This Week in Business History
Episode 21

Episode Summary

“It’s widely acknowledged that despite the folly that many have coined the Spruce Goose – – the aircraft project led to breakthroughs in design & technology that had a big ripple effect throughout the aviation industry in the decades that followed. Some of the technologies pioneered by Hughes & his team would be leveraged in the 747 Jumbo Jet and the C-5 Galaxy aircraft – – amongst others”

-Scott Luton, Host, This Week in Business History


On this episode, host Scott W. Luton details some of the background info on the story of the H-4 Hercules, also known as the “Spruce Goose” and the “Flying Lumberyard”, a project led by the legendary Howard Hughes. Scott also touches on other historical items related to Air Cargo, Chemistry (Scott’s worst subject in school), the relationship between Adidas and Puma & much more.

Episode Transcript

Scott Luton (00:12):

Good morning, Scott Luton here with you on this edition of this week in business history. Welcome to today’s show on this program, which is part of the supply chain. Now family of programming. We’ll take a look back at the upcoming week, and then we share some of the most relevant events and milestones from years past, of course, mostly business focused with a little dab of global supply chain. And occasionally we might just throw in a good story outside of our primary realm. So I invite you to join me on this. Look back in history to identify some of the most significant leaders, companies, innovations, and perhaps lessons learned in our collective business journey. Now let’s dive in to this week in business history.

Scott Luton (01:12):


Scott Luton (01:13):

Thanks for joining us. I’m your host Scott Luton. And today on this edition of this week in business history, we’re focused on the week of November 2nd. Hey, thanks so much for listening to the show. Hey, before we get started, I wanted to share a special experience. I had this past week, just a few days ago, I had the good fortune of interviewing Steve Sterling, president and CEO of map international. The interview was part of our logistics with purpose series on supply chain now, and Steve offered a fascinating story of his journey from being afflicted with polio as a child to successfully overcoming his disabilities, to go own, to do big things in life. Currently he’s leading map international, a non-profit, which has been helping to deliver medicines and health supplies to those in need around the world. For 65 years, it’s been estimated that 2 billion people, internationally, many of them children do not have access to basic healthcare supplies.

Scott Luton (02:05):

Steve story was incredibly inspiring and stay tuned to the end of today’s show. And I’m going to be giving a few of our listeners the opportunity to receive a free copy of Steve Sterling’s book, the crutch of success. You can learn more about map international and get involved in their mission to help those in need globally by visiting that’s back to today’s episode of this week in business history, we’re focusing on the story of one of the largest aircraft in world history, and we’ll also be sharing historical tidbits on a variety of other businesses, including touching on a special moment to remember in air freight history. One that was even new to one of the world’s foremost airfreight experts, Cathy Robertson, great friend of the show. Be sure to follow her on Twitter for a variety of business insights. You can find her at cm Roberson six we’ll include in the show notes either way.

Scott Luton (03:01):

Thank you for joining us here today. On this week in business history, powered by our team here at supply chain. Now on November 2nd, 1947, the massive Hughes H four Hercules performed it’s maiden and only flight you’ve made better know it as spruce goose. The nickname comes from the fact that it was built of all wood Birch wood, not spruce though. And it was painted a white gray color. The spruce goose test flight was brief with thousands of people watching it long beach Harbor in California. The aircraft was piloted by Howard Hughes, the one and only infamous Howard Hughes. And it would fly. And now at an altitude of 70 feet, yep. You heard me right. 70 feet for about a mile before landing and never being flown again. So let’s dive into the history of that project though. Back in 1942, the U S was looking for better ways of sending war supplies to Britain.

Scott Luton (03:57):

German U-boats were devastating ocean shipping lanes in the Atlantic ocean. So aircraft projects were being considered one big problem though, aluminum and other metals couldn’t be utilized due to wartime priorities and the need for those materials in weapons platforms. This was also doing part because the Pentagon didn’t want any wild goose chase projects. You surp its materials for other proven projects, a development contract will be awarded distilled magnet and ship builder, Henry J Kaiser. And the one only before mentioned Howard Hughes in 1942 to develop a massive aircraft project. Kaiser had already developed an impressive reputation in the wartime production industry. As he had designed the Liberty ship, which was a large 14,000 ton cargo ship that could be built and deployed quickly. About six weeks time, amazingly three Liberty ships were being churned out every day by the U S manufacturing machine by 1943.

Scott Luton (04:57):

Now about Howard Hughes. He had made a fortune in Hollywood back in the 1920s and thirties where he produced big budget films, such as the racket hell’s angels and Scarface. But along with golf and technology in general, aviation was a lifelong passion of Howard Hughes. He’d go on to set a wide variety of aviation world records and Hughes would also survive for airplane crashes while pursuing his passion. So Husing Kaiser would begin to design and develop the appropriately named H K one. The government contract called for three aircraft. We built in two years time, but construction wouldn’t even begin until 16 months after the contract was awarded. The delay was largely due to passionate debate about aircraft design. Ultimately Kaiser would leave the project very frustrated, Howard Hughes wouldn’t miss a beat and would take the reins himself, probably welcoming the, to get things his exact way.

Scott Luton (06:00):

The project was thusly named the age for Hercules Hugh’s pursuit of complete perfection would greatly delay final development and construction. Thus, the contract was revised with Hughes now on the hook for only one prototype. In fact, world war II would end before the spruce goose would be complete. As construction was finished, the aircraft was transported to pier E in long beach, California. A house moving company was caught on to move components through the streets. First, the fuselage, then the massive wings, then the tail and a few other items, but keep in mind the sheer scale of this flying behemoth, which was about six times larger than any other aircraft of its day to tail alone was eight stories tall, the wing span longer than a football field. Can you imagine how difficult it’d be to transport? Even the broken down components through the streets, once it’s arrival up pier II, a huge hangar would be built around the aircraft after it was assembled complete with a ramp that would provide access into long beach Harbor.

Scott Luton (07:07):

By 1947, the us government had spent $22 million on the project, but Hughes had also sunk $18 million of his own money into the Hercules before it’s all said and done some in the U S Congress had grown frustrated with the project and Hughes was called before the Senate war investigating committee on August six, 1947. When questioned about the use of government funds for the dubious and delayed project Hughes would say, quote, the Hercules was a monumental undertaking. It is the largest aircraft ever built. It is over five stories, tall with a wingspan longer than a football field. That’s more than a city block. Now I put the sweat of my life into this thing. I have my reputation all roll up in it. And I’ve stated several times that if it’s a failure, I’ll probably leave this country and never come back. And I mean, it in quote about three months later, Hughes would lead that brief test flight on November 2nd, 1947, always hoping for a second flight and for a real mission for the aircraft Hughes would fund and retain a full flight crew to maintain the Hercules and also pay for a climate controlled hanger for the next 29 years.

Scott Luton (08:22):

But the call would never come a few years after Howard Hughes death. In 1976, the age four Hercules would be donated by the Hughes summer corporation to the Aero club of California after brief ownership and operators through the years, including the Walt Disney company and storage and a massive dome. The age four Hercules would ultimately be purchased by the evergreen aviation museum in 1993. It was disassembled and transported by barge to McMinnville, Oregon. It is now considered to be the centerpiece exhibit of the evergreen aviation and space museum there in McMinnville, a city in Oregon, which was named after the city of McMinnville, Tennessee. It is Oregon’s 16th largest city as of the 2010 census and has a population of about 33,000 people. It’s widely acknowledged that despite the falling that many have coined the spruce goose a name that Howard Hughes would always hate the aircraft project led to breakthroughs and design and technology that had a big ripple effect throughout aviation industry in the decades that followed some of the technologies pioneered by Hughes and his team would be leveraged in the seven 47 jumbo jet project and the C5 galaxy aircraft amongst others.

Scott Luton (09:40):

Undoubtedly, one other big business lesson learned would be the immense disadvantage of micromanagement and its impact on a project team. I wonder how the project would have evolved if others’ ideas and vision could have been utilized more in the design and construction of the Hercules as Michael J. Fox once said, quote, I’m careful not to confuse excellence with perfection excellence I can reach for perfection is God’s business and quote. And as dear friend, Greg white pointed out to me last week in a quote widely attributed to Voltaire. Perfect is the enemy of good. Before we tackle a few other items to note here on this week in business history, to invite you to check out a few of our other podcasts, these that make up the supply chain. Now family of programming, Greg white, who had just mentioned is offering up exceptional insights on supply chain tech and the entrepreneurial journey at tequila sunrise and that’s T E C H Q U R L a tequila sunrise.

Scott Luton (10:45):

Chris Barnes is challenging his guests to challenge his assertion. That supply chain is boring on the aptly titled podcast series. Supply chain is boring. Kerryn bursa is diving into the world of the digital supply chain and digital transformation in our tech talk, digital supply chain podcasts that’s T E K T O K digital supply chain podcast. And finally, as part of our back programming here at supply chain, now I interviewed veterans and veterans advocate several times a month to gain their stories and insights via veteran voices. You can find these and others tequila. Sunrise supply chain is boring. Tech talk, veteran voices, all wherever you get your podcasts. Now back to the show, a few other items to note on this week in business history for the week of November 2nd on November 7th, 1867, Marie Curry was born in Warsaw, Poland, a legendary chemist and scientific mind Curry would discover radioactivity in the element radium.

Scott Luton (11:49):

She was also the first woman to win a Nobel prize and the first person overall to claim Nobel honors twice on November 4th, 1879, famed black dentist pharmacist, abolitionist, avid inventor and innovator. Dr. Thomas Elkins would patent a refrigeration apparatus. The patent was issued for an insulated cabinet into which ice would be placed to cool. The interior of the chamber, dr. Elkins would also be issued a patent in 1874, a combined dining ironing table and quilting frame combined device always moving us forward was one dr. Thomas Elkins on November 3rd, 1900 at off Dassler was born in Germany. The youngest of four children. His nickname Addie would serve him well as Dassler would use it to name the company he’d found almost 50 years later, Adidas, his brother Rudolph would found his company named Puma around the same time. Talk about your sibling rivalry as Adidas and Puma have competed for consumers globally in the roughly 70 years, since on November 7th, 1910, the first air freight shipment would take place.

Scott Luton (13:07):

As the Wright brothers would transport freight from Dayton to Columbus, Ohio for department store owner, max Morehouse, who is the one that came up with the idea. What was the air cargo? You ask 10 bolts of fabric. Hey, talk about a game changer on November 8th, 1910, the state of Washington would pass a constitutional amendment, gearing teen female suffrage being amongst the first state to do so. You want to know the first territory or state in the U S to do just that? Well, that would be the territory of Wyoming who would grant women the right to vote in 1869 on November 4th, 1916, Ruth handler was born in Denver, Colorado after watching her daughter Barbara play with cutout dolls handler would have the idea to produce a plastic doll, a toy named after her daughter, Barbara would become a global icon as Barbie would hit the store shelves and spring 1959.

Scott Luton (14:09):

Eventually the handlers would introduce a companion for Barbie. Kin would take his name from their son while serving as president of Mattel in the early 1970s, Ruth handler would beat breast cancer and form a company that produced breast prosthetics for other victims. Ruth handler would lose a subsequent battle colon cancer in 2002 on November six, 1968, Jerry Yang was born in top pay Taiwan in 1978. His family would move to San Jose, California while a student at Stanford, Jerry Yang and David filo would create an internet website named Jerry and David’s God to the worldwide web, which was essentially a directory of other websites. They would rename the site Yahoo in 1994 and the rest is largely history. And finally, on November 5th, 2007, Google introduces the world to the Android mobile operating system, which has grown to be the largest used MOS in the world, claiming a whopping 74.6% global market share as of September, 2020.

Scott Luton (15:19):

That wraps up this edition of this week in business history. Those were some of the stories that stood out to us, but what do you think, what stands out to you? Tell us, shoot us a note to or find us on LinkedIn, Twitter, Facebook, or Instagram, share your comments there. We’re here to listen. Also. I had mentioned an opportunity for our listeners to get a free copy of Steve Sterling’s popular book, the crutch of success. If you leave us a review and send a copy of it to, we’re going to send you a free book to the first five listeners that respond first five folks. You’re going to love and be inspired by Steve story satisfaction, guaranteed, or your money back. Thanks so much for listening to our podcast. Hope you’ve enjoyed our latest edition of this week in business history. Be sure to check out a wide variety of industry thought for in the reminder, you can find this week in business history, wherever you get your podcasts from and be sure to tell us what you think we’d love to earn your review on behalf of the entire team here this week in business history and supply chain.

Scott Luton (16:30):

Now this is Scott Luton wishing all of our listeners, nothing but the best. Thank you so much. We’re grateful for your support. Hey, do good give forward and be the change that’s needed. Be like Steve Sterling on that note. We’ll see. Next time here on this week in business history. Thanks everybody.

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Scott W. Luton

Founder, CEO, & Host

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The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

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Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

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Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Kim Reuter

Host, The Freight Insider

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy

Host, Supply Chain Now

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & CMO, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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