Supply Chain Now Radio
Episode 207

Episode Summary

“Some people are so happy and satisfied with the way that they’re doing things that they may resist change without truly understanding the greater impact to the enterprise.”

– Daryl Lu, Director of Solutions at Verusen

 

Talk of digital transformation is everywhere, and supply chain and logistics are no exception. But simply falling for the hype and being able to make an actionable difference based upon digitalization are two different things, as Daryl Lu, Director of Solutions at Verusen, discusses in this podcast.

Advancements in AI and digitalization are making it easier than ever for companies – especially asset intensive companies – to digitize their materials inventory management. Emerging technologies are making it possible to build intelligent, connected supply chains. Agile, well managed inventories mean high uptime rates, something all operations want to achieve.

 

In this interview, Daryl tells Supply Chain Now Radio co-hosts Greg White and Scott Luton about:

  • How inventory management needs to connect operational priorities in the moment and on location while also preserving the objectives of the company as a whole.
  • Why the greatest benefit to come from digitalization may be transparency.
  • The cultural factors associated with successfully leading a digital transformation

Episode Transcript

[00:00:05] It’s time for a Supply chain Now radio broadcasting live from the Supply chain capital of the country, Atlanta, Georgia. Supply chain. Now radio spotlights the best in all things supply chain the people, the companies, the technologies, the best practices and the critical issues of the day. Now here are your hosts.

 

[00:00:36] Good afternoon, Scott Luton here with you live on Supply Chain Now Radio, welcome back to the show. Today we’re gonna be talking about one of the hottest topics in both the Supply chain and the general business world. The digitization. Stay tuned for insights and perspectives from one of the thought leaders in this space. Like all of our series on Supply Chain Now Radio, you can find our replays on a wide variety of channels Apple, podcasts, SoundCloud, YouTube, wherever you’re podcast from, as always. We’d love to have you subscribe to Doleman see thing. Let’s think a few of our sponsors that allow us to bring best practices and innovative ideas to you. Our audience. Apex Atlanta verusen. The Effective syndicate Vector Global Logistics. To name a few, many more. You can check out our sponsors in the show notes of this episode. Let’s welcome in my fearless co-host today Greg White Serial Supply chain tech entrepreneur, trusted advisor to many esteemed guru to some Heydar.

 

[00:01:31] Thank you very much. I love it when you say that. It makes me feel good. I’m doing well. Thank you. How are you?

 

[00:01:37] Doing great on a string of great shows. Yeah. We had a full day yesterday. We’re back with one of our favorite collaborators here today. Yep. Good to have sex. Yeah. Looking for any pre-announce? Well, we will. But you know, this this subject matter is above my pay grade, so I’ve got all 17 pages of my notes ready to go. Okay. As we diagram everything out, you know, let us take it. We are. Yes. This one for sure. But yeah. Let’s welcome in our featured guest today. Daryl Lu, director of solutions with Verusen Daryl. How are you doing? Doing well. Doing well. Great to have you back. The second time on the show, I believe the first time we’re getting right in mail from across the globe on your insights. Your agent probably told you about it. Maybe, but taglit, great to have you back and look forward to talking about really a hot topic. Yeah. Not just in Supply chain, but across the global business world, which is digitization. Yeah.

 

[00:02:29] I’m really proud of you. You’ve been fretting about that word for a while.

 

[00:02:33] Yeah. You notice I didn’t even attempt it. We’re gonna give you your shadow minister just a few minutes up. I’ll add it to the news. Yes. Well, you know, what is what is coming in hot from soulless?

 

[00:02:46] So I want to give a shout out to my our friend Steve Kievan, Ian and loyal listener who has encouraged us to put the news back in. We kind of took out the news for a few episodes and he put it back in. But today and Daryl can verify this, we did some searching of the news and there there’s literally no news today. It’s like every book, every news source is just advertising today and and decided to take in, you know, to take a investigative day off.

 

[00:03:13] Well, it is good to take it a breath of fresh air and just reset with a great guest and in how they’re helping companies fight the good fight in this hot space and in others, not just the digitisation, but but plenty of others.

 

[00:03:26] Can I give just one shout out? Yeah, please. Dair Daryl is a donut guru, right? He shared with that that with us pre-show. So not only can he share a lot of insights from digitization standpoint, and I’m not immune to try the other word, I’m let you handle it. But also the 3-D digitization. Democratization. Not bad.

 

[00:03:48] And donuts. They did pretty good. So seriously.

 

[00:03:53] Sheer. You want to shout out your 90 day project a little bit about the donuts?

 

[00:03:59] Yeah, it’s not 9 days. It’s uh, it’s it’s it’s on quicker than a still lifelong. Yeah. It’s, uh, you know we started it because I love donuts like these little halos of confectionery. Goodness. You know it’s called a there’s a site called Froome Donut. That’s three ends then donut. You can spell in any way. But I’ve got both. Yeah. Good. Donut. Dot com. And I’ve just been traveling all over the place and just trying out different donuts from different shops. And it’s it’s a lot of fun. Last week I was in Taipei in Taiwan. So I’ve got a couple donuts coming up for that. Great. And I rate the donuts on six, as I call them, to nodal dimensions, including things like the Sprinkel density quotient as the Q ever analytical Daryl. Yes. Yeah. Yeah. There’s the uh, here’s the fruitiness factor increases fruit on that chocoholics ism. Yeah. There’s there’s a lot you just can’t check it out and I’m glad, I’m glad that you’re doing that. Yeah. It’s because I digitized what I was thinking. Mean it’s true.

 

[00:05:05] It is. I mean yeah I mean it you know that is not something you could have done without digitization. Right. I mean it would be exceedingly difficult to communicate without that.

 

[00:05:15] Yeah. It would be like stuck in notebooks. Just use in my head and no one will see it. You write and have the democratization of of donut of donuts and the collaboration and even finding the places. I mean, that’s what happened. Yeah. You really went from Yellow Pages and that and you moved over to Yelp and all these other stores.

 

[00:05:34] You had a book this. Before. Right. I mean, if you wanted to find places in Taipei, you had to go through a book, this thing, and you might not even think of donuts in Taipei yet. Right.

 

[00:05:44] You thought about it so seriously. I mean, you know, we’re gonna call on. You guys are going to come around at that point eventually. Seriously? That’s. That’s.

 

[00:05:51] And we didn’t really prepare this. But that’s a great example of the value of digitization is to be able to share that information with people. Right.

 

[00:05:57] Right. So before we dove deeper, what let’s. We want to. This is a great subject. Start with because it gives it gives folks, our listeners, a chance to get in a Daryl a little bit better. Yeah. And so, you know, this isn’t your first rodeo. As we mentioned, you came on a month or two ago. Folks may remember that episode as well. But you’re an Atlanta native, right? And what part of town you grew up in?

 

[00:06:19] I grew up over in Alpharetta, which is actually my parents are now zoned in Johns Creek. So I haven’t been up there in a little while, but. Yeah.

 

[00:06:31] That’s common folk aren’t even allowed in John’s. Yeah. Yeah. You have to be a resident.

 

[00:06:36] I think it’s quite the trek up there actually with you know, you really got to make it like a weekend trip.

 

[00:06:43] It’s funny to say that about a metropolitan area, but true.

 

[00:06:46] The interesting thing about Alpharetta as is that there’s so much technology taking place and growing and changing industry here in metro Atlanta. But Alpharetta has been quite a technology corridor in recent years. Right.

 

[00:07:00] Yeah, absolutely. There’s, uh, there’s a lot of companies up there. I mean, you got the Microsoft and a U.P.S. supply chain. Solutions is right up there as well from Supply chain. Yeah. Yeah. There’s a lot of companies up there. I think McKesson’s got a got a spot in Cisco and the downtown area is getting transformed a bit.

 

[00:07:18] Some really great restaurants and business taking place. Main Street, Alpharetta. Yeah. So let’s talk about as we continue to kind of foreshadow and really illustrate who you are. Daryl what we’re growing up. What were some of your favorite hobbies?

 

[00:07:30] You know, I loved playing soccer. Soccer was and still is a big part of my life.

 

[00:07:38] And, you know, I used to so I went up. I was I grew up up in Alpharetta, but went to Santana High School in Roswell and in French class. You know, we always have some participation grades. And I remember Mizo was in danger or Miss W should always ask me, like, say something in French what you do yesterday.

 

[00:07:59] And I always said, yes, you would.

 

[00:08:03] So I always played soccer like that day, the day prior. And I’m sure that she was at some point not giving me any more participation points.

 

[00:08:11] Yeah, he was. You just kept going to the same thing.

 

[00:08:14] But, you know, soccer was a big part of my life scouting like Boy Scouts. I was an Eagle Scout, taught me a lot about preparing things and working as a team, analytics and analysis kind of stuff. You know, when you start thinking about like the broader scope of everything that well and you’ve got and you have to do that project.

 

[00:08:34] Right. So you really have to think about Logistics exact right now. So that that’s that’s interesting.

 

[00:08:40] And that really kind of led me to. Georgia Tech, what was your call? Well, your Eagle Scout project.

 

[00:08:49] It was a food and clothing drive. Working with North Fulton Charities. Outstanding. I don’t want to just build things right on like a bench or a bridge for a park. I felt like there was more opportunity, more impact if you were to help those who could really use the help. Yeah. That’s all. Especially food and clothing. Yeah, they’re nuts. Necessities are there.

 

[00:09:09] Yeah, that’s great. So Eagle Scout. You got it. I went to Georgia Tech. Yeah. Yeah.

 

[00:09:14] And would you major in industrial and systems engineering. My dad I came over with my mom from Taiwan last the Philippines and he went to Georgia Tech to get his masters and doubly and start up his own firm.

 

[00:09:30] And he said, Daryl, I think you’d be a good idea.

 

[00:09:35] I had no idea when I was. So I said, okay. I when I entered otherwise as undecided. Yeah. And then there was just like, all right, I you know, whatever that is.

 

[00:09:46] But soon learned that was all about making things more efficient. Yeah. And so I was like, that’s exactly me. I mean I used to walk around and I would keep carrying my trash just because I didn’t want to walk the 10 feet out of the way to get to the trash can. They said, you know what? I’m gonna run into one about like, you know, even if it’s five minutes down the road, I’m just not going to waste my time.

 

[00:10:06] Yeah. Don’t waste the steps. Back in our waste group. Pinch in there. Yeah.

 

[00:10:10] Well, you know, uh, for some folks may not know the Industrial ensuring school I whyI at Georgia Tech is the largest in the country and it’s at least as of a year or two ago, it was more than twice the size of its of the number two school, which was either Michigan or Michigan State. I’m not sure what. Michigan State. Michigan State. So huge. I mean, the tech is churning out a bunch of talented I’s and other engineers and they all go on to big things around the world, just like you are now.

 

[00:10:40] I’m so flattered. I don’t know if they would they would recognize me like that.

 

[00:10:46] Yeah, we do. I mean, we. They’ve been writing.

 

[00:10:49] What is the number one for the last 25 or so years in the world? So it’s it’s good to at least have that in the back pocket.

 

[00:10:58] Believe me, when you hit the news and they know you’ve made money, they’ll remember you.

 

[00:11:03] They call me every day. You’re pretty much for 4 8 9 4. Doesn’t matter what. We should have left the phone. Yeah. Yeah.

 

[00:11:11] All right. So we’re gonna talk about Verusen in a minute. But what did you do prior from the time you graduated? You know, in a nutshell, from time we graduated to when you joined the Verusen team.

 

[00:11:21] Yeah. Yeah. So, you know, I think I described last than that I am a recovering consultant.

 

[00:11:29] I worked at IBM Gold Business Services for for a little bit and then left there and worked for a great boss as a startup called Chain Ovations. And we did boutique supply chain. Mm hmm. Uh, consulting work. And so we were acquired by a company. Well, company here up in Marietta or Vinings or Smyrna. Like mining’s called channel lyrics. Spend a little bit of time out there before hopping out and getting my MBA and then falling in love with startups and making very little money and very hard working very hard and then making just about nothing. And. But. But just loving the game of startups. Yeah. And, uh, then I headed up sales and marketing for four one startup and the last one sold in October 2018. And during that time I was like, what am I going to do next? And found at the time Verusen was actually called audit. And they had just pitched at Venturer Atlanta. Right.

 

[00:12:33] They were a startup. They were in Supply chain space. And I looked him up on LinkedIn. You had three people. I was like. Sounds interesting. Like this is pretty much where that that everything meets for me. Yeah. The technology, the startups, the supply chain, all that experience that I have developed over the years have from coopting during school at U.P.S., Supply chain and the like. But being able to now say this could be really interesting. It’s such an early team. Mm hmm. And you’re doing something really, really interesting, something there. I had it on my little ideas sheet 10 years ago on the challenges that supply chains face and that they’re now addressing it.

 

[00:13:18] And I was just like, I got to get in on this. That’s very cool now.

 

[00:13:22] So it was Paul. And who else then? Oh, Paul. Paul Nobile, your CEO.

 

[00:13:28] And, you know, there is a there are a couple there, folks that he co-founded the company with, the technologists. And so aside from the co-founders, were you employee one? I was not, actually. It took me a little bit. I. Consulted with them as well. Oh, you did OK. Most everything for me starts from consulting. Everything in my past, it seems like. So I was actually think officially pulling over 7, OK. Lucky number seven, including including the three founders, co-founders itself.

 

[00:14:03] And so right before we ask you what Verusen does to make sure our audience knows how we’re spell that v e r u s e in. Yes. And you can learn more. Verusen dot com VRD. We used to have to practice that one as well. Right? Make sure we pronounced it a thousand times. And I said to the thousand tops I got there like digitization. Right. Yeah. But let’s talk about what the company does. It’s working with companies globally and you just got think you just got back. You said from I think building some global clients would tell us more about what the company does. Yeah. Yes.

 

[00:14:36] So we really help asset intensive companies be more capital efficient with artificial intelligence and supply chain really become more of an agile company. Mm hmm. All right. So we apply artificial intelligence and the other technology and folks who are digitizing some of their materials inventories and finding a better, better way. Our vision is really to build the intelligent, connected supply chain.

 

[00:15:03] Mm hmm. So when you talk about materials inventories, can you describe that a little bit for our listeners and viewers?

 

[00:15:08] Yeah. Yeah.

 

[00:15:08] So everything from your you know, when we talk about inventory, you’ve got your direct was just things that you might buy some your finished goods and then get things that you might, you know, used to make this water bottle Ryder example like the actual plastics and some the inks for the the labels and the like. But then we’re also specifically talking about materials or maintenance, repair and overhaul type of materials. And so those are the things that help keep the machines up and running. Right. So that build the stuff. That build the stuff. Right. So whether it’s a phone. But if we talk about asset intensive companies, this can also be aviation, where for them their assets are the planes. Right. So for every aircraft on ground, for every day, that’s, you know, potentially a million dollars loss in revenue. Yeah. Or for an oil rig owned fracking. Right. That’s also like a million or so a day for every day. That’s not working. So UPS time is critical.

 

[00:16:07] And and that’s where you guys are facilitating. Right. I mean, you’re using this A.I. to help them to manage their inventory.

 

[00:16:14] Yeah. Yeah. So that they don’t just hold a ton of materials just for the sake of insurance, right? Yeah. Knowing that they don’t want to go down. But there is a difference between, you know, you can still reliably have material available to service apart or a machine.

 

[00:16:33] And ninety eight percent reliability. Right. Yeah. Have to carry 20 through. Might just be it.

 

[00:16:39] Yeah. You know I heard a presentation once a couple years ago from a Industrial equipment manufacturer and one of their big channels of business was mining. Right. And in particular, gold mining. And the this executive was talking about some of the places where their equipment is and their equipment were to the large dump trucks with a 20 foot wheels. Right.

 

[00:17:02] The huge ones that my favorite. The tanker trucks. Yeah. Maybe, maybe I’m not missing any brands, but huge capacity. Right.

 

[00:17:11] Well, the thing is, he was talking about spare parts. And for each hour that these trucks it down have many routes, that was all about half a million dollars is what it cost out that operation. Yes. So obviously the Supply chain was focused on getting these spare parts out and they were looking at some things from from 3D printing, which I’m sure a couple years for now that maybe leveraging better. But at the time it was whatever spare parts were needed, get it out a sap so that they’d minimize any of that downtime. And that really for me, that was that was even being a airforce guy where we had to put a big emphasis on spare parts and keeping planes in mission capable. It still it helps put very tangible examples around hard costs. Yeah. The importance of law, what you’ll do well.

 

[00:18:01] I mean, it can be a big burden. So I come from the direct inventory marketplace and, you know, everybody talks about a couple types of inventory just in time. Right. Which is often the goal in a manufacturing and volume environment or just in case safety, stocks, things like that. And you’re dealing with the just in case type inventory and trying to minimize the impact on cash, but maximize the ability to eliminate or reduce downtime. Right. That’s a very delicate balance. Right. That is a very, very complex calculation that requires a lot of data and information.

 

[00:18:35] Yeah, absolutely. In line times, what we find is that procurement might be the ones that are. And finance, of course, are very focused on non-controlling. That capital right now working capital spend. But production otherwise is falling under a different umbrella under Supply chain. And so they they have different incentives. Right. So how do we. No, no, no. I want all these parts.

 

[00:18:59] I’m going to order 20. Because it doesn’t hit my books. I don’t care. Right. Because if this machine goes down, I’m all right. Yeah. Like heads roll. Yeah. So, you know, you have that tension, which is also a good thing.

 

[00:19:11] You want like a little bit tension because that’s what keeps you in check. Yeah. But you want that check to be balanced too. Yeah. So you don’t have too much holding.

 

[00:19:21] So I guess when you said talk I guess a tie first sells.

 

[00:19:24] Oh but talking makes toy. They don’t make big money. Yeah. You can say that. I was laughing. We got it. We’ve written them down the driveway. Right. Well, I had one. Are you serious? I’ll trade you for some really good donuts.

 

[00:19:42] So Daryl, let’s go back to the future bit because we want to define and talk about what is digitization. We’ve already kind of done some foreshadowing. Yeah. Before we take a deeper dove into that space, what is it to you?

 

[00:19:56] Yeah. So digitization is you know, we talk about moving from analog to digital, but it’s also like the it’s not just, you know, moving from sheets of paper to spreadsheets, but it’s also the entire we’re even hopefully beyond that, to be honest with you. Yeah, but it’s also the processes. Right. So eliminating most of the manual redundant kind of tasks.

 

[00:20:22] And how do you get more automated and things that are more transparent and things that are more repeatable? Right. So if someone leaves, then it’s OK. Like things don’t stop because things are digital digitized things from now more automated.

 

[00:20:39] In terms of data, you know, there’s I don’t think there’s ever been a far greater demand for transparency and access. And do you see with digitization and especially successful digitization, that becomes one the advantages, right?

 

[00:20:57] Absolutely. Absolutely. Transparency visible is is so key to it. I mean, we want to talk about like some some examples of digitization. I mean, it’s. Go for it. Yeah. It’s everything from your back in the day. I’m I’m kind of a hoarder. I like to take notes as well. So, you know, back in the day, I used to just take notes and notes, notes the notes on sheets, paper and then later on. Yeah. As you point the sky.

 

[00:21:23] Yeah. Yeah. But then taking a note about that don’t you.

 

[00:21:29] So the problem is that like later on when I want to look back through those notes. Yeah. Well if I’m consulting and I’m I’m traveling I’m not going to hold on to these piles of notebooks with me everywhere. And so you know, I had to be agile. Yeah. But I couldn’t just hit control EFT and look for that one phrase to figure out like what page up I talked about what notebook, what page exactly whether you had it with you, example of that. Right. So so now so being able to like move towards, you know, one note or Evernote and being able to actually have this repository of notes. That’s that’s digitization. Right. The ability to quickly now hit control EFT and find what I was looking for. Fine. By the name or the person or wherever I took notes on that. Is the realisation because now that is offering me insights that I can use. Right. It’s the same thing that happens like how I got here today. Right. Right. With you got to tell that story. Yeah. So. Right. So. So I took left because I left I I wrote Almada today in a town. So I took lift’s coming over here and lift is a is a great example of digitization. Yeah. Oh no doubt.

 

[00:22:36] Real quick, for folks that may not know, Marda is a public transit system here in Atlanta. So it’s like in Chicago was the equivalent when that train is. Yes. L train. Right. Yeah. Chicago’s it’s LTL here in Atlanta. It’s it’s all different cause it’s like a if you’re going back and forth to the airport, if you’re going to key places downtown is perfect. But they’ll train man.

 

[00:22:59] That is so functional. Goes all around the city. Really? Yes. But in San Francisco. Oh, yeah. It’s meant to connect the dots. So you took Marta into the office of that?

 

[00:23:09] Yeah. And I took Lyft here. But Lyft is really in a lot of ways it’s a it’s it’s an example of digitization. Right. Where are your analog was taxis? Right. Right. And how do you get a taxi? You got like kind of phone it in. You talk to an operator. Yes. I try to figure out of one way on by waiting. Which. Good luck. Yeah. Unless you’re in Taipei, which works. But. But Lyft and Uber. Right. They really digitized transportation are democratized transportation. Right. So now I can actually pull up an app I can find and I can. MALE 1 Real quick. I can paid. I’m doing everything right there in the app. But as I was coming here, right, it’s it’s pouring right now and yeah, that’s what just as winter in Atlanta is rain. Yeah. Yeah, it’s just it’s just pouring. And so as as we’re driving over here on this narrow road and there’s some pedestrian on the side and well as you can imagine, lots of rain, you’ve got big puddles. And you just see this. What’s about to happen in this car in front of us? Just like jerai see this one puddle and just just soaks this pedestrian. Like it’s just like like a waterfall turned sideways at this person. And then we’re about to head this this puddle to my driver looks to his left. He can’t move to the other lane because there’s someone there and he’s just like gritting his teeth and he can’t stop because there’s traffic behind you.

 

[00:24:35] He can’t stop. And like, he partially closed his eyes, which, you know, is a failure. Then you just you just hit that highway. He hit that puddle. And this this pedestrian poor guy just gets soaked again. I shouldn’t laugh at that, but. Well, we’ve all been on both sides of that. It seems like a go.

 

[00:24:54] Going back to the example and the point you’re making. I think that’s a great I’ve never thought about that example, that traditional taxi. Right. Where everything’s analog, everything’s a physical transaction from the from the need to the payment to lift an Uber and those types of systems where everything can be communicated and completed digitally. Yeah. You know, we’re you literally are just popping into the car and it’s just in time. Right. You poppin into the car and then you’re walking out. Everything is just right there like you. To your point in the app. That’s a yes. I’m still that example and use it. And we’ll give you a dollar for every time we.

 

[00:25:31] I think the cook example is great, too. And so natural.

 

[00:25:34] Yeah. Yeah. True. Right. So you’re saying I’m all analog? I’d say that’s a bad thing. I mean, you make it work, right?

 

[00:25:40] But we know when you’re when you’re a consultant, you’re traveling all the time. You’re taking notes all the time. You either have to carry all of those binders with you, I guess, or.

 

[00:25:52] Right. That’s good.

 

[00:25:54] Or or you’ve got to figure out a way to catalog that stuff. So that and think about how how you might use it before you get on the on the plane. That’s what you’ve always got it with you no matter where you are. Right. And this is and that’s so natural with what you guys do. Right. I mean, you’re basically taking the notes, master data. Right. This is what this item is and this is what this division calls it versus this is what this item is and this is what that division or recently acquired company calls it. And and and sort of synchronizing it. Right. Right.

 

[00:26:28] And there’s the harmonization aspect. But yeah, I love that word. Harmonization, democratization.

 

[00:26:35] You say you guys got all the isation. Yeah. Yeah. I’m glad you had the realization that you are digital. But yeah, I mean, that’s that’s what the opportunity is.

 

[00:26:45] Right. And so as much as the pains that we experience as people, as, you know, general civilians, but also as now businesses, now you get about all the different transactions that happens.

 

[00:26:56] And digitization can be everything from, you know, where right now most customers, when you buy a material or part A, whether it’s an engine or it’s a filter or whatever it is, you’re getting the physical good, but they’re not getting the digital good.

 

[00:27:10] Right. And so there’s a lot of manual processes that now, eh, me as a customer or someone on my team, whether it’s master data manager or someone else that has no input, this data. Right. Yeah. So how do we help facilitate that? Or and, you know, payments. Right. Being able to digitize largely young sometimes and trucking and transportation. You have actual piece of the paper for bills of lading or contracts and you can speed up the time the contracts are receiving or signing it. Right. With companies like darkey Sinar and the like. Then it’s just finding it. Yeah, just finding us. Finding it. It’s faster to cash. Right. Right. And so there’s a lot of there’s a lot of benefits when you start thinking about digitization.

 

[00:28:01] You know, we were reading and reporting on a was a Supply chain D&B article weeker the last few days. Actually, I was talking about the impact of 5G on SUPPLY CHAIN, some of the major things. And one of the things you want to touch on something you you’ve you’ve spoken to visibility in tracking. And one of the benefits of 5G is going to offer is, you know, oftentimes right now with how we’re tracking packages, you can just track the truck. It’s own oftentimes with 4G and some of the other technologies that it’s going to empower, we’re gonna be able to track on the product that the SKU level based on the package within that truck and the level of visibility that this is going to offer. It’s going to. It’s just going to be transformative in many ways.

 

[00:28:49] What’s so fascinating about that is that we have those kind of technologies and still when the hand a handoff of this electronically tracked product happens, it still happens on paper. There’s still somebody standing on the dock with with a receiver going, oh yeah, we’ve got twenty six of those. All right. Yeah. So you’re right. I mean and that. And that is. There are all these gaps in the supply chain, and I think that. You know what, one of the things that I think you guys are doing. I mean, you could tell us, but I think you guys are doing. But I know a lot of companies are working towards is trying to close those gaps because we’ve got this great digital tracking here. We’ve got a gap here. More great digital. More gap. Right. That sort of thing. You guys are closing the gap. And from what I’ve seen, I mean, I’ve only done just a little bit of research on on you guys and talked Paul and you about it. But because companies are more acquisitive, almost more acquisitive than ever. I don’t know if I can say that because I don’t know for sure, but because there is a lot of acquisition going on, there’s a lot of opportunity for deep harmonisation of data. Right. This company we just acquired calls it a bolt. This company, which we already own, calls it a screw, whatever. Right. And we’ve got a. And they their number is 6:31 and their numbers 0 7 8 or whatever. We’ve got to harmonize that. Right. Which is identifying the same thing with the same language. Mm hmm. So that becomes a big part of of the value that you present.

 

[00:30:22] Is that a fair estimation? Yeah, absolutely. Because once you start being able to align materials and understanding that, hey, what I might call read, you’re calling like dark pink Ryder. Maureen or what? I’m calling some moder at 15:00 our APM and 200 HP. And you’re calling it 200 horsepower and like raid’s is the fact.

 

[00:30:49] The matter is that a lot of the systems that companies used today were invented prior to the Internet because you have large, large companies. And so they’ve been using these systems for so long, whether they’re ERP. And a lot of the capabilities to do even things like as simple as fuzzy search or the like. Right. So when you end up happening is you’re going to carry 20 materials of this red item and someone else is looking for dark pink and they’re carrying now 15. And now you’ve got duplicates. So. So but that’s that’s what happens when you don’t when you’re a it’s they’re trying to do the digitization aspect. Right. And that makes total sense because of all the different value and opportunities that we just talked about with visibility, transparency and the like. But there’s also the the greater the other opportunity, which, you know, once you start digitizing, you’ve got a lot of manual processes that you could also be creating some other downstream, you know, unwanted results. Right.

 

[00:31:58] And so that’s where we also fit in and being able to help that, not to be too much of a of a pitch.

 

[00:32:03] Well, no, it’s linking in whatever formulation is. Right. It just happens to be yours that you know the best.

 

[00:32:08] Heard what? What I heard you speak to Greg White a second ago, I think is also one of the benefits of getting digital digitization. Right. Is the additional metrics and measurements that an operation can really glean because you’re tracking that you’re able to track things differently and more accurately. Is this kind of what? And really my hunch and tell me if I’m wrong. But as you all engage as you all engage organizations or as as companies move to digitize, you know, anytime you can measure things more accurately and more visibly, the whole operation is going to benefit. Is this kind of what some of things you’re saying?

 

[00:32:49] Yeah. So digitization really leads into and it’s digitization. It’s people want it because of what it can enable. Right. People really are businesses really are looking to be more agile through looking for ways to cut costs, but also increase revenue. And part of that strategy means that they are looking for things like, hey, how do we better anticipate demand? Right. How do I do more predictive demand if we’re going to also do that? How do we make sure that we’ve aligned our operations to be made in manufacturing? You know, the 20, they’re actually going to be bought and not the 50. And then someone else. And then they only sell 20. Right. So part of that then, you know, you continue looking down the line or upstream to me how you want to look at it. What are they doing to do the digitization? Right. You talked about metrics and the like. Well, this is. Pretty much what otey supposed to also help with. Right. I otey an asset tracking on materials, whether it’s during shipments or even just within. Honestly, my four walls, but within my enterprise. Where’s that critical piece that I need? Right. So that this machine and my my plant doesn’t go down. How do I also get visibility for this piece? That may not be in my plant or even one of my sister plants, but it’s actually my cousin like another company that we acquired. It just happens to be in their system that we don’t see it. Right. Right. But also where Io T comes in, it’s being able to put sensors on things like conveyor belts, not like just conveyor belts, but like things like machines, ray machines running too hot. Are they starting to vibrate too much? So how do you also now do the preventative maintenance side? So as he starts seeing some of the some of the data. Right. Yeah. And that’s what the the digitization really provides us the insights onto what’s happening that you can actually start doing diagnoses. Right. And it’s not just doing diagnoses that is reactionary, right? It’s preemptive. It’s preemptive. Yeah, right.

 

[00:34:59] And then you’re able to continue to have a more agile supply chain where you’re not shutting down or, you know, different plants or because you have to now do this one repair that you weren’t planning for.

 

[00:35:11] Yeah. Or even even just avoiding fading productivity. Because if we’re talking about a machine, let’s say it’s a conveyor as the bearings where that inherently will slow a conveyor, let’s say. Right. So that could actually slow you by a little bit, a little bit of production each day. So if you can detect that, then you can you can start to fix it as soon as it has an impact before it has a catastrophic impact.

 

[00:35:37] On that note. Yes. And got into our audience, we’re talking with Daryl Lu, director of solutions with VeriSign. Speak to speed and how digitisation A, that this this transformation, how that allows organizations and management teams to make this better decisions faster.

 

[00:35:58] Well, it’s really, you know, digitization. As we talked about earlier. Right.

 

[00:36:04] A lot of the processes that are existing in a lot of large enterprises, it’s still very analog, it’s a lot of spreadsheets or a lot of loose papers.

 

[00:36:13] The contracts were otherwise by with digitization, you can actually search, right? You can actually see trends. But with that also comes a treasure trove of data. And a lot of times folks will just say, you know what, let’s just go and just slap a whole bunch IAPT sensors on these machines. And while you’re just gonna keep getting all this data and we’re gonna we’ll make sense of it later. Right. Because we don’t Nesi know what to do with it. But we know that the data is likely good. Right. And that’s where some of the artificial intelligence also starts kicking in, because as you can imagine, with just how much data that’s now coming in. Right. Or that’s now available. Well, you you still need to be able to process it. Right. So artificial intelligence enables more speed, accuracy and scale to able to do the processes to be able to provide you with insights, whether it’s even in the cybersecurity world. Right. To be able to detect intrusions or anomalies that you wouldn’t necessarily be able to do because it takes so much fine tune, just like you just focus to actually see it. Right.

 

[00:37:23] But if you’re linear programing to do that, you have to ask for that specific thing. Mm hmm. Right. And and where if you’re using A.I., A.I. can learn that even if it’s just to alert you, it can learn that, hey, this is an anomaly, throw an alert. Somebody ought to look at this or it can identify what that potential issue can be.

 

[00:37:43] Right. Or, you know, with with all this data. Right. Digitalization of even the weather. Right. So I forget the statistics, but the Weather Channel, for example, now owned by IBM, the number of data that they gather right through all of their sensors throughout the world is incredible. Yes. And now that’s digitization of that information. And now companies can also now bring in more information. Couple it with some of their data. Right. If it’s if it’s the open tables or the Yelp’s and the like to be able to know correlate. Right. Looking at somewhere like that, data and search correlating traffic in terms of how many people come in based on things like sporting events or weather. And start bringing in more contextual data. And now with that contextual data, you have greater speed to now either offer certain coupons to be able to bring in. If it’s gonna be a lower traffic or whatever it is, you can start doing some really, really interesting things, right? Logistics y you can you can start or wise you can start looking at routing. Mm hmm. Right. And so how do you better route your your trucks and everything? Right. So you just bring in more, more and more contacts and just makes you react or move towards things much faster and active routing, you know, rather than stick to the plan that might have been devised at 5:00 a.m. that morning, too.

 

[00:39:12] As we all know, traffic changes minute by minute right now. And we’re starting to see some of the some of the active Rod. And that takes place with some of the logistics and transportation firms and some of the other folks out there, or just ways or just.

 

[00:39:25] Yeah, I mean, if you’ve ever used Waze, it can direct on.

 

[00:39:28] I don’t think Waze even uses A.I. Technical. But but it can still direct you around a major traffic tie up right then there. Yeah. Right. And you know, if you the more data, the data that you have, the more learning that your techniques can do. And then the more problems that it can solve. And and the less precise your questions have to be because it can help you identify answers to questions you didn’t think to ask yet. Right. Right. Right. And that’s that’s the important part, because today, without A.I., without digitization, you have to know that the precise location of the precise data that has the answer to the precise question that you want to ask and you might not be asking the right questions right here on Pavitt, if you could find if you can find the data in your notes.

 

[00:40:19] You may not be asking the right question. Right. Right, right. So. So but but therein lies some like some of the steps. Right. Some of the maturity curve. Right. Is very now if you’ve got too much, that’s an analog. You don’t have great visibility is everything. You know, if everything is siloed and individual spreadsheets, if you’re not connecting data sources. Right. You’ve got to be able to first digitize that information to even get to the point where you can ask any question. Right. Other than where is this? Right. But you can start asking smarter and smarter. Postions. Right. And Scott, when you’re talking about speed, like even thinking about, you know, in a nontraditional kind of data sense. But also like imaging. Right. So how how can you how can conveyer systems like at at a U.P.S. facility or some other sorting facility.

 

[00:41:13] Right. To be able to recognize the damaged labels or the objects and everything else and start being able to route them in still the right way. Right. Or even handwritings. And that’s the stuff for mail.

 

[00:41:27] Right. To be able to do sorting. So it it offers a ton of speed. But then you can actually start asking some of the other questions that gets you to a more desirable state. Mm hmm.

 

[00:41:41] That’s cool. Well, as we wrap up this this hour, start to wrap up this episode there. I’m curious, in your experience as you’re out there, you know, working with organizations that are leading these these these big projects will big or small and everywhere ever in between. What have you seen from from a change management, especially related to digitization projects? What would you speak to as some of the best practices for companies that really handle that change? Well, handle these projects well, handle this process well. Speaking of your talent, the maturity curve. There’s probably organizations at the bottom and organizations at the top and all points in between. What are a couple of best practices that you’ve seen organizations lean on to make these things more successful?

 

[00:42:26] Yes. So, you know, I was reading an article today, I think from material handling Logistics was talking about, you know, maybe the managers and executives, like 70 percent of them were actually they were pursuing and they were open to digitalization and transformation Trident. However, they also found that their boards and their shareholders also put unrealistic expectations on our ally on that. Whether it’s not necessarily, you know, that there would be an R Y, but also potentially the speed of Varro. Why it is it is a change. It is a transformation. All right. And it’s not just some easy. Let me just flick on a switch and everything. Let’s just go and scan everything. Everything works. Right. Right. Yeah. So a lot of it has to be again. It’s it’s a lot of managing the expectations of what is that aura. Why? Right. But also understanding that it does take time. Right. And then the cultural aspect of it always kind of lean into. And you when you talk about change manager, I don’t think you can ever talk about change manager without addressing cultural changes, too. Right.

 

[00:43:40] Because you are moving people potentially away from things that are very easy or at least comfortable or uncomfortable because, you know, right now, as you’re taking notes, you’re still using paper. Right. So for you. Like, what would it be to move towards that? Right. Does that mean that you also potentially have to get an i-Pad write with a pencil or a surface was with this pen? Right. How comfortable are you that there’s a cost associated with that? As you can imagine? Habbits chat the chain. Yeah, exactly. Habits have to change that.

 

[00:44:15] You you start stopping a lot of folks who want to just keep doing things on spreadsheets and keeping it to themselves. Kind of like back in the day. Rolodexes. Right. Rolodexes was. That’s my thing. And how do you now move away from the hey, the Rolodex is my value and towards I’m going to put this information, what I did, who I talked to, what we talked about into our CRM. Right. So that the rest of my team has as it has, has visibility to that. And so now we’re moving from this. Hey, I’m the one with the value. You have to keep me because of my relationships, too. I never wanted to want to keep me because we work really great as a team. Right. So is that collaborative aspect of the culture. So you’ve got to be able to understand what is the value of it and make sure that you dispel some of the potential owners. I’m losing the word right now, which is terrible for this type of.

 

[00:45:19] But it’s you know, it’s it’s the it’s the habits is the things that people do all the time.

 

[00:45:24] And they are so happy and satisfied with the way that they’re doing things without truly understanding the greater impact to the enterprise. Yeah. Right. Because let’s face it, socialization and these transformations you’re going to have to focus on on the ground for who some of them definitely want it. But it’s sometimes there there’s just so deep in the weeds knowing some of the other troubles and some of the other change that they have to do, whether it’s like on a plant for otherwise. Yeah. But the people at the corporate level who are up in the in the control tower, who can actually see what’s happening on a more map. Grayscale, they can see the bigger impact. Yes, and they need to be able to sell and be able to get everyone on board to say, yes, we want to pursue digitization because this is going to materially help us. And it’s not just us, as in you and me or us as in just me. Right. It’s us as a team. Yeah, right. It’s got to be an encompassing thing. And that’s one of the reasons why more and more companies are moving towards is why digitisation is a bigger topic, why A.I. is a bigger topic, because there’s just a wealth of more information. And we talk about democratization. That’s what it’s about. Yeah.

 

[00:46:39] You know what? What I heard you speak to part of that there is, you know, sometimes you just don’t know what you don’t know. All of us don’t know. We don’t know. Right. When it comes to how there are better ways, because we’re really comfortable in knowing what we know. Going back to doing it, kind of like with folks that get their donuts from the local grocery store because that’s what they’ve always known. Maybe it’s convenient, whatever. And then they have their first Krispy Kreme right off the the hot. Yeah. You’ve had the hot Krispy Kremes, right? Of course. Hopefully that ranks up high as you are evaluating donuts. Right. Or Esmie. They’re pretty good.

 

[00:47:13] You know that the one down here off Ponts. Yes. Oh, yeah. And by Shaq, Shaq really had no idea that that was his first Krispy Kreme investment. Yeah.

 

[00:47:24] Now, now, you know, you see it tune into supply chain now and you get a wealth of wealth right around today. No, but a D.A., a well rounded and just delicious. Yes. Yes. Well, this is this is fast.

 

[00:47:41] This is such a hot topic. It can get complex in a in a skinny minute. But you think you know, I think there’s some folks we’ve had on show that can just bring a layer of simplicity. Yeah. These types of conversations, much like Daryl has done this last.

 

[00:48:00] And it’s really necessary in this because digitization is a is a catchphrase. Right?

 

[00:48:05] A-i its glitches also is a catchphrase.

 

[00:48:09] Right. I o.t. all of those things. I think so many people have their own understanding of what those are. And I think it’s good to get real life or even analogies as examples to understand what these things mean to us normal people. Right. Because if you’re not buried in it all day long, all you really care about is what does it mean to me? Yeah. So I think you did a great job. Read of of making it simple for us dummies.

 

[00:48:38] Well, and then no wonder Verusen continues to help more and more organization. I mean, you know, this is these are topics that organizations are struggling with. And a lot of we’re looking for resources. Right. And it’ll be interesting to see, you know, as we have you back on the show, things move so fast. Yeah. What will we the next batch of observations you bring to the table. So we’ll look forward to that. Daryl. In the meantime, how can folks.

 

[00:49:03] We mentioned your donut blog, but kidding aside, hey, that’s a great place to get all the apps for you. Talk about more than just supply chain is ordering just a..

 

[00:49:12] But for various. So how can folks plugging with you and learn more about what what they were they’ve been hearing about?

 

[00:49:18] Of course, there’s our Web site, verusen dot com and that’s v e r u as E and dot com. You can also connect with us on LinkedIn, Twitter as Verusen underscore a-I where you can also connect with me directly at Daryl djr y out at various income or my Twitter handles.

 

[00:49:39] Let’s hear it. The D Lu d Lu. Yeah, the d Lu. So happy to connect. Happy to talk about artificial intelligence. That’s probably a topic that we’ll want to explore and dove deeper into because digitization, you know, again, it it’s it’s bringing all of this information in a more automated, more transparent way. But with it does bring a treasure trove of data that a lot of times folks don’t need.

 

[00:50:06] So how or not as a need, sorry if they feel they don’t know how you got to do something with pleasure.

 

[00:50:14] Right. Right. And so but at least they get to that point. Yeah. The next step is now they’ve got all this. How do I now apply? How do I do things? And that’s where I think a eyer next discussion. Maybe Paul will be the one to jump in and be able to share how I can really lean into and glean a lot of insights and then start enabling companies to be more agile. I think that’s a really no building building that connect the supply chain. Yeah.

 

[00:50:41] Yeah. Well and I think it’s important for people to recognize that you don’t just as you said, flip on A.I.. Right. It takes this foundational layer, this digitalization does that, right? No, it’s not. Sorry. Not yet. There are those. But, you know, you have to have this foundational layer of this vast collection of data. And and you have to harmonize. I love that. I love music. So I guess that’s why you have to harmonize that data and make it useful throughout the entire enterprise. Then you can apply these advance concept concepts like IAPT and A.I..

 

[00:51:15] Right. Right. So data links aren’t aren’t enough. In LA times, it’s it’s just a data lake. You don’t be a little murky. Yeah. And you can also drown in it.

 

[00:51:24] Right. Oh we got it all covered. Yeah. A little Halloween in there. So. So yeah.

 

[00:51:31] And that’s where the A.I. is.

 

[00:51:32] The one that’s gonna be able to especially of course selfishly or bias is how we apply and to really drive some of those decisions. And like I said, help companies be more capital efficient.

 

[00:51:44] Yeah. Love it. Yeah. Fantastic.

 

[00:51:46] Folks can learn more at Verusen dot com. And of course, we’ll have all the links that Daryl mentioned in the interview as part of the show. Not so. Daryl. Lu. Thanks again for joining us. We really appreciate that. Stick around for just a minute. As we’re going to walk through some of the events, we’re going to be a hot dog that I’m sure digitisation is gonna be part of this discussion.

 

[00:52:06] You make it.

 

[00:52:07] You are making me hungry, man. Donuts now. All right. So let’s talk about we always invite feed people. Great. Come out and check out Supply Chain Now Radio in person. Let’s talk about what’s. Yeah. Up in Austin. Just around the corner.

 

[00:52:20] Yeah. Next week. Right. We’re going to this CFT. Now Reuters events. Congratulations to them on the acquisition by Reuters. 2019 Logistics CIO Forum in Austin. I’m gonna say it. You ready? I’m ready. We’re gonna help him keep Austin weird, right?

 

[00:52:40] I get it.

 

[00:52:41] And every time and I got to between barbecue and great music, it’s one of the best places to go. That’s November 7th and 8th. We’ve got a number of interviews lined up. There’s gonna be two.

 

[00:52:52] Three hundred senior executives at Sciarrotta. Karan Agrawal. Logistics.

 

[00:52:57] The next trucking. A lot of leading firms. I mean, you know that the whole two day conference is about Logistics tech, supply chain tech, great tech, whatever you call it all. It’s as much attention as digitization is getting. It is getting attention is getting dollars. So it looks. Forward to learning a lot over those two days with our friends from EAFE, which has Greg mentioned, part of the Reuters Worldwide Organization now. And then we’re going to fast forward we’re work. We got a couple of things still percolating late November, December. But if you look at January, we’re partnering with our friends at SC Competes Lintott roundtable radicals. Got to love spending time with that cat. Yes. Knowledgeable. And they’re going to be hosting one of the leaders from Narced Track. And we are talking about a lot of the regulations and what it means if you’re a transportation provider. That’s an open event. You can go to CSC MP Atlanta’s Web site and sign up right for that event right here in Atlanta. And then one of our also one of our favorite organizations in February, Tony Sciarrotta and the RLA. Yeah. Tell us more.

 

[00:54:01] Reverse Logistics Association. That’s in Vegas, baby, in February. We’ve been spent a lot of time talking to he and Felicia PRZYBYLA about that about that group. Look, that’s a big issue. E-commerce thanks to us consumers. Right? We have made reversal as joysticks, a part of retail that is unquestionably impactful, impactful, impactful.

 

[00:54:27] See why I don’t want to try these big word. But Anna.

 

[00:54:30] And growing right now. And, you know, I got to tell you, one of the things that I really admire about Tony is because he’s been in the industry so long. He’s not just accepting returns at and handling returns the status quo. He has this great, great understanding that we need to do things to help eliminate returns. And it’s not eliminating options for the for the consumer, by the way. It is providing more education and knowledge to consumer when you receive the goods that allow you to go, oh, that’s what I’m supposed to do. Not just it didn’t work and return it.

 

[00:55:03] And that group’s doing a great job getting these best practices out. That’s what all the organizations are craving, how to handle reversal, just Logistics better, how to handle returns more effectively and successfully. Listeners, you can go to RLA or learn a lot more about this global organization that happens to be headquartered right here in Atlanta. And then finally, mode X twenty twenty one of the largest supply chain trade shows in the country coming back to Atlanta every two years. You know, X is here the off years yet paramount up in Chicago. We’re gonna be broadcasting throughout the four days, 35000 of all of our close friends and neighbors are coming here to Atlanta and they’re hosting our 2020 Atlanta Supply chain Awards and our keynote there, Greg.

 

[00:55:47] Sorry. Sorry.

 

[00:55:48] Christian from the c_t_s_ from from Georgia-Pacific and then SHANN. I’m sorry. I was focused on SHANN there for a second. And SHANN Cooper’s going to E.M.S. or m.c for us there. Absolutely. Yeah.

 

[00:56:01] What a great you know. That’s our second year event. The first year that took place in March. Twenty nineteen sold out. We were able to recognize and spotlight roughly 15 different supply chain stories from the large companies to the small companies, all points in between. And one of our favorite parts is as as these business leaders and owners stood up to set the recognition recognition they were sharing some of their stories. And that is just, you know, the stories from the trenches. The stories from the successes and the stories from some of the challenges you had to fight through the day. I kobuk these days and in the end, supply chain n._c._a._a. So looking forward to building on that. Go a little bit bigger, a little bit better in year two with not only the keynote E.M.S. there, but our our partners at at Mode X and Léna Supply chain and Werder brought to you by Supply Chain Now Radio CSC MP Atlanta Roundtable, the Metro Atlanta Chamber and Apex, Atlanta. Learn more at apical.

 

[00:56:56] Atlanta. Yeah. Supply chain in a sort of chain of words dot com. That’s ok. We both tripped with so as we know, we’re human.

 

[00:57:03] Throughout the throughout the hour.

 

[00:57:04] But hey, mutex is free to attend and that’s important. Madox is for you can outstanding networking ideas sharing best practice gathering market intel gathering mode x showed com to learn more about that event and register for free. OK, so big. Thanks. Really enjoyed this commerce Southwire with Daryl. Yeah, that’s right. Always learn something. 17 pages full next time. I’m not just for you and bring in like a couple of those pads. I might be working double pencils and everything’s going digital.

 

[00:57:36] Everything’s quilt show. No kidding. Aside Daryl. I’m just thinking like next time you gotta at least show up with some donor. That’s a dance, Skip. Why should we show up with donuts? I’d feel bad, man, if if we picked the wrong ones. We’re very good at a host. Yes, I’m. I’m. Check out your rankings. Taught the body and I’m a pig. Ryder. That’s good idea.

 

[00:57:55] But Daryl Lu Director Solutions with various and really enjoyed and learned a ton is always listeners Verusen dot com to learn more and also be sure to check out other upcoming events, replays of interviews, other resources at Supply Chain Now Radio dot com. Get that one right there and you can find us an Apple podcast, soundcloud, youtube, all elate leading sites where podcast can be found. Be sure to subscribe. So don’t miss a thing.

 

[00:58:20] On behalf of the entire Supply Chain Now Radio team, this is Scott Luton wishing you a wonderful week ahead and we will see you next time on Supply Chain Now Radio. Thanks everybody. Thank you.

Would you rather watch the show in action?

Watch Scott and Greg as they welcome Daryl Lu to the SCNR Studio in Atlanta, GA.

Featured Guests

Daryl Lu serves as Director of Solutions at Verusen. Daryl has delivered supply chain transformation strategies for Fortune 500 enterprises as a consultant and solutions provider. He couples his technology and early-stage company experience to help deliver innovative solutions with high return on investment for clients. Daryl has a customer-focused, data-driven approach to solving real-world challenges when designing and delivering solutions. His energy has led him to leading teams throughout a customer engagement from marketing to sales to solutions services and to customer success. Learn more about Verusen: www.Verusen.com

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Greg White

Principal & Host

Scott W. Luton

Founder, CEO, & Host

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SCNR to Broadcast Live at CSCMP Atlanta Roundtable Event

Reverse Logistics Association Conference & Expo

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2020 Atlanta Supply Chain Awards

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Patch Reilly

Data Analytics and Metrics Intern

Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.

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Vicki White

Controller

Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Jamin Alvidrez

Founder & CEO, Supply Chain Now
Host of Supply Chain Now, Veteran Voices, This Week in Business History

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or singing second soprano in the Grayson United Methodist Church choir.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Allie Krasinski

Marketing Coordinator

Allie is currently completing a degree in marketing with a certificate in entrepreneurship at the University of Georgia. She got her social media start through an internship with Shred, a personal training app, and she’s been hooked ever since. She works to optimize our following base while assisting the team with content creation, influencer outreach and other marketing endeavors. Allie can’t wait to keep growing alongside Supply Chain Now.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Jada Carson

Marketing Coordinator

Jada is a recent graduate of Old Dominion University, having earned her Bachelor of Science degree in Communications with a media studies concentration and marketing minor. Jada got her start producing content at 16 years old, while attending a radio and broadcasting journalism program in high school, and hasn't looked back!  She is an asset to the Supply Chain Now team as a media specialist, podcast and media producer, and production coordinator.  Outside of Supply Chain Now, Jada is a big Lakers fan, and also a music journalist and enthusiast.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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