Why Invest in Supply Chain Podcasts?
Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility.
Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders.
Podcasts Represent a Growing Trend in a Dynamic Media Landscape
“Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023.
The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029.
And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority.
Three Reasons Businesses Invest in Supply Chain Podcasts
“Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites – Spotify, Apple Podcasts, Google Podcasts, and Stitcher – and roughly three-quarters have a website,” said the Pew Research Center, which pointed out that 51% of the top podcasts it studied produced videos to accompany episodes.
Despite the challenges of attracting listeners, more supply chain-related podcasts are emerging as companies and operators look for ways to tell their stories.
Building Brand Authority
“Thinking about your podcast as a brand is a key strategy for long-term podcast success. And building and strengthening your podcast brand authority is an ongoing journey that requires dedication, consistency, and a commitment to quality,” We Edit Podcasts said.
It said the steps to build podcast brand authority are:
- Define your brand identity.
- Choose your niche wisely.
- Prioritize content quality.
- Remember that consistency matters.
- Build an online presence.
- Engage with your audience.
- Feature experts.
- Network and collaborate.
- Leverage user-generated content.
- Share success stories.
Engaging with a Targeted Audience
Podcast Rocket said that “pinpointing what makes you and your podcast unique and special and targeting an audience most likely to benefit from hearing it will help draw more attention to it.
It also advised submitting podcasts to as many directories, search engines, and streaming services as possible. “This way, when someone searches for topics related to your show, they will be more likely to come across it in search results.”
Supply chain podcast hosts can gain additional exposure by serving as guests on other industry-related programs. “This will also help establish yourself as an expert in the field, and people may be more likely to listen to your podcast if they see how knowledgeable you are about a certain topic,” Podcast Rocket said.
Enhancing Customer Relationships
Rachel Downey, co-founder and president of Share Your Genius (a Supply Chain Now Partner), said the “conversational nature of podcasts allows for an elevated state of engagement with brand mentions.”
She said that as “brands develop stories worth selling, they’re able to engage listeners in a way that doesn’t shove messaging down listeners’ throats (or require them to stare at a screen) [but] rather ties it to something they are interested in. In turn, this approach generates a positive connotation with your brand.”
Downey said by producing podcasts that inform, educate, and entertain, “you can express your message directly with a target audience who will, in turn, instinctively associate your brand with that message.”
Supply Chain Now: Amplifying Innovation through Supply Chain Podcasts
Supply Chain Now digital media unites everything you need to know about the latest news in global supply chain performance with podcasts, livestreams, vlogs, virtual events, and written articles. We connect listeners, viewers, and readers to the supply chain leaders most frequently sourced for insights as we spotlight the people, technology, best practices, critical issues, and opportunities impacting the global supply chain.
Supply Chain Now is different from most of the podcast producers out there touting industry-related content. All of our supply chain podcast hosts and guests are true industry practitioners, and we focus on the stories and challenges they face on the job every day.
Our industry-leading podcasts include:
We are very different in that we share our podcasting knowledge with other supply chain businesses and industry thought leaders interested in creating podcasts or livestreams or producing webinars of their own. Download a media kit to learn how Supply Chain Now can help your business get its message out.
Creating video content, reaching a network of supply chain professionals, building trust, and attracting leads are all difficult tasks. But with Supply Chain Now, those tasks become much easier.
Check out our work. Listen now.
More Articles
Today’s Shippers Demand Effective Transportation Management
