Jesse Bailey

  Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here:   On Monday, Scott and Greg chatted with Tim Dooner with FreightWaves, about working from home and how it will work going forward, brokers and owner-operators, and more!   Supply Chain Now · “What the Truck is Going On: Tim Dooner with FreightWaves”   On Tuesday we were overwhelmed by the passion for supply chain and the positivity of Jamin Alvidrez with Freight Tribe!   Supply Chain Now · “Meet Jamin: Supply Chain Vet Shows How to Unleash Positivity”   On Wednesday we welcomed Supply Chain Now vets Claudia Freed with EALgreen and Chuck Easley with the Georgia Tech Supply Chain and Logistics Institute back to the show to discuss education and the future of supply chain.   Supply Chain Now · “Supply Chain Lessons Learned from Pandemic: Claudia Freed & Chuck Easley”   Scott and Greg were joined by Cathy Morrow-Roberson with Logistics Trends and Insights for the Supply Chain Buzz, discussing the top news in supply chain for this week.   Supply Chain Now · “UPS Rate Changes & More: Supply Chain Buzz…

At MODEX 2026 in Atlanta, Scott Luton sat down with Christian Lieberoth-Leden, Principal and Global Senior Expert, and Florian Salamon, Director of Consulting at 4flow, to unpack a complex warehouse transformation project that highlights the realities of modern supply chain growth. The discussion offers a behind-the-scenes look at what it really takes to design, implement, and scale a next-generation operation while keeping business moving uninterrupted. When Growth Forces Reinvention The project began with a clear challenge: a rapidly growing customer had outgrown its existing U.S. warehouse network. According to Christian Lieberoth-Leden, the company anticipated “doubling volume” over the next decade while simultaneously managing a major operational shift from B2B to B2C fulfillment. The existing facility simply could not support the future business requirements. A new warehouse was inevitable – – but this wasn’t just about adding capacity. It was about rethinking the operation entirely. At the same time, the stakes were extremely high. The warehouse would become a mission-critical hub for the company’s U.S. business, meaning there was little room for error. Start with Requirements, Not Tech One of the most important themes from the conversation is that successful transformation projects begin long before automation decisions are made. Christian emphasizes…