This Week on Supply Chain Now: September 12th – 18th

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

It’s safe to say supply chain podcasters won’t run out of things to talk about this year. With ever-evolving policies like the United States’ changing trade levies, experienced supply chain podcasts aren’t outlining podcasts, booking guests, or recording programs too far in advance. These days, material can be stale before it even airs! Trust Supply Chain Now to keep abreast of the very latest developments on the compliance and trade fronts to keep podcast listeners up to date. Tariffs: Keeping Up With Policy Shifts The United States’ trade relationships with many countries around the world have become rocky under the new Trump administration. At the time of writing, President Trump had imposed 25% tariffs on all products from Canada and Mexico. Canada immediately responded March 4 with 25% tariffs on nearly $21 billion of U.S. goods, with levies on another $86 billion of American products promised by March 25. Two days later, Trump suspended the tariffs on most goods from Canada and Mexico and moved the implementation date to April 2. The president also increased the tariff on Chinese imports from 10% to 20%. China retaliated with 15% tariffs on U.S. chicken, wheat, corn, and cotton and 10% tariffs on…