This Week in Business History
Episode 15

Episode Summary

“We have consistently chosen a most difficult path filled with hardships. We must possess the will to challenge difficulties and the wisdom to create new values without being bound by established standards. You do not wish to imitate others.”

-Soichiro Honda, Co-Founder of Honda Motor Company Ltd

 

The ‘This Week in Business History’ Series on Supply Chain Now shares some of the most relevant business and global supply chain events from years past. It will shine a light on some of the most significant leaders, companies, innovations, and even lessons learned from our collective business history.  This week focuses on the Honda Motor Company Ltd.

Episode Transcript

Scott Luton (00:12):

Good morning, Scott Luton here with you on this edition of this week in business history. Welcome to today’s show on this program, which is part of the supply chain. Now family of programming. We take a look back at the upcoming week, and then we share some of the most relevant events and milestones from years past, of course, mostly business focused with a little dab global supply chain. And occasionally we might just throw in a good story outside of our primary realm. So I invite you to join me on this. Look back in history to identify some of the most significant leaders, companies, innovations, and perhaps lessons learned in our collective business journey. Now let’s dive in to this week in business history.

Scott Luton (01:12):

Hello, and thanks for joining us. I’m your host Scott Luton. And today on this edition of this week in business history, we are focused on the week of September 21st in today’s episode, we’re focused on the automotive industry as one of the big Titans of industry was launched this week in business history, and we’ll be sharing a slew of other milestones and accomplishments pay. It’s a busy week. So thank you for joining us here today. On this week in business history, powered by our team here at supply chain. Now let’s start with cars. So back in my high school days, I had an uncle that invested into a car dealership, peach tree Honda, which was in Aiken, South Carolina. I spent the summer before my senior year of high school washing and detailing cars, running contracts here and there and driving lots of new Hondas. And you could say it might’ve had an impact to own me as a consumer.

Scott Luton (02:11):

My first car ever was a Honda civic. And as an adult, I’ve purchased one used and three brand new Honda Accords. This by no means is a commercial for Honda. We’ve received absolutely no compensation here at this week in business history from Honda, but rather I think it illustrates how consumers can develop a loyalty to brands and how important it is for those said brands to deliver consistently on the expectations that inherently materialize. But enough of that, let’s get back to Honda from a historical perspective on September 24th, 1948 Honda motor company limited is formerly established by Soichiro Honda and to Kareo Fujisawa. It was a match made in heaven. Honda brought the engineering and technical mindset. Fujisawa brought the capital business savvy and financial expertise together. They do big things, but Honda’s love for all things. Automotive predated that quite a bit. His father was a blacksmith and the two would spend a lot of time together working on bicycles.

Scott Luton (03:25):

By the time Honda was 17, he’d built a race car that won races and broke records, and he was turning heads. See each Euro Honda worked as a mechanic at the art show, Kai karate in Japan, 11 years prior to founding the Honda motor company, he had founded a business that specialized in making piston rings. In fact, Honda, and his first business would win a contract to supply piston rings to Toyota, but quality issues would lead to Honda. Losing that contract that didn’t stop suite Euro Honda. For over two years, he would visit a variety of factories to figure out a better way of making piston rings. Those continuous improvement efforts would pay off and Honda’s business would reclaim that contract with Toyota. This doggedness, that Honda embodied as well as enormous levels of attention paid to quality control. These lessons learned would serve him and his company.

Scott Luton (04:22):

Well, shortly after founding Honda motor company limited in 1948, the company would roll out it’s first, originally designed and engineered product in 1949. It was the Honda D type D for dream. One of the biggest sales drivers for Honda was its reputation in the racing world. Honda would win its first grand Prix victory in world championships in 1961. So each row Honda would say, quote, without racing, the automobile would not get better. Head to head competition in front of a crowd is the way to become number one in the world in quote in the market would certainly take notice of Honda’s racing exploits. The 1958 super Cub motorcycle in particular was a massive success by 1964, just 15 years after rolling out its first motorcycle Honda would become the world’s largest manufacturer of motorcycles in the entire world here in 2020, the big red wing as Honda is called, is still the largest manufacturer of motorcycles across the globe.

Scott Luton (05:37):

I hear popular models are the CBR, the gold wing and the CRF, but amazingly enough, the super Cub model is still being manufactured. You know, I’ve never written a Honda motorcycle. So I wouldn’t know, but as I mentioned, I’ve owned numerous Honda automobiles. So let’s learn more about that component of the Honda story on June 11th, 1959, American Honda motor company incorporated, and would be formed in Los Angeles, California, just 14 years after the end of world war two, the power of business would have Japanese and American business people working together 10 years after forming the American subsidiary. The Honda in 600 would be the first car sold in the U S also called the 600 sedan. It had a top speed of 81 miles per hour, but delivered about 30 miles per gallon. They sold about 25,000 cars, but 1972, the first generation of the Honda civic would be introduced to the market.

Scott Luton (06:39):

It would be a game changing vehicle for Honda, the automotive manufacturer. It came in a variety of two, three, four, and five door models with the fuel crisis in the U S in the 1970s in place. The innovative CBCC engine that debuted in the civic in 1973 was popular. As you could fuel it with unleaded or leaded, gasoline, providing flexibility for drivers in an uncertain gasoline market, the Honda civic would also become the first vehicle to meet the U S clean air act emissions standards without the use of a catalytic converter. So even if you’re like me and know nothing about engines, know this in the seventies, the other major automotive manufacturers stuck with their sane, rather dirty engines, but added a catalytic converter to clean up the emissions, right? To meet the standards. Honda chose a different path. They developed an entirely different engine that would produce much cleaner emissions.

Scott Luton (07:42):

That would be the before mentioned CBCC engine that powered the civic, the Honda accord would be introduced in 1976 as a two door hatchback. A four door sedan will be rolled out in 1979. And in 1982, the Honda accord would be the first car from a Japanese manufacturer to be produced in the U S Honda had set up a large production facility in Marysville, Ohio, and that plant still turns out Honda and Acura models for over a hundred countries around the world. All told both the civic and the accord will be recognized with countless awards. The civic has sold more than 11 million vehicles here in the States and the popular court has sold more than 12.5 million vehicles in 1999. Honda would make history again with the introduction of the Honda insight, the first hybrid vehicle to be available to the North American market. That legacy of more sustainable and cleaner automobiles would be furthered in 2016 where the Honda clarity fuel cell would be introduced to the world.

Scott Luton (08:47):

The only emission from this amazing engine was water. Vapor Honda has grown to be the sixth largest automotive manufacturer in the world. But as my dear old friend, Madsen once told me Honda engine company that happens to make cars that might well be true as not a company on earth makes more engines than Honda beyond motorcycles and automobiles Honda has evolved into a number of markets, ATVs, power tools, robots, and even aircraft. The Honda jet completed his maiden flight in 2003. It’s a light business jet produced by the aircraft company based in Greensboro, North Carolina, by March of this year by March of 2020, that is they’ve already sold and delivered 150 aircraft in September, 2020 Honda motor company and general motors announced plans to deepen their ties and share common views platforms. The two companies have been collaborating in a variety of ways for years. In fact, Honda, one of the investors in cruise, the general motors self-driving business North America is Honda’s largest market.

Scott Luton (09:57):

And this partnership offers and standing economies of scale play with general motors while China is general motors. Number one, market North America is its second most important market. What is old is new again, as the old adage goes thinking differently and creatively is part of the DNA at Honda. I really like the cinnamon from switcheroo Honda. The founder said, quote, we have consistently chosen a most difficult path filled with hardships. We must possess the will to challenge difficulties and the wisdom to create new values without being bound by established standards. You do not wish to imitate others in quote, always pushing the envelope despite current successes. That’s certainly the way to be a few other items to note on this week history for the week of September 21st on September 23rd, 1861, Robert Bosch, a German engineer, inventor and businessman founded Robert Bosch. GmbH in case you’re curious and you, what is a G M B H?

Scott Luton (11:06):

Well, it’s a specific type of business model. That’s common in Germany, Austria, and Switzerland. It’s very similar to the LLC or limited liability company here in the U S Robert Bosch GmbH has some 400,000 employees worldwide and had revenues of over 78 billion euros. In 2018. Bosch is known for a variety of products, including automotive parts, power tools, electronics, and much more on September 24th, 1883, Franklin Clarence Mars would establish Mars incorporated. After a couple of failed business ventures related to candy. Frank CMRs would strike gold with his son’s idea to produce a candy bar named Milky way in 1923, contrary to popular belief. The Milky way candy bar is not named for the galaxy, but rather it’s a play on what was popular in the 1920s malted milk drinks and milkshakes in 1932, Mars would introduce the three Musketeers candy bar. I’ve always wondered why it was named three Musketeers, kind of a funny name.

Scott Luton (12:11):

Initially in 1932, there were three small bars sold in one package of three Musketeers, a chocolate, a strawberry in a vanilla piece of candy. But a few years later, the strawberry and vanilla pieces were phased out leaving one solid chocolate, three Musketeers candy bar, Frank CMRs sun forest would also bring the idea for M and M’s to the table in 1941. And although Forrest was allergic to peanuts, his entire life he’d lead the rollout of peanut MnMs in 1954 upon his father’s death in 1934, farce, Mars would assume control of the business, build a global empire and net worth. When he died in Miami, Florida at age 95 and 1999, Forrest Mars was worth a reported $4 billion on September 24th, 1936, Jim Henson was born in his short life of 54 years. This immensely talented individual would change the world, especially as it related to the entertainment industry.

Scott Luton (13:17):

Born in Greenville, Mississippi Hinson would create characters that global audiences would never forget the Muppets Fraggle rock Kermit the frog Ernie of Burton, Ernie fame, the movies labyrinth and the dark crystal, his final television appearance would be owned. The Arsenio hall show in 1990 Hinson would pass this world way too soon on May 16th, 1990, as a result of developing a rare form of bacterial pneumonia. Also born on September 24th, but in 1930 was Shel Silverstein. Also one of my favorites and immensely talented American writer with a wide variety of works. The giving tree, which was first published in 1964 was a huge part of my childhood as was the poetry collection entitled where the sidewalk ends. But here’s an interesting factoid about Shel Silverstein. He wrote the song, a boy named Sue and earned a Grammy for it in 1970. This is the same song made famous by none other than Johnny Cash.

Scott Luton (14:22):

Finally, on the heels of U S Supreme court justice, Ruth Bader Ginsburg’s passing. We remember September 25th, 1981, which was the day that Sandra Day O’Connor was sworn in as the first woman to serve on the Supreme court. Let’s wrap today with two memorable quotes from the late justice, Ruth Bader Ginsburg, first quote, fight for the things that you care about, but do it in a way that will lead others to join you in quote, and secondly, quote, women belong in all places where decisions are being made. It shouldn’t be that women are the exception in quote very well said, and here’s to a full life, well lived to delayed justice, Ruth Bader Ginsburg that wraps up this edition of this week in business history. Those were some of the stories that stood out to us, you know, but what do you think, what stands out to you?

Scott Luton (15:22):

Tell us, you can shoot us a note to Amanda at supply chain. Now radio.com or you can find us on LinkedIn, Twitter, Facebook, or Instagram, and share your comments there. Hey, we’re here to listen. I hope you’ve enjoyed our latest edition of this week in business history. Be sure to check out a wide variety of industry thought leadership at supply chain. Now radio.com, a friendly reminder. You can now find this week in business history, wherever you get your podcasts from on behalf of the entire team here at this week in business history and supply chain. Now, Hey, this is Scott Luton wishing all of our listeners, nothing but the best do good gift forward and be the change that’s needed. And on that note, we’ll see next time here on this week in business history. Hey, thanks everybody.

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Hosts

Scott W. Luton

Founder, CEO, & Host

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Patch Reilly

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Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.

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Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Principal, Supply Chain Now
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When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Founder & CEO, Supply Chain Now
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As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or singing second soprano in the Grayson United Methodist Church choir.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Allie Krasinski

Marketing Coordinator

Allie is currently completing a degree in marketing with a certificate in entrepreneurship at the University of Georgia. She got her social media start through an internship with Shred, a personal training app, and she’s been hooked ever since. She works to optimize our following base while assisting the team with content creation, influencer outreach and other marketing endeavors. Allie can’t wait to keep growing alongside Supply Chain Now.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Jada Carson

Marketing Coordinator

Jada is a recent graduate of Old Dominion University, having earned her Bachelor of Science degree in Communications with a media studies concentration and marketing minor. Jada got her start producing content at 16 years old, while attending a radio and broadcasting journalism program in high school, and hasn't looked back!  She is an asset to the Supply Chain Now team as a media specialist, podcast and media producer, and production coordinator.  Outside of Supply Chain Now, Jada is a big Lakers fan, and also a music journalist and enthusiast.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Page Siplon

Host, Logistics with Purpose

Kristi Porteris VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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