Supply Chain Now
Episode 463

Episode Summary

“The best way to learn is to connect with different people, and the way that you connect with people is by finding commonality.”

Ryan Schreiber, co-founder of Kinetic and Director of Engagement for CarrierDirect

 

While it is absolutely advantageous to have a learner mindset or a growth mindset, we’re not all born in that frame of mind. Many people have to learn to control or change their mindset, and it is an effort that never ends. That is the mindset journey that Ryan Schreiber, co-founder of Kinetic and Director of Engagement for CarrierDirect, now finds himself on.

Despite the fact that he admits to ‘recharging’ as an introvert, Ryan is a natural connector, looking to learn from and assist everyone he crosses paths with. In fact, key to his style of learning is talking to literally anyone who will speak with him, whether he initially thinks they can teach him anything or not.

In this conversation, Ryan talks with Supply Chain Now Co-host Jamin Alvidrez about:

· Why it is so important for leaders to build or assemble a support base for themselves because we can’t all be right and strong all of the time

· How we should each think of ourselves as a ‘bootstrapped’ startup if we want to achieve our very best

· What we have to be willing to do if we really want to solve problems.

Episode Transcript

Jamin Alvidrez (00:07):

Hey, freight tribe. Today’s episode. We talk with Ryan Freiburg, truly one of the great connectors in logistics and transportation. So who better to talk to us about the power of intentionally networking? He also shares some great personal insights on how to develop a growth mindset and the importance of paying attention to the customer experience. All right, let’s get into it and thank you so much for listening. Let’s go. Hello and welcome to a logistics and transportation experience with Jayman today. I’m fired up. I’m fired up every day, but particularly fired up to have a friend on, uh, Ryan Schreiber. He’s an experienced Renaissance man, a freight advocate for the future transformation evangelist. I had to look this one up believer in conversational UI, a successful serial entrepreneur and logistics, meaning he’s done a wider range of things and crushed it. We look forward to hearing about that.

Jamin Alvidrez (01:12):

A Juris doctor, Magna cum laude, a law from Michigan state law school, and last but not least the father of cats. And I’ll give you the pride of a champion at school. Ryan Schreiber. Welcome. Thanks, dude. I love the name of the podcast. It reminds me of this Michael Vick commercial from like the late nineties. Do you remember that one? It was like a Nike commercial. Yeah. Oh, Michael Vick experience. And like, I love that name anyway. Thanks anybody. Who’s watching this who hasn’t seen it. Go look that go Google that it’s one of the best commercials of all time. Vic is such a beast. I think he’s wildly under appreciated. Obviously he had the little dog issue, but yeah. Yeah, absolutely. But I agree. He was, he definitely changed the game in a lot of ways. Being the Tampa Bay Buccaneers fan, I had to see him twice a year, but the Buck’s always handled them.

Jamin Alvidrez (02:03):

So it was, it was fine. Yeah. You got yours in 2002. You got you a ring. I was there too. I was in San Diego. It was awesome. It was one of the best that’s red. I’m a huge Keyshawn Johnson fan. So I was, I was rooting for the bucks. Just give me the damn ball. That’s my philosophy on life too. We can actually end this podcast right now. That’s my philosophy. Just give me the damn ball. You guys have similar swagger. You go out and get it and make it happen. And you’re right. And that’s why I’m fired up to have you on because as you probably heard me say it a lot on this podcast, I want to focus on adapt and thrive, right? So there’s a lot of people out there covering the tactical side of logistics and transportation and they do it very well. I want to get in your mind, you’ve been successful at a lot of different stops. You’ve done a lot of different things. So the questions I’ve put together here are honestly, they’re selfish questions, ones that I want to know the answer to, to try to help my mindset. See what I could borrow from you, copy from you or just distinct and motivate me first. Let’s get to know you as a, as the kid a little bit. Let’s, let’s take it way back. Where’d you grow up,

Ryan Schreiber (03:11):

Born and raised in Tampa, Florida. So I lived in Tampa, Florida from birth until I graduated college. And then I struck out and moved to the Midwest. And I’m actually about to move back to the, to the South of here in a couple of weeks. I’m moving to Texas with my wife because she hates winter. So yeah, the Texas we’re moving to San Antonio. That’s where I, that’s where my wife’s originally from. So, you know, when they say happy wife, happy life, right?

Jamin Alvidrez (03:35):

Hey, I can not argue with that. That’s awesome. Your cats. Aren’t going to hate that either. No, they’re going to love it. Favorite toy

Ryan Schreiber (03:43):

As a kid, favorite toy? I don’t know. Like I probably a basketball. We play basketball a lot growing up, like just me and my friends. We would just go to the park and play basketball all day. So like, I mean, you know, it’s not a power ranger or anything like that. Although I remember, you know, power and just rubbing when I was a kid, but hoopin is probably the thing that I remember the most. Just like doing all day, every day, growing up. When’s the last time you shot a basketball? Um, it’s been a while. I like somebody brought this up the other day. It has been a couple of years since I’ve actually played basketball. Like first day of college to the end of law school, seven straight years. I played basketball like on average six days a week. And then since then in the, in the 12 years since I graduated law school, I’ve played basketball. Like, I don’t know, 10 times,

Jamin Alvidrez (04:28):

Man, gotta go pick up a ball. I got to say like I was in the same boat as you. And uh, we started going to quarantine time and I just started, uh, to try to stay sane. We just started shooting hoops again. I’m not great by any means, but it’s still therapeutic just to fire up some, uh, jump shots. Yeah,

Ryan Schreiber (04:46):

I agree. I mean, the transition into the Coran times was really interesting. I mean, I went from being on the road 70% of the time to being in my inside the four walls of my house, 99% of the time. So I bought a bike to do exactly what you’re talking about. I just like ride my bike around a little bit and clear my mind. And it’s fun.

Jamin Alvidrez (05:04):

Talk to me about that. You, uh, you’re a road dog, a road warrior. However you want to put it. Um, you would, you were someone that was going to all the shows going to visit all the different brokerages and transportation companies around the country. What was it like going from a hundred miles an hour or two a to zero?

Ryan Schreiber (05:22):

I don’t think I ever got to zero. You know, I think that, you know, adapt and thrive like very quickly, everything happened very quickly. And I asked myself, how do I take, you know, I have no control over what’s going on in the broader economy. What’s going on with the health and welfare of people. So very quickly, I, I focused in on like, what can I do? What can I do that is going to make a difference for me and for the people with whom I have relationships. And so, you know, I certainly like our, my business dried up really, really quickly, but I focused in on and my efforts in, on connecting people, which is, I think something that is my super power. So I started doing like weekly calls with clients or bringing my clients together so that they could share what’s going on with them and the best practices that they had kind of sourced through the whole COVID shutdown, early phase shutdown, I’ve participated with other organizations to be the voice of trucking and transportation to shippers about, you know, Hey, here’s, what’s going on with drivers and, you know, they’re, they’re facing food insecurity.

Ryan Schreiber (06:34):

So, you know, it was just really, it was a quick turn, but I like, I don’t think I ever went to zero. Yeah. He just,

Jamin Alvidrez (06:41):

It took, took a different way to connect with people.

Ryan Schreiber (06:44):

I liked that a lot.

Jamin Alvidrez (06:46):

You know, you mentioned it happened suddenly and I think for all of us and you, and you walked us through your thought process, is that something you internalize and kind of have that internal conversation or does it come naturally to you

Ryan Schreiber (06:59):

Just, just pivot and act, most things don’t start out as natural, you know, your whole, your whole podcast is around mindset and anybody who’s listened to anything else that I do has heard me talk about having a learner mindset or having a growth mindset. That’s not my natural state of being, you know, as, as a human being, like when I was born, you know, nature versus nurture. But certainly like when I, as I grew up, um, I was a very negative person and I had a very fixed mindset and, you know, it’s natural and people like me who are very passionate and very driven. And I had to learn to challenge myself to, to, to have a growth mindset, to have a learner mindset, to come into every situation wanting to learn. And so I think the same thing is true here. Like I certainly now it’s intuitive and natural for me, but I, I probably, at some point in my life, I had to learn how to say, okay, how do I take control of this situation to the extent that I can cause I can’t control everything a what can I control so I can focus on those things and be, how do I have an impact on those things as much as I can.

Ryan Schreiber (08:09):

And then maybe the third part is like, what can I learn from this?

Jamin Alvidrez (08:12):

I like that still, was there a moment either growing up or in your professional life where you sort of drew a line or like, Hey, I got to snap out of this fixed mindset over into what you described as a learner growth mindset. You know what, there was, I, um, I, it was probably

Ryan Schreiber (08:28):

2013 or 14 and I used to jokingly just kind of say I had, I was, I was building a brokerage. I had started this brokerage as a sister company to a, to a food distribution company. And I, and I, you know, I was growing the brokerage and I just was so stressed. I mean, every day was stressful. Like it, you know, just trying to figure out how to grow a brokerage and how to deal with the human problems. And whenever people would ask me how I was doing, I would always jokingly say, you know, everything’s terrible all the time. I would just say, and I would say jokingly tongue in cheek at one day, I kind of just stopped and talked to myself like, like the universe, you know, the kind of the, not to get hokey about it, but the energy that I was putting out in the universe and what that actually meant in tangible terms was I was saying it’s so often that it was something I thought about all the time.

Ryan Schreiber (09:20):

I thought about being able to say it. And so it was the undercurrent of so many things that I would say. And so I changed. I was like, I’m going to change this. I’m going to say something different. And then I, then I started saying a quote from the big Lebowski. Everything’s fine, dude, nothing is fucked. So it’d be like, if people are like, how’s everything, I’ll be like, you know what, everything’s fine all the time. And nothing is fucked. And it’s, and it’s transportation. Everything is fucked all the time, but I would say it and it’s amazing how quickly my stress level came down. And that is, was a real turning point for me in terms of how I realized the way that I think impacts the way that I feel. And I can have the control over the way that I feel by changing the way that I think.

Ryan Schreiber (10:12):

And it didn’t happen over like, you know, certainly like, you know, if you have to read your it’s just like anything else, you have to practice it still today. I find myself being negative sometimes and I have to stop myself. And that’s all you can do is, is, is focused on improving, you know, incrementally. So yeah, there was, there was that moment. I remember I was on the phone with one of my clients and I remember who the client is. I’ll maybe text him and tell him to listen to it. Nobody here would know who he is. Nice. I like that. Yeah.

Jamin Alvidrez (10:43):

The stories that we tell ourselves, the self-talk,

Ryan Schreiber (10:46):

It matters. Uh, I don’t, I don’t find that too,

Jamin Alvidrez (10:49):

To be hokey at all. So would you have some checks and balances with yourself to, to regulate that, that self-talk or when you catch yourself slipping, is there something you do to bring yourself back or it’s just such second nature. Now,

Ryan Schreiber (11:03):

Another really great question. I do think it’s probably second nature, but I think it’s really hard to self-regulate for a lot of people. And particularly for somebody like me, who thrives off of my emotion, I think that everything is almost, everything is a two sided coin. It’s your super power in certain circumstances and it holds you back in others. So for me, I think it’s probably my family and my wife, like just having that, you know, everyday when I come home, I want to make sure that I’m, or every time I talk to my wife, I do my best to like check in with myself to be like, am I going to be, you know, am I going to be the husband that she deserves it? I’m not like I never, I literally never am. My wife is amazing. She’s the best. And like, I, you know, and I like, uh, I’m the kind of person I like tease my wife a lot.

Ryan Schreiber (11:55):

And she hears me kind of like tease her. I tease her to other people a lot. Um, so if she’s ever home, she like hears me on the phone, but like, um, my wife did this silly thing, how funny, but I try and check in with myself to say like, am I bringing this to her? I’m trying to get better at doing it in the moment. But certainly like every day I had that touch point with myself, but it has, I mean, to your point, it’s become a little bit ingrained in my mentality cause I’ve gone through the reps and I don’t do it every, I’m not great at it every day, but I just try, what is it that, that

Jamin Alvidrez (12:26):

Make sure your wife’s so rad and, and that you respect and, and really though those words you shared and the mentality is stinking beautiful. What makes man, what is she, what does she do that we can all borrow to kind of conjure up that sort of, uh, uh, respect.

Ryan Schreiber (12:42):

When I first started dating my wife, I knew we were going to get married. My wife and I just had our five year wedding anniversary a couple of weeks ago. Congrats, thank you. We’ve been together for close to 10 years now, but I knew we were going to get married when we first started dating. And when somebody would ask me, what do you love about your wife? I would say that I’m, I’m never a person who has, um, hesitated to express myself and be who I am and, and, and be comfortable with that to varying degrees. I would say that my wife made me more me than I had ever been before and one, and I think that’s like the highest compliment that I can ever. She didn’t change me. Totally. She just made me more me than I’d ever been before. And then one day I asked her after we’d been married for a little while, why did you fall in love with me?

Ryan Schreiber (13:26):

And her answer was because you are who you are and you don’t care what anybody thinks about it. And certainly if I was like a serial killer and I didn’t care what anybody thought about it, she probably wouldn’t have given the same answer. Although actually, maybe my wife, cause she loves that true crime stuff, but I like most people, you know, but, but I’m not, but I’m not perfect. And my wife knows that I’m not perfect. And she doesn’t ask me to be perfect. She asked me to be me. And so like all the other things, her love, you know, her compassion, my wife is the most naturally good person I’ve ever met. I think most of us have to try to be good. My wife is naturally good. I certainly do. It’s the mix, you know, it’s, it’s like a natural empathy that she has that just makes her good in her heart. Whereas like I have to be like, am I making the right decision here above all other things? Like, that’s why, that’s why, I mean it’s selfish, but my wife, my wife builds is a foundational sort of piece of my personality at this point because she just enables me to be me even more than I’ve ever been before, man. That’s awesome. So how is her rock solid

Jamin Alvidrez (14:31):

Example helped you? You know, you you’ve had a successful career started and exited in various fashion. My God, different businesses. How has her example helped you be a leader in those different organisms?

Ryan Schreiber (14:44):

My wife is the only reason that I’ve been able to do anything in my career to your point too, around mentality from earlier. You know, when my wife and I first started dating, I had been starting and building a brokerage and I, and the owner of the company was just somebody that I had a really toxic working relationship with. And she helped me like, not just, just from being there, she helped me recenter, you know, and think more longterm and kind of like push it up. But, but even, but every step along the way, I have only been able to do what I am able to do because I know, I know my wife has my back and I don’t have to question it. And if I fail, I know that she’s going to like, you know, she’s going to be there to like support me.

Ryan Schreiber (15:32):

You know, she’s not going to criticize, you know, she, she’s not going to be there to criticize me. She’s not going to be there to, and in very tangible ways to like, look, I tried 2016, I left a brokerage and I tried to start an independent consulting business at the time. And I way overestimated how ready I was for that thing and the network that I had to do it. And like my wife, you know, my wife had to kind of like, I mean, I made enough money to help us pay our bills, but like, but my wife really shouldered the burden of our, uh, of our lives at that time. And like, didn’t complain, like didn’t yell at me and didn’t call me a failure. Or at any day made me feel like, you know, she loved me and she supported me and she just like, you know, she, she was very stoic, uh, in a manner of speaking through that time and, you know, enabled me to do all take, take the risks that I’ve taken and to, and to try and, and to succeed and also to try and fail. I have failed at a lot of things, a lot of things in my life, in my career. And I just, I, you know, she always made that. Okay,

Jamin Alvidrez (16:37):

That’s beautiful. A good rider die is a irreplaceable for sure. Um, so what, what advice in, so taking her example, you, you know, you as a leader, what could we then as leaders of organizations, what can we borrow from that when we’re dealing with our people, our employees, whatever you want to call them specifically during uncertain times, um, you know, I guess various things

Ryan Schreiber (17:06):

Civically they’re just support each other. And what we see, what I seen a lot in my career is that support is, and this ties into my wife, my wife, didn’t like Pat me on the back every day and tell me I was doing a good job. And she also didn’t shit on me, which like was helpful. Yeah, no for sure. All of her, you know, everything that she, it was all of the other stuff. And, and that her, that her actions backed up any of the words that she may have spoken to me. So I think that’s, that’s the one thing in terms of how you, as a leader can kind of support your team. It’s, it’s back it up and support people, you know, with your actions. Um, and it’s not the big actions, it’s the little actions. It’s the every day, the, every interaction actions and be vulnerable, ask for help, ask your people for help, you know, openly communicate with them and be honest with them.

Ryan Schreiber (18:03):

But then as a leader between like, and then, and then the other part is as a leader build and, you know, build a support base for yourself, of people that can help build you up and that can help support you because we’re not all strong all the time, and we’re not all going to be right all the time. And we’re not all going to have easy decisions all the time, build a sport based to people that you can trust that you can be vulnerable with. And that will support you when you make a bad call, you know, so that you don’t feel like you you’re on in it all alone and you can’t walk it back or whatever, you know, build yourself a board of director, a personal board of directors, if you will.

Jamin Alvidrez (18:38):

Oh, I liked, I liked that expound on that, you know, companies have,

Ryan Schreiber (18:42):

I have a board of directors to help them, you know, figure out sort of where they’re going and, and to, to help challenge the way they’re thinking about things. You know, a board of directors is essentially like a place of accountability. I have to, as a, as a, as a, you know, a CEO of business or what have you, I have to go to my board of directors and I have to, I have to say, here’s what I want to do. And here’s why I want to do it. I can’t just fly by the seat of my pants all the time. And they’re there to suss out for you where you, what you’ve thought through and what you haven’t, they’re there to kind of hold you accountable to the commitments you’ve made and not let you make excuses for yourself. They’re there to empower and build you up and make connections for you, et cetera.

Ryan Schreiber (19:28):

Right. And there, there’s a like, and they’re there to kind of keep you honest with yourself and like tell you when you need to do better and push you. And I think a lot of that comes down to when you have mutual respect with people, like, look, I’ve failed in, like what drives me every day is not having to tell my wife. I failed again, even though I know that I will, at some point I will have to go to my wife and say, look, I did this thing. And I thought it would work and it didn’t work. And I know that I’ve said that before. I hope you still love me. And the same is true of a board of directors. It’s like, uh, when you have that mutual respect, you can go to them and say, look, look, we, this, this didn’t work out the way that I thought it would. Let’s, let’s figure out where, what to do next.

Jamin Alvidrez (20:08):

I love that. So from a super practical standpoint, someone’s listening to this, it’s clicking with them like, wow, whether I work for somewhere in I’m entrepreneur, doesn’t matter. I am, you know, I’m, Jaman inc you’re writing. We’re all our own businesses. If you will, everybody’s a startup. Yeah. That’s such a

Ryan Schreiber (20:27):

Right. That book, like, think of your, think of yourself as a startup. And there’s all of these lessons that come with startups and it’s not raised a bunch of venture capital, but I mean, things like be close to your users and like iterate quickly. Oh, you know, there’s all of these lessons of startups that I think are really applicable to everyone’s professional lives. So yeah, Jamie, you’re Jamie inc. And you’re a startup and you’ve got to figure out how to bootstrap. Maybe eventually you’ve got to raise money for yourself, but like you’re bootstrapping your professional life and you should think about it that way. So, but, so I apologize for cutting you off, but

Jamin Alvidrez (21:04):

It’s a fun way to look at it. So then what would be some practical steps now? I’m like, okay, that, that idea of, of having my own personal board really resonates with me, how do I start that? How do I, how do I dig in and, and start that process and put together a Jamie

Ryan Schreiber (21:22):

Board talk to literally everyone. It doesn’t matter if they’re in your industry, if they’re out of your industry, if they’re older than you, if they’re younger than you. If they’re, I mean, in fact it’s better when they’re not, it’s better. When if you know, diversity means a lot of things, diversity means diversity of skin color and diversity means diversity of socioeconomic status. Diversity means diversity of gender and diversity means diversity of age, of sexual orientation, of background, of experience. It means all of these things and they are all valuable to your experience. It’s because they can challenge your preconceived notions of all of the things that are set in stone. One of my favorite phrase does is nothing is impossible outside the physical limitations of the universe. Everything else is a problem to be solved. What I mean by that is like, if you want Jamie and inc solve the time travel dilemma, or there’s, you know, solve the faster, so faster than light travel, you probably can’t do that because it’s a physical limitation in a universe, but work backwards from the end.

Ryan Schreiber (22:23):

And so all of these diversity can help you. So talk to everyone, talk to the janitor, you know, talk to the people that you think. And, and most importantly, talk to the people whose opinions you think are can’t add anything to what you already know. Cause those are the people that you can actually learn the most from, I think, because you’ve sort of like you’ve pushed their experience out of your mind as an example. And that’s the first step talk to everyone. And then, you know, settle in on a core group of, of a few people who you can, you know, who you feel like you can be the most vulnerable with who you feel, you communicate the best way and who you feel like will challenge you, not tell you what you want to hear, but challenge you and then set a regular cadence for checking in with those folks, whether it’s once a month or once a quarter or whatever it is, make sure you touch those people all the time or excuse me, on a regular basis. So, you know, so that you can, you can really drill in on those things that you want to improve and be better at. Yeah. I love the idea of

Jamin Alvidrez (23:27):

Very intentional networking and, you know, that’s something that you, you practice what you preach. You’re, you’re very good at that. Um, I think you described it, uh, before your super power being a connector. And I have, I’ve been on the fortunate receiving end of that. You’ve connected me with a lot of great people and I’m appreciative for that is that ability to connect. I mean, in high school, where are you, where are you connecting the jocks with the science folks? Is that something you’ve always had or is that developing

Ryan Schreiber (23:54):

Over time? Yeah, I think I’ve always been a bit of a social butterfly in that, like in my heart, I’m a little bit of a, of an introvert in that I like to just like, kind of be by myself and clear my own head, but, you know, that’s how I kind of recharge my batteries. But outside of that, I’ve always been somebody who wants to learn. And the best way to learn is to connect with different people and try, and, and the way that you connect with people is by finding commonality. And then I think you can just naturally extrapolate that to, Hey, you’re a jock and you’re a science nerd, but like you both, for whatever reason, really, like, I don’t know, you both really like this, you know, obscure cartoon or something. And like, I don’t like that thing, but the two of you guys like that thing, and that’s pretty cool. And I don’t know, I’ve never met anybody else who likes that thing. And I think that comes from having that just like desire to learn, which is, is a little bit different than having a learner mindset. But I always, I, this is about, I comes from a desire to gather information, I guess, is a better way to put it. So I’ve heard

Jamin Alvidrez (24:58):

You quoted as saying before, you know, well, let me back up something I’ve observed that has made you successful in my mind is just your sheer ability, love, and being a practitioner of hustle, right? Hustle can be a real, real buzz word in the world. Um, but you actually embody it and you have a lot of respect for people that do. And I’ll never forget. I heard you one time say I love hustle, but I’m not into hustle

Ryan Schreiber (25:26):

Corn battering. If that’s where you’re going with this, I struggled early on in my career. I haven’t always hustled. Like, you know, when I was, when I was growing up, you know, I’m like, look, I’m a, like not too, I’m a pretty smart guy. I was able to skate by, on being slightly above average intelligence. Sure. And I mean, that was true in high school where I went to a pretty good school, but like I got back and then I went to a state college in Florida. That’s like, okay, you know, it’s an okay school. It’s not bad. It’s not good. Then I was able to skate by, you know, and then I got to law school and I had to work a little bit, but like, to be honest with you, like, I didn’t really work that hard. Like I worked harder than I ever had more, but I didn’t really work that hard when I was in law school, I was working in the admissions office and my job was to call prospective students and like talk to them about what it’s like to be masculine.

Ryan Schreiber (26:21):

And this, this girl, I suppose she was a woman, I don’t know at the time, but you know, I’ve talked to this woman and she said, look, I got a lot of friends in medical school. And I got a lot of friends in law school. And like as law school really that hard cause like medical school seems really hard, but I never hear this medical school students talking about how hard it is, but I always hear the law school students talking about how hard it is. And I’m like, law school is not hard. You have to just like, you know, you got to do some work or whatever, but I certainly don’t think, but it’s the type of people, you know, it’s those type a personality. So hustle porn is this sort of like deification of hustle and it’s unhealthy. And like, candidly, like I work too hard.

Ryan Schreiber (27:00):

I am a workaholic, you know, what have you, but that shouldn’t be celebrated. And, and as I got into my career, when I started, like when I was like, okay, you know, now I’m a hustler and I didn’t have to hustle. And what have you and other podcasts I’ve talked about sort of my journey and how, like I had no choice, but to hustle, I struggled with people who didn’t work as hard as me. Cause I see myself as really solidly average in most things. And so if somebody doesn’t do what I’m willing to do, they must be below average if I’m at work. And so, you know, hustle was one of those things and I had to learn that like I’m a pace setter, which means I work really hard. And, and, and, and, but it’s okay if somebody doesn’t keep up with me, it doesn’t mean that they’re not doing their job. It just means that they’re differently, differently wired. And that, and that’s okay. As long as they’re getting the results that they need to get, they don’t have to be me. And that’s what I mean by not sort of celebrating this hustle porn, because it’s, it is, it’s the two sides of the same coin. The other side of the coin is I probably work in unhealthy amount and I probably shouldn’t. Yeah.

Jamin Alvidrez (28:03):

That kind of self realization. It’s always fascinating to, to come to different conclusions and then see how we can, can tweak ourselves or

Ryan Schreiber (28:12):

To be clear that I’m not doing anything about it. I’m still working just as hard as I’ve ever worked. I’m working harder than I’ve ever worked before that, around at times. But like, at least I know that I should think about doing it differently eventually, I guess, but I’m not asking it of other people as much anymore. And that’s the kind of the glorification of hustle porn.

Jamin Alvidrez (28:29):

Got it. The hustle part. Yeah. That always stuck with me. I think that’s a good, good way to put it or the deification of, of hustle. You’ve also been quoted as saying your main motivation is to in your career is to help businesses, to help people. A lot of people say that not a lot of people mean it. It’s not genuine. So how is that something that you keep genuine inside of you and what advice would you give other people to make that? Not just words, but a reality and be sincere.

Ryan Schreiber (29:01):

Good question. I did a, another podcast a couple months ago and, and, and it was all about, uh, getting to know your customer. And I talked a lot about,

Jamin Alvidrez (29:11):

Go ahead. If you wouldn’t mind, go ahead and plug that podcast. I’d like, I really enjoyed and learned a lot from listening to it. So I’d like other people’s benefit if they haven’t heard yet.

Ryan Schreiber (29:18):

Yeah. Uh, it’s called get, uh, you can find it on my LinkedIn, but it’s, it’s called, uh, really getting to know your customer, but it’s by Betsy West for, uh, who I believe I’ve, uh, somebody that was one of the people that I connected you with. Um, and her partner, Tony. Um, I think I forget his last name. I think it’s Grover, I talked on that podcast about putting your customer at the center of the journey. I mean, so like the way that you really help people, uh, or excuse me, really help businesses is by putting the business at the center of the journey or the person at the center of the journey as a sales person or what have you. And so realistically like that, that’s kind of how you can help hold yourself accountable to that. Like, am I solving my problems or am I solving the customer’s problems?

Ryan Schreiber (30:02):

Am I solving my problems or am I solving, you know, Jameson’s problem. If Jaman is not at the center of what I’m trying to solve for, I’m not looking out for him and solving for him, I’m solving for me. Uh, and that’s not it’s okay. Like it’s okay to be selfish sometimes. Certainly that’s kind of how I think about executing it, I think as is Jameson is Jamie at the center of what I’m trying to do. So like when I get off a call with anybody, my goal is to make sure I have things that I can share with them. And so what that does is in that call, I’m thinking through what does Jamie need help with and what can I connect Jayman to? What does this business need help with and what can I connect them to not how do I fit what I’m trying to do with what Jamie needs and what Jamie, what the company needs

Jamin Alvidrez (30:50):

Like that, then you know, those nuances of where your mind’s at and the way you’re thinking and framing up and where you’re positioning your customer in this story or journey those nuance. It may not seem like a big thing, but those nuances do come across to other people, whether they, uh, inherently recognize it or not.

Ryan Schreiber (31:08):

Thanks grant.

Jamin Alvidrez (31:10):

I like that. Alright. So let’s switch gears for a minute then I think we’ve, we’ve learned some good stuff about how you manage, how you manage yourself, what what’s made you successful. Now, let’s see what we can, uh, copy from you about where where’s your focus right now, logistics and transportation. During this time look with, with all due respect, to the very serious economic health and other issues related to COVID, it would be very easy for us to talk about the negative side of things. What is a positive that you’re focused on? That’s coming out of, out of this time, specifically in logistics and transportation,

Ryan Schreiber (31:49):

Specifically in logistics and transportation, is that, is that folks need to, uh, you know, people are really being insightful about like the vulnerabilities of their business. And I, sir, I hope that continues on, I mean, we tend to have short memories, particularly in America, but, but people are really, you know, a net positive here is that folks are looking at their business and being like, you know, Oh no, you know, I had one customer who was a big manufacturer of basketball. So like nobody’s buying basketball. So like, you know, now I’m screwed or, you know, baseball bats or something like that.

Jamin Alvidrez (32:21):

Yeah. I told you, you should be shooting hoops and supporting them.

Ryan Schreiber (32:23):

No, actually sporting, apparently sport, you know, there’s like a bike shortage in America right now, but, but, you know, looking at their customer segmentation or looking at, you know, looking at feeling a bunch of pain as they went to this remote environment of work around what their technology was like, and, you know, their exposure to the economic realities of their business and having to make some really difficult choices and, you know, not just laptops, but pay cuts and then things like that, that, that, that really hurt cashflow. I mean, you know, logistics and transportation is a really a cash heavy business. So cashflow becomes a real problem looking at who’s our real partners, right? Like shippers that turned around and go, sorry, you’re on a 120 day payment terms. Like, because, because our cash flow, you know, if they’re in it, but some of them are in a tough cash position as well. So looking at all of those things, and I think that could be a net positive, certainly if people are able to really take that mentality forward into the future. So what are,

Jamin Alvidrez (33:19):

What are you focused on? What are you working on right now? What are you excited about and dive in into? Cause I know you always got something going on.

Ryan Schreiber (33:27):

To me, everything comes back to, to, to helping businesses improve in this industry. And I think that we’re at a real inflection point and one of the things I try and focus on is making things easy for people. Like I like, I don’t, I believe that good technology and good business, uh, strategy. Isn’t one that, that pushes people past what they’re really ready for. It, it slots into how they work and how they think and how they want to do their job and, and drives improvement over time without them even necessarily realizing it. So obviously, you know, with carrier direct, we’re working with companies on exactly that, but I think there’s real opportunities here in freight tech to do that. I’ve started, uh, started a business with, with one of my good friends, to focus on freight tech and helping get better technology to the market.

Ryan Schreiber (34:23):

It actually solves people’s problems and helping them. So helping the freight tech companies actually message what they’re building in a way that, that people understand what types of improvement they should expect and then helping them get that in front of people and educate and educating the market on sort of like what, you know, why technology’s not bad, why it’s not scary, why it can help your business, but also that it can’t solve every single one of your problems because you have to get better. It’s like, you know, I’m a big guy. You guys, you know, you’ve seen me on pictures. I’m, I’m, you know, I, if I go on a car, if I do a juice cleanse for four days, uh, like I’ve done recently, I’m not going to be skinny. All of a sudden, and the same thing is true with technology. You can’t just buy a piece of software and all of a sudden be skinny, right? It’s about enabling people to be better. And so spreading that message and doing that with my friend, Nick Daniels, and just kind of that’s, that’s that transformation evangelism I’m out here. I’m not asking people to change. I’m asking people to keep doing what they’re doing and maybe just think a little bit differently about it. I like that

Jamin Alvidrez (35:27):

People approach the technology. And what I heard in there too, is the way you communicate it and show that the story and the journey that’s a lot employing a lot of empathy.

Ryan Schreiber (35:36):

Um, because I, I, my observation

Jamin Alvidrez (35:38):

Is a lot of times the full journey and the future state of utilizing, or even not utilizing certain tech isn’t ever really told at the desk level. And so adoption becomes this really messy ambiguous thing.

Ryan Schreiber (35:52):

And it can be very scary. Yeah. Customer success is a train wreck in logistics, by the way, and like transportation and that’s true of operating companies and providers, but also technology companies. They focus on the how, I mean, it’s two things. One, they focus on the how, and not the why they focus on what button to click and not, you know, how to think about improvement. And then the other is not really trying to understand their customers. Like we talked about before, you know, transportation providers, if you ask them, you know, uh, what’s, you know, what their customers want or need, they talk about the things that, you know, it’s, it’s the phrase. If you’re a hammer, everything looks like a nail. They talk about how many they need more trucks and how they need more. They need tracking tools and whatever. They don’t actually listen to what their shippers or they’re like.

Ryan Schreiber (36:45):

And then to the extent that they hear what those people say, they say, Oh, well, like you can’t have like, well, that’s not reasonable to ask for, well, it’s what they need. So like, let’s try and figure out how to get it to them. And the same is true. Freight tech with freight tech. It’s a lot of, well, like this tool will help them. Okay. I agree with you that it will help them if this, and if this, and if this, and if this, and if this, but these are a lot of problems to solve and you’re asking people to, uh, to change. I don’t like that is a recipe for failure, no matter how good your user interface is, no matter how good your workflows are when you demand people change. Especially if you don’t tell them the story about why it’s better for them, especially if you haven’t built a, like a, and I’m gonna use the word relationship, but that’s such a loaded term, but if you haven’t built the relationship with them so that, you know, there’s trust in your tool, that they can change, excuse me, that they can benefit from doing what you want them to do.

Ryan Schreiber (37:47):

They’re overtaken by fear, fear of change, fear of the unknown fear of being replaced. All of that becomes the story that they tell themselves. And so, yeah, I mean, absolutely G-Man like customers, customer success is, is a freaking train wreck.

Jamin Alvidrez (38:03):

Oh man, that’s so exciting. And I think so needed. Um, it’s just a, I’m going to call it a niche. It’s not even a niche. So that opportunity is so huge. And I’m pumped to see the development cause you’re involved in Nick dangles as well, who you’ve introduced me to. And if anyone out there is not familiar with through years, connect with him on LinkedIn, he puts up a lot of practical and tactical, uh, content that I enjoy. So, uh, going with the down that same line, let’s talk robots, AI,

Ryan Schreiber (38:32):

Conversational UI. Okay. Now

Jamin Alvidrez (38:36):

Bear with me on this question. Cause I, I had to look up conversations. Okay. And it sounds like, Oh man, I just, I had this thought, do you think we’re going to need to change more the way we think and communicate to match that technology? Or will we get where that technology is going to totally

Ryan Schreiber (38:55):

Really meet up with us? Yeah. It, the whole point of the conversational user interface is it meets you where you are. I mean, I believe, I believe that to the extent that you can, you need to meet users and you need to meet people where they are in their journey and that is applicable across every problem that you’re trying to solve. You need to think about it through the lens of meeting them where they are. And as we think about that through the lens of technology, conversational user interface really just means that language is the way that we are most used to engaging with each other and it should be, and can be the way that we engage with software. Uh, and so, you know, when I, Jaman what I want you to do something, I don’t say, Hey, Jaman, uh, erase that thing behind you. Right. Like I say, you know, I say that, I don’t say Jaman scroll over to your right, reach down, pick up the eraser, like go back up and then, you know, and then move right and left 90 degrees. But that’s how we are. That’s how we have to interact with software today. You know, conversational user interfaces is saying let’s like, you know, uh, solve the problems through natural language, which is what we’re most used to doing. And yes, it’ll be, it should meet us where we are. That’s very cool.

Jamin Alvidrez (40:19):

I love that. All right. Well let’s let’s end. I would be remiss. It’s I mean, it’s in your tagline. I mean, I even, uh, have a cat mug today. Yeah. There we go. Our field. So you are the father of cats, a couple cat questions. First does somebody have to be a cat or dog person? Can you be a cat and dog?

Ryan Schreiber (40:42):

You certainly can. I’m not, but you certainly can be.

Jamin Alvidrez (40:45):

So what is it about cats that you will?

Ryan Schreiber (40:48):

What I love about cats is you have to, uh, you have to like earn their love. Like you, don’t just kind of, they don’t like love you just because you show up, you have to, you know, you actually have to put something into it to get something out of it. And I think I find that I just find that in life, the things that are the most fulfilling are the things that you have to go and get and do something about, you know, to, to earn it. So, so true.

Jamin Alvidrez (41:17):

Now this next question, not a joke I’m being serious actually, right in line with what you’ve said. Are there any lessons or stories that you have utilized in your professional life, from observing

Ryan Schreiber (41:28):

And interacting with your cats? Yeah. Give people space when they’re pissed off. That’s it?

Jamin Alvidrez (41:34):

That’s simple, but that stinking real

Ryan Schreiber (41:38):

Totally. When you’re also pissed off. Yes.

Jamin Alvidrez (41:41):

I would have saved myself a lot of heartache applying that several occasions.

Ryan Schreiber (41:45):

Yeah. Yeah. Definitely. Always look for opportunities to deescalate the situation.

Jamin Alvidrez (41:50):

I love it. Is there any last little nuggets you want to leave with those in the freight logistics, transportation space, something they could beg, borrow or steal from, from your mindset or what you’re focusing on?

Ryan Schreiber (42:03):

I actually think that they can beg, borrow or steal from your mindset. Jaman, you know, positivity is the thing that comes through with you. And I think the thing that people struggle with the most in their journey, mindset journey is even where to start and that things are hard for them. And, uh, that the things are not that things are the are easier for the people who are further along in their journey than them. And, you know, Jamie, uh, I, I, I met you and learned about you and your positivity before I learned about your mother passing. And when I realized that that had happened to you and I realized how close in proximity that had happened to you, but how positive you were. And, and, and like, not just in the words that you say, but in the way that you act that was unbelievably inspiring to me and was proof positive about a lot of the things that you preach and that we talked about today. So I would say, I mean, I mean, like, don’t listen to me, listen to Jayman if you were able to do that, and you were able to like, get yourself into that mind space, you know, after Sandra suffering such a tragic loss like that, it’s amazing

Jamin Alvidrez (43:14):

Meet you at the, uh, let’s let’s listen to my mother. Cause that’s where that comes from for me. So I’ll meet you there and, you know, uh, to, to play off that just to briefly, you know, and I think a lot of people miss that I always try to share is being positive, does not mean you do not acknowledge or negativity or that you ignore negativity or don’t have any of it. That’s not it at all. In fact, sometimes it’s just embracing the negativity or the, you know, Hey, this sucks, but here we are, what are we going to do now?

Ryan Schreiber (43:46):

I totally agree. Yeah. You don’t solve problems by ignoring them. You solve problems by tackling them and embracing them and like, that’s good. You don’t, you know, if you know that, that’s how you, uh, that’s the only way that, like I was talking earlier about checking in with myself before I, you know, go to my wife and spend time with my life. I mean, you know, I agree with you, man. Like I’m sure that you were sad. I’m sure that that was really, really hard, but it’s, that’s not the same as, you know, that’s, uh, you can still be positive through those things. They can be decoupled everybody. Like I agree with you, dude, for sure. No.

Jamin Alvidrez (44:19):

Well, Ryan, thank you so much for lending us a piece of your mind. And um, if, you know, just take away immediately, I’m sure I’m going have many percolating through, but just of when you ended with there is that we are not powerless in our journey. It’s not always gonna be great. We’re not going to crush everything we come up against, but if we acknowledge it, take action, you know, with, with hustle and just really have, have some fun with it and work hard and work together, we can really get through and not just get through it, but thrive. So thank you so much for that Ryan we’re we’re really getting into yeah. Yeah. Thanks for having me. It was a lot of fun. Lastly, where can people, where where’s your, uh, your playing field? Where can people find you and engage with you? Yeah, I mean, check me out on LinkedIn is obviously the number one place, any of my content always makes its way over to LinkedIn. So Ryan B Schreiber I’d love on LinkedIn, uh, and, and I’m happy to connect with anybody and chat, whatever. Alright, thank you so much that got AC everybody.

Jamin Alvidrez (45:23):

Woo. I hope you enjoyed that as much as I did. I just love learning from people’s mindsets. Well, if you enjoyed it, please like comment, share all that good stuff and Hey, sincerely, if there was something you didn’t enjoy or think we can do to improve and by we, I mean me, please let me know. I truly value your feedback and I’m so grateful that you listened to tell next time [inaudible].

Featured Guests

Ryan Schreiber has lived his career at the intersection of transportation and technology. Ryan is the co-founder of Kinetic, as well as the Director of Engagement for CarrierDirect. Ryan works with clients ranging from Freight Tech companies to Transportation Providers, to Shippers on walking the fine line between challenging the status quo and dealing with the realities businesses face. Ryan is a serial entrepreneur, having started multiple businesses in the industry and brings that experience to bear in helping shape the future of the freight.

Jamin Alvidrez’s unique perspective, love of people and positive energy lead him to found Freight Tribe. Freight Tribe helps companies and people of Supply Chain & Logistics showcase what makes them special. He began his career in Supply Chain, Freight & Logistics in 2004. For the past 16+ years he has focused his passion in the Third Party Logistics world. Jamin prides himself on his diverse experience working on all sides of the business during his time at CH Robinson, FreightQuote, and AgForce Transport.

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Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

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Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

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Billy Taylor

Host

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy

Host

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker

Host

Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr

Host

An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams

Host

Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis

Host

Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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