciar aquí en la misma universidad. No te tienes que ir de Santa Bárbara y creo que serías un buen candidato y yo estoy en el comité de aceptación. Y entonces me aceptaron y ahí comencé a entender. Básicamente se llama Global Studies, que es como relaciones internacionales, pero con un enfoque sobre la globalización, y ya sabemos que ahora la logística, las cadenas de suministro, es todo a través de la globalización de las empresas. Entonces ahí fue donde comencé a aprender acerca de la interrelación global de las economías y de las cadenas de suministro.

 

[00:16:03] Y ahí es donde te empezaste a meter un poco más a la parte de cadena de suministro logística y se te empezó incluso a abrir más el panorama dentro de esa área.

 

[00:16:14] Correcto. Justo vino el. En ese entonces a dar un curso una guest lecture, como le dicen una en una clase. Por. Por un día nos comentó un poco acerca lo que hacía. ¿Qué estaba haciendo Direct Leaf? Tenía varias preguntas que que para él en ese entonces eran muy importantes y cruciales para la organización. Y me fascinó lo que estaba haciendo y era como algo muy concreto, porque muchas organizaciones son más sobre políticas y sobre Public Policy, no políticas públicas, donde es más cómo guiar las estrategias. Pero esta organización me gustó porque hacía algo al respecto.

 

[00:17:01] No era solo si la planeación o la estrategia. Y bueno para todo esto creo que es un muy buen momento para que nos presentes y le presentes a nuestra audiencia. ¿Qué es Direct Leaf? A lo mejor muchas personas no conocen quiénes son o qué hacen. Entonces, si nos puedes decir un poco. Qué es y qué hace.

 

[00:17:21] Es una organización humanitaria que fue fundada en 1948. Trabajamos en la distribución de medicamentos, insumos médicos. Actualmente somos la organización más grande en ese enfoque con la distribución de insumos médicos. Básicamente, somos como un distribuidor mayorista. De insumos humanitarios médicos como un cardenal health. Como que mueven la logística humanitaria global, pero con un enfoque estrictamente humanitario para las las personas que más lo necesitan. Entonces, ese enfoque nos ha ayudado a poder decir cómo podemos utilizar las herramientas del mercado, las herramientas del de las empresas líderes en la industria y aplicarlas con un enfoque humanitario, porque casi todos estamos enfocados en el bar online, que está muy bien. ¿Pero si usáramos ese mismo lente para ayudar a las personas que no pueden pagar, qué sería? Eso es como un experimento que sería el resultado, y ese es el resultado. Es lo que estamos haciendo ahora.

 

[00:18:28] Qué increíble y qué emocionante. Y lo tomas en un momento óptimo para ti, me imagino, pero también muy emocionante para la organización como tal.

 

[00:18:38] Sí, justo ese. En ese momento, cuando conocí acerca de declive fue cuando dije Hoy quisiera trabajar ahí. Y bueno, casi al inicio de terminar la maestría conseguí el trabajo. Había un entry level position donde justo estaba básicamente haciendo puros proyectos administrativos. Era un asistente administrativo en el 2008. ¿Y qué sucede? ¿Este es otro de los retos o cosas que te cambian, no? En el 2009 inicié el brote del número uno en México y en ese entonces yo era el único México americano trabajando en el departamento de programas. Y le pregunté a Tommy qué íbamos a hacer al respecto. Y estábamos intentando ver cómo ayudar con la cadena de suministro a México, y nos dimos cuenta que primero no había un buen mecanismo para llegar. Segundo, que México era un país gigante con una industria farmacéutica bastante desarrollada, pero que no había un mecanismo para que si ellos querían ayudar, se donara el producto que se necesitaba. En ese entonces había un desabasto en México de Tamiflu. Nosotros teníamos Tamiflu aquí en Estados Unidos y queríamos que llegara a México y no sabíamos cómo. Y la industria quería donar de Estados Unidos y no sabía cómo llegar. Entonces ese fue el reto que. Que también había momentos donde mi jefe me dijo, Bueno, Eddy, si quieres tomar este proyecto y crees que lo puedes lograr, este sería tu proyecto para que establezcas a México. Y ahí se plantó la semillita y no se me quitó.

 

[00:20:23] El 2009.

 

[00:20:25] 2009. Ahí sí, ahí se plantó la semilla del declive, México. Y seguíamos pensando ahí varios años, desarrollando una estrategia, buscando financiamiento, logramos conseguir financiamiento de algunas de algunas empresas de la industria y algunas fundaciones que nos dieron recursos para hacer un estudio de mercado y contratar abogados y contadores que nos ayudaran a establecer el charter, o sea, establecer la la acta constitutiva de DIRECTLY en México y eventualmente ya para el 2014 teníamos la entidad jurídica formada en México.

 

[00:21:04] Pero tú seguías todo. Desde Estados Unidos me dijeron que tenías que viajar de Los Ángeles a México en ciertas ocasiones, pero normalmente todavía basado en Estados Unidos.

 

[00:21:13] Todavía basado en Estados Unidos, porque estábamos formando la estructura jurídica de la institución, los mecanismos y todos los procesos internos. Pues eso, tú sabes, se demora bastante saber bien acerca de la cadena de suministro, saber cómo sería la mejor estratégica al más bajo costo, pero con el mayor impacto positivo en México. Y ya en el 2016 fue cuando me fui a vivir a México. Estoy situada en la Ciudad de México, vivo en la Ciudad de México y ahí está nuestra oficina ahora. Pero llegué básicamente con mi mochila en la espalda y llegué. Ok, tenemos una persona jurídica, pero hay que hacerlo realidad, no hay que conseguir todo lo que se necesitaba para para básicamente tener una empresa con un enfoque humanitario.

 

[00:22:05] Muy, muy, muy interesante. Volviendo un poco atrás a ese año 2009, 2010. Tú hablaste mucho de entender la cadena de suministro en ese momento en México y bueno, a lo mejor en general en Estados Unidos cómo funcionaba en ese momento. ¿Y si nos puedes practicar un poco más de la cadena de suministro? ¿Y cómo se logra asociarse con ciertos proveedores para poder distribuir las medicinas y todos los productos que tan importantes y necesarios o no?

 

[00:22:36] Claro. Desde su inicio ha sido como una organización con enfoque empresarial. Los fundadores eran empresarios. Los que estaban viendo la Segunda Guerra Mundial, que querían usar las prácticas que ellos tenían dentro de sus empresas, pero para la distribución humanitaria. Entonces establecieron, estaban distribuyendo apoyo al este de Europa después de la Segunda Guerra Mundial, pero se enfocaron, se comenzaron a enfocar en solo un tipo de producto que fueron medicamentos y fármacos. Eso obviamente es una de las industrias más complejas y más reguladas del mundo. Entonces, para nosotros fue uno de los retos donde tienes que cumplir con todos los requisitos y todos los reglamentos de la industria farmacéutica y al mismo tiempo cumplir con todos los requisitos y reglamentos del transporte para que todos los productos lleguen en tiempo y forma y y con todos los cuidados necesarios. En el 2008 establecimos ese API que nos ayudó bastante a poder tener el mecanismo para crecer de una forma constante y al mismo tiempo utilizar menos recursos humanos, o sea, menos personas para hacer más trabajo. Eso nos ayudó muchísimo, poder subir, incrementar nuestro alcance a nivel global. Así que gracias a ese sistema y justo cuando comencé a trabajar en la organización, es cuando se implementó este sistema y fue uno de los retos más grandes de la institución, porque nos tardamos varios años en hacer el implementación, la implementación que encajara bien a los sistemas y que todo el mundo aprendiera cómo funcionaba el mecanismo. Y gracias a eso hemos logramos poder coordinar varios a la escala que estamos ahora.

 

[00:24:23] En ese entonces, en el 2008, nueve, diez fue cuando realmente comenzó la institución a crecer, porque también comenzamos a tener más necesidad del apoyo a estas emergencias como el H1N1, se veían más y más recientes. No sé si recuerdas en el 2010, me parece que fue en enero de 2010, fue el terremoto de Haití. Ese, ese también fue un parteaguas para la institución, porque logramos coordinar logística y nos distinguimos de cualquier otra organización, porque somos la única organización que usa Skype y que tiene un control y un manejo de los sistemas logísticos y de inventario muchísimo más ágiles. Entonces logramos, me acuerdo que teníamos un embarque que iba rumbo a Puerto Príncipe en el 2010, cuando sucedió el terremoto. ¿Y también nos dimos cuenta de que cómo le vamos a hacer? Porque el puerto estaba completamente dañado. Entonces logramos cambiar el buque para que llegaran a Santo Domingo un par de días después y de ahí cruzarlo por tierra y también usando logística aérea para llegar. Pero en ese entonces también la logística de logística aérea estaba bloqueada porque el aeropuerto estaba lleno de. De ayuda humanitaria que no era necesaria. Un problema que hemos visto en la ayuda humanitaria es de que muchas veces la gente tiene una gran, gran intención de ayudar, pero muchas veces puede crear más problemas logísticos porque se manda algo sin que haya un receptor. Si hay algo sin que haya un plan, entonces empiezas a ver acumulación de cosas innecesarias en los puertos donde necesitas movilidad y necesitas flujo interesante.

 

[00:26:21] Y es un poco lo que dice, no de mucha ayuda, al que no estorba está ciertas cosas. ¿Pero volviendo un poco a la parte de Dark Relief, obviamente la ventaja de tener SP, algo que en ninguna otra o pocas organizaciones tienen como la suya es te ayuda mucho, pero cómo funciona? ¿Ustedes tienen el el donan? O sea, se donan los medicamentos, las medicinas, ustedes lo lo ponen en un almacén de ustedes. ¿Y luego quién paga la logística? ¿O si nos puedes dar un poco más?

 

[00:26:54] Claro, sí, la logística básicamente comienza cadenita. La cadenita comienza con la industria farmacéutica, siendo una una oferta muchas veces producto que.

 

[00:27:03] De donación o tienen que comprar de donación.

 

[00:27:05] Donación. Ellos básicamente hacen un ofrecimiento de producto que se fabrica y quizás no se vende la merma donde dicen mira, tenemos producto con nueve meses de fecha de caducidad o un poco más de un año, o sea. Entonces nos mandan la lista, nosotros la recibimos, hacemos un análisis y se puede utilizar dentro de nuestra red de beneficiarios. Pero como la red ya es tan grande, tenemos más de. 3000 beneficiarios a nivel global, incluyendo Estados Unidos. Entonces, básicamente es un network de necesidad donde si se ha fabricado un producto. La industria está haciendo su casting para personas que pueden comprarlo, pero no se hace un casting para las personas que no pueden comprarlo. Esto significa que hay como una un área negra que no se puede entender en el mercado porque no se ha hecho un estudio de mercado para las personas que no tienen el dinero para pagar. Entonces, lo que nosotros hacemos es básicamente ese estudio donde tenemos la red de beneficiarios que ayuda a la gente que no tiene dinero para pagar. ¿Les hacemos una oferta? Ellos dicen Sí, claro, en bien tenemos personas que puedan utilizarlo. Entonces solo se hace una oferta o se recibe lo que se puede utilizar. Nosotros tenemos aquí un centro de distribución de.

 

[00:28:25] Entonces lo recolectan y todo se colecta o lo mandan los hospitales para la industria.

 

[00:28:31] La industria farmacéutica nos manda de sus camiones y de sus camiones. Tenemos aquí ahora un almacén de 14.400 metros cuadrados en Santa Bárbara, California, que nos deja, nos da la capacidad de absorber más de 10.000 tarimas en nuestro almacén en cualquier momento. También tenemos ahora dos cámaras frías con cada una con más de 200 espacios de tarima de capacidad. Y también tenemos ahora congeladores ultra fríos para vacunas ultra frías como las de Ecobici. Y ha sido inversión tras inversión año tras año, viendo dónde pudiéramos mejorar nosotros, como si fuéramos un distribuidor mayorista, lo que sí somos, pero de privado. Entonces eso lo hemos construido durante esta infraestructura durante los últimos tres años, pero la cadena siempre ha sido la misma. La industria ofrece, nosotros recibimos, les damos su deducible de impuestos y nosotros vemos con nuestra red de beneficiarios quién es lo que, qué es lo que se necesita. Y nosotros pagamos el embarque.

 

[00:29:37] A todos los embarques los pagan ustedes, no tienen ninguno de los sean. Los que reciben los productos realmente no pagan nada.

 

[00:29:44] ¿Correcto? Correcto. Porque la idea es esta encontrar hospitales o secretarías de salud. Su enfoque es ayudar a la persona que más lo necesita. Entonces sí podemos ayudar de esta forma sin que ellos tengan que pagar la logística porque son médicos, no logísticos. Claro, entonces nuestro trabajo es identificar a los mejores logísticos para para movilizar a ese recurso farmacéutico y que llegue lo más pronto posible a los mejores médicos que están ayudando a las personas que lo necesitan.

 

[00:30:15] Y con alguien que lo reciba. Que eso también me que es parte de la ecuación que está aplicado. Bueno, alguien tiene que importarlo o recibir.

 

[00:30:24] Hay varios países, hay algunos que tienen exenciones, excepciones humanitarias, pero hay otros que no, entonces ellos tienen que averiguar cómo liberarlo por aduanas y la red de beneficiarios. Uno de los criterios es que tienen que saber cómo liberar el producto por aduanas. Entonces, ya que esa es la tarea del beneficiario, no, pero ya lo tenemos bastante desarrollado en tantos países, en tantos países muchas veces lo más fácil es conectar a uno de tus contactos que ya está en el país, que le puede ayudar al otro contacto nuevo para que puedan seguir beneficiándose.

 

[00:31:02] Oye, y hablando de un poco de números, nos decías más de 3000 beneficiarios. ¿Beneficiarios en cuántos países?

 

[00:31:11] En más de 90 países fluctua año, año tras año, entre 90 y 100 países a los que enviamos apoyo y en Estados Unidos tenemos más de 2000 clínicas de health centers, centros gratuitos y estos centros son una red de beneficiarios sin fines de lucro que ayudan a las personas migrantes, a los trabajadores, a las personas que no tienen seguro que en Estados Unidos es algo bastante grave, donde si no tienen seguro pues el el la salud es muy cara. Entonces es muy importante tener acceso a eso. Y apoyamos a estas clínicas en Estados Unidos. En otros países como en México, donde yo tengo el enfoque y me encargo de nuestro trabajo, en México trabajamos con todo tipo de instituciones, ya sea el IMSS, ya sea el ISSSTE, ya son secretarías de salud del IMSS y también grupos pequeños que ayudan en comunidades rurales como en San Cristóbal de las Casas, en Chiapas, compañeros en salud en alternancia de la paz que tienen clínicas por la sierra de Chiapas también donde llegan hasta las comunidades más alejadas. Entonces hay diferentes tipos de beneficiarios, hay beneficiarios que son secretarías de salud o institutos de salud muy sofisticados de tercer nivel y otros de. Primer nivel, que son clínicas que ayudan a zonas rurales, que es el primer foco de salud donde puedes recibir apoyo. Entonces el tipo de producto que se puede recibir es es muy amplio porque nuestra red de beneficiarios es amplia en términos de la capacidad de de sus capacidades. Entonces podemos recibir oncológicos que ayudan a los institutos de Cancerología o Tylenol, no desde lo más básico.

 

[00:32:59] Desde lo más básico hasta lo más sofisticado y puntual y bueno. Y todo esto ya se hace a través de organizaciones mexicanas. Las donaciones ya son la mayoría mexicanas o latinas. ¿Hay alguna mezcla de ambas de Estados Unidos?

 

[00:33:16] Tenemos una mezcla ahorita. Al momento lo que estábamos haciendo es hemos estado desarrollando la red logística, contratamos a un muy buen proveedor de Three Logistics que se llama un Nagel. Un Nagel da los servicios de almacenamiento a la industria farmacéutica mexicana y a nosotros también. Entonces, sí, fits good enough for the pharmaceutical industry for us. Claro.

 

[00:33:40] ¿No? Bueno, claro que sí.

 

[00:33:41] Es lo suficientemente bueno para ellos. También para nosotros. Entonces nos pareció que nosotros no queremos reinventar la rueda. Trabajamos muy de la mano con FedEx. Entonces, FedEx, por ejemplo, es uno de los mejores proveedores de servicios logísticos a nivel global. ¿Entonces, por qué no trabajar con ellos y no pedirles dinero, sino pedirles sus servicios para que nos den? ¿Básicamente al margen de sus de su costo? ¿Es muy poquito que nos den el transporte de un lado a otro porque ya lo están haciendo, tienen al igual ellos ya tienen el espacio para que? Para que crear una bodega, un almacén en México sin tener ese conocimiento, cuando alguien ya lo hizo y lo hace mucho mejor que cualquier otro grupo, entonces les pides 200 espacios de tarima, que es lo que tenemos ahorita con Cancún en Águila, en México, que nos ayuda a tener todo completamente en orden y en cumplimiento con todas las normas de la Cofepris en México, que es el FDA de México. Entonces gracias a ellos podemos tener esta posibilidad de que estar a la vanguardia de todos los reglamentos y todos los procesos internos de almacenamiento y de logística y de transporte no está.

 

[00:34:57] Y bueno, aparte tiene ese app todavía me imagino, y pueden tener buena conectividad ahí con estas empresas de a nivel mundial. Y en la parte dijiste algo importante les piden apoyo en la parte de lo que ellos son mejores, que es la logística, en vez de darles, pedir donaciones. ¿Sin embargo, me imagino que mucho del motor funciona a través de empresas que lo están donando, no? Cómo, cómo funciona la parte de la recaudación, digamos de donaciones.

 

[00:35:28] Digamos que 1/3 de los fondos que recibimos son de de la industria, que nos dan proyectos para diferentes proyectos que se van a implementar. Pero la mayor parte de los recursos que recibimos es de del público en general. En Estados Unidos es hay una población muy generosa donde hay una cultura de donación muy importante y anualmente ese el porcentaje es más de 50% de los recursos, es de individuos, es de individuos. Nosotros como institución no recibimos apoyo de gobiernos, entonces somos apolíticos, no religiosos, con un enfoque estrictamente de ayudar. Entonces esto realmente ha sido empujado a través del trabajo y el apoyo del público en general, porque en línea es donde más se ha conseguido recibir donativos y también de filántropos, de fundaciones filantrópicas que quieren apoyar. Entonces eso realmente creemos que en México la meta de Relief en México que es, es lo que me enfoco, es crear este mismo mecanismo que tenemos en Estados Unidos, ir desarrollando la filantropía dentro de México, porque creemos que es un país con más de 1 trillón de dólares en economía, con una industria muy sofisticada y con muchas personas con un nivel adquisitivo muy alto. Creo que si lo comparas, si lo ves de una forma, puede ser un Canadá de compradores dentro de México que tiene el nivel de adquisitivo a Canadá. ¿Entonces no ignoraría el mercado de Canadá, no? Y dices México tiene 130 millones de personas, pero hay 30 millones o más que tiene el nivel adquisitivo de Canadá. Entonces, cómo puede ser que no podamos crear una cultura filantrópica dentro de México donde podamos ser líderes en Latinoamérica con todo lo que se fabrica, con todos los insumos, con todas las cosas que se pueden hacer para ayudar, no solamente dentro de México, pero también en América. E Centroamérica y Latinoamérica en general.

 

[00:37:34] Bueno, en general las personas en México cuando pasa algo normalmente nos unimos entre todos, gente, gente que a lo mejor no tiene la cultura filantrópica que se tiene en Estados Unidos. Sin embargo, es gente unida, gente que se preocupa por los demás, gente dadivosa, gente. Entonces, no sé yo. ¿No es interesante que todas no tengamos esa? ¿Cuál crees que sea la pieza que falta? ¿A lo mejor del proceso que esté faltando, porque las ganas del mexicano por ayudar están ahí, no?

 

[00:38:03] Claro, sí. Entonces yo creo que ha habido una falta de procesos y de un grupo como nosotros que sea transparente y que se pueda dar esa rendición de cuenta, porque la rendición de cuentas es muy importante y tener esa transparencia y tener que trabajar en los más altos estándares, porque ves y escuchas historias trágicas en México donde no, pues el producto se encontró esto en una bodega secreta y.

 

[00:38:31] Lo están vendiendo.

 

[00:38:32] Cada un negro. Entonces para nosotros eso es lo que queremos evitar lo más posible crear estos mecanismos y estos sistemas seguros donde podamos asegurarnos de que va a llegar el producto, las personas que más lo necesitan y que no se va a desviar, porque eso es sumamente importante. Vimos que los mexicanos donaron muchísimo durante los sismos del 2017. Lo que queremos es que se done de una forma más estructurada. Por ejemplo, me acuerdo después de los sismos en en Oaxaca, en la Ciudad de México, llegué a la Ciudad de México y la gente estaba donando en los centros de acopio, gasas y medicamentos y estas otras cosas en los camellones en la Roma Norte. Y me acuerdo que estaban dejando estas cosas en el camión y comenzó a llover el medicamento, los insumos se mojaron. ¿Cómo vamos a usar esos productos ahora si no tienes? Primero no sabes lo que está dentro de ese centro de acopio. No hay un sistema donde te diga Ah, esto está, esto está bien, esto está abierto, esto está cerrado. Y luego, para saber qué hay dentro de todo esos inventarios es cuando yo veo esto. ¿Yo inmediatamente digo y cómo lo voy a meter a mi sistema de inventario? Y imagínate, es el mismo problema para todos, todos dentro de una cadena de suministros. Tienes que saber lo que tienes para para poder moverlo y crear tus documentos y tener el control y el rastreo de lo que se está por mover. Entonces cuando llega la gente y dice Ah, mira, tengo muy buenas intenciones, quiero donar esto, pero se moja o está dentro de un centro de acopio, no muy bien, o sea, en el calor donde también los fármacos tienen que estar o.

 

[00:40:09] No sabes, como tú dices al final de cuentas, oye, tenemos todo eso y nadie no está en un sistema, nadie lo va a tomar en cuenta. Los medicamentos en particular se pueden echar a perder después de cierto tiempo.

 

[00:40:22] ¿Y la gente dice Cómo puede ser que el gobierno está destruyendo este producto? ¿Y salen los medios y dices pero es que qué otra alternativa tiene? Si tienes a 100 químicos para que revisen todo y que se verifique y pues te sale más caro el caldo que las albóndigas.

 

[00:40:38] Sí, exacto. Y si tomas la otra alternativa y empiezas a distribuirlos, pues a lo mejor vas a estar, no tienes idea lo que es lo que estás dando, si está bien, si está mal.

 

[00:40:47] Por eso queremos nosotros dar una plataforma para que tú puedas decir Ok, vamos a apoyar a que Leaf pague el transporte de esos productos y que la industria, los que están fabricando el producto que necesita, lo done a través de un mecanismo de suministro controlado que pueda ser rastreado y que se pueda movilizar en un transporte cerrado con control de temperatura para que llegue a las personas que lo necesitan. O sea, eso es lo que queremos crear. Queríamos crear un poquito de estructura al caos que existe durante específicamente, durante, durante desastres. O sea, nosotros somos reconocidos por nuestro trabajo que emprendemos durante tiempos de desastre, cuando hay un huracán, cuando hay un sismo, mucha gente nos apoya porque saben que el dinero va a llegar a las personas que lo necesitan y que se van a utilizar en cosas que creen que pueden ayudar a la sociedad. Entonces eso nos ayuda. Pero lo que queremos en México es traer también esa estructura para que la gente diga ok, ya no voy a dejar este este producto en este centro de acopio, porque eso se presta a malas prácticas. Podemos donar dinero aunque sea poquito, 10 $, 20 $, eso ayuda y podemos movilizar los recursos de una forma más efectiva.

 

[00:42:02] Me parece que hace mucho sentido y es una forma muy racional de de enfrentar estos problemas tan graves que van a seguir pasando a ser parte del de vivir en este planeta.

 

[00:42:14] Hemos estado viendo los pronósticos a frecuencias de 100, los de los científicos y todo eso. Va a haber más frecuencia de los de los huracanes, mínimo en México y mucha gente no analiza, pero tenemos nosotros estas herramientas que nos ayudan a entender que. Justo. El Pacífico recibe más huracanes que el Yucatán. Y ver justo donde se va a necesitar este producto para poder tenerlo antes, para estar preparados y no estar respondiendo siempre, si no pensar con con anticipo. ¿Hablar con la industria y decirle sabes qué? Vamos a crear un mecanismo para que estemos preparados con insumos médicos antes de que suceda. Ya lo tenemos en el almacén. Listo, seguro, resguardado. Pasa algo y ya lo móvil.

 

[00:42:57] Ya está ahí, nada más. Es un camión en vez de volarlo.

 

[00:43:00] Y no tienes que traerlo desde Estados Unidos. Entonces la idea que tenemos ahora también es el despliegue de mochilas para rescatistas, tener mochilas en nuestro almacén en Cuautitlán para que se puedan movilizar cuando se necesiten. Entonces eso, esos proyectos donde puedes anticipar un poquito lo que se va a usar, porque casi siempre vas a necesitar medicamentos para enfermedades crónicas que la familia que se desplegó se le olvidó su glucosa, metro, sus tiras reactivas o sus medicamentos de presión. Esos son medicamentos y son cosas que se van a dictar casi regularmente cuando las personas se están enfrentando a una situación de crisis. ¿Entonces, para nosotros, cómo podemos crear este estos sistemas y tener estos estas listas antes de necesidad, antes de que suceda algo y hacerlo continuamente? Y para eso necesitas estar como de planta en un país o tener grupos que están de planta con estas mismas ideas en un país como como México o como en Estados Unidos, donde también hay huracanes cada año.

 

[00:44:05] Es admirable lo que estás haciendo Eduardo. Y bueno, es un gran, gran ejemplo para muchas organizaciones y personas en México, como en el resto de Latinoamérica. Yo te diría alrededor del mundo creo que lo que está haciendo es un es un estándar de calidad y procesos y tecnología también, que creo que eso ayuda mucho, sobre todo si quieres implementar México y luego bajarte a todo Latinoamérica, que me imagino que pudiera ser parte del objetivo de de ustedes en un futuro. Cambiando un poquito la velocidad de las preguntas y moviéndonos un poco de la de la cadena de suministro. Un poco a tu liderazgo has tenido y demostrado a lo largo de tu vida un gran liderazgo. Te ha salido de muchas situaciones complicadas y creo que sigues teniendo siempre esa motivación personal para hacer más y cada vez hacer más. ¿Tendrías algún reto, algún obstáculo que te haya marcado? Algo a lo mejor que no hayas compartido ya. ¿Y cómo? ¿Cómo sacaste algo de ventaja de eso? Porque.

 

[00:45:15] Sí, claro. Creo que el mismo reto de antes. O sea, yo creo que el haber sido migrante, trabajador del campo, me enseñó perseverancia, me enseñó cómo salir adelante. Yo creo que esos son como fundamentos, es fundamental a la forma que soy. Me ha ayudado a pensar en proyectos complejos y decir si pude salir de.

 

[00:45:37] Esta claro.

 

[00:45:38] Proyecto de México, pues eso ya es más fácil, pero tener esa perseverancia y tener esa perspectiva de que nada es imposible, de que puede seguir dando lo más que puedas. ¿Si lideras con tu corazón y con tus mejores pensamientos, puede seguir llegando a estas metas? No, porque la idea es muy sencilla, pero nada más. Es seguir continuamente. ¿Y qué era lo que tenía? ¿Cuando estás en el campo dices Cómo hago para salir de esta situación, no? Entonces te enseña a perseverar y al mismo tiempo a ser humilde. Es decir, todos somos iguales, todos tenemos el mismo valor. ¿Y cómo le hacemos para demostrarle a los demás que que sí, que sí valen? Porque muchas veces se nos olvida recordarle a los demás que todos valemos lo mismo. Entonces, para mí siempre ha sido eso lo que me motiva a ayudar a los demás, porque yo estuve ahí. Yo estuve en una situación donde no teníamos agua potable en Zacatecas, donde ahora éramos migrantes en Estados Unidos, donde no teníamos seguro, donde no teníamos dinero para las diferentes cosas. Entonces, cómo le podemos hacer para cerrar un poco ese, ese gap, esa brecha entre entre los que vivimos con la máxima tecnología y todos los avances que ha aportado la industria y la humanidad, y luego cerrar esa brecha entre los que no tienen acceso a eso. Entonces, porque todos pudiéramos haber sido esa persona, entonces que no se nos olvide eso. Y para mí ha sido siempre ese liderazgo, esas experiencias que realmente dejo que eso me guíe hacia lo que estoy haciendo. Y con eso trabajas con más ganas.

 

[00:47:19] Muchas gracias. La verdad que he disfrutado mucho esta entrevista. Muchas gracias. Cuentas con todo nuestro apoyo para cualquier cosa que necesites. Estoy seguro que el proyecto de México va a seguir siendo un éxito. Y bueno, muchos nos gustaría invitarte en un año más o así para ver que nos des una actualización de tus logros. Pero pero gracias, gracias a ti, gracias a Direct Leaf y a toda la organización. Me dijeron que es un gran equipo, con una muy buena cultura y sé que se trata de un equipo este haciendo el cambio en el mundo. ¿Así es que gracias por lo que haces en nombre de todas las personas que conozco realmente, la gente que nos escucha, cómo pueden contactar contigo? ¿Cómo pueden aprender más sobre relieve? ¿Cómo pueden incluso apoyar hoy algo que en lo que estás trabajando alguna campaña que quieras promover? ¿Cómo hacemos para unirnos a tu esfuerzo?

 

[00:48:17] Pueden seguirnos en nuestra página web Punto org. Ahí pueden donar si gustan. También pueden seguirnos en LinkedIn y en nuestras redes sociales. Y a mi me pueden contactar también a través del internet, que es una herramienta que uso bastante porque me ayuda a llegar al público que que realmente está interesado en apoyar. Entonces a través de LinkedIn, Eddy Mendoza me pueden buscar y me pueden enviar un mensaje y yo con mucho gusto puedo responder. ¿Y la página web para que? Para que aprendan un poquito más acerca del trabajo de México que tenemos y las actividades que tenemos a nivel global. Ahorita actualmente estamos apoyando un proyecto que llevamos es por ejemplo, estamos viendo cómo ayudar a los refugiados ucranianos que están en la Ciudad de México y en Tijuana. Estamos colaborando con la Secretaría de Relaciones Exteriores para ver qué necesidades tienen estos individuos y cómo pudiéramos nosotros movilizar algunos recursos, aunque sean pocos, para hacerles la vida un poquito más, más fácil, a estos individuos que están viviendo una tragedia en sus vidas. Entonces ese es uno y otro que estamos trabajando ahorita. Es en la la distribución a una intensidad de 95 cubrebocas para los trabajadores del sistema de salud mexicano y estamos por traer más de 60 trailers en el 95, más de 30 millones de cubrebocas que esperamos puedan ayudar al país a no tener que seguir comprando, porque ha sido una desventaja para todos los países en los presupuestos que tenían ellos para para estos productos. Ya, ya no los tienen, entonces ahí estamos trabajando en ese, en ese sistema logístico.

 

[00:49:58] Pues Eduardo nuevamente muchísimas gracias a todos los que nos escuchan, si quieren seguir escuchando entrevistas tan interesantes y motivacionales como esta, por favor no duden en suscribirse. Mi nombre es Enrique Álvarez, gracias por escucharnos y esto fue otro episodio. En español. Gracias. Y que tengan un buen día.

Episode Summary

Establishing a humanitarian organization in a new country is hard enough, but establishing the organization AND the supply chain to support it while still in school is a real challenge!  In this new episode of Supply Chain Now en Espanol, listen as Enrique welcomes Eduardo Mendoza, Country Director of Direct Relief Mexico, to the show, and hear his inspirational story of working in the fields in California and Zacatecas, Mexico one year, and working an internship four blocks from the White House the next year.  Learn about Mendoza’s upbringing, his heart for humanitarian work, and how brought an organization to Mexico that provides essential medical resources to people affected by poverty or emergencies.

Episode Transcript

[00:00:37] Such. Very good morning, my name is Enrique Alvarez and I am here again with a very good guest for another edition of Supply Chain Now in Spanish with us today, the director of Direct Mexico, Eduardo Mendoza. Eduardo, how are you? How are you doing?

 

[00:00:55] How are you doing? Enrique? Pleased to meet you.

 

[00:00:57] The pleasure is all mine. Eduardo, thank you very much for accepting our invitation and well, I think this is going to be a very not only informative and fun, but quite relevant episode. I think that what your organization is doing, without going into detail so as not to give more information to the people who are listening to us right now, is very relevant and well, I wish you the best of success.

 

[00:01:24] Thank you very much.

 

[00:01:25] Tell us about yourself at the beginning. Tell us who Eduardo Mendoza is. Tell us a little bit about your life.

 

[00:01:30] Yes, I was born in California in the 80s. Of Mexican parents from the state of Zacatecas. They had migrated to work in the fields. Like all the stories we have heard here in the United States, they wanted a better future for their family and came to California’s Central Valley. And I was born, but immediately after I was born they returned to Zacatecas. So my childhood was in a very rural area of Zacatecas, where I grew up and lived like Huckleberry Finn from the stories here in the United States in the countryside, in nature. And my first six years of life were in Zacatecas.

 

[00:02:15] Which I imagine must have been precious at the time. I imagine there wasn’t much of a city, it was totally rural and that as a child in particular must have been an absolute freedom, I imagine.

 

[00:02:27] It is impressive because even when I visit it is one of the places where there is more darkness, where you can see the stars and the Milky Way, when there is, when there is a new moon or not, that is, it is beautiful because you can see the stars, so it is something that for me has been like a treasure to have that as part of part of me, of my childhood. Those early memories have been very nice because I grew up with the whole family in an area that is basically like you go back in time. When I go back it still feels like a time, a time capsule. And it’s very nice because they were the first memories I had.

 

[00:03:04] How incredible. And well, tell us a little bit about that story that first I struggled to pass to the United States and then they detained me and said you don’t know what, it’s better not to return.

 

[00:03:14] Of course, they were living in a migrant camp. At that time, Mexican migrants lived separately from the communities. Back then there was still free trade, as they call it in the United States, and I was born while they were living in this, in the countryside of Nel Camp, where many of the Mexican migrants lived in the homes of the farmers and the companies that owned the fields. Then, when they realized that perhaps living in rural Zacatecas was more advantageous for the family, they decided to return because they did not see much of a future for the family and my father was still in the United States working, so it was much more economical for the family to be in Zacatecas.

 

[00:04:04] Sure, sure, well, so what? It has been a very courageous story on the part of your parents, what did they teach you, what do you admire about the education you had, which I imagine was quite different than if you had stayed in the United States at that time.

 

[00:04:20] Of course. Well, I believe that valuing the family and valuing the basic values of how to be and how to treat people. And also that courage that I saw my parents had to literally leave their homes and move to another, to another country to excel and survive in this life that you live with what you get. So that has been something that for me has been one of the things that has guided my life the most.

 

[00:04:56] 12 and well, tell us a little more. You grew up from a childhood extremely attached to nature and good values, in a simple way that is something that as a child you saw that you value very much. Tell us more about what happened after.

 

[00:05:13] And from there we returned to the United States. In 1990 he already had an older sister and a younger brother who had to cross as undocumented immigrants. I was born in the United States, so I didn’t have to go through that traumatic experience, but we came back to the United States in the nineties and from there with my parents. When I was almost ten years old I started working in the fields on the day of the Northridge earthquake in ’94, which was in January of ’94, it was my first day working with my parents in the fields. So at that time, at that time, at those times, I still remember that for me it was going to the office with your dad or going to see my dad at work. So that really changed my experiences, because for me being a child in difficult circumstances and perhaps because you don’t understand how society works, I didn’t really know what poverty was.

 

[00:06:16] Of course, of course. And well, then it’s going to be that first day and they go back to the United States and they’re all back in the United States. I imagine that in different conditions than the ones they went to, they were no longer in these camps of course. I’ll be right back.

 

[00:06:33] We are now back in California’s Central Valley. We already had the family intact. Obviously they have tried to know and live because they were young parents. I think they were 24 years old when they first came to the United States from Mexico with all three of their children. So it was something new for them. They were also finding out about life in another country, with another language, which I guess must not be easy. So they were no longer camps, but we were trying to move forward little by little, so they were always looking for ways to improve that life for their children.

 

[00:07:11] It is impressive. I really admire all those people like your parents, who really give up everything they know for the better future of their children. It’s a courage and a passion and a commitment to parenting that I have never, ever had. And you can say lucky or unlucky, but this one is really impressive.

 

[00:07:38] What gives you that, that, that fire that gives you and that gives you and that drives you forward, even as a son. So you are saying, how can it be that this is already, this sacrifice you have made for me, without me giving 100% to my life and my professional and personal trajectory? Do not give him everything you can because you have seen. In other words, you have the main example.

 

[00:08:03] Right, isn’t it? Of course, you lived it, you experienced it and well, continue talking a little bit and now we will get to the part of your career. But thanks for sharing this, right?

 

[00:08:15] Well, when I was 13 years old I started to work in the fields every summer, winter and spring vacation. I lived them working with my parents in the countryside, so I hated vacations because I realized that the countryside is a very hard thing to have. It’s like steel where it breaks you and forges you and breaks you again and makes you strong because you have no other way. I mean, you get up and I was wondering how could it be that my parents do it? This day in and day out, summer, winter and spring, in all seasons and that I can not. I mean, it hurts to get up at 4:00 a.m. and then work from sun up to sun down, basically, and in intense heat and cold. And I said well this, I don’t want this for me do I? And I focused a lot on school, I focused a lot when I was in school and not working, I applied myself a lot because I realized that they had sacrificed a lot for me and I had to sacrifice something minimal for them.

 

[00:09:24] Hey, and then in school, I imagine, you did very well, you applied yourself 100% and how did you leave? Starting to move towards the direction you have now?

 

[00:09:35] Yes, because in the. In college I started working with Education Opportunity Program, several programs that were helping youth like me get to college. When I arrived at the university I was given the opportunity to basically help the kids who were in the same situation as me to get to the university and if parents came to the university, who were also migrants, who had also worked and made these sacrifices, I almost begged them to let their boys and girls go to the university even if it was far away, because obviously as a parent you don’t want your children to go away and more than anything because you want to take care of them. But here in the United States it is something very common where you go to study and well, you leave home and as a Mexican it is a very close family, it is difficult to let them go, so that was, it was very nice for me to also learn and see and help the families of these students to come to the university here, I studied in Santa Barbara, at the University of California, Santa Barbara, I studied Political Science, Latin American Studies and Spanish because the Spanish I had was very, very poor and ranch Spanish.

 

[00:10:56] Well, they talked to you, they spoke to you in Spanish all the time.

 

[00:11:00] So it was my first language.

 

[00:11:02] Hey, this Eduardo and Santa Barbara, a Santa Barbara, an excellent this career applied in studies, trying to help other socio-political studies, right?

 

[00:11:17] Political science.

 

[00:11:18] Why science? Why political science?

 

[00:11:20] I guess I didn’t really know back then I didn’t know what majors were. My parents had not studied, my parents studied until the third, third and 7th grade each. My dad from third grade and my mom up to 7th grade. We did not know about universities. So, when I was filling out the form to go to the different universities, I said, well, I think politics looks interesting, the bubble is coming and they accepted me. It was really a fluke.

 

[00:11:49] Well, but it kind of connects everything you’ve been through very well, doesn’t it?

 

[00:11:51] Because I just wanted to learn a little bit more about history, a little bit more about the history of Latin America. Then I also studied Latin American Studies, Latin American History and politics to also understand how the political economic system worked in the United States and also in Mexico, because I really didn’t have many fundamentals, what I wanted was to have a thirst for knowledge. So I think that. That helped me a lot.

 

[00:12:18] Incredible. Hey, and well, helping these kids get to have the opportunity that you had, which is obviously quite admirable as well.

 

[00:12:30] Of course, yes. And well, once I got to college, I did an internship with National Cancel Barraza’s National Council of La Raza, four blocks from the White House, which really helped me to see how the U.S. civil association system worked and how it worked to help low-income people and other Latin Americans succeed. So that helped me a lot, because not only were they helping me, but I was also giving a little, contributing a little to the help of other Latin Americans and Mexicans as well.

 

[00:13:11] And is that a key or important moment in your professional life or what would you describe as something you say? Okay, well, everything I put into it was worth it.

 

[00:13:22] Yes, I think there are several, there are several key moments in your life, many times they present themselves or they present themselves every five years, many times they are more recurrent when you are younger. I believe there are several. There are several key decisions that change this, this job, this internship that I did in Washington, D.C. Well, it opened my eyes because I was a year away from working in the field. Then one summer I worked in the field and then nine months later I was in the spring.

 

[00:13:50] Next to the House.

 

[00:13:51] Blanca, next to the Blanca. And that changed my perspective that I could, so I was on the right track. Like you say, you realize how, as a child, as a young person, as a human being, when you’re on the right track you’re making a decision and you say ok, it looks like this is going well. I mean, I don’t know what’s ahead because nobody knows the future, but I know that I like what I’m doing and where I’m getting to. So I always kind of lead with my heart and if it feels right keep doing it and keep guiding yourself, your work and your path to that path. So we got to 2005 and it was like I’m like I’m like four blocks from the White House, I seem to be doing well. Then you keep putting that in little by little. And that helped me to get to a master’s degree, to study for a master’s degree. So that helped me to get a master’s degree, which was in international relations with a humanitarian focus.

 

[00:14:45] That’s when you knew a little more about what you wanted. No, it wasn’t just checking the box.

 

[00:14:50] Exactly, that’s where I got the idea. I had several, several teachers who became friends and kind of saw potential in me and helped me visualize what my possibilities were. And well, my professor asked me, according to Professor Kline, who is still a friend of mine, what do you want to do with your life now that you’re graduating from college? And I told him I would like to study for a master’s degree, I don’t know what, but I want to help. My focus is to help, be it from my heart towards this. Then there is a new master’s degree that has just started here at the same university. You don’t have to leave Santa Barbara and I think you would be a good candidate and I am on the acceptance committee. And then they accepted me and that’s when I began to understand. Basically it’s called Global Studies, which is like international relations, but with a focus on globalization, and we already know that now logistics, supply chains, it’s all through the globalization of companies. So that’s where I started to learn about the global interconnectedness of economies and supply chains.

 

[00:16:03] And that’s where you started to get a little bit more into the logistics supply chain part and the panorama within that area started to open up even more.

 

[00:16:14] Correct. Just came the. At that time to give a course a guest lecture, as they call one in a class. By. For one day he told us a little about what he was doing. What was Direct Leaf doing? He had several questions that for him at that time were very important and crucial for the organization. And I was fascinated by what I was doing and it was like something very concrete, because a lot of organizations are more about policy and about Public Policy, not public policy, where it’s more how to guide strategies. But I liked this organization because it did something about it.

 

[00:17:01] It was not just whether planning or strategy. And well for all of this I think it is a very good time for you to introduce us and our audience. What is Direct Leaf? Many people may not know who they are or what they do. So, if you can tell us a little bit. What it is and what it does.

 

[00:17:21] It is a humanitarian organization that was founded in 1948. We work in the distribution of medicines and medical supplies. We are currently the largest organization in that focus with the distribution of medical supplies. Basically, we are like a wholesale distributor. Of humanitarian medical supplies as a cardinal health. As they move global humanitarian logistics, but with a strictly humanitarian focus for the people who need it most. So, that approach has helped us to be able to say how can we use the tools of the market, the tools of the leading companies in the industry and apply them with a humanitarian approach, because almost all of us are focused on the online bar, which is very good. But if we used that same lens to help people who can’t pay, what would it be? That’s like an experiment that would be the result, and that’s the result. That is what we are doing now.

 

[00:18:28] How incredible and exciting. And you take it at an optimal time for you, I imagine, but also very exciting for the organization as such.

 

[00:18:38] Yes, that’s the one. At that moment, when I learned about decline was when I said Today I would like to work there. And well, almost at the beginning of finishing my master’s degree I got the job. There was an entry level position where I was basically just doing purely administrative projects. He was an administrative assistant in 2008. And what happens? This is another one of the challenges or things that change you, isn’t it? In 2009 I started the number one outbreak in Mexico and at that time I was the only Mexican American working in the program department. And I asked Tommy what we were going to do about it. And we were trying to see how to help with the supply chain to Mexico, and we realized that first there was no good mechanism to get there. Second, that Mexico was a giant country with a well-developed pharmaceutical industry, but that there was no mechanism for them to donate the needed product if they wanted to help. At that time there was a shortage of Tamiflu in Mexico. We had Tamiflu here in the United States and we wanted it to reach Mexico and we did not know how. And the industry wanted to donate from the United States and didn’t know how to get there. So that was the challenge that. There were also times when my boss told me, “Well, Eddy, if you want to take on this project and you think you can do it, this would be your project to establish Mexico. And that’s where the seed was planted and I never got rid of it.

 

[00:20:23] 2009.

 

[00:20:25] 2009. That is where the seed of decline was planted, Mexico. And we kept thinking about it for several years, developing a strategy, looking for funding, we managed to get funding from some of the companies in the industry and some foundations that gave us resources to do a market study and hire lawyers and accountants to help us establish the charter, that is, to establish the articles of incorporation of DIRECTLY in Mexico and eventually by 2014 we had the legal entity formed in Mexico.

 

[00:21:04] But you followed everything. From the United States I was told that you had to travel from Los Angeles to Mexico on certain occasions, but normally still based in the United States.

 

[00:21:13] Still based in the United States, because we were forming the legal structure of the institution, the mechanisms and all the internal processes. Well, you know, it takes a long time to know about the supply chain, to know what would be the best strategy at the lowest cost, but with the greatest positive impact in Mexico. And in 2016 I moved to Mexico. I am located in Mexico City, I live in Mexico City and that is where our office is now. But I basically arrived with my backpack on my back and I arrived. Okay, we have a legal entity, but you have to make it happen, you don’t have to get everything you need to basically have a company with a humanitarian focus.

 

[00:22:05] Very, very, very interesting. Going back a little bit to that year 2009, 2010. You talked a lot about understanding the supply chain at that time in Mexico and well, maybe in general in the United States how it worked at that time. How about practicing a little more about the supply chain? And how do you manage to partner with certain suppliers to be able to distribute medicines and all the products that are so important and necessary or not?

 

[00:22:36] Of course. Since its inception, it has been an organization with an entrepreneurial approach. The founders were entrepreneurs. Those who were watching World War II, who wanted to use the practices they had within their companies, but for humanitarian distribution. So they established, they were distributing support to Eastern Europe after World War II, but they focused, they started to focus on only one type of product which was drugs and pharmaceuticals. This is obviously one of the most complex and highly regulated industries in the world. So, for us it was one of the challenges where you have to comply with all the requirements and all the regulations of the pharmaceutical industry and at the same time comply with all the requirements and regulations of transportation so that all the products arrive on time and with all the necessary care. In 2008 we established this API, which helped us a lot to have the mechanism to grow steadily and at the same time use fewer human resources, that is, fewer people to do more work. That helped us a lot, to be able to move up, to increase our global reach. So thanks to that system and just when I started working in the organization, is when this system was implemented and it was one of the biggest challenges of the institution, because it took us several years to make the implementation, the implementation to fit well to the systems and for everyone to learn how the mechanism worked. And thanks to that we have been able to coordinate several at the scale we are now.

 

[00:24:23] At that time, in 2008, nine, ten was when the institution really began to grow, because we also began to have more need for support for these emergencies such as H1N1, they were more and more recent. I don’t know if you remember in 2010, I think it was in January 2010, it was the earthquake in Haiti. This was also a milestone for the institution, because we were able to coordinate logistics and distinguish ourselves from any other organization, because we are the only organization that uses Skype and has a much more agile control and management of logistics and inventory systems. So we managed, I remember we had a shipment going to Port-au-Prince in 2010, when the earthquake happened. And we also realized that how are we going to do it? Because the port was completely damaged. So we managed to change the ship so that they could arrive in Santo Domingo a couple of days later and from there cross it by land and also using air logistics to get there. But at that time also the logistics of air logistics was blocked because the airport was full of. Of humanitarian aid that was not needed. One problem we have seen in humanitarian aid is that many times people have a great, great intention to help, but many times it can create more logistical problems because something is sent without a recipient. If there is something without a plan, then you start to see a buildup of unnecessary stuff at ports where you need mobility and you need interesting flow.

 

[00:26:21] And it’s a little bit what it says, not much help, to the one who is not in the way is certain things. But going back a little bit to the Dark Relief part, obviously the advantage of having SP, something that in no other or few other organizations have like yours is it helps you a lot, but how does it work? Do you have the donate? In other words, you donate the drugs, the medicines, you put them in your warehouse. And then who pays for the logistics? Or if you can give us a little more?

 

[00:26:54] Sure, yes, the logistics basically starts with a chain. The chain starts with the pharmaceutical industry, being an offer many times product that.

 

[00:27:03] From donation or have to buy from donation.

 

[00:27:05] Donation. They basically make an offer of product that is manufactured and maybe the shrinkage is not sold where they say look, we have product with a nine month expiration date or a little over a year, in other words. Then they send us the list, we receive it, we do an analysis and it can be used within our network of beneficiaries. But since the network is already so large, we have more than. 3,000 beneficiaries globally, including the United States. So, basically it is a network of need where a product has been manufactured. The industry is casting for people who can buy it, but there is no casting for people who can’t buy it. This means that there is like a black area that cannot be understood in the market because there has not been a market study for people who do not have the money to pay. So, what we do is basically that study where we have the network of beneficiaries that helps people who do not have money to pay. Shall we make you an offer? They say Yes, of course, well we have people who can use it. Then you only bid or receive what you can use. We have here a distribution center for.

 

[00:28:25] Then they collect it and it is all collected or sent by the hospitals to the industry.

 

[00:28:31] The pharmaceutical industry sends us out of their trucks and out of their trucks. We have a 14,400 square foot warehouse here now in Santa Barbara, California, which gives us, gives us the capacity to absorb over 10,000 pallets in our warehouse at any given time. We also now have two cold rooms, each with more than 200 pallet spaces of capacity. And we also now have ultra-cold freezers for ultra-cold vaccines such as Ecobici. And it has been investment after investment year after year, seeing where we could improve ourselves, as if we were a wholesale distributor, which we are, but privately owned. So we have built that during this infrastructure over the last three years, but the chain has always been the same. The industry offers, we receive, we give them their tax deductible and we see with our network of beneficiaries who is what, what is needed. And we pay the shipping.

 

[00:29:37] All shipments are paid by you, you do not have any of them. Those who receive the products actually pay nothing.

 

[00:29:44] Correct? Correct. Because the idea is to find hospitals or health secretariats. Their focus is to help the person who needs it most. So yes, we can help in this way without them having to pay for the logistics because they are doctors, not logisticians. Of course, then our job is to identify the best logisticians to mobilize that pharmaceutical resource and get it as quickly as possible to the best doctors who are helping the people who need it.

 

[00:30:15] And with someone to receive it. That is also part of the equation that is applied. Well, someone has to import it or receive it.

 

[00:30:24] There are several countries, there are some that have exemptions, humanitarian exceptions, but there are others that do not, so they have to figure out how to release it through customs and the network of beneficiaries. One of the criteria is that they have to know how to clear the product through customs. So, since that is the beneficiary’s task, no, but we already have it quite developed in so many countries, in so many countries many times the easiest thing to do is to connect one of your contacts who is already in the country, who can help the other new contact so that they can continue to benefit.

 

[00:31:02] Hey, and speaking of a little bit of numbers, you were telling us more than 3,000 beneficiaries. Beneficiaries in how many countries?

 

[00:31:11] In more than 90 countries it fluctuates year after year, year after year, between 90 and 100 countries to which we send support and in the United States we have more than 2000 health center clinics, free centers and these centers are a network of non-profit beneficiaries that help migrants, workers, people who do not have insurance, which in the United States is something quite serious, where if they do not have insurance, health care is very expensive. So it is very important to have access to that. And we support these clinics in the United States. In other countries such as Mexico, where I have the focus and am in charge of our work, in Mexico we work with all types of institutions, whether IMSS, ISSSTE, IMSS health secretariats and also small groups that help in rural communities such as in San Cristobal de las Casas, in Chiapas, partners in health in alternancia de la paz that have clinics in the Chiapas highlands where they also reach the most remote communities. So there are different types of beneficiaries, there are beneficiaries that are health secretariats or very sophisticated third level health institutes, and others that are not. First level, which are clinics that help rural areas, which is the first health focus where you can receive support. So the type of product that can be received is very broad because our network of beneficiaries is wide in terms of the capacity of their capabilities. Then we can receive oncologicals that help the Cancer institutes or Tylenol, not from the most basic.

 

[00:32:59] From the most basic to the most sophisticated and timely and good. And all of this is already done through Mexican organizations. Donations are already mostly Mexican or Latino. Is there a mix of both from the United States?

 

[00:33:16] We have a mix right now. At the moment what we were doing is we have been developing the logistics network, we hired a very good supplier from Three Logistics called Nagel. A Nagel provides warehousing services to the Mexican pharmaceutical industry and to us as well. So, yes, it fits good enough for the pharmaceutical industry for us. Of course.

 

[00:33:40] No? Well, of course it is.

 

[00:33:41] It’s good enough for them. Also for us. So it seemed to us that we did not want to reinvent the wheel. We work closely with FedEx. So FedEx, for example, is one of the best logistics service providers globally. So why not work with them and not ask them for money, but ask them for their services to give us? Basically at the margin of its of its cost? It is very little that they give us transportation from one side to the other because they are already doing it, they already have the space for what? Why create a warehouse, a warehouse in Mexico without having that knowledge, when someone else has already done it and does it much better than any other group, so you ask them for 200 pallet spaces, which is what we have right now with Cancun en Aguila, in Mexico, which helps us to have everything completely in order and in compliance with all Cofepris regulations in Mexico, which is the FDA of Mexico. So thanks to them we can have this possibility of being at the forefront of all the regulations and all the internal processes of storage and logistics and transportation.

 

[00:34:57] And well, apart from that they still have that app I imagine, and they can have good connectivity there with these worldwide companies. And in the part you said something important they ask them for support in the part of what they are best at, which is logistics, instead of giving them, asking for donations. However, I imagine a lot of the engine is run through companies that are donating it, right? How, how does the collection part work, let’s say donations.

 

[00:35:28] Let’s say that 1/3 of the funds we receive are from the industry, which gives us projects for different projects to be implemented. But most of the resources we receive are from the general public. In the United States there is a very generous population where there is a very important donation culture and annually that percentage is more than 50% of the resources, it is from individuals, it is from individuals. We as an institution do not receive support from governments, so we are apolitical, non-religious, with a strictly helping approach. So this has really been pushed through the work and support of the general public, because online is where we have been able to receive donations and also from philanthropists, from philanthropic foundations that want to support us. So we really believe that in Mexico, the goal of Relief in Mexico, which is what I focus on, is to create this same mechanism that we have in the United States, to develop philanthropy in Mexico, because we believe that it is a country with more than 1 trillion dollars in economy, with a very sophisticated industry and with many people with a very high purchasing power. I think if you compare it, if you look at it one way, it can be a Canada of buyers within Mexico that has the purchasing level to Canada. So you wouldn’t ignore the Canadian market, would you? And you say Mexico has 130 million people, but there are 30 million or more who have the purchasing power of Canada. So, how can it be that we cannot create a philanthropic culture within Mexico where we can be leaders in Latin America with everything that is manufactured, with all the inputs, with all the things that can be done to help, not only within Mexico, but also in America. E Central America and Latin America in general.

 

[00:37:34] Well, in general, people in Mexico when something happens, we usually unite together, people, people who maybe don’t have the philanthropic culture that we have in the United States. However, they are united people, people who care about others, giving people, people. So, I don’t know. Isn’t it interesting that we all don’t have that one? What do you think is the missing piece? Maybe it is the process that is missing, because the Mexican’s desire to help is there, isn’t it?

 

[00:38:03] Of course, yes. So I think there has been a lack of processes and a group like us that is transparent and that can give that accountability, because accountability is very important and having that transparency and having to work in the highest standards, because you see and hear tragic stories in Mexico where no, well the product was found this in a secret warehouse and.

 

[00:38:31] They are selling it.

 

[00:38:32] Each one black. So for us that is what we want to avoid as much as possible, to create these mechanisms and these secure systems where we can ensure that the product will reach the people who need it most and that it will not be diverted, because that is extremely important. We saw that Mexicans donated a lot during the 2017 earthquakes. What we want is for it to be donated in a more structured way. For example, I remember after the earthquakes in Oaxaca, in Mexico City, I arrived in Mexico City and people were donating in the collection centers, gauze and medicines and these other things on the sidewalks in Roma Norte. And I remember that they were leaving these things in the truck and it started to rain the medicine, the supplies got wet. How are we going to use those products now if you don’t have any? First, you don’t know what’s inside that collection center. There is no system where it tells you Ah, this is, this is good, this is open, this is closed. And then, to find out what’s inside all those inventories is when I see this. I immediately say and how am I going to get it into my inventory system? And imagine, it’s the same problem for everyone, everyone within a supply chain. You have to know what you have in order to move it and create your documents and have control and tracking of what is about to be moved. So when people arrive and say Ah, look, I have very good intentions, I want to donate this, but it gets wet or it is inside a collection center, not very well, that is, in the heat where the drugs also have to be or.

 

[00:40:09] You don’t know, like you say at the end of the day, hey, we have all that and nobody is not in a system, nobody is going to take it into account. Medications in particular can spoil after a certain period of time.

 

[00:40:22] And people say How can it be that the government is destroying this product? And the media comes out and you say, what other alternative does he have? If you have 100 chemists to check everything and verify it, the broth is more expensive than the meatballs.

 

[00:40:38] Yes, exactly. And if you take the other alternative and start distributing them, well, maybe you’re going to be, you have no idea what you’re giving, if it’s right, if it’s wrong.

 

[00:40:47] So we want to provide a platform for you to say OK, we’re going to support Leaf to pay for the transportation of those products and for the industry, those who are manufacturing the product they need, to donate it through a controlled supply mechanism that can be tracked and that can be moved in a closed, temperature-controlled transport to get it to the people who need it. In other words, that is what we want to create. We wanted to create a little bit of structure to the chaos that exists during specifically, during, during disasters. In other words, we are recognized for our work that we undertake during times of disaster, when there is a hurricane, when there is an earthquake, many people support us because they know that the money will reach the people who need it and that it will be used for things that they believe can help society. So that helps us. But what we want in Mexico is to bring that structure so that people can say ok, I’m not going to leave this product in this collection center anymore, because that lends itself to bad practices. We can donate money even if it’s a little bit, $10, $20, it helps and we can mobilize resources more effectively.

 

[00:42:02] It seems to me that it makes a lot of sense and is a very rational way to face these very serious problems that will continue to become part of living on this planet.

 

[00:42:14] We’ve been looking at forecasts at frequencies of 100, scientists’ forecasts and all that. There are going to be more frequent hurricanes, at least in Mexico, and many people do not analyze, but we have these tools that help us to understand that. Fair. The Pacific receives more hurricanes than the Yucatan. And to see just where this product is going to be needed in order to have it beforehand, to be prepared and not to be always responding, but to think ahead. Talk to the industry and tell them you know what? We are going to create a mechanism so that we are prepared with medical supplies before it happens. We already have it in stock. Ready, safe, secure. Something happens and it’s mobile.

 

[00:42:57] It is already there, nothing more. It’s a truck instead of blowing it up.

 

[00:43:00] And you don’t have to bring it from the United States. So the idea we have now is also to deploy backpacks for rescuers, to have backpacks in our warehouse in Cuautitlán so that they can be mobilized when needed. So that, those projects where you can anticipate a little bit what’s going to be used, because almost always you’re going to need medications for chronic diseases that the family that deployed forgot their glucose, meter, their test strips or their blood pressure medications. Those are medications and those are things that are going to be dictated almost regularly when people are facing a crisis situation. So, for us, how can we create these these systems and have these these ready before we need to, before anything happens and do it continuously? And for that you need to be on the ground in a country or have groups that are on the ground with these same ideas in a country like Mexico or the United States, where there are also hurricanes every year.

 

[00:44:05] It is admirable what you are doing Eduardo. And well, it is a great, great example for many organizations and people in Mexico, as in the rest of Latin America. I would say that around the world I think what you are doing is a standard of quality and processes and technology as well, which I think helps a lot, especially if you want to implement Mexico and then go down to all of Latin America, which I imagine could be part of your objective in the future. Changing the speed of the questions a little bit and moving a little bit from that of the supply chain. A little bit to your leadership you have had and demonstrated throughout your life great leadership. You have come out of many complicated situations and I think you still have that personal motivation to do more and do more. Would you have any challenge, any obstacle that has marked you? Maybe something you haven’t already shared. And how? How did you get something out of it? Because.

 

[00:45:15] Yes, of course. I think the same challenge as before. In other words, I believe that having been a migrant, a farm worker, taught me perseverance, taught me how to get ahead. I think those are like fundamentals, it’s fundamental to the way I am. It has helped me think through complex projects and tell if I could get out of.

 

[00:45:37] It is clear.

 

[00:45:38] Mexico’s project, well, that’s easier, but having that perseverance and having that perspective that nothing is impossible, that you can continue to give as much as you can. If you lead with your heart and your best thoughts, can you continue to reach these goals? No, because the idea is very simple, but nothing more. It is to continue continuously. And what did he have? When you are in the field you say How do I get out of this situation, right? So it teaches you to persevere and at the same time to be humble. In other words, we are all equal, we all have the same value. And how can we show others that yes, they are worth it? Because we often forget to remind others that we are all worth the same. So, for me that’s always been what motivates me to help others, because I was there. I was in a situation where we had no drinking water in Zacatecas, where we were now migrants in the United States, where we had no insurance, where we had no money for different things. So, how can we close this gap, this gap, this gap between those of us who live with maximum technology and all the advances that industry and humanity have contributed, and then close this gap between those who do not have access to it. So, because we all could have been that person, let’s not forget that. And for me it’s always been that leadership, those experiences that I really let that guide me to what I’m doing. And that makes you work harder.

 

[00:47:19] Thank you very much. I really enjoyed this interview. Thank you very much. You have our full support for anything you need. I am confident that the Mexico project will continue to be a success. And well, many of us would like to invite you in another year or so to see you give us an update on your accomplishments. But thanks, thanks to you, thanks to Direct Leaf and to all the organization. I was told that it is a great team, with a very good culture and I know that this is a team that is making change in the world. So thank you for what you do on behalf of all the people I know really, the people who listen to us, how can they contact you? How can they learn more about relief? How can they even support today something that you are working on some campaign that you want to promote? How do we join your effort?

 

[00:48:17] You can follow us on our website Punto org. There you can donate if you like. You can also follow us on LinkedIn and our social networks. And I can also be contacted through the internet, which is a tool that I use a lot because it helps me reach the public that is really interested in supporting me. So through LinkedIn, Eddy Mendoza you can look me up and send me a message and I will be happy to respond. And the website for what? For them to learn a little more about the work we do in Mexico and the activities we have at a global level. Right now we are currently supporting a project that we are carrying out, for example, we are looking at how to help Ukrainian refugees in Mexico City and Tijuana. We are collaborating with the Ministry of Foreign Affairs to see what needs these individuals have and how we can mobilize some resources, even if they are few, to make life a little easier for these individuals who are experiencing a tragedy in their lives. So that’s one and another one we are working on right now. We are about to bring more than 60 trailers in 95, more than 30 million mouth covers that we hope will help the country not to have to continue buying, because it has been a disadvantage for all the countries in the budgets they had for these products. They no longer have them, so we are working on that, on that logistical system.

 

[00:49:58] Well Eduardo again thank you very much to all of you who listen to us, if you want to continue listening to interviews as interesting and motivational as this one, please do not hesitate to subscribe. My name is Enrique Alvarez, thank you for listening and this was another episode. In Spanish. Thank you. And have a nice day.

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Featured Guests

Eduardo Mendoza is the Country Director of Direct Relief Mexico, A.C., and is responsible for the day-to-day activities and management of Direct Relief in Mexico. Direct Relief is a humanitarian organization based in the United States that mobilizes and delivers essential medical resources to improve the health and lives of people affected by poverty or emergencies. Over the last eight years in Mexico, Eduardo has been responsible for providing more than $61.2 million worth of medicines and supplies and $8 million in financial resources to healthcare organizations throughout the country. Connect with Eduardo on LinkedIn.

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Enrique Alvarez

Host, Logistics with Purpose

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Patch Reilly

Data Analytics and Metrics Intern

Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.

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Vicki White

Controller

Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is transitioning from active duty in the US Army. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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