Supply Chain Now
Episode 1178

Logistics is the most beautiful team sport that's played right now, and team sport needs collaboration. I see technology is a great enabler of that collaboration.

- Will Chu

Episode Summary

The Coca-Cola Company is a globally recognized beverage giant with a complex and extensive supply chain network. Its enduring success and its commitment to customer engagement serve as a backdrop for this episode’s discussions on technology’s transformative role in supply chain management.

Rob Haddock, a supply chain expert with over four decades of experience at The Coca-Cola Company, joins hosts Greg and Scott in this episode, along with special guest Will Shu, CEO and co-founder of Vector, to discuss technology’s impact on supply chain management. Haddock’s extensive background at The Coca-Cola Company provides valuable context for the episode.

Listen in as Rob shares his insights on his tenure at the Coca-Cola Company, highlighting the significance of customer-centric approaches, and offers practical technology solutions in supply chain management.

Episode Transcript

Intro/Outro (00:03):

Welcome to Supply Chain Now, the voice of global supply chain. Supply Chain Now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues, the challenges and opportunities. Stay tuned to hear from those making global business happen right here on Supply Chain Now.

Scott Luton (00:32):

Hey, hey. Good morning, good afternoon, good evening, wherever you are. Scott Luton and Greg White with you here on Supply Chain Now. Welcome to today’s live stream. Gregory, how we doing today?

Greg White (00:42):

I’m doing fine. I’m here in the — yes, whatever studios, where we only light half your face, like, right?

Scott Luton (00:51):

very dramatic. You can be very passionate and dramatic.

Greg White (00:54):

Yes, it’s just a — it’s one of those hazards of being on the road, right? You might wind up being in a what? Francis Ford Coppola — whatever movie.

Scott Luton (01:04):

Well, hey, it’s apropos.

Greg White (01:06):

Very dramatic day, folks.

Scott Luton (01:07):

It is apropos because we have a big show teed up here. Today. We’re going to be talking about how to optimize your tech stack. And in particular, we have the opportunity to learn from one business leader that spent over 40 years at the Coca-Cola company. Oh, man, we are in for some neat insights and perspective. Ain’t that right, Greg?

Greg White (01:29):

Yes, I’ve already questioned whether he could have been there for 40 years. You’ll have to see folks when you see him. Obviously, he managed his supply chain very well.

Scott Luton (01:38):

It’s — it looks like he just graduated. He’s put something good in his jeans.

Greg White (01:43):

I’m looking in the mirror going, what did I do wrong?

Scott Luton (01:45):

Well, not only will we hear from Rob here in just a second, but also Will with Vector. So, you all stay tuned. And folks, we want to hear from you all as well. Som throughout the hour, as Katherine and Jonathan and Jeff are popping into the stream there, the comments, we want to hear from you, and cheap seats. You let us know what you’re thinking as we navigate through this great conversation teed up here today.

Scott Luton (02:06):

So, Greg — and I’ll give a shout out to, maybe, Francis Ford Coppola, who may be in the room, you know, with the camera, you know, saying action. Are you ready to go?

Greg White (02:18):

Yes, I am.

Scott Luton (02:19):

All right.

Greg White (02:20):

Sorry, I didn’t get the — kind of words.

Scott Luton (02:22):

Well, with that said then, I want to welcome in our two esteemed guests, Rob Haddock —

Greg White (02:26):

Can we do a second take? Sorry. Just —

Scott Luton (02:28):

Rob Haddock, former group director of planning and logistics at Coca-Cola North America and Will Chu, CEO and co-founder at Vector.

Scott Luton (02:38):

Hey, he. Rob, how you doing?

Rob Haddock (02:39):

Hey, good morning, Scott. Greg, how’s it going? Hey, there, Will.

Scott Luton (02:43):

Great to see you. And, Will, how you doing?

Will Chu (02:45):

I’m doing great. Great to be here. Thanks so much for having me and Rob. I’m really excited about (INAUDIBLE) today.

Scott Luton (02:53):

Well, we’ve got a great conversation teed up, so we appreciate that. And Greg and Will and Rob, this is where we want to start here today. We had a little — more — some market intel as we’re doing our due diligence on our guests today, Greg, as you know. But — so, we’re going to talk music, but I want to start by celebrating some musicians that have birthdays today. Avril Lavigne, born this day back in ’84. Lil Wayne was born this day back in ’82. Stephen Jenkins from Third Eye Blind, if you remember that, I remember that in college, was born this day back in ’66. And the Meatloaf born this day back in 1947.

Scott Luton (03:28):

So, using those, and I hope they have a wonderful birthday. Rob, you are well known for a special unique musical talent playing bagpipes. So, Rob, tell us more.

Rob Haddock (03:40):

Well, I’ve got them right here in front of me. So, if you want, I’ll — you know, I’ll do a few tunes before we get started just to get the crowd going. I’m afraid we’d have very few people by the time I was done. But anyways, the Scottish descent and growing up in northeast Ohio as a child, I started to get into them, didn’t get very far because sports got in the way and other things. But as I grew a little more mature in life, I thought, well, you know, I had a hankering for learning and I picked them back up a couple decades ago. And, for those who maybe went to Coca-Cola’s Transportation Summit that we had here in August, I closed out the summit with a few tunes. So —

Scott Luton (04:22):


Rob Haddock (04:23):

— it was a fun event and nobody ran from the room, thank goodness.

Scott Luton (04:27):

All right. We’re going to have to — Greg, we’re going to have to track down footage of that. And next time, Rob, we’ll do this in person. You’ll have to bring them and close out the show. Greg, how’s that sound?

Greg White (04:36):

They’re keeping it in the same vault with the secret formula, I’m sure.

Scott Luton (04:41):

All right. So, moving right along. That’s going to be tough to top. So, Will, I’m going to switch over to you talking music. Do you have any musical talents that we should be aware of?

Will Chu (04:48):

I think talent would be a strong word. Growing up as a piano player. And then I thought it would be fun to be in more of a — in a social, kind of, circle. So, I joined the marching band where I played saxophone. I thought that saxophone would impress some of the girls in my class, that the uniform would help. I get the — have the opposite effect. I will say that Rob sets the bar high. I don’t think that we would have either many customers or even employees if I busted out my sax.

Scott Luton (05:19):

All right. We’ll save that. Will, we’ll save that for another show. And I appreciate your willingness to experiment there as you move from the piano to the saxophone. We’ll have to cover more on a later show.

Scott Luton (05:30):

All right, Rob and Will thank you all both for sharing. Greg, now some folks may not know — and I think I’ve got this right, you are a former lead singer, but tell us about your musical talent, Greg.

Greg White (05:38):

Yes, decent pipes, I suppose. Not the same kind as Rob or Will, but yes, I’ve done a little singing or here and there. I’ve been known to karaoke. But I got to tell you, there’s a couple things that kind of jump out at me. First of all, people that can play the piano can play just about anything because you have to learn music. The other thing that thinking — that being in the band would make you cool, tells me, Will, is you are destined for tech leadership.

Scott Luton (06:09):

That is so true.

Greg White (06:09):

What we think is cool is — let’s just say not always the case perspective often.

Will Chu (06:17):

Maybe a lack of self-awareness. Maybe that’s the —

Greg White (06:20):

I thought you’d — that’s the most important gift when you’re in tech, for sure.

Scott Luton (06:24):

So, we can definitely have you all back as we talk about next time, Supply Chain Orchestration. So, we’ll save that for later in —

Greg White (06:30):

Whoa, whoa, whoa. There we go.

Scott Luton (06:31):

Yes, you know. You know, we’ll do that. Will, you have to bring your saxophone next time and we will have a supply chain jam band. But moving right along folks, Rob and Will, great to have you all again as always. And folks, again, out there in the chat, let us know what your musical talent is or your take on this great conversation that we are getting into now.

Scott Luton (06:49):

So, we want to start with some context, right, with — really, with you both. And we’re not going to be able to do, Rob, over four decades with one of the world’s most well-known companies, justice here in a little bit. But, you know, when you think back through those four decades of doing big things in supply chain with the Coca-Cola company, share a couple of highlights of that journey? And I’ve got a graphic pulled up when you’re ready to.

Rob Haddock (07:11):

Yes, Scott, I mean, I had aspirations of being an I.T. person when I first went down to college. And this was — you know, you guys can fact check me, but it was 1980 when I was a freshman. And I quickly learned in my first I.T. class, which I think had punch cards and they were trying to educate me on what Fortran was. I realized that I was nowhere suited to go into that industry. But I thought being a, you know, a — an innovator of what I could use with that information if we were able to bring it together, turned me over to economics and to management.

Greg White (07:47):

So, when I started way back in the early ’80s, you know, we had a plant environment, we were still in an age where inventories were managed with a piece of pen — a piece of paper and a pencil. And, you know, we didn’t have things like ERP systems, which, you know, eventually would come out later in the late ’80s and early ’90s. So, in warehouse management systems, you know, it was the art of driving around and finding, hopefully the product that was the oldest to get onto a truck.

Rob Haddock (08:17):

So, you know, the late ’80s, early ’90s were just phenomenal in terms of the advancements that started to come at us very quickly. You know, I think most memorable back then was ERP system and Lotus Notes 1-2-3. And the idea of a laptop — or not a laptop, but a desktop on your desk with three and a half inch floppy discs. So, I mean, you think about where some of us started if you go back far enough — and I could spend the next hour just talking about what happened in that decade, Scott, but I want to, you know, pass it on.

Scott Luton (08:51):

Well, so let’s — I want to give you a chance. We’ve got this whiteboard, cool looking whiteboard vibe looking graphic here. Briefly, Rob, kind of, just what are we looking at here from your thoughts?

Rob Haddock (09:03):

Well, you know, I kind of doodle a lot around with, you know, technologies, and I think, you know, we’ll get into it later. One of the biggest challenges is what tech do you have and what do you need and how do you know you need it? And if you do get it, how do you get people to adapt to it? But if I think about the core tech that kind of came along in the ’80s, late ’80s, ’90s and probably early 2000s was, you know, the idea of MRP systems and warehouse management systems and even TMS’s, they all seem to hit the scene about the same time.

Rob Haddock (09:33):

And then you go a little bit late into the, you know, 2010 to 2020 and beyond, and we’ve got all of these different enhancements that started to become Boltons perhaps some of the core tech. And then I’ve always been a big report junkie of, how the heck can I get information real time or as near real time as possible? So, you know, reporting started to evolve along, you know, the same time continuums. And it grew from in-house reporting to now you could benchmark and, oh, my gosh, maybe we even have alerts that can tell you as things are happening versus a week after trying to recreate what went wrong.

Rob Haddock (10:12):

So, as I think about, you know, tech in a box or tech on one page, this seems to be, you know, inclusive of what most people either have or are aspiring to get to.

Scott Luton (10:24):

So, we’re going to, again, I’m a big visual learner, so I’m so glad that you mapped this out here. We — me and you and Rob and Will and Greg are going to dive in a little deeper to this. But I want to start, Will, we’ve kind of got a flavor for, you know, how Rob, the prism he sees the world through and some of what the progressive journey through over 40 years that the Coca-Cola company, some of his observations there. But, Will, you’ve spent about two decades helping organizations do things differently and do things better? Will, tell us a little bit about your background.

Will Chu (10:57):

Oh, yes. Let’s see. Software engineer by trade and education, so I studied computer science in school. And since graduating, I’ve had the opportunity and fortunate kind of circumstance to be with really high-powered engineering teams, getting to lead them. About 10 years ago, I became really interested in kind of my lifelong passion growing up, which I mean like any other, I think, I just loved trucks and loved the moving trucks. And trying to understand, like, how do supply chains merge together? Like where, what happens?

Will Chu (11:33):

And I spent a lot of time with one of my really good friends out in Oroville, California, Gabe Anders, from Shiflett Brothers. Shout out to Gabe. But really started me on this path were — we’re like, let’s start small and dream big. And what we did is we started with small Mom and Pop truck companies, helping them with communicating with their drivers, building out mobile apps to help accelerate proof of delivery, the collection, helping them get paid faster.

Will Chu (12:01):

So, that’s where we started. And it was an interesting time when you think about this decade when the Yale D mandate happened, and all of a sudden, every driver and their truck had connectivity. And that was such a formative moment for us in the industry that we’ve just continued and continued building. And then you fast forward to the pandemic where we saw, you know, it was just everything, right? You saw congestions at yard. You saw supply chains being super sensitive to making sure that their deliveries got on time. They didn’t have visibility of what was arriving, what was going out. And so, the confluence of those things really led us to where we are today.

Scott Luton (12:43):

I love that, and I love where you started. You love trucks and that’s kind of played out, that passion throughout your career, helping especially those Mom and Pop trucking companies do better and navigate some challenging times.

Scott Luton (12:54):

All right. So, Greg, before we keep driving with Rob and Will, we’ve got quite a collection of experienced and talent and passion here, right?

Greg White (13:02):

Yes. Well, first of all, we do have some years of expertise here, and its finally time that we have somebody who’s been in supply chain as long as we have, Scott. So, it’s good to have Rob here to prove that we’re not the only ones who use notebook, paper and pencil, right?

Scott Luton (13:20):

That’s right.

Greg White (13:20):

Or Lotus 1-2-3.

Scott Luton (13:22):

Man, I hadn’t heard that in —

Greg White (13:24):

No kidding.

Scott Luton (13:24):

— it’s been quite some time.

Greg White (13:25):

But it’s also good to see Will, kind of, this is the way you start companies is by solving problems for people and then evolving that technology to solve more and more complex problems as they reach those — as your customers reach that level of maturity, they reach those hurdles that cause them to get past those such simple problems into more complex problems. They couldn’t even have comprehended when you started working with them. And if you’ve got good vision, as a technology entrepreneur, that’s common and you get ahead of it. And that sounds like exactly where Will’s come from. We’ll double click on that.

Will Chu (14:00):

Yes, I mean —

Greg White (14:01):

That’s what we say in the tech game now. We’ll double click on that.

Will Chu (14:05):

You know, a combination of not just great vision but really great team. I have an incredible team that I get to work with and I have incredible mentors like Rob, who really have educated, not only me, but my teammates on what it’s like to run a massive logistics supply chain organization. I think having started with the small Mom and Pop guys, to be able to work and talk shop with Rob has been an — just an incredible, incredible journey, yes.

Scott Luton (14:31):

Will, great stuff there. All right. So, I’m going to circle back to Rob. So, Rob, you were, kind of, started speak to this a little bit. Clearly, as we were all referencing and celebrating, you’ve been around the block a couple of times, right? Seen just about all, right? Maybe a couple things, maybe outside. I — I’m not sure that what — I think you’ve seen it all, Rob. But when you think back to supply chain management in the ’90s or the early part of 2000s, what innovations come to mind that were big for you and your team?

Rob Haddock (15:02):

Well, I touched on it earlier. I think the idea of, you know, ERP systems and the Coke Company has been just wonderful and very innovative in terms of trying new supply chain technologies. And it continues to push the envelope as to what tools do we need to be successful to make sure that we’re satisfying customers as best possible with the lowest amount of disruption. I would say — and I, you know, I was just thinking about one of the stories that I had in — you know, ’96, I had responsibility for the Atlantic Olympic games and product supply of refrigerated products, and it was a frozen lemonade.

Rob Haddock (15:43):

And a decade prior, I would not have been able to pull off what I did, but, you know, you think about an Olympic venue that I think there was 17 to 20 Olympic venues, most of them were ad hoc, I had over a hundred refrigerated trailers scattered around the Atlanta area. And somehow, I had the tools needed to make sure that inventory was always where it needed to be. I didn’t lose any trailers. Nobody ran out of fuel. And I gave all the trailers back at the end of the day and, you know, it was a success.

Rob Haddock (16:19):

Now it was very crude and, you know, rudimentary, you know, planning tools that we had back then, but, you know, there was something. I couldn’t have done that on, you know, a piece of paper and a pencil back in the day. So, those — even though those early on tools look barbaric compared to where we are today, they were foundational enough to make it work.

Scott Luton (16:39):

And they’re also foundational to lead to what some of the modern technologies we’re using today. Will, when you hear stories like that — and man, I would — you could write a book, Rob, probably just on the ’96 Olympics and everything that went into that as we celebrated folks come around the world to the great city of Atlanta. What comes to your mind when you hear Rob tell stories about that in terms of that time period, the ’90s, early part 2000s and some innovations that came out of that timeframe?

Will Chu (17:08):

One, great musical time period. And I would say that the experiences and the — really, the foundation of supply chain was really built at that time, and it’s kind of the stuff that we get to ride the rails on. We get to stand on the shoulders of giants that really built out that infrastructure to find really the early days of collaboration when Rob talks about the trailers that he returned, right. There’s a lot of stuff that goes on behind that, ton of collaboration. And the ’90s, I imagined, there was a lot more fax, there is a lot more phone calls.

Will Chu (17:46):

And nowadays, it’s a lot more real time visibility. A lot more connectivity to drivers, whether it be mobile apps, mobile web, communicating over e-mail now, right? E-mail didn’t exist in the ’90s. So, lots have changed, I think, for the better. But you know, we wouldn’t be here today without that work that Rob and his colleagues put in.

Scott Luton (18:04):

You’re so true on a variety of levels, Will. And I love how you started with the golden — one of the golden ages of music internet period. All right. So, Greg, I want to come to you next. You know, kind of hearing what Rob talked — you know, spoke through with the Olympics and really just in a greater sense during that timeframe, and then Will, of course, kind of bridging how things were done then to how we do now. What’d you hear there, Greg?

Greg White (18:25):

Well, you know, I think about living through it, it’s almost — it seems like survival now. But at the time, you know, we thought we were way ahead of the game. We had this cool stuff called EDI and CPFR. We had all — all of your favorite acronyms, Scott, collaborative planning, forecasting and replenishment, which was introduced to the world by Walmart. And — but we still had things like handwritten or hand signed manifests, and proof of delivery, and all of those kinds of things where if we were lucky, we used this thing that most people probably don’t even know ever existed called a Telxon. If you were lucky, you could scan certain things to find out where they weren’t.

Scott Luton (19:09):

So, the glory days.

Greg White (19:11):

But — yes. I mean, you know, when you think about where we were and how many potential gaps there were in the supply chain that Rob, frankly, was ever able to pull off what he did with such a complex, chaotic ad hoc, entirely ad hoc scene in Atlanta, because everything was disrupted at that time, right? There were stuff where stuff wasn’t usually, there wasn’t stuff where there was stuff usually, and there was everybody on the streets all the time. And in an assemblage of buildings and towns and that sort of thing. To have been able to pull that off is really a testament of, I would say, overutilizing the technology of the day. And now, it feels like something like that would be ever so much more beautiful. So much easier, right?

Scott Luton (19:56):


Greg White (19:57):

So, yes, times have definitely changed but, you know, this is sort of the nature of technology is to attack these problems with the solutions you’ve got, discover what their gaps are and then evolve or innovate or revolutionize.

Scott Luton (20:11):

Rob, I think you were going to add something.

Rob Haddock (20:13):

I was going to say, Greg, I mean it’s not fair. There was no traffic. So, you can get anything done in Atlanta without traffic.

Greg White (20:20):

That’s a good point.

Scott Luton (20:20):

Oh, that is the — kidding aside, Greg, you and I, we’ve talked a lot in recent months how visibility more and more is becoming table stakes and — but we need answers and solutions more than we need visibility. Can you imagine in ’96, and Rob kind of implied it and referenced it, man, how you had to gain what visibility could be had at the time. So, Rob, we’re going to have to have you back and just dive into the Herculean project that was addressing the ’96 Olympics.

Scott Luton (20:46):

I want to move forward though. So, Rob, Will and Greg, some analysts may arguably say that a decade of 2010 to 2020, moving ahead a little bit, some say those years have been the most disruptive to global supply chains ever. Rob, your thoughts to that?

Rob Haddock (21:04):

I would agree, Scott. I mean, the expectations on supply chains and it really became apparent during the pandemic is the — there are no excuses for not being there on time or in full. And the amount of technologies available to everybody in the community has grown to the level where you — it’s very — I think it’s very difficult to sort through really what you need. If you do have a gap in your supply chain tech site, it’s like, all right, so what do I put in there to make it better and continue to drive a competitive advantage?

Rob Haddock (21:39):

The disruption, I think, will just continue because the moment that you think you have the right solution and you get it up and running and you’ve gone through all of the rigor to approve it and then start to change management, there’s something that’s probably better that’s already ready to launch. And now, you’re assessing, ah, gosh, do I have buyer’s remorse? Did I do the wrong thing? So, it, you know, disruptive from a global economic and the pandemic and fuel shortages, yes, it will continue. But solutions around visibility and where are my problems are becoming much more quicker to understand, and hopefully you’ve got corrective actions that start to mitigate the risk.

Scott Luton (22:19):

Well said. Yes, truckload of insights there from Rob. Will, when you think of what Rob just shared there in terms of how things evolved through that decade and really beyond, your thoughts, Will?

Will Chu (22:31):

Yes, I think you ever heard of the term never waste a crisis? I think we saw, and we still continues to see just disruptions in supply chain. We have geopolitical things going on. We have economic things going on. And I think the beauty of technology is that it can rapidly evolve. And I think choosing the right technology partner to continue to build and iterate with a supply chain team is going to be one of the most critical things that I think people consider when purchasing technology.

Will Chu (23:03):

When we worked with Rob — I started working with Rob three years ago, I think, in Paw Paw, Michigan, the solution that was there in Paw Paw, it’s no longer here at Vector. We rapidly evolved the platform to something different based on what we’ve learned and continue to learn. So, I think that technology is something that shouldn’t be considered as stagnant. And you really got to invest in the relationship team to continue building and continuing partnering together to solve the new problems that come up.

Scott Luton (23:34):

And we’re going to touch more on your — you all’s direct work together in the second half of the show, as well as some of the cool things that’s going on at Vector, Will, as you and your team continue to grow and expand.

Scott Luton (23:45):

All right. So, Greg, that 2010 to 2020, when you hear Rob and Will speak to that, the good and the bad and the ugly, perhaps, your thoughts?

Greg White (23:54):

Yes, I think about all the things that did change. The nature of commerce began the change, and the nature of commerce really began to accelerate, right? Amazon had really kicked off e-commerce, and up until that point it was pretty much a party trick. And most companies didn’t really deeply embrace it. I think about a company that used to have the most visited website on the planet Staples, believe it or not, in the ’90s and the 2000s, that’s where people got their office supplies was either in a Staple store or on their website.

Scott Luton (24:26):

There and Dunder Mifflin, right, Greg?

Greg White (24:28):

Yes, exactly. And I think about the acceleration of e-commerce during that time. So much technology moved to the Cloud. So, the acceleration that Will was talking about of innovation could occur much, much faster. You didn’t have to build it, test it, and then actually physically install it anymore. Starting around 2011 at least, that’s when my company got to the Cloud, so I think that had a big effect on it.

Greg White (24:56):

And then of course, yes, the pandemic. What the pandemic created was awareness, awareness of supply chain and of the native disruptions that constantly exist, as Rob alluded to, there are some disruptions that have always been in supply chain. But until the great toilet paper shortage of 2020, nobody gave a damn or even knew what supply chain was. So, now we have this awareness, what’s been seen cannot be unseen, and that will forever shape the future of technology adoption and acceleration and the awareness and evolution and revolution of supply chain.

Scott Luton (25:33):

I love that. And a lot of times, just say tinker’s damn, Greg. I think you left off tinker’s damn.

Greg White (25:36):

Did I forget that?

Scott Luton (25:37):

Yes, that’s one of your go-tos, man.

Greg White (25:38):

Sorry about that.

Scott Luton (25:39):

All right. So, I love —

Greg White (25:40):

I don’t think I got the damn in there. That’s what people really come here for.

Scott Luton (25:43):

Well that and the great toilet paper shortage always never fails to get a smile. I tell you what, we’re going to be talking about that for days, for years perhaps.

Greg White (25:50):

It’s — you know what, this is not a joke. That is a great cockpit cocktail discussion because people know instantly what you’re talking about when you talk about that. They really get — seriously, they really get how disruptive a time that was because it hit them, well, at home. Let’s put it that.

Scott Luton (26:08):

Putting it politely. All right. So, I want to shift back over to Rob because this next question, kind of — it really — everything, kind of, rolls up to this tidal wave of digital transformation. That’s really one of the things we’re really speaking to. The pace of change has been dizzying. We’ve wallowed in that in the last 15 minutes or so, technology though continues to transform, seems like sometimes minute by minute it feels. And for the good or for bad, oftentimes for the good, for global supply chain management. So, Rob, when you survey how companies and business leaders are navigating and responding to this tidal wave of digital transformation, what are several key thoughts that come to your mind?

Rob Haddock (26:50):

Well, Scott, I think there’s two things probably come to my mind. One is the Achilles of the current technology that we have out there, which, you know, what I think about the Achilles is that Excel is still, unfortunately, a crutch for many, many folks because it’s easy and you know where the data came from. And then when you think about data, most of these systems operate on master data. So, you can have best tools in the world, but if your master data is not at a certain level of quality, then you don’t get the results, and, oh, guess what, now people break out the Excel Spreadsheets and they’re doing the stuff the old-fashioned way, or the what makes them more comfortable. Unfortunately, when you do that, whatever results you get, you kind of own it and you’ve basically not gotten the investment back out of the tech that you wanted.

Rob Haddock (27:45):

The other thing I think is big challenge, Scott, is that there is so much technology and most organizations have a supply chain group, of course, they have a technology group. And then you’re dealing with suppliers who are basically saying, this tech will do this. And then you get it to where it needs to be, you get it operating, and then you’re looking for the results that come back out. And then you really don’t know if the results are there or not. Sometimes it’s glaring that they’re not, and sometimes it’s just marginal. But then you always wonder how well are my users adopting the technology, and how long will it take me to actually get results?

Rob Haddock (28:27):

There are things are somewhat plug and play, but the process of using the technology might take a little bit of change management. So, that’s where some of the misconceptions are is that, yes, I can plug it in, but if people aren’t using it the way that it was designed and leveraging the results that come out of the other end, then maybe you’re not getting — yes, you’re not getting what you paid for.

Scott Luton (28:48):

And then you waste a whole bunch of money. You waste — you cause a ton of heartburn and consternation within the organization. And of course, you can’t get that time back either.

Rob Haddock (28:58):

I’ve had a lot of technology successes and I’ve had some technology failures. And those — you hope that you learn something from it and you move on.

Scott Luton (29:09):

All right. So, Will, when you hear that, and the good old Excel Spreadsheets. Greg, I’ll tell you, we talk about Excel Spreadsheets all the time. Your thoughts on what Rob just shared in terms of how organizations are navigating through this sea of digital transformation?

Will Chu (29:22):

Yes, I think every organization is a little bit different. And I think there’s something I want to touch upon that Rob mentioned is the change management. Change management is so hard. Every company is nuanced in their processes. And oftentimes I think where technology products or companies fail is that they put out a product that really dictates a process. And for an organization to adhere to that process can be really difficult. And in terms of enterprise technology, the approach that we’ve taken is that we absorb a process. So, we go in and do quite a bit of discovery or work with the organization. Understand — it goes back to the roots, right? Like we went and first build technology for truck drivers. But you really have to get into, for us, like, it’s the warehouses and distribution centers. The yards. The welcome centers where these people live, eat, and breathe and really understand why they do certain things. And then adapt the technology to work with them on it.

Will Chu (30:24):

I’m a big believer in man machine symbiosis. I think there’s a lot of chatter about how machines are going to replace humans. And I think people miss the point. Technology should really augment us and make us a lot more impactful, a lot more powerful. So, that’s kind of how we see technology and the digital transformation that — that’s happening today.

Scott Luton (30:44):

I love that. Greg, I’m coming to you next. But that human machine symbiosis, and I did not do well in biology, so you all don’t hold that against me, Will, but that is a beautiful thought. And I tend to agree with you, lots of kindred spirits here. But, Greg, when you hear Rob and Will talk about how companies are responding and navigating, your thoughts?

Greg White (31:01):

Slowly. Way, way too slowly, honestly. I now deal with tech in a number of industries and supply chain is decidedly a laggard industry, and it is largely because of that refusal to change or adapt processes. It’s great. And you’re right, Will, to be successful, you have to adapt your technology to those processes. But some of — sometimes those processes are terrible. And at some point, we have to encourage. I think it will come down to either encourage or take over the processes for people who just refuse to do them properly.

Greg White (31:42):

And that’s where machines will create the efficiency, and then that will allow us as humans to do that thing we do so well, which is to interpolate what needs to be done or to do critical thinking when things don’t go as they’re supposed to, right? And that’s something that is very, very difficult, at least today for even artificial intelligence to do is to, with a complete lack of data, possibly, complete lack of data and an urgent and positive outcome required for the life or death of that shipment or that company or whatever situation that is to make that decision. So, I think this will upskill the people who remain in supply chain and will eventually have less brute force of an industry and more of an intellectual exercise in the industry.

Scott Luton (32:36):

And I think I learned a new word, Greg, interpolate.

Greg White (32:38):

I hope I used it right.

Scott Luton (32:40):

Interpolate, I love it. A combination. And I appreciate what —

Greg White (32:44):

Real word.

Scott Luton (32:45):

— other things you’ve shared. Hey, I want to bring in Dan. Dan, really appreciates that point that I think Will said earlier, you know, tech has to accommodate existing processes to a point, he says, to a point.

Scott Luton (32:58):

All right. In a second, we’re going to talk about some — a direct project that Will and Rob worked on together. Before I do, Rob, I’m hoping — and if it’s not something you can speak to, no worries, we can keep driving. But I loved your point a minute ago how you had a — you basically said you had a ton of technology project success, and then you had, as everyone does, some failures. Did you learn more — when you think of — when you think back through that, what taught you more, big wins or the big failures?

Rob Haddock (33:27):

Well, the big wins are supposed to — you know, things are supposed to work. You don’t get recognized so much for the things that work because when they work, the supply chain runs smooth and a smooth supply chain doesn’t get you in the press. I think you tie back, Greg, to what we said earlier, the press finally knows what supply chain is and it’s only because apparently, we weren’t doing it very well.

Greg White (33:52):


Rob Haddock (33:53):

And at least my family now knows what I’ve been doing for the last 40 years.

Greg White (33:56):

And people will talk to you at cocktail parties instead of just walk away, right?

Rob Haddock (34:01):

Yes, it’s like, oh, that’s what you supply chain people do. OK. Golly. Got it. But, you know, some of the things that didn’t go so well, you know, maybe it was an idea that was before it’s time. And you know, we weren’t getting results out of one application that we thought we should to, kind of, expand the reach of kind of end-to-end planning. And we learned from that experiment and we took a few notes. And then technologies, such as, Power BI and all of the in-house abilities that companies now have at their fingertips started to emerge. So, we thought, why don’t — rather than do this outsourcing, why don’t we try and replicate it in-house?

Rob Haddock (34:42):

So, we started small and grew — we grew it out and we’re having some successes from just that in-house development. But we were a little bit ahead of our time in terms of trying it but we learned, and then another wave of technology caught up and we thought, well, let’s run it through this meat grinder and see what happens.

Scott Luton (34:58):

All right. So, we’re going to have bring you back. There’s so much — when you think of 40 years again at the Coca-Cola Company and all that you are a part of, man, that’s going to be a great book at some point soon. But before I circle back to Will, Greg, I know you were chomping at the bit when Rob said something that we have — you and we have talked about for years about those supply chains that are in the news. That’s not necessarily where you want to be. Greg, comment real quick on that.

Greg White (35:26):

Yes, I can’t remember where else we’ve heard that. But, yes, of course, you want to be — if you are anonymous, your supply chain is working. And one other thing that Rob said that I’d like to acknowledge is it’s not always how the customer implements it, and I want to contrast that. So, first, tech founders and technological people can be more aspirational than actual in a lot of cases. They want the solution to do that. They may even believe that the solution can do that, but it absolutely can’t do that because of — at various times lacks of lack of data, which is often what we mean when we say ahead of its time. We didn’t have the data to support it or whatever.

Greg White (36:08):

But also — I mean, there is a certain aspect of, I would just say, over repeat as a technology founder. What I like about what the way Will talks about this is he is very grounded in what needs to be done, how to get it done out of the gate because to the point — I’m sorry, I didn’t see who made it, we need to adopt up to a point. And the point that we need to have the technology adopt old processes is to get those wins that allow us to maintain the usage that Rob was talking about that is so critical. And then to see that the world can be different and then we can start to introduce a more structured approach to these people to say, hey, you changed this one little thing and the whole world opened up to you. You could also change this one little thing and reach a whole another level of performance.

Greg White (37:01):

So, if you work towards those sorts of small wins as a technology implementer, that’s where you create the adoption that Rob was talking about is sometimes lacking. And you get the kind of leverage off of the adaptability that Will has been talking about.

Scott Luton (37:16):

Well said. Hey, really quick. I’m going to shift gears here. I want to — Antoine makes a great point. Even in supply chain transformation, the business focus has got to be key. It’s got to solve the business objectives and the business problems. What we doing here.

Scott Luton (37:30):

All right. Will, I’m about to ask you and Rob about this contactless standard initiative. But I’m thinking, you know, I was going to ask you just to make sure we’re clear about what Vector does here in a second, but I think for context, I’m going to pull that question forward. And if you could, in a nutshell, before we talk about this initiative, tell us what Vector does in a nutshell, Will.

Will Chu (37:50):

Yes, we’re a yard management system that establishes connectivity to, vendors, the drivers. We see the yard as physical place where collaboration happens every day. And we’re digitizing those processes so that drivers can get in and out faster so that upstream partners get visibility on the delivery, downstream partners get visibility on when something is being shipped out.

Scott Luton (38:20):

Love that. I love you all’s focus on the driver experience, as well as providing the visibility for — across the ecosystem and a lot more. So, now that we’ve got that context — and thank you for that, Will. Rob, I want to switch gears. We were talking about tackling all these challenges a second ago. You and Will and you all with your respective teams collaborated on a project focused on this contactless standard, which really drove a lot of big outcomes. Rob, tell us about that.

Rob Haddock (38:46):

Well, the idea, I think, came from one of our senior leaders had a conversation with Will at some point in time, and timing was prior to the pandemic. And the idea about touchless fills of lading was part of the conversation where a driver really wouldn’t have to go and talk to anybody. They could just come into a yard, they could get into a dock, and they could leave electronically and not have to speak with anyone and have the right paper works. When they got to the destination, they could get offloaded, et cetera.

Rob Haddock (39:21):

So, we were asked to go ahead and take a peek at it, and this was actually as the pandemic was starting to kick in. We thought, what a great way to keep drivers safe as they’re coming and going from the facilities, and thousands of drivers are coming and going from facilities every day, and there’s the driver welcome center that they have to navigate through and whomever else they may be, you know, interfacing with on the dock. And when the pandemic kicked in and nobody knew how things were being, you know, passed along, gosh, we got to keep these drivers safe.

Rob Haddock (39:55):

So, that really started to get our thoughts going as to how can we — the drivers moving quickly and how can we keep them safe because we’ve done the studies that a driverless or — excuse me, a touchless bill of lading takes about 30 minutes to get in and out. Whereas if you got to go through all the, find the right window to get the right paperwork, yada, yada, you know, you could base another hour and a half. So, there’s a deficiency play and a safety play here.

Rob Haddock (40:25):

So, we started at Paw Paw, Michigan and Waco, Texas. We’re now up to six or seven locations in the network in the Coke system and continuing to learn and then starting to get customers on the other end, accepting something that is now no paper involved. And if you think about it, I mean, every day we have small packages that we’re waiting for anxiously to arrive. Is there any paperwork? Maybe 10 years ago, there was always this piece of paperwork that you had to sign for. Now, your ring camera just tells you that the driver has stopped off and you’ve got a magic box at your front door. So, why not take that idea and apply it to truckload and LTL shipments?

Scott Luton (41:05):

Oh, man. I love this. All right. So, Will, I’ll get your take on this project?

Will Chu (41:11):

Yes, it’s been an incredible partnership. I think in the early days we struggled to get adoption from carriers. It was difficult to not only change the driver’s behaviors, but even internally at Coca-Cola there’s a little bit of training involved. And I would say that today we still continue to learn and get to work with Rob’s former team every day, which is amazing. And we’re scoring some big wins at some facilities today.

Will Chu (41:38):

Every single driver is using Vector to get in and out to see where we are now from where we used to be, it’s just night and day. And a lot of that is driven by not only just business processes change, but I.T. changes. Our team led by Abby, Anthony, Ben, Brian, we got a recent win where we’re able to integrate with OTM, and I’ve never been more excited to have that integration with OTM at Coca-Cola. When we got that 200 OK response back, I mean, we were just high fiving each other, they’re jumping for joy. Because it — that integration makes the lives of people easier. It’s no more double entry. Data’s flowing back and forth. But not only that, I think it was just a giant signal that the I.T. team was willing to invest in this relationship. Because when you first go into a large organization like Coca-Cola, they’re going to like, let’s see what you can do. Let’s see if this is, you know, real —

Scott Luton (42:36):

Right. We’ve heard it all, right?

Will Chu (42:38):

Yes. That is — to what Greg said earlier. And so, for them to step in and say, hey, yes, this makes sense. There’s value here. We cared just as much about that as the actual outcome. So, it’s — it continues to be an awesome partnership between Vector and Coca-Cola.

Scott Luton (42:54):

Love that. Greg, I’m coming to you next. But before I do, I’m over here on one of my seven screens and I’m on the Vector site with And I love how you feature some quotes from drivers where — and some of your other relationships. We’re making life easier for them. Braxton’s talking about, I wish all pickups were this easy. Checking in was a breeze. I like this technology. Man, that’s got to be some day — that — that’s music to my ears referencing the front half of our conversation.

Scott Luton (43:20):

All right. Greg, your thoughts here on what Rob and will have been talking about with this contactless standard initiative?

Greg White (43:26):

Well, in an instant I got exactly when he talked about OTM. Is that right? Is that what you said, right?

Will Chu (43:34):

Yes. Yes sir.

Greg White (43:35):

I got why he was so excited to make the band. You are a — you are made for supply chain because we all get so excited about those little victories that are so transformative. And I think, look, we just talked about stuff like EDI and Cloud and all this other stuff, but sometimes just those simple connections are what change. They change the trajectory of a supply chain. And so, those are meaningful things. While they, you know, they seem — they are geeky and we’re all supply chain geeks, so we can say that. But those are the kind of things that you should get excited about because they open doors that previously could not be opened. And I think that is — those little things are really cool to hear about.

Greg White (44:18):

I think other than that, just the ability to press supply chain professionals of any role forward with a crisis really what it takes. I mean, as we’ve talked about, this is a very laggard industry and it almost has to cause a break before we’re going to do anything about it. Because when you think about the mindset of supply chain, it is — it’s a big Jenga tower, right? You’re afraid to change anything lest the whole thing fall down. And once the whole thing has fallen down, you can really, really start to transform your supply chain and build it in a better way. And nothing made it fall down like the seismic societal disruption of the Covid lockdowns, and the impact on labor and momentum, just economic momentum in all of those sorts of things.

Greg White (45:14):

So, I think we discovered a lot of things, and we talked about this probably in late ’21 or early ’22, a lot of us in the supply chain longed to go back to the old way, right? Longed for that old normal or new normal, anything normal. The truth is the supply chain will never be normal again because of that awareness we talked about. Now, consumers, lawyers, and even politicians, the lowest forms of life on the planet know what’s supply chain is and how it should work.

Greg White (45:46):

So, you know, I think we have to recognize that things will never ever be the same again because that awareness, what’s seen is cannot be unseen, right? So, that — you two, particularly with this project and just generally with the way that you have run your careers and companies that you see that and see that the constant evolution needs to occur, but also requires a delicate balance while we’re working through the sort of laggard nature of our adoption in this industry. That’s incredibly powerful. And yes, I’m happy for what you guys are accomplishing and have accomplished and will continue to accomplish because it’s going to be big.

Scott Luton (46:26):

That right. It’s consequential. And Rob, I saw you sneak a drink. I need a caffeine-free diet Coke right now. That’s my favorite out of all the inventory. That’s my favorite.

Greg White (46:33):

I don’t even know what the point of caffeine-free diet coke is.

Rob Haddock (46:38):

All right. All right.

Rob Haddock (46:40):

Hey, Scott, there’s one more benefit that we believe is on the horizon when critical mass continues to grow. And if you think about proof of deliveries, if you’re aware of what happens in today’s world, there’s a discrepancy on a delivery and somebody wanders to the catacombs to find a box of old bills of lading, to see what scribble was put on there, and you know, eventually something happens or nothing happens. But you know, in this workflow environment, digital records of the pickup, the delivery are all available in the Clouds by just typing it in. So, that’d be another benefit long term where you don’t have to keep all these reams of paper around.

Scott Luton (47:22):

Man, new chapters to this ongoing story and partnership. Music to my ears, Will and Rob and Greg. OK. So, moving right along, I want to do this. I want to end on an optimistic note. We got to break out Ray Bands or whatever your sunglasses of choice are, right? Because the future is bright despite the challenges we’ve got, leading organizations are doing what we’re hearing here. They’re leaning into the challenge and they’re making sure that especially for the folks that are perhaps arguably some of the most underrecognized critical parts of global supply chain, they’re making life easier for them. And that’s so important. That’s part of the good news here.

Scott Luton (47:59):

So, what — if you had to narrow it down to one topic or innovation or development and global supply chain that we got to keep on our radars as part of this short-term future, what would that be? And, Will, I start with you here.

Will Chu (48:13):

Oh, logistics is the most beautiful team sport that’s played right now and ever. And team sport needs collaboration, and I see technology is a great enabler of that collaboration. It makes things easier. It takes the hard — hardship and friction out of sharing data and communication out of the equation. So, I believe in that. I believe the yard today is one of the most exciting places in supply chain because that’s where the physical collaboration happens. And we started this conversation with Rob sharing that he played bagpipes at the carrier conference, right? At Coca-Cola’s carrier conference. And it’s a beautiful thing. It shows how much relationships and working together means in this industry. You know, I think in that room, Rob was amongst friends, colleagues and partners. And I see technology as bringing those people closer together.

Scott Luton (49:06):

Will, man, you strike me as a painter or a graphical artist, too. I love the picture you just painted there. I’m kindred — a lot of kindred spirits amongst, I think, this foursome here.

Scott Luton (49:16):

All right. So, Rob, when you think about, again, the short-term future, you know, Will look — really looked at that yard and logistics tech as something to keep on our radar, your thoughts, Rob?

Rob Haddock (49:26):

You know, one of the things I thought would be really cool is, you know, in my prior existence, if I were driving to work and I could get a low down of everything that happened the day before or risk that was ahead of me. And I thought — just like we ask Siri or Alexa, why couldn’t we ask Cleopatra, my supply chain helper, just gimme a low down. Hey, Cleopatra, what am I walking into today? Because you think about A.I. and A.I. hopefully will bring all of the alerts to the top or to the front — forefront. But what if I had the Jarvis equivalent, we’ll pick on Ironman, to articulate it? And if I had follow-up questions, I could go ahead and verbalize them and by the time I got to the office, I would be a lot better prepared.

Scott Luton (50:18):

I love that picture you paint Rob.

Scott Luton (50:21):

All right. Greg, between Will and Rob, we’re going to have to have them back for another hour, soon. But your quick thought, Greg, on how bright the future is, perhaps?

Greg White (50:31):

Well, I mean, with folks like Rob and Will, I think it’s very bright. I mean, somebody has to press us into the future and it will be press and pressure that drive us into the future. But I think there are so many companies like Will’s that are doing arguably niche things that impact the entirety of the supply chain. And I think the power of that, it — it’s difficult to understand, right? I think of the supply chain as kind of like animal farm. All supply chain professionals are underappreciated, some are just unappreciated more than others. But I think it — when you think about the wealth of data that we have today and the technologies that can be applied in supply chain today, and people with both the experience that Rob has and the — I almost said willpower, just the power, we’ll just call it power since it is willpower, just the power that Will has to be able to interpret that and turn it into solutions. That’s exactly what we need to be doing. We need to be finding these problems, solving and moving to the next problem.

Greg White (51:44):

And along the way, also, to Rob your point, trying to preempt those, this is something that when we talk every month with Mike Griswold, he reminds me of this whole notion we have in supply chain of rewarding the arsonist, right? We allow our supply chains to be fragile, they break, and then we reward ourselves for surviving that break and keeping the trains running relatively on time, or in Will’s case trucks. But I think that preemptive notion is a critical thing to — for us to evolve to rapidly, and that will really start to change things. Where Rob is on his way into work, and he’s not hearing about what went wrong and how it — he can solve it or what’s going to go wrong. He’s hearing about how technology or technology enabled his people to keep something from going wrong and why he’s not in the news today.

Scott Luton (52:39):

All right. So, Fast Furious finish here, and that’s the first George Orwell reference, I think, on — I don’t know, 1400 episodes here at Supply Chain Now. So, I love that. Loving them farm.

Scott Luton (52:48):

All right. So, first off, I want to share resources with you all. We’ve got a great article and resource from our friends at Vector focused on the importance of driver experience and supply chain efficiency. So, you all check that out. I’m dropping a link to that in the chat. Will, how can folks connect with you and the Vector team?

Will Chu (53:08):

Yes, I’m — you find me on LinkedIn, always there. And then our website is

Scott Luton (53:15):

Outstanding. You all check that out. You’re — you all are going to love the quotes that I was pointing out earlier, and other resources there. Digital workflows across the supply chain. Love that.

Scott Luton (53:24):

All right. Rob, my hunch is you’re staying really busy and I hope we do get a book soon. I can’t wait to get some a little — a lot more stories of over four decades with Coca-Cola Company. What are you up to now and how can folks connect with you, Rob?

Rob Haddock (53:37):

Well, there is a book on the horizon with another co-author. So, we can talk more about that in the future, Scott. But I — I am staying engaged. I’m very passionate about shippers, being better shippers of choice. I believe that there’s a need for understanding your transportation resiliency readiness, and I’m very passionate about the tech stack and how do you get the most out of your investments.

Scott Luton (54:01):

I was —

Rob Haddock (54:03):

I’m available on LinkedIn as well.

Scott Luton (54:04):

OK. And we’re going to drop — I think we’re dropping the link to the article I mentioned earlier as well as LinkedIn and other connections where Will — for willpower. New comic book, Superhero Will and Rob here in just a second.

Scott Luton (54:17):

All right. So, Greg, as we wrap up here, we’re going to be a minute or two over, but you’re — if folks leave this and forget everything else, what’s the one thought they got to keep front and center, Greg?

Greg White (54:26):

Yes, this is the — if you are a technology founder, this is the power of engaging deeply with your customers and learning about the problems that you’re solving at a great level of depth and leveraging that into advancing your technology. Because in the end, you might be really, really visionary technologist, but vision isn’t what sells technology, operationalism execution, nearing it. It’s the stuff that people want that sells technology, right? And I think the other thing is I would encourage other clients or whoever buys technology or any sort of supply chain solution to engage as deeply with your suppliers and providers and solutioneers as Rob has, and get the most out of that technology, right? I mean, don’t make it a battle. Make it a collaboration like they have and it will go so much farther.

Scott Luton (55:23):

Well said, Greg. Get that friction out of there and Will was talking about earlier, right? Life’s too short. All right. Big thanks to Rob Haddock, formerly — over four decades with the Coca-Cola company. Rob, thanks for joining us.

Rob Haddock (55:34):

Thank you.

Scott Luton (55:35):

And Will Shu, CEO and co-founder with Vector. Will, I love the story you and the team are building. And Greg and I both are big fans. And you all keep, keep moving those mountains and we look forward to reconnecting with you soon, Will.

Will Chu (55:46):

Thank you so much for having us.

Scott Luton (55:48):

You bet. All right. Folks, connect with Will and Rob. Greg, always a pleasure. What a great story to share with our global audience here at Supply Chain Now. Thanks for being a part.

Greg White (55:58):

Oh, yes. My pleasure. You’re thanking me? Oh, thank you.

Scott Luton (56:00):

Yes, I’m thanking you.

Greg White (56:01):

And thanks to Rob and Will for showing up.

Scott Luton (56:03):

Especially the dramatic. We’re going to have to have you dial in from the dramatic studio again soon. But folks, hey, now the onus is on you right now that you’ve heard what Rob and Will and even Greg, and some folks in the comment said, well, what they’re doing make life easier for all parts. All important people in the supply chain ecosystem. That human machine symbiosis that will was talking about. Massive opportunities, but you got to take action. Deeds not words. One — with that said, on behalf our entire team here at Supply Chain Now, Scott Luton challenging you to do good, to give forward, and to be the change. And we’ll see you next time right back here at Supply Chain Now. Thanks everybody.

Intro/Outro (56:42):

Thanks for being a part of our Supply Chain Now community. Check out all of our programming at and make sure you subscribe to Supply Chain Now anywhere you listen to podcasts. And follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on Supply Chain Now.

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Featured Guests

Rob Haddock, With almost 40 years of experience at Coca Cola, Rob has seen it all. Formerly, as the Group Director of Planning & Logistics at Coca-Cola North America. Rob is one of the most innovative thinkers in this space and has always been on the forefront of trying new things in freight transportation. He’s a Strategic Senior Business Executive with extensive experience in leading supply chain management organizations across production operations and corporate office in all disciplines of the supply value chain, from planning to customer service execution. Connect with Rob on LinkedIn.

Will Chu is the CEO and co-founder of Vector, a yard management platform, that ensures supply chain partners get the right load to the right place at the right time. Prior to Vector, Will was the VP of Engineering at Addepar, a wealth management platform, which manages more than $2 trillion in client assets. Will is a problem solver at heart who enjoys leveraging technology to tackle major industry challenges. In his free time, Will enjoys camping with his family, cold IPAs and swimming in the San Francisco Bay. Connect with Will on LinkedIn.


Scott W. Luton

Founder, CEO, & Host

Greg White

Principal & Host

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WEBINAR- The High Cost of Inaction: Embracing the New Status Quo in Supply Chain

WEBINAR- A Match Made in Heaven - Your ERP and Inventory Planning Software

WEBINAR- From Numbers to Strategy: How Finance Drive Data-Driven Supply Chains

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Creative Manager & Executive Producer

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.