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PODCAST EPISODE: El Viaje de Emprendimiento de Rayo Torres, COO de CargoSprint
Supply Chain Now en Espanol
Season 3, Episode 8

Entrepreneurship can be very scary, but sometimes, like in Rayo Torres’ case, when you have an opportunity, you have to take it and run with it.  In this Supply Chain Now en Espanol episode, listen as host Enrique Alvarez speaks to Rayo about her childhood and familiarity with entrepreneurship, the creation of CargoSprint, and her vision for the organization as they look to the future.

El Viaje de Emprendimiento de Rayo Torres, COO de CargoSprint

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[00:00:01] Welcome to your Now movie in Spanish, presented by Better Global Logistics and Supply Chain Now. This is the program we give to Spanish-speaking people in the ever-changing logistics industry. Join us as we discover the inspiring stories of our guests and learn from their collective experience. Our goal is not only to entertain you, but to foster your passion for this exciting industry and support your professional development along the way. And now, here is today’s episode of his pitching now in Spanish.

 

[00:00:38] Good morning and welcome back to a new episode of Supply Chain Now in Spanish. My name is Enrique Alvarez and today I have the pleasure of interviewing a very successful compatriot that she and her company, her partner, have managed to revolutionize the logistics industry on the payments side. But without further ado. Rayo Torres CIO of Sprint Rayo Charges. How are you doing? How are you doing? Good morning.

 

[00:01:04] Hello, Enrique. How are you doing? Good morning. Thank you very much for having me here in your program. East. Thank you very much.

 

[00:01:10] No! The pleasure is all mine. I am also very proud to be Mexican. And well, knowing also that we are in Atlanta Radio Yo we met recently. Then it is a pleasure to have you here with us. Thank you for taking the time to share a bit of your story.

 

[00:01:26] Thank you very much. Then go ahead.

 

[00:01:29] Let’s get started. Let’s get started. Tell us a little about yourself before we get into your career and the company you founded. Tell us a little about yourself. Tell us where you were born. Anything you remember from your childhood?

 

[00:01:44] Yes, of course. I am. I was born in Guadalajara and lived there for the first 20 years of my life. This one, when I was 21, I went to live in Milwaukee, Wisconsin. Then I came back to Guadalajara and I’ve been kind of in between here, between the United States and Mexico since then.

 

[00:02:04] Do you hear anything in particular that you remember from Guadalajara? Maybe something from your childhood, something from your parents, something that started to guide you on the path you have now.

 

[00:02:19] Yes, well, trading and entrepreneurship come from my family’s DNA. This has always been on my mother’s side, they have always been very enterprising, my uncles, my grandmother, my mother. So they were a great influence for me to take this path of entrepreneurship.

 

[00:02:39] Hey, and something in particular about the city I imagine I tell you Guadalajara, a very beautiful city for those who listen to us who are not from Mexico, is what do you remember about the city?

 

[00:02:52] Ah, because the city, the city itself is. The climate is very nice, as many know, it is very pleasant. This is in itself the city an influence I had from the city of Centro Tapatío businessman Jorge Vergara. He was also a great influence in my way of looking at business, from a humanistic approach. Omnilife’s slogan is people to care for, people. So you go further on in the podcast, I can expand on this, but he was a great businessman from Tapatío who had a great influence on my decision to become an entrepreneur, but also from the human side, no. He was a great businessman from Tapatío who had a great influence on my decision to become an entrepreneur.

 

[00:03:38] There is that side. Have I seen human mine and if you don’t bring it also rooted from your parents, did you see it? How do you see this human part reflected in your life again at the beginning of your career, right?

 

[00:03:51] Yes, yes, I have in the major weight it had, in how to help other human beings through a company, because it was my experience with Jorge’s company Omnilife. And how did it affect? It impacted my life, my siblings’ lives, my mother’s life. Not this how to improve our quality of life, although it is a multilevel and my company is not a multilevel company. In the company we now manage a humanistic culture where not only customers are right, right? But also the person who decides to work with us receives a great deal of attention and everything is centered around the human experience, both externally and internally. So it is to foster that culture within the company.

 

[00:04:43] This is very interesting. I’m sure we’ll get into a little more detail on this one in a few more moments. Tell us a little more about your professional career you studied, where did you study this one? How did you come to open your company?

 

[00:04:57] Yes, of course. Look, I studied Hispanic literature at the UdeG, I wanted to be a writer, but I dropped out because I got married and took the plunge. And it is.

 

[00:05:08] Writer. It is totally different.

 

[00:05:10] A.

 

[00:05:11] Logistics.

 

[00:05:13] Yes, yes, Saramago won his is a late writer and was asked why you won your Nobel Prize so late and why you didn’t write Before he said he had nothing to say then. Ah, I won’t take my finger off the line someday. If destiny takes me there, I will write something, but right now I have nothing to say.

 

[00:05:34] More writing something. So, do you have a good thing going for you?

 

[00:05:38] No, no, no, no, no, no, no, not really no, no, no, the muse of inspiration has come to me and I have nothing to write about right now. My passion really is to impact people’s lives through the company.

 

[00:05:53] Hey, well, going back to Rayo who was studying for his degree, tell us then what happened from there? How? How did you continue to grow personally and professionally?

 

[00:06:06] Yes, of course, look there too, because there were the jobs I had. I started working since I was 15 years old, this one I was in franchise management at Gulfstream, where I was working in the franchise and marketing department. I also worked at a friend’s uncle’s company. I was in Accounting A supporting payroll, processing vendor payments, everything, all of that. So it was like life was preparing me and even though they were very short work experiences, all that learning helped me. Later, when I had my own company to grow, the from a person not and I have been putting together the organizational architecture of the work team, departments, etc. Then this was. These work experiences were very important for me to later apply in my own company.

 

[00:07:05] Of course. Some recommendation or suggestion that some people made to me that throughout your career and throughout all these work experiences, you had several mentors, people you worked with and people you learned a lot from. Do you have any suggestions for people who listen to us and maybe are graduating or about to graduate, anything you can share in terms of suggestions.

 

[00:07:31] If he is really the person who is looking for answers, they say that the teacher doesn’t arrive until the student is ready, right? So it’s like a very personal path for each individual. This ah a as to which teachers are. Even finding in your life. What I can say is that it is a very, very mystical path to take. You don’t have to go to a very deep journey inside, because outside you are going to find many, you are going to find losses, rejections, there are clients who are not going to pay you. So you have to work a lot with your energy and your focus on how to generate abundance, don’t you? And not let it subtract all that external reality from you. So yes, in general recommendation would be to start a personal, deep work of self-knowledge and take all these tools we have as humans to be able to create new things where there are none and change realities that we are not happy or do not like. But all that is changed from the mind. There is not a lot of literature right now, a lot of schools. This being here in the Law of Attraction, for example, there is Eckhart Tolle, this I dispensation. There are too many, of too many teachings out there, but the most important is how to work on oneself on a daily basis. No.

 

[00:09:12] No! Totally agree. And well, it’s a great message. It actually reminded me of something my mom used to tell us a lot when we were kids, didn’t it? We now have fewer and fewer excuses for not studying and knowing things, not before. Maybe in several generations ago, well, you did things in a certain way because you didn’t know or there was no place where you could learn, but as you say now, with so much literature, with so much information technology, with so many sources to learn, well, it depends on you and that retrospection and that time to think and be aware of who you are, not to be able to move forward.

 

[00:09:51] Yes, of course.

 

[00:09:52] Tell us about it. Are you graduating from your degree program? How is the next one going? What is the next leap in Rayo’s professional career? Still in charge of Sprint?

 

[00:10:02] Yes, yes. In the race. I did not graduate. I am going to make one. One note. I didn’t graduate because I said I’m going to get married and I’m going to continue in the United States. And that’s where it ended. And I had children and left her halfway through this one. But at the age of 28, when I was 28, my ex-husband and I founded Cargo Sprint. There is one left. It is a payment platform for the air cargo industry in the United States. This at the time I was on an immersive journey into mindfulness, the law of attraction, self-knowledge and devouring literature on how to create the life of your dreams. At that time I felt that if I wanted to go to work at McDonalds they would not hire me or if they hired me it was for $7 an hour and I had three children and a nanny costs $15, not this one. So my professional outlook was very dark, very dark. I would say I didn’t finish my degree like and I would see $1 million dollar houses and say I want that lifestyle. I used to see ladies handling bags in the city where I live. And I said I want a car like that. He was driving a very old car, wasn’t he? Right, so then getting into this law of attraction thing and saying I can dream about that house, I can dream about that car without questioning too much about how it’s going to come to you, right? And in that inter, of that exploration of how to create the life of your dreams, this even though the external reality tells you it’s not possible, no, no, you don’t have a career or it’s not possible because maybe you have an English accent or you’re crazy. No, that’s what the world will question you about. But therein lies the difference between actually working with your thought system and with faith and imagination using it to our advantage. No, because my imagination is catastrophic and my imagination is constructive.

 

[00:12:20] And many times we are our own enemies, not because of the way we think of ourselves, we limit ourselves. Many times I don’t feel the human being, at least it happens to me. You have many ways, maybe negative, to think of yourself, maybe to be a little more positive.

 

[00:12:36] Of course. And there is a phrase that I think is from Neville, but I don’t want to make some references that are not, but it says to believe is to create. So, if you really believe it, that’s your reality. Yes. You are fat. You’re not going to be fat. Do you think you are a failure? You’re going to be a failure if you think you’re going to succeed. And you believe it day in and day out, and you feel it with your whole body, you’re going to be there. So the fabulous thing about all this is that this learning that I was exploring at that moment in my life, served me for the company, this already building it. And we started in 2012. But the first three years it was to work.

 

[00:13:22] This is a lot. It is the other part of the equation. I mean, one thing is to create, to believe, but well, someone has to go out and wake up early and work, that is, it does not take away the fact that you worked extremely hard to achieve what you have now and well, it is a great pride, but well, tell us a little more about that first stage of entrepreneurship, which is normally not only the most difficult, but normally it is also the one you learn the most and the one that really forges the type of company that you will have later on. So tell us what were your main concerns, difficulties, challenges you faced in those early parts of the venture?

 

[00:14:06] Well, at that point it was a matter of being patient. It is to understand and nature is very very wise, isn’t it? So when you see and sow an apple seed, you don’t expect to get apples the next day. It would be illogical, wouldn’t it? So why do we want to see results from a company? Put us the Ferrari or the Porsche or the yacht per year, right? Then I found it very useful a talk I saw from the founder of Yakult, which is another company that is very strong in Jalisco, where he said that Mexican companies fail a lot and before five years have already closed because? Because the entrepreneur is not patient with the company. You have to see the company as a long-term project and understand that it is not going to buy you the house, the yacht and the car in 20 years. In the beginning you have to live to nurture it and make it grow just like you would take care of a seed of If you want it to grow and mature and produce apples, then you have to take care of it and give it all that seed in the beginning. So, the first years I had no salary, I lived on a salary, that is, everything was reinvestment. The first million dollars we earned in the company is how we reinvest it, how we continue to grow and everything has been like that, that the company was not, it was not that today my father has 1 million dollars, what car, what house am I going to buy, but how, how am I going to reinvest it, right? So we have to be very patient with the company’s results and see it as if it were a baby that we have to take care of. And we won’t demand from a baby a seven year old to give you the results of a 20 year old? Not to have very, very firm medium and long term objectives.

 

[00:16:08] Totally agree and very good suggestions for the people who listen to us and who are in other Spanish speaking countries. Not necessarily, maybe Mexico or the United States. Tell us a little bit about two things one. What was the opportunity you saw in the industry? In other words, what is the charge? Why would Sprint be successful? What was the problem you wanted to solve? And well, for people who may not be so familiar with the process of these air cargoes, well, tell us a little more in general terms. Well, what was the opportunity you saw? And then what does it actually do? In other words, how does it work in general? Sprint cargo?

 

[00:16:51] Yes, of course. Look at the idea. No, I will not. I’m going to steal someone else’s intellectual assets. No, not me, it wasn’t me I wasn’t in the industry This my ex-husband. He is a fraud for Water and was a broker in the United States. No? And one day he. He is very, very creative. He has a very bright mind. His name is Joshua Wolf and he is the founder and now CEO of the company. He’s obsessed with giving perfect customer service, isn’t he? And one day he had difficulties with a load and he had to pay storage and he was very frustrated because he loaded Facility in the United States. At that time they only received checks and wanted a check and there was no way to pay electronically. Then he came to me one day and said Hey, I’m going to make a payment platform and I’m going to put printers in every airport and we’re going to print our checks. And you can pay on the same day. It was not this one. It was their way of making the payment process more efficient. I, in fact, did not hear it. He had had 20 other ideas that had failed. I said Ah, yes, of course.

 

[00:18:09] Well, and without knowing. No knowledge of logistics. I also obviously didn’t know what was going on through your husband at the time. But no, it wasn’t. Integral now.

 

[00:18:19] Totally. Very good notions, because all the time I was listening to it, living it, chewing it, it was my whole world, wasn’t it? At that time, then when I hear the story I tell you okay, do it.

 

[00:18:34] It didn’t sound like there was opportunity there, I imagine. Well, well, not at first, otherwise maybe not.

 

[00:18:41] I said, well, it’s going to be one more idea among many. It weighed on me because the initial investment was $6,000 which I figured was going to be our down payment on a minivan. And I said but I’m not going to be mean, am I? He is only dedicated to work because I am going to be the bad guy and tell him no, you can’t spend them.

 

[00:19:00] They are going to give a good chance at the end of the day to.

 

[00:19:03] Both. I thought it was going to be the truth, that it was going to go in the trash. No, I wasn’t doing much. Since the platform was there, I said Let’s see then what is the business model, right? So we earn $5 for each payment. The other $5 is paid by the courier and our handling fees of $10. And I started to begin.

 

[00:19:23] Tell us about it because that is very interesting and I think it is worthwhile. In other words, with one more, more practical example. Let’s say a fast forwarder has to pick up some cargo from a warehouse at the Atlanta airport, for example. But what’s going on? In other words, what does the platform do that did not happen before? You used to have to bring your check as an opening act or well, tell us, tell us you, you, you got it. You are the.

 

[00:19:45] Expert. Yes, of course. When. When air cargo arrives in the ocean it is very easy. The charges are not that complicated to pay because you have two months in advance to know what payment, what charges you have to pay to release your cargo at the port. But airfreight is much faster. Everyone in the cargo industry is going to know what air cargo moves. So you can’t have a booking one day and the next day it will be ready. And you have to release it. No? Then in. In air cargo, at the time of import there are many people who become cargo stakeholders. Then there is the airline and there is the great Genuine Agent, which is the cargo agency subcontracted by the airline. To pick up the cargo there are some charges called Import Service charge or and SB that you have to pay to the freight forwarder who is the boss and working in Agent for them to release the cargo to you. At that time it was $45. Now that, that, that rate is already at $170 in $100. So if they don’t pay that money for cargo handling to the cargo agency subcontracted by the airline, they can’t pick up the cargo in that time. Many or the vast majority of everyone wanted nothing more. Paid by check. Yes, the price.

 

[00:21:12] As he had to bring the truck, the person who was going to pick up, that is, the person who picked up the cargo, brought his check and.

 

[00:21:19] And not the trailers, that some trailers advanced payment on behalf of the footer and charged five or $10 for that check. But since it is not the trail business and then they had a hard time reconciling with the customer, right? So many did not want to do it. The hotel had to send a FedEx or a yuppie overnight like that and it cost $20 or $25. It did not cost at that time this entity and send its own check. And you know what operations and accounting.

 

[00:21:51] Coordinate with the truck driver so that when the check arrives it is already there and then they find it, because it may be.

 

[00:21:57] And then it was destined. But and excuse me.

 

[00:22:00] He did not receive it or did not go to work that day.

 

[00:22:03] You will be.

 

[00:22:03] It came out a.

 

[00:22:04] Expense that was left under the coffee or the accountant did not register it well, so it was a big problem and many trailers were rejected because there was no payment or even though the payment was already made, it was not, and besides, the process was very inefficient because internally for him it was for Operations to go and ask accounting for a check and if Accounting went out to lunch or did not go to work or something else, the load gets stuck and he would.

 

[00:22:30] Truck driver is wasting his time there and many times.

 

[00:22:34] They charge the return. You know that they charge for a lap they give and if it was for.

 

[00:22:39] Blame it on three hours or ten minutes as it is the same for.

 

[00:22:43] They. So here what we changed is that the operator in the operations and weather operator could be put in. Now our platform made the payment. We would send the check the same day by courier who were at the major U.S. airports. This and we would give an invoice to the operations al who had 14 days to pay with us.

 

[00:23:12] So you were funding that yes and giving the physical check to you?

 

[00:23:17] Yes, of course.

 

[00:23:18] All charges Handling Agent Brown.

 

[00:23:22] So it was very beneficial for people in power operations because they would say What a beauty! My payment goes out the same day. I don’t have to worry about anything. And then my turkey department in.

 

[00:23:36] Mi.

 

[00:23:36] Company at their own pace, working at different, very different rhythms. They take out the check whenever they want, they do not process it, they put it in the system and then everything was, it made life much easier for them, also internally for Free Waters.

 

[00:23:55] And what year are you talking about this year? When he started putting up printers and things like that.

 

[00:24:01] In 2012, in 2002. That’s the story that typically he brought his printer and he was the courier in Atlanta, so he was on easy charge. He ordered Facility with an internet hotspot, this one printing checks and he would hang on his dashboard, form with his checks, the one he had accumulated from customer requests and deliver them, not this one. Little by little we were doing as the Cargo Facility looked like it was in charge of Sprint. Sprint charge and see our checks and they were more and more this volume. We have already started to make alliances, electronic payments, this one or install the printer right there, of course this one. So we have already been making efficiencies in our system and also making strategic alliances. This is how we started.

 

[00:25:01] And that was from you saying to be patient, wasn’t it? In other words, the first three years was to reinvest, reinvest at what point? Because at the beginning you just confessed to us this one that you thought was just another idea, you were at what point do you change your point of view a little bit and say hey, no, this, this really does, does it have, does it have legs and is it going to go somewhere, at what point does it change and what? Do you remember that one, that change? Maybe when you start getting into the business too?

 

[00:25:28] Yes, of course. Look, it was in 2012, in March he proposed me to make the platform. I said okay, spend the $6,000 and we’ll see. And the platform comes out in June. It was ready, wasn’t it? A very, very, very basic one. I didn’t even have a login. East. Then he hands it over and I start asking him how he is going to operate internally. He explains me his idea, how much is the charge, for each request and I start making my models. So I went into my Excel, I said let’s see if we can get a thousand payments. It is so much money 2003 thousand. How much freight does it move instead of being like my financial model? So super, super in Excel, right? So I said Ah, this has great potential. Yes, as long as we take out a thousand payments per month on application.

 

[00:26:21] From minivan depot.

 

[00:26:23] There is no more, we already have enough to eat, right? At that time he was working, so he changed. Big change was that you have the opportunity, but out of fear.

 

[00:26:34] There is not. When you risk leaving your job.

 

[00:26:37] Sure, life pushes you around. So they are very good pushes. Then there came a time, in October 2012, when the platform was delivered to us more or less in July and it is the company registered on July 5, July 4 or July 5, 2012. And we didn’t do anything out of fear, because he had his job, it was safe. So we cling there to what is safe and known and it is very scary what is unsafe, what you do not know and the unknown is not this one. So in October he gets fired from his job, this one and I tell him, you know, don’t look for another job, let’s do the platform, it’s already there, we have to do it. I prefer to fail, to fail together and say when we are 60 years old, but let’s try or die at 60 with your pension safe here, with our house secure. But to say. What if we had done it and died with that doubt? I said I’d rather fail a thousand times. Cañona. So to die with the doubt and uncertainty of what would have happened. If we pursue our dreams, then I don’t look for a job, and I really, really, sometimes I got into this kind of job search, I said I could get this job and I was hesitant, but I didn’t say anything. Then we went on and on and on and on. And that’s when the company started. But life, I tell you, pushes you around, doesn’t it? Sometimes the ugliest things that happen to you are for a purpose. If you are never fired from your job, never.

 

[00:28:27] Would have, never.

 

[00:28:27] They had started, never, ever, because he was comfortable. Ah, it’s just that I’m working because it was stepping out of his comfort zone for both of us, running out of income. This him having to go through all the airports in the United States to install printers was a very difficult decision, with three children to.

 

[00:28:49] In a country that was also relatively new to you, right?

 

[00:28:53] Yes, this one for me was. It was that part for me, more than the country was the children. I mean, I have three kids, I have to pay the mortgage on the house and how are we going to survive? No, so what’s going to happen? It was crazy. All the people were telling us. What do you mean, you’re not going to look for a job? No? So this was a decision that was taken together, but that is the difference, not to say I’m going to believe and I’m going to go for it with my eyes closed. And if I crash, well, God will provide, not this one, but it is there to apply everything you have learned, this one about life and to say ok, this is my moment of test, because those moments of test and to say what I am made of and then you have to be congruent with what you say you want and what you do.

 

[00:29:53] Yes, it is. I think the easiest thing in life, not everyone would want x or y thing, but hey, you are actively working day and night to achieve it. And well, that’s where you divide the people who get to fulfill it and the people who don’t get to fulfill it. And well, in a very successful way you did it. Tell us about how you were a little bit settled, since you knew that you were going to get through that stage of having been extremely difficult and stressful for you as a mother of three children, as in a country here in the United States as well, but how? Yes, what’s next? In other words, at what point do you say ok, well, now you have to start believing, you have to start growing, put a structure in place, hire how, how did you imagine or how? How did you solve all the following problems that come from having a new company, right?

 

[00:30:41] Yes, as I said, the first three years there was no first payment, that is, the first few months we did not even receive a payment request. It wasn’t like ah, what a father! But no, no, no one is encouraged, right? Then they started to put requests to us.

 

[00:31:00] Not here in Atlanta or people who are of tact who already had or conformed those early believers in enterprise.

 

[00:31:07] The era. He would talk on the phone and say there it is, payment platform that you can use and people are like oh, yeah, right, and he was the first one. The first was a company he worked for, which was mdi. They are some brokers in Milwaukee, this one and they were the first as users, not this one. And little by little it was running because we obviously didn’t have any money for marketing campaigns. So it was running like that, someone would see that it worked and that it was not a fraud and they would say ah, this is very good. Then by word of mouth it began to be recommended, but it takes a long time. Organic growth, three years without receiving capital, because we are a bootstrap company, we did not borrow or take capital from anyone to start the company with our own profits. We continue to grow. Not this one in two. Late 2014.

 

[00:32:08] For reference and sorry to interrupt you in 2012 at the end. How many payments did you process in that year? More or less zero. What about 2013? Zero also.

 

[00:32:17] Maybe 20.

 

[00:32:19] 20 for the whole year?

 

[00:32:20] Yes, 20, 30 yes. And the.

 

[00:32:23] 2014.

 

[00:32:24] 2014 we have already started to grow more and we will have processed around 1,000, 3,000 in the whole year. So it was our metric, my my, my main objective was in the first, in the for a month, for every month to process a thousand payments. And we would tell people we want to process a goal, a thousand payments a month, because that was already a salary. Worthy for us than to pay the mortgage and food. If then the first goal was 1,000 payments per month. We would say that to people and they would laugh and say hahahaha, nobody needs that. Do you know how many payments we are processing right now? This question above 170,000 monthly payments.

 

[00:33:13] 170 out of a thousand was the goal, they did not reach a thousand, they were a thousand for the whole year, at 170,000 per month.

 

[00:33:21] Per month.

 

[00:33:22] Now in the past year.

 

[00:33:24] Yes, no, the goal was a thousand a month, a thousand a month which gave us a decent minimum to be able to.

 

[00:33:30] In 2014 the total for the year was not, it was not one thousand.

 

[00:33:34] They were about 3005 thousand payments this 2014. Then we start to grow and I get into it full time. In January 2015 this I already hired someone here for my home and we were starting to gain traction before I went to work. A friend of mine that I was running with was very good and I told her ah, well come work with Joshua and there she is. She was the second person to join the team after Joshua is still with us working. Her name is Ana Vazquez and I was the third person until 2015. So it’s three years of going day in and day out and believing that this is going to work, right? In 2015 we exploded. By the summer of 2015 we decided to set up our back office in Mexico and start developing the entire organizational structure of the company. In Mexico. We moved to Guadalajara to live, we left Pitch City and that was another leap of faith, not to say what am I going to do. I already have my house, my home, my nest, my children, my toys, their toys, etc. And to leave everything one day and go to another house to start from zero the next day is very difficult. Of course, that was another leap.

 

[00:35:03] Of faith, but it was all a very strategic move and it also worked out very well for them not to have your entire backoffice in Mexico, this one. Tell us a little bit about that process or the advantages of having a backoffice in Mexico, because I am sure that many companies that are listening to us could benefit from countries like and not only Mexico, not any country in Latin America I think has the same opportunity to do what you did.

 

[00:35:29] Yes, of course, and in fact it is something that the big companies HP, Oracle and BM are doing in Guadalajara. All call centers in Guadalajara also serve customers such as Amazon Bank of America. Atenti then it is a is a is a is a is a is no longer something new.

 

[00:35:58] And it is proven.

 

[00:35:59] If it is not, it is, and especially now with COBIT they can work remotely from anywhere, well, that’s it. It is already very, very fluid. It benefited us a lot because Guadalajara is a technological hub for the country, right? Then in 2017 we decided to open our software lab and instead of continuing to outsource we started recruiting engineers and set up our own software lab this one. And there it is. Based in Guadalajara.

 

[00:36:31] Is your software also yours?

 

[00:36:33] Yes, yes, the software, all the tools we have are developed by us. We also have an engineer in India and some in the United States, but most of the software force is in Guadalajara.

 

[00:36:50] 100% Mexican talent. Yes, of course. Hey, and it’s part of the idea, to license some software or not is simply you use it exclusively us.

 

[00:37:01] We are using it, we use it as a payment platform, so it’s not really something that can be licensed. We do the Wide Table, for example, we have iPod. They have their payment platform with us and and. But there is the mark of them. Then we make White Label. No, we do not charge a license fee. It is absolutely free for them. And the only thing we acquire are the transactions, not this one. But they have their own brand, they keep the identity and everything, and we do everything that is the platform.

 

[00:37:44] Hey, going back now, skipping several years, well, we know it’s a successful company, fully established, very creative and they continue to innovate. What is it? What is the next step in your. In your strategic vision? East. Let’s go a little bit into the future, where do you see the growth that you can tell us about in the future? What is your perspective? A little of what is going to happen in the next 5 to 10 years?

 

[00:38:10] Yes, of course. Look, I was actually at the freight conference there. It was air cargo in London last week and very strong changes are coming for the air cargo industry. They are focusing on digitization at 300%. No? So, there are a lot of companies with very interesting proposals for the digitization of the operational processes that are now being done manually, and we are all going through a transition right now, right? So for me, for our company, which started in a disruptive way to digitize the payments area, this is our next step, is to continue to create innovation for the industry. We have another product which is Spring Pass and Spring Pass is a super noble product, it is not a platform as such, it is already a hub for the ecosystem, not where there can be interaction between the power and the trilateral and the office. Facility and visibility for the airline. So this hub concentrates on the pick up in cargo clothing in the AM air cargo agencies with Spring Pass. Can the trailer driver do from his abu from his phone a check in before he shows up for the cargo, for example, or the The hotel may have the visibility of where this blind spot arrives that AC already offloaded the plane because the airline is good at giving cargo tracking, but once he gets to the cargo Facility who knows what happened, right? So we have these, these metrics and through Spring the visibility is given. No, this is a.

 

[00:39:57] Product, they are as soon as it is.

 

[00:40:00] La. When this product is in development, we have been with it for five years, five years and we are in about ten airports. We are in Atlanta with a cargo facility, we are in San Francisco, Los Angeles, Chicago, New Jersey, New York, Florida and East Texas. We have about 20 cargo facilities with ten different 16 that are in the system and we are installing systems and systems one after another. It is free of charge. East Facility. We set up the check in, the kiosk that does the check in and check out and we manage all this system for you at no cost. So the objective of this product is to digitize the process, to create operational visibility for all stakeholders. This and also as collateral, we have a positive environmental impact, because if we can make the trailer driver not to wait for three hours with the trailer on outside the cargo hold, it will reduce the air pollution load around the airports, right?

 

[00:41:33] What separates? This is a very important issue. You were telling me last time we talked that the sustainability part of and all these green initiatives to save the planet are important to you and therefore to Sprint, right?

 

[00:41:47] Yes, of course. I think all companies should have an ethical sense of being aware of the impact that we generate. Then we can’t. Destroy the negative impact of our footprint that we leave on the planet in a way to see how we can make it less or less impactful and how we can contribute. Fortunately we are not in manufacturing and software. It’s very noble, isn’t it? But either way. Either way, if through our tools we can create efficiencies that leave a better planet for other people, we are very happy with that. Or not.

 

[00:42:30] No? Totally. And well, it is a very responsible way to be the leader in the industry and it is a pleasure to talk to you, I think we could schedule several calls and have some other episodes, in fact I would like to talk to you again in a few future months. I think you are in as you were saying, not at the center of many changes in the industry, technology is critical and will remain critical for many years to come. Then congratulations, I am proud and pleased. And congratulations to you and obviously to your partner and obviously to all the people that work for Sprint Cargo, because you are definitely a model, a role model and again something that highlights the potential that Latinos have around the world and people in particular from Mexico. In your case.

 

[00:43:22] Yes, of course, that’s how this one is. I think that we as entrepreneurs have the responsibility to believe in our talent, not this one, and to know that we have talent in Mexico, which I am very proud of. Our team is really hard-working, they are very cheerful, we have a very nice internal culture, and we also integrate very well with the culture of our counterpart in the United States, we also have people in the United States, directors, they enjoy living with Mexico when they go to the posada, the tenth anniversary party, so this is what it is. The truth is that we have a lot, many tools in Mexico that we as entrepreneurs can take advantage of, especially in software development. There is a very big opportunity. But there is a topic that I would like to invite all businessmen, that is, because Mexico is manufacturing software for other companies, because we do not have our own unicorns, because we have to manufacture software, right? Then encourage entrepreneurs and all the entrepreneurs I know, I mean, let’s see, think, how can you innovate, how can you create, if we have the how to do it. In our country we have a lot of engineers, because we didn’t start making our own Facebook, our own Instagram. So we have to question ourselves from that point of view, not only in commerce, not only in business, the company is not only selling something, but in software there is a great opportunity. E-commerce is a very nice business so we need to rethink our companies. How we can integrate them into an e-commerce modality.

 

[00:45:21] No? I totally agree and well, it is a very good call for all Mexican and Latin American businessmen, not to think about how we can continue to be protagonists in the different industries and in the different markets. No, we are already doing it, as you rightly say, at the end of the day we are renting software for other companies. Why? Why not be those companies? Then you are absolutely right. And once again, thank you very much for giving me the time to discuss this with you. Obviously we wish you all the best, you have our full support and again many many congratulations. Anything else you would like to share with our audience?

 

[00:46:02] No, nothing. There were some questions that you toasted around that was? No, no, I don’t remember what they were.

 

[00:46:09] You remember one that didn’t.

 

[00:46:11] Did I feel good?

 

[00:46:11] You wonder if, if casual.

 

[00:46:14] One. One was for me to tell you about Harvard. Huh?

 

[00:46:19] Tell me about Harvard.

 

[00:46:20] Okay. Lately, in the last year I took up the education side of the issue and I was at IPADE doing the two-year course in Guadalajara. And I also went to MIT for an innovation course and Harvard was also an innovation course. So this is in reference to what I leave the public with. Sometimes we fall into our comfort zone and our ego to say oh, I founded this company, if your company is already doing well, to say ah, I am, wow, I am great because all your workers tell you oh yes boss, of course, not everyone has applied, but then yes, if it would be an invitation to challenge ourselves, to be a bigger person in every way, not only spiritually, but also intellectually. And continuing education opportunities are plentiful. Harvard has its online business school at MIT and has its online business school. So we should keep ourselves updated and resume our studies, because right now the world is changing a lot from 2000 to 2022. Not now, companies cannot be managed in the same way. So would it be inviting them not to say to our people I want you to be better, I want you to give your best effort, I want you to study, keep working hard, but to start with our example and say you know what I am going to do to be a better version of what I was yesterday? And that means studies. This implies self-knowledge in all human aspects mind, body, soul and spirit. Work and work and work and work on them. And Harvard, MIT and IPADE were part of this and will continue to be because you plan to continue studying and they give you very important tools for the company.

 

[00:48:19] Well, and if you can send us some links of all these companies and opportunities and programs that you are in, this one that you had the opportunity to participate in, we can also put them in the notes of our interview so that the people who listen to us, not only learn from your example, but can get into more detail if they are interested. And as you say, I think it’s a very, very good suggestion for all entrepreneurs and for everybody to invest in investing in themselves, in their personal growth.

 

[00:48:50] Yes, education is very important, they are courses that you attend for a week and they change mental paradigms. And the one at MIT was like that, we went to Design Thinking. This Design Thinking session is very interesting because sometimes we say I am an innovative company, but if you don’t have the innovation method in your DNA and you know the process because it is a process, then you can’t call yourself innovative. If we really want to innovate, we have to look at the most innovative mile in the United States, which is there in Boston with MIT, and learn from them. Not having the humility to say I don’t know everything, let me see what I can learn.

 

[00:49:32] Heck, I’m sure I forgot several other questions.

 

[00:49:34] Well, you.

 

[00:49:35] Thank you. Isn’t there something else you want to remind me of? Because, I mean, everything you’ve done is pretty interesting. So there is some other that. What would you like not to answer?

 

[00:49:47] Me. I think that’s all it is. And the invitation? Well, not to human development, not just to make more money or to be more successful, but because I believe that as entrepreneurs we have a responsibility to be leaders and to inspire our teams by example, not to go inward, a journey of self-knowledge, of being, of being alert, self awareness and exploring that part of ourselves every other day. Because it is not reading a book or going to a school, but this self-observation, meditating, being present in where we are standing today.

 

[00:50:30] Not a very good lecture, the one you gave us today. So thank you again for taking the time to talk to me and to our Supply Chain audience in Spanish. I will bother you again in a few more months to see if you can come back to us. I think everything you’ve said has been not only very interesting, but maybe we could have gone into certain aspects of what you said in more detail, but Rayo, like the people listening to us, how can they? Contact us. As you may know a little more about Sprint charges such as. How can those who listen to us locate you?

 

[00:51:09] A Thank you very much. Is my LinkedIn link there? I am very active in this professional social network. You can send me a LinkedIn if you have questions, share experiences, go ahead. I am happy to share my experiences. Sometimes the entrepreneur’s path is a bit lonely and we can’t go with our questions to our friends or family, can we? So my inbox is open for you to send me a message hey, I have this situation or I was interested in some point of my talk this you have doubts. I am an open book so I am super happy to provide my experiences.

 

[00:51:53] And well and your company we are going to put all the information. I was told that the website is a good way to contact your company, if someone is listening, if they want some service, if they want to start working with you, that is the best.

 

[00:52:05] Yes, of course, our domain is cargo sprint dot com and there I think we also pass LinkedIn and Facebook’s league. They do have Twitter, I don’t. Then we can also connect through there and in the sprint dot com cart we also get our e-mails.

 

[00:52:28] Perfect. And again, thank you very much for everything. It is a pleasure to talk with you, as always to all of you who are listening to us, if you are interested in talks like the one we had today with Rayo Torres, please do not fail to subscribe again. My name is Enrique Alvarez and thank you all for listening to your Play now in Spanish.

Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Tevon Taylor

Host

Tevon Taylor is a dynamic leader at Pegasus Logistics, where he has made significant contributions to the company’s growth and innovation in the logistics industry. With a background in supply chain management and operations, Tevon combines strategic thinking with hands-on experience to streamline processes and enhance efficiency.  Since joining Pegasus Logistics, Tevon has been instrumental in implementing cutting-edge technologies and sustainable practices, driving the company toward a more eco-friendly approach. His leadership style fosters collaboration and empowers teams to excel, making him a respected figure among colleagues and industry peers.  Outside of work, Tevon is passionate about mentorship and actively engages in community initiatives, sharing his expertise to inspire the next generation of logistics professionals. His commitment to excellence and continuous improvement has positioned him as a key player in shaping the future of logistics at Pegasus.

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Vin Vashishta

Host

Vin Vashishta is the author of ‘From Data To Profit’ (Wiley 2023). It’s the playbook for monetizing data and AI. Vin is the Founder of V-Squared and built the business from client 1 to one of the world’s oldest data and AI consulting firms. His background combines nearly 30 years in strategy, leadership, software engineering, and applied machine learning.

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Karin Bursa

Host

Karin Bursa is the 2020 Supply Chain Pro to Know of the Year and the Host of the TEKTOK Digital Supply Chain Podcast powered by Supply Chain Now. With more than 25 years of supply chain and technology expertise (and the scars to prove it), Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and share their success stories. Today, she helps B2B technology companies introduce new products, capture customer success and grow global revenue, market share and profitability. In addition to her recognition as the 2020 Supply Chain Pro to Know of the Year, Karin has also been recognized as a 2019 and 2018 Supply Chain Pro to Know, 2009 Technology Marketing Executive of the Year and a 2008 Women in Technology Finalist. 

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Sofia Rivas

Host, Supply Chain Now en Espanol

Sofia self-identifies as Supply Chain Ambassador, her mission is to advocate for the field and inspire young generations from diverse backgrounds and cultures to join the industry so that thought diversity is increased and change accelerated. Recognized as Linkedin Top Voice and Linkedin Community Top Voice in Supply Chain Management, as well as Emerging Leader in Supply Chain by CSCMP 2024, Top Women in Supply Chain by Supply & Demand Executive 2023, and Coup de Coeur Global Women Leaders in Supply Chain by B2G Consulting in 2021

Public speaker at multiple international events from keynotes and panels, to webinars and guest lectures for bachelor's and master's degrees, discussing topics such as sustainability, women in the industry, technology and innovation. Writer at different online magazines on logistics, supply chain and technology. Podcast host and guest on different recognized programs in the industry. Sofia has more than 5 years of experience from academic research and field studies to warehouse operations, demand planning and network design. She has worked in manufacturing, airport operations, e-commerce retail, and technology hardware across Latin America, North America and Europe

Currently working as Supply Chain Network Design and Optimization Manager at HP within their Global Supply Chain and Logistics team

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Marcia Williams

Host

Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Jake Barr

Host

An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Marty Parker

Host

Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Tandreia Bellamy

Host

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Billy Taylor

Host

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Allison Giddens

Host

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Kim Reuter

Host

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Vicki White

Controller

Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Mary Kate Love

VP, Strategy & Operations & Host

Mary Kate Love is currently the VP of Strategy and Operations at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Amanda Luton

Vice President, Production

Amanda is a seasoned production and marketing professional with over 20 years of experience across diverse industries, including retail, healthcare, and digital marketing. Throughout her career, she has worked with notable organizations such as Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Currently, Amanda manages, produces, and develops digital content for Supply Chain Now and its clients, delivering modern, engaging solutions for a wide range of audiences.

A former Vice President of Information Systems and Webmaster on the Board of Directors for APICS Savannah, Amanda also founded and led Magnolia Marketing Group, a successful digital marketing firm. Outside of her professional life, she enjoys experimenting in the kitchen, reading, listening to podcasts, and spending time with her family.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Scott W. Luton

Founder, CEO, & Host

Scott W. Luton is the Founder and CEO of Supply Chain Now, the #1 voice of Supply Chain. Supply Chain Now is an award-winning global digital content platform dedicated to the global supply chain industry and its robust community. At the heart of the platform, is the almost daily Supply Chain Now podcast, which has hit podcast leadership charts in over 60 countries. With over 20 years of extensive experience in the end-to-end supply chain, Scott has become a recognized global thought leader in the industry. His insights have been featured in major publications such as The Wall Street Journal, USA Today, the Atlanta Journal-Constitution, and CNN. In 2024, Thinkers360 named him the #1 Global Thought Leader and Supply Chain Influencer. Additionally, Supply & Demand Chain Executive recognized him as a Supply Chain Pro to Know in both 2019 and 2025, and he has also been recognized by RateLinx, ISCEA, and other organizations for his industry leadership. 

Scott is a proud United States Air Force veteran, having served on active duty from 1994 to 2002. Since transitioning to civilian life, he has been committed to supporting the veteran community through various initiatives.

Under Scott's leadership, Supply Chain Now has grown into the premier source of industry insights, offering a variety of content including podcasts, livestreams, webinars, and virtual events that engage a global audience. His passion for fostering collaboration and knowledge sharing continues to drive the platform's success.

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