Supply Chain Now en Espanol
Season 3, Episode 4

Yo creo que no importa la carrera que estudies, porque el camino o tus pasiones, o tus sueños, te guiarán para hacer lo que quieras.

-Hilda Gil

Resumen del Episodio

En este episodio de Supply Chain Now en español, Enrique le da la bienvenida al programa a Hilda Gil. Escuche mientras Hilda comparte un poco sobre su educación, su educación y su carrera inicial, su experiencia en marketing y emprendimiento, y sus otros intereses y pasiones.

Transcripción en Español

[00:00:37] Muy buenos días y bienvenidos a un nuevo episodio de Supply Chain Out en español. El día de hoy tengo una invitada de honor muy, muy de una carrera profesional sumamente exitosa y con un impacto muy importante para para la comunidad y para México en general. Yo diría entonces conmigo. Hilda Hilda Hill, directora de Marketing Institucional en el Tec de Monterrey. ¿Hilda, qué tal? ¿Cómo estás?

 

[00:01:04] Hola Enrique. ¿Cómo estaban todos? Muchas gracias por invitarme. Espero que todos estén muy, muy bien de salud y sus familias también.

 

[00:01:12] Pues muchísimas gracias por estar aquí con nosotros y darnos un poquito del tiempo. Y bueno, sin más preámbulo, denos un poquito más. ¿Quién? ¿Quién es Hilda Gil? ¿Quién? ¿Quién eres? ¿Dónde naciste? Un poquito más de historia de tu infancia.

 

[00:01:26] Gracias Enrique. Bueno pues si este mi nombre es Israel, tengo 38 años, este soy casada, tengo dos dos niños pequeños. Todavía estamos aquí resguardados ahora en casa por la situación de la pandemia que no se quiere terminar todavía. Yo vivo en Monterrey este, ya tengo más de 15 años viviendo en esta ciudad, pero soy sinaloense, soy de Culiacán y bueno pues ahí crecí y viví toda mi infancia con mi papá, mi mamá y mis dos hermanos. Estudié mercadotecnia en el Tec de Monterrey, en el campus de Sinaloa y bueno, la la vida me fue, me fue trayendo a acá y ya me quedé aquí, ya me casé.

 

[00:02:07] Aquí estoy señor Ray, y toda tu vida gira alrededor de Monterrey.

 

[00:02:11] Así es. Mi primer trabajo lo tuve, empecé allá en Culiacán y luego ya este me vine para acá ya trabajando y bueno, pues ya hice y se me iba.

 

[00:02:21] ¿Hasta ahorita hablaremos un poco más de tu carrera profesional también y de lo que estás haciendo ahorita, que nuevamente es algo bastante impactante y estoy seguro que muchos nos gustaría oír un poco más de eso, pero remontándonos otra vez a tu a tu época todavía en Sinaloa, a lo mejor con tu familia antes de que empezaras, a lo mejor la carrera, algún, alguna experiencia que tuvieras de joven que te empezó a no sea a motivar o a dar un poco de guía en el camino que decidiste tomar después?

 

[00:02:53] Pues sí, la verdad es que siempre fui como una persona creativa, una persona que le gusta hablar en público o una persona que hacía como con mi papá. Me acuerdo de chiquita hacía videos y entrevistas a personas, personajes.

 

[00:03:09] Bailabas y actuabas.

 

[00:03:11] Bailaba, actuaba, hacía de todo. Entonces como que siempre la parte de la publicidad, la parte creativa, me llamaba mucho la atención y bueno, como que creo que desde muy pequeña supe que que mi camino iba a ser por algo ahí. De hecho, inclusive en algún momento pensé en ser actriz o cantante, pero ni actúo, ni bailo, ni canto. Entonces dije no sé, no sé que hay o puede haber algo por ahí, por el camino de la creatividad diferente, que no necesariamente tenga que ser, que ser artístico. Y de hecho cuando estaba estudiando pues muy curioso, porque mis papás me decían oye, tienes que estudiar algo que esté aquí en Sinaloa, porque no te vamos a dar permiso de irte a Monterrey o a otra ciudad donde hubiera más carreras. Entonces no había marketing, ni publicidad, ni ninguna carrera que se le pareciera. Entonces ya iba muy decidida a estudiar Ingeniería industrial, o sea, no, nada que ver con lo que hago, ni nada, ni me veo ahí aparte, pero como que era lo que pues lo que había y la carrera que se oía más, a lo mejor más interesante, claro. Y justo tuve una oportunidad de antes de decidir irme a vivir a Vancouver un un par de bueno, un seis meses, hacer un verano, estudiar inglés y demás y. Y entonces esa fue una experiencia muy padre, porque también, pues conocí lo que era vivir sola, lo que era como administrarte y pues estar en una ciudad donde aparte no había, no existía GPS todavía este ni los ni el wey.

 

[00:04:47] Una cultura, una cultura muy muy diferente a lo.

 

[00:04:50] Que.

 

[00:04:50] Me imagino. Es como que llegué ya muy decidida y dije no, a ver, yo ya sé vivir sola, ya les voy a decir a mis papás que me manden a Monterrey, yo no quiero estudiar Ingeniería Industrial, pues llego y justamente cuando regresé a Culiacán se abre la carrera de marketing allá, entonces como que aun me quedo mucha. Es que ya no tuve cara como para pedir permiso de irme y entonces estudié marketing. Pero fue muy curioso porque dentro de mí siempre supe que me quería venir a vivir a Monterrey este y bueno, no se dio estudiando, pero finalmente terminé, terminé por acá. Entonces sí creo que creo que esa parte de haberme ido y y haber sabido muy bien, con mucha claridad lo que quería hacer este pues pues me ayudó.

 

[00:05:28] ¿Y ese viaje, me imagino, te ayudó un poco, no fue el catalizador que te dio la fuerza para decir bueno, oye, si me gusta el marketing, pues porque por qué hacer otra carrera no?

 

[00:05:37] Y como que sentí que maduré mucho este, sentí que muchas cosas de las que viví allá me sirvieron para pues para pedirle a mis papás también que confiaran un poco en mi. Verdad que no, que no había temor de que yo me viniera a esta ciudad a estudiar.

 

[00:05:52] Oye, y bueno, me imagino que muchas personas pasan por lo mismo, mucha gente joven, que a lo mejor incluso nos están escuchando, tienen esa, esa, esa no problema. Pero esa pregunta de qué quiero hacer en la vida, qué carrera quiero estudiar este. ¿Y bueno, a ti te sirvió mucho salir de México, viajar, estar sola un momento, Qué? ¿Qué recomendación le darías? A lo mejor alguien que nos esté escuchando dice oye, yo quiero ser ingeniero o quiero ser abogado o quiero entrar en logística, pero no tengo la posibilidad o no tengo las ganas o no me decido. Te.

 

[00:06:26] Sabes que creo que antes, en la época donde a mí me tocó ya dos manos, ya ven, tenía mi edad al principio.

 

[00:06:33] No, no, no hay problema.

 

[00:06:35] En la época donde me tocó estudiar, pues era justo eso. O sea, eras o eras ingeniero, o eras abogado, o eras licenciado y y ahora querías escoger una carrera donde obviamente te vieras ahí trabajando y ganaras dinero. ¿Y esa era la la meta, no? ¿Ahora creo que hay mucho más apertura de los de los chavos, de los estudiantes a no necesariamente elegir una carrera que que te va a dar una remuneración económica instantánea, no? Ahora hay muchas otras cosas que puedes hacer, hay mucho emprendimiento, hay mucha industria digital donde finalmente ya casi creo y y digo, a lo mejor no me estoy dando un balazo en el pie porque trabajo en el Tec de Monterrey, pero casi creo que no importa la carrera que estudies, porque el camino o tus pasiones, tus sueños, te van guiando a hacer lo que quieres, independientemente si eres de finanzas o si eres de marketing o si eres ingeniero. Entonces creo que es muy interesante ahora como esta apertura y esta visión que tienen, porque hay muchas más cosas y hay muchas más posibilidades que qué hacer ahora. Se han roto fronteras. Por ejemplo, a mí me tocó tener que viajar a otra ciudad para a lo mejor descubrir mi camino, pero ahora no tienes ni que viajar. O sea, ahora con que explores un poquito, con que estés en internet, con que me explico entonces creo que esa parte da muchísimas ventajas también. ¿A lo mejor da mucha confusión, verdad? ¿Pero creo que pues un consejo que yo daría es que se que se mantengan fiel a lo que realmente les gusta, no? La carrera creo que es algo secundario y la van a disfrutar porque, porque es una etapa muy padre, pero que se mantengan fiel a lo que realmente les gusta hacer y ahí es donde la van a donde la van a hacer.

 

[00:08:21] Totalmente de acuerdo contigo. Bueno, y volviendo un poco entonces a tu historia, entonces se abre la carrera en Sinaloa, ya no necesariamente tienes que viajar a ningún lado para estudiar lo que quieres. ¿Y bueno, cuéntanos un poco qué pasa después empiezas en mercadotecnia, Te imagino contenta de que era la carrera que siempre querías estudiar y qué más?

 

[00:08:43] Sí, bueno, pues siempre fue, fue, fui yo muy nerd porque yo estaba becada, entonces a mí me. Fíjate que eso fue algo muy curioso. Yo pues siempre pensé que por mis buenas calificaciones y por mi desempeño y todo merecía no esa beca que me daba el Tec de Monterrey y que yo yo la merecía porque yo me la había ganado. Siempre fui muy estudiosa, digo, la verdad es que me divertí muchísimo. ¿Para mí la prepa y la carrera fueron etapas muy de muchísimas experiencias muy muy divertidas, pero ahora y a y al rato profundizamos un poco más de eso porque es parte de mi trabajo, claro, pero ahora que estoy de este lado me doy cuenta que en que? ¿Pues realmente las becas no, no te las da necesariamente el TEC, hay un hay toda una gente detrás, empresarios, gobiernos, personas físicas, de colaboradores de cualquier empresa que que aportan dinero, que donan dinero a a las becas de de los chavos no? Eso es muy interesante porque a nosotros nadie nos los decía. ¿Y pensabas que el Tec de Monterrey era el que ponía toda la lana para que? Para que tú estudiaras y no hay muchas personas que que por mera voluntad hacen sus donativos y pues bueno, gracias a ellos es que muchos pudimos tener una una carrera universitaria, entonces sí, definitivamente la terminé allá.

 

[00:10:11] Este fue, fue una, fue toda una experiencia, la verdad es que pues bueno, en esas entonces viviendo en casa con mis papás. Estuvo bien porque al final tuve mi parte como. Como de divertirme, de divertirme, de salir, de convivir con amigos, de tener mis novios o lo que sea. Pero al mismo tiempo tenía la responsabilidad de llegar a casa a cierto horario, cumplir con mis materias, cumplir con mis calificaciones, pues tenía esta parte de la beca, claro. Y bueno, así, así fue como así fue como la llevé. Y fue algo que fue algo que me gustó mucho. Este. Creo que no me equivoqué de carrera, siempre trabajé en lo que estudié y aunque las cosas van cambiando y obviamente lo que aprendes en la escuela es una cosa y luego ya la práctica y las experiencias laborales se van, te van enseñando cosas diferentes, pero bueno, siempre las bases son son importantes.

 

[00:11:07] Que es lo bueno que es algo de lo que te quería preguntar. ¿También te gradúas y empiezas mucho a trabajar en empresas de consumo, cierto?

 

[00:11:14] Sí. Antes de graduarme empecé a trabajar en una compañía que se llama Productos Chatarra, que es de pues es de Sinaloa y es una maquiladora productora de pro de alimentos envasados, pues es frijoles. Chile también tiene como carnes frías, salchichas, jamón, chorizo y demás. Y empecé allá antes de graduarme, haciendo mis prácticas profesionales en el área de investigación de mercados, que me gustaba muchísimo. De hecho yo pensé que me iba a quedar en esa, en esa parte como de investigación de mercados, me fascinaba ir a preguntarle a los consumidores que preferían, que querían porque sí, porque no hacer los análisis, presentar los resultados y luego saber que que gracias a esos, a ese análisis que hiciste, pues la compañía toma decisiones para hacer mejores productos o cosas diferentes o mejores campañas. Entonces me fascinaba la parte de investigación de mercados muchísimo. Y pensé la verdad es que que ahí me iba a quedar. No, no, no hago eso ahora. Pero bueno, sí es algo que me interesa mucho cuando cuando yo tengo que mandar a hacer los estudios, como que me clavo muchísimo en eso este y tenía tres meses trabajando ahí. Bueno, más bien empecé con mis prácticas profesionales, me gradúo, me contratan ahora sí, de tiempo completo y tenía tres meses trabajando ahí cuando me cuando me hacen la oferta de oye, fíjate que queremos abrir una posición en Monterrey, no era, no era investigación de mercados, era como una especie de trade marketing porque tenía un componente de ventas y un componente de marketing, y lo que quería la compañía en ese entonces era abrir mercado acá, porque acá, sabes, en Monterrey hay cuentas muy importantes como OXO, Soriana y TGV, este Seven Eleven y demás, entonces es que los quesos corporativos están acá. Entonces me decían estamos gente en Monterrey, necesitamos un equipo en Monterrey que quisieras ir y yo con mi, con mi locura.

 

[00:13:13] ¿Como pasa las cosas no? Al principio no tenías esa idea y te llegó de una manera totalmente inesperada en su momento.

 

[00:13:21] Y yo, yo fíjate que soy muy creyente de las cosas, de que las cosas tú las vas manifestando y las vas trabajando. Entonces como cuando me cayó esto, dije oye, siempre quise irme a Monterrey, o sea, no me, no me fui de estudiante, pero siempre quise estar acá entonces y ahora ya no tengo que pedir permiso porque es mi trabajo, me están, me están mandando, me estaban duplicando el sueldo, me estaban dando cochera.

 

[00:13:44] Era una excelente oportunidad.

 

[00:13:46] Aparte yo tenía 22 años entonces como, como que para mí a los 22 años esa oportunidad.

 

[00:13:52] Una gran responsabilidad también, me imagino.

 

[00:13:55] Sí, totalmente, totalmente. Y la verdad es que tuve la suerte de que tengo familia en Monterrey. Una hermana de mi papá vive acá con su con su esposo, sus hijos y demás, entonces como que bueno, ya no fue cuestión de pedir permiso, ya es papá, mamá, me voy a Monterrey este y hablé con mi tía, entonces le digo oye mientras consigo un lugar donde vivir, me podría recibir en tu casa.

 

[00:14:16] Por si sí acomodaste toda la parte logística digamos del cambio, pero bueno, estuve emocionada. Obviamente dejabas un poco atrás lo que más te gustaba, que es la investigación de mercado, pero pero lista para tomar el nuevo reto, me imagino.

 

[00:14:31] Sabes que yo siempre he tenido la idea de que las oportunidades hay que tomarlas cuando llega porque no sabemos si se van a volver a presentar. Probablemente sí, pero siempre hay que decir que sí a todo. O sea, yo, yo tengo como es, como es el lema, tanto.

 

[00:14:47] Para una oportunidad.

 

[00:14:47] Profesional como para la parte personal. O sea, a mí me cuesta mucho trabajo, de hecho es algo que a lo mejor tendría que trabajar, pero a mí me cuesta mucho trabajo decir no a algo entonces, o sea, la parte de poner límites, creo que es algo ahí que necesitamos trabajar. ¿Entonces yo te vas a montar? Sí, o sea, y a ver cómo le hacemos. ¿Oye, no sabes manejar? ¿Porque aparte me dieron un coche estándar y yo no sabía manejar estando en Monterrey, que es la ciudad de las montañas, no? Entonces decía me voy a estampar en cualquier momento, pero si va aprendemos pues que hay que hacer, aprender, pues aprendemos que hay que hacer. Conocer las direcciones las conocemos. Mi tía me decía Guíate por las montañas cuando veas esta montaña ahí para ella es mi casa, cuando veas esta montaña, para ellas el Tec, osea como que me vio así por si un día amanecía nublado con neblina, porque.

 

[00:15:33] Ya te perdías. Ese día.

 

[00:15:35] Me perdí. Sí, exacto. No tuve muchísimas aventuras con eso de conocer la ciudad, la verdad.

 

[00:15:40] ¿Oye, pero llegaste aquí entonces? ¿Bueno, aquí yo estoy en completamente otro país, pero llegaste a Monterrey y cómo te fue un poco en ese cambio de industria? Cuéntanos más de tu responsabilidad y cómo fue evolucionando tu carrera profesional.

 

[00:15:54] Pues estuvo interesante. Llegué a un lugar donde tuve que comprar mi propia impresora, mi propia silla, mi propio escritorio, porque no había nadie, no había nada. Lo que querían era abrir una oficina y a mí fue la primera persona que me mandaron acá. Entonces teníamos un espacio, digamos, con uno de los distribuidores que. Que que apoyaba la compañía en ese entonces, pero era un externo totalmente. ¿Entonces le pedí Oye, me dejas tantito usar tus oficinas? No, no tengo ni dónde ponerme. En ese entonces no existía en.

 

[00:16:26] Ninguna parte del.

 

[00:16:27] Home office. Como que no, no lo tenía ni en la mente. Entonces llegué a buscar una oficina, una impresora, un escritorio, silla, lo que sea. Y mi trabajo era, aparte de hacer las negociaciones con los con las la gente de compras de estas de estas tiendas de autoservicio que mencioné. Hacer negociaciones de precio de promociones de ubicaciones dentro de dentro de las de las tiendas. También me tocaba visitar cada una de las tiendas para organizar todo el tema de la promotora, organizar degustaciones, porque vendíamos alimentos entonces y éramos nuevos en la ciudad, había que hacer degustaciones y probar y tal. Me tocó salir en televisión en algunos programas locales, también promocionando los productos.

 

[00:17:13] Realmente me tocó hacerlo todo.

 

[00:17:14] Básicamente todo lo hacía de ventas, la hacía de promotora, la hacía de edecán, la hacía de modelo en televisión o.

 

[00:17:22] Se fuera.

 

[00:17:22] Un poco de lo que fuera, porque realmente era la única persona acá y poco a poco se fue. Se fue viniendo gente, pero antes pasó un poco menos de un año, casi un año. Donde realmente estaba. Sola. Sola, sola, sola. Yo y mi alma trabajando. Y sí, tenía muchas cosas que hacer, porque entre que visitas cada tienda, que fue todo un día y así me organizaba. Pero sí fue algo que me costó, porque a mí me gusta mucho estar con la gente. O sea, soy una persona sociable por naturaleza, me gusta compartir, me gusta platicar, me gusta escuchar. Y el trabajar sola tanto tiempo sí me hizo replantearme si esto era lo que realmente quería. No es otra cosa que no soy muy fan de estar en el coche todo el día manejando, entonces lo hacía mucho. ¿Entonces decía a ver, no te tienes que quedar aquí para siempre, estás ya, ya, ya, ya, ya cruzaste el puente de venirte a la ciudad de las oportunidades, básicamente este que que más hay aquí no? ¿Entonces me empecé a investigar que cosas, que que industrias había, a qué empresas y pues realmente hay mucho no? Si quieres cemento, si quieres vidrios, si quieres alimentos, si quieres farmacéutica, si quieres televisión, o sea lo que quieres, lo que quieras, lo hay en Monterrey. Entonces fue cuestión de de. Pues de ponerme un poquito las pilas y encontré esta, encontré una oportunidad en Gamesa que que bueno fue mi siguiente trabajo.

 

[00:18:49] Entonces te logras cuando te cambias que es nuevamente una industria totalmente bueno, no totalmente, pero diferente también con una política diferente, con una cultura diferente.

 

[00:19:01] Pues sabes que lo primero que me llamó la atención es que era era una, era una compañía consolidada. Ya, ya. En ese ya formaba parte de Pepsico, Alimentos, México y había procesos, había una jerarquía, un organigrama, había tabuladores de sueldos acá, como que todavía era.

 

[00:19:23] Lo que.

 

[00:19:23] Estábamos empezando. Es una compañía familiar donde te doblas, saludas, te lo doblo, no, pues mejor no, mejor no te va. O sea, eran las decisiones, las tomaba el dueño y y y era muy raro entonces cuando llegué acá y wow, existen los procesos.

 

[00:19:38] Wow.

 

[00:19:38] Le tengo que. ¿O sea, me explico, la toma de decisiones no es así? De que al al, al tanteo, más bien hay un hay un consenso, hay un consejo, hay un comité, etcétera Entonces como que eso me llamaba mucho la atención y sobre todo volver a al marketing puro que realmente nunca lo había podido ejercer, porque primero en investigación de mercados, luego esta parte ventas ya caerá en marketing como dueño de una marca, hacer estrategias, hacer promociones, hacer campañas de publicidad, la parte de investigación de mercados que me gustaba. Entonces conocí gente que trabajaba ya acá y que me platicaba y decía yo no, si yo quiero estar ahí, yo quiero estar ahí. Entonces entré a un panel donde había como 50 o más concursantes o candidatos, digamos para para cuatro o cinco vacantes que había. Y bueno, fui de las que, de las que afortunadamente me pude quedar.

 

[00:20:36] Bueno, tenías una excelente carrera y ello que el hecho de tomar el reto anterior, de tratar de abrir algo, te ha ayudado mucho. Que aprendiste muchísimo. ¿Te acuerdas algo en particular que aprendieras de esa cultura más emprendedora? Digamos algo que no se que pudiste aprender de ti misma.

 

[00:20:56] ¿En en chata dices? Sí, sí, bueno, pues eso. O sea, aprendí. La verdad que a mí me gusta el a pesar de que soy marketing. En los de marketing tendemos a ser un poco más desorganizados o la parte como más impulsivos. En el tema profesional me gusta el orden y me gusta el proceso porque sí, sí, este. Creo que la parte de emprender es es arriesgarte mucho o no y tomar estas decisiones así de estómago y decir por aquí vamos, por aquí no vamos. Y creo que no es para todo mundo, no este. Muchas veces me he cuestionado si yo podría emprender, si yo quisiera o que me gustaría hacer de algún tipo de emprendimiento y la verdad es que he tenido que hacer las paces conmigo misma de que no es para todos y que estoy bien donde estoy y y con la carrera que estoy haciendo y formando no, pero admiro mucho a quien se avienta y a quien deja su su. A lo mejor su vida de Godín lo voy a decir así no se hubiera de profesionista en una, en una compañía por aventarse y por emprender y por poner esto y se equivocan y vuelven a empezar y a lo mejor empiezan poniendo un negocio de salsas y terminan haciendo pastas de dientes. Yo no sé qué, pero es gente muy motivada que. Que. Que no le preocupa. No, no, si no le preocupa. Sí le preocupa, pero. Pero se arriesga y se. Y se va con todo.

 

[00:22:22] ¿No? Y.

 

[00:22:24] Y yo aprendí eso de mi misma, que es lo mejor. O sea que a lo mejor yo sí necesito un poco más de bebé, de proceso de estructura e ir creciendo conforme a los tiempos. ¿No?

 

[00:22:34] ¿Oye, Bueno, y entonces, volviendo a Gamesa, aceptas la oferta? ¿Evidentemente, Y estás en una carrera o en una posición más de marketing, que es lo que estabas buscando? Y cuéntanos más que que que sigue en tu en tu carrera.

 

[00:22:51] Bueno, empecé. Empecé con una posición de coordinación junior. Este ahí todavía estaba muy. Estaba más Chava tenía 23 años. Entonces empecé aprendiendo de las marcas de galletas Quaker. Me tocó algunos lanzamientos importantes como costilla, que son unas barras de de como de granola saludables. Este me tocó también liderar toda la parte de cereales que mucha gente no sabe, pero el Quaker tiene cereales. Y mi tesoro en ese entonces era también una una planta de de Gamesa. Bueno, si una. ¿Una rama, digamos, no? ¿Entonces conocí mucho de de la industria de alimentos en ese en pues en esta rama es de alimentos procesados y pues era como una una también una disyuntiva de cómo vas a estar promocionando y publicando galletas y no son nada saludables, pues como que nos metíamos mucho con la gente de investigación y desarrollo para ver cómo podríamos mejorar los productos, siempre las porciones, los ingredientes para tratar de sí, sí entendíamos como industria que éramos una industria, un una marca que da diversión, verdad? ¿Que da indulgencia, que era diversión, que eso para para esos momentos tanto de niños como grandes, de que? Bueno, pues no, no necesariamente estoy pensando en.

 

[00:24:12] La salud, la.

 

[00:24:13] Dieta y la salud, pero siempre queríamos dar como los mejores ingredientes para pues para evitar este.

 

[00:24:21] Hay algún.

 

[00:24:23] La problemática.

 

[00:24:24] ¿Algún reto importante para ti? ¿A lo mejor en esa etapa de home que tuviste varios, pero un poco en tu experiencia profesional, algún reto de la industria eh?

 

[00:24:35] Pues yo creo que mira, yo creo que es A2A manera personal. Un reto fue que era, que fue un lugar bueno. ¿Yo el primer día que entré y ya contratada yo entré y vi a toda la gente que trabajaba en marketing y dije esto es como un salón del Tec, verdad? ¿O sea, esto es como una universidad, porque todos éramos como de la misma edad, este como de los mismos gustos, nos encantaba salir, nos encantaba irnos de fiesta, conocí muchísima gente y esa parte que yo sentía tanta soledad digamos que sentía en mi trabajo anterior acá fue llegué a la fiesta entonces con mucha responsabilidad, porque obviamente teníamos que cumplir con los objetivos, pero éramos como muchos compañeros de la misma edad, este que nos encantaba irnos de fiesta, entonces totalmente dio un giro mi vida, pero el reto ahí fue que éramos tantos, con tanta ambición, con tanta pasión y todos tan buenos en lo que hacíamos, que había mucha competencia, no? Porque pues como tú sabes, las posiciones se van cerrando un poco, entre más, entre más creces. Entonces yo decía híjole, yo aquí tengo un reto porque soy foránea, soy mujer, este soy la nueva. Entonces creo que creo que sí, creo que sí.

 

[00:25:50] El tema de de posicionar mi marca personal, este de de demostrar con resultados, con networking, con con esta multi funcionalidad también que teníamos los equipos que manejábamos, pues creo que fue un reto demostrar que yo podía seguir, que yo podía crecer, no en ese sentido, en la parte personal y en la parte laboral. ¿Yo creo que esto que te comento de los productos, que cómo haces que una industria que no es saludable y además teníamos una crisis en México, tenemos todavía de sobrepeso, de obesidad, muchísimas restricciones del gobierno con el tema de de las de las porciones de las calorías de de más, entonces de la cantidad de azúcar que manejábamos, cómo haces? ¿Cómo puede seguir vendiendo estos productos? Con con un propósito detrás. O sea, como. Cómo haces que. Que como empatas el tema de del de la problemática que había nuestro país o que hay en nuestro país y seguir vendiendo porque lo que quiere es seguir vendiendo y que la gente te siga consumiendo. Entonces si fue el el reposicionar los productos y el rediseñar los productos tanto en ingredientes como en el marketing como los marketeros. Creo que sí.

 

[00:27:08] Fue una sinergia, que fue un reto, un reto grande, seguramente. Oye, y bueno, cambiando un poco de del tema, aquí veo que estás muy metida y muy involucrada en el Centro de Reconocimiento de la Dignidad Humana. El CR DH.

 

[00:27:23] Centro de Reconocimiento.

 

[00:27:24] Se conoce más por por el Centro.

 

[00:27:27] De Reconocimiento de la.

 

[00:27:27] Dignidad Humana Completo. Ok, oye, cuéntanos. Bueno, antes que nada, para los que nos están escuchando, cuéntanos qué es de de qué es esta organización que se trata. ¿Y bueno, cuéntanos un poco más por qué te gustó y en qué trabajas en esta organización?

 

[00:27:43] Totalmente, gracias. Bueno, antes me voy un pasito antes en la mesa. Pepsico, México. ¿Trabajé casi diez años ahí, fui creciendo, ahí fui teniendo un poco más de responsabilidades y sucede que un día este cambio hacia al Tec fue un medio obligado, porque un día se decide a nivel corporativo que toda la parte marketing, finanzas y recursos humanos se movían a México, no? Este Pepsico Alimentos México está compuesto por Gamesa, que estaba acá en Monterrey, pero Sabritas o Hikari Sonics, que son las cuatro. Las otras tres unidades de negocio estaban en la Ciudad de México. Entonces no hacía sentido honestamente que una unidad negocio estuviera en Monterrey solo porque empezamos. O sea, la galleta era mexicana, o sea lo que era Gamesa empezó en Monterrey, pero siendo parte de Pepsico como que no hacía sentido que estuviera lejos. No vuelvo a lo mismo. No había, no había existido la pandemia, no sabíamos lo que era trabajar a distancia. Entonces era que no tenemos que consolidar todo en un mismo edificio en la Ciudad de México. Y nos ofrecieron irnos a todos. Este nos dijeron oye, pues bueno es te vas con tu, con tu posición. ¿Incluso nos ofrecieron muchas más prestaciones o incrementos de sueldo, cambios de posición como para que fuera interesante la idea o si decides no irte te ofrecemos tu liquidación, verdad? Entonces para mí fue súper difícil. Este fue otro gran reto. Bueno, más que reto fue una decisión muy, muy difícil de tomar porque yo amaba, sigo amando esta compañía y si me vuelven a contratar me vuelvo a ir. Casi creo este. Digo, esto lo sabe todo el mundo en el Tec, no lo escondo, no este amo, amo Pepsico. Y bueno, fue fue algo muy difícil porque yo ya estaba casada, estábamos construyendo una casa aquí en Monterrey y mis hijos ya estaban en nuestra escuela. El trabajo de mi esposo estaba acá en Monterrey, entonces decíamos oye, pues no me puedo.

 

[00:29:44] Ir.

 

[00:29:45] ¿Y él se va también conmigo, pues que qué es lo que está dejando acá? Bueno, total, que para no hacerla más larga tomé la decisión de quedarme en Monterrey, tome mi liquidación y entonces empecé a buscar otro trabajo y dije bueno, oportunidades va a haber, siempre las hay. Y justo me hablan del Tec de Monterrey y esa es otra de las cosas que yo también.

 

[00:30:07] Sin buscarlo, tampoco fue algo así.

 

[00:30:09] Sin buscarlo y te digo, es otra de las cosas que yo nunca me imaginé que iba a terminar trabajando en el Tec, pero al mismo tiempo sabía que quería trabajar por un propósito más grande que solamente, pues la los los productos que son para divertirte o para para pasar un rato agradable. Rico acá, acá en el texto transformamos, formamos gente, realmente formamos gente, transformamos vidas. Este y sobre todo en el área donde estoy, que es la Vicepresidencia de Inclusión, Impacto Social y Sostenibilidad, donde se encuentra el centro del que ahorita les voy a hablar, pues es es cómo mi trabajo es cómo posicionar al Tec para que la gente se de cuenta que no nada más es una institución de prestigio, donde la gente donde los estudiantes salen súper bien preparados, sino que también hacemos muchas cosas que impactan positivamente a la sociedad. No trabajamos en temas de comunidades, trabajamos en temas de becas, trabajamos en temas de sustentabilidad ambiental y cambio climático, trabajamos en temas de pos el centro de Reconocimiento de la dignidad humana, donde vemos equidad de género, discriminación, este vemos e inclusive temas de diversidad, de inclusión, etcétera Entonces para mí el el caer acá fue oye. ¿Qué padre que voy a poder contribuir desde lo que me gusta ser, en algo, en un propósito que que realmente trasciende? ¿Realmente impacta positivamente, no nada más en México, sino en el mundo, porque nuestros egresados del TEC están en todo el mundo, están en todo el mundo, no? Entonces me me pues me llama mucho la atención la oferta, la acepté y ya tengo cuatro años acá trabajando en el Tec y el área de marketing se divide como en como el Tec es tan grande. El área de marketing se divide en las diferentes áreas del Tec. ¿Entonces hay una parte mercadotecnia que ve toda la parte rectoría, las de caricaturas, las escuelas y es esto como te, como una unidad, como una universidad de prestigio, verdad? Como posicionar los planes de estudio, cómo posicionar las carreras, etcétera O sea, es vender al Tec.

 

[00:32:21] ¿Qué es lo que más estamos familiarizados? ¿Un poco no es un poco lo que realmente la gente primero piensa? Dice el Tecnológico de Monterrey, que por cierto, yo soy egresado también de ahí. Este es lo primero que piensas los logos, la mercadotecnia enfocada a la escuela en sí.

 

[00:32:37] A ver, a vender el Tec, o sea a las admisiones, no a traer gente al Tec. Y acá es otra parte que a lo mejor no se ve tanto. Todavía estamos en eso. Pero es esto como el lado más humano, no el lado más humano del Tec. ¿No, no el lado este formativo académico, sino sino el lado, pues más, más de impacto social y el Centro de Reconocimiento de la Dignidad Humana es una entidad dentro del Tec que se creó hace alrededor de tres años, donde los estudiantes, colaboradores, padres de familia, incluso egresados, pueden ir a reportar casos de abuso, no? ¿Acá empezó porque justamente toda la problemática de de mujeres que empezaba sobre todo de mujeres, pero pero no, no, no es un tema de género necesariamente, pero es la mayoría, pues empezaban como a exponer o a evidenciar casos de de acoso, de abuso, de violencia de género, comunidades por ejemplo LGBT, que se sentían discriminadas, las personas con discapacidad, etcétera Entonces como que empezó una problemática y no había una institución o una instancia que que tratara los problemas de manera homologada, no? Como tu sabes, el Tec tiene multi campus, son son alrededor de 26 campus. Entonces sí el director de un campus decidía tapar el hueco o el director de otro campus, decidí hacer un escándalo. Entonces como que como que lo que se pensó en ese entonces fue bueno, vamos a vamos a homologar esto. Esta problemática como la tratamos a nivel nacional y cómo la cómo la mitigar y cómo la erradicamos. Más que nada no sea aquí el centro no es nada más para ver y tráeme los reportes y te ayudo a solucionarlo. Más bien es cómo creamos una cultura donde realmente tengamos cero tolerancia a la violencia de género, a la discriminación y demás. Entonces donde promovamos una cultura incluyente, diversa y donde la gente se pueda sentir, pues segura y en eso estamos trabajando. ¿Te digo, yo no trabajo directamente en el centro, ellos tienen como un equipo donde que son muy expertos en la en la materia, no? Ahí desde psicólogos hay temas.

 

[00:34:59] ¿Del es un problema muy muy grande no?

 

[00:35:02] Um y yo como marketing lo que hago es promover ante los estudiantes, ante los padres de familia, ante los colaboradores del TEC y demás. Uno. Promover la existencia de este centro, o sea, que la gente sepa qué es y para que sirve este y dos e permear una cultura de pos, de diversidad y de.

 

[00:35:23] Inclusión, no de.

 

[00:35:24] Cómo haces eso. Y bueno, me imagino que no tenemos suficiente tiempo. ¿Para qué? Para que nos des toda la respuesta. Pero cómo cambias una cultura, algo que está arraigado ya en tantos años y a lo mejor es de generaciones tras generaciones de cierto tipo de estereotipos, de cierto tipo de formas de ver la vida, de cierto tipo de este discriminar contra personas y contra géneros y contra gustos y lo que fuera. ¿Cómo? ¿Cómo empieza uno a pensar en esto desde un punto de vista de mercadotecnia?

 

[00:35:54] Como ve, es difícil cambiar una cultura. O sea, nosotros como marketing lo que podemos hacer es empezar a difundir mensajes, no difundir mensajes, hacer a lo mejor tener estrategias que vayan más allá de la difusión o de la publicidad, sino a lo mejor ayudarles a los encargados de del centro a pensar en si podemos hacer algún curso, si podemos hacer alguna certificación. Si pudiéramos hacer alguna campaña, cómo que qué otros medios se pudieran utilizar. ¿O sea, oye, si manda un correo electrónico, pues eso, que? Diferencia va a ser. ¿Entonces, cómo podemos ir haciendo que de boca en boca se vaya pasando esta información? O sea, creo que es cambiar la cultura en sí, toma muchísimos recursos y muchísimo tiempo. Pero creo que puedes empezar e o o o Mi trabajo es empezar el cambio con la parte visual, por así decirlo, y con la y con la permeando mensajes. Pero creo que ahora también los los que están hoy estudiando la la las nuevas generaciones, la la la generación Z que hoy está estudiando en en prepa carrera ya traen un poquito más ese cambio de chip que antes no antes. A lo mejor como mujer tolerarás un abuso o tolerarás un acoso y no lo no lo mencionabas, no lo no lo reportaban. Ahora creo que los mismos estudiantes son los que están haciendo este cambio de cultura de oye, tengo que levantar la mano por mí y por todos los demás.

 

[00:37:27] Ya lo ves, ya ves, ya ves el cambio. Eso es muy.

 

[00:37:31] Y lo que yo quisiera. Mi sueño es que no existieran, no tuviera la necesidad que levantar la mano. ¿Nadie, verdad? Pero bueno, eso creo que pues a seguir luchando contra eso y creo que estamos haciendo un buen trabajo por ahí. No, no nosotros, o sea, no yo como marketing ni el centro, sino las nuevas generaciones, el el visibilizarlo y es parte de mi rol. Creo que creo que por ahí se empieza el cambio, entonces está habiendo todo un movimiento que que bueno, sí, creo que si seguimos así en un futuro, si vamos a poder acabar con esto y decir oye, me acuerdo cuando antes teníamos que luchar y levantar la mano y decir y ahora ya no existe, entonces ojalá me tocara, ojalá nos tocara a mi y a mis, mis hijos. Vivir, vivir esto, no vivir así.

 

[00:38:16] Ojalá que si a ti, a tus hijos, a todos los que estamos viviendo, porque todo el mundo evidentemente lo necesita. No hables las noticias día a día y todavía, todavía hay mucha discriminación, todavía hay mucha desigualdad, todavía hay mucha falta de aceptación en general en la gente, en las comunidades, en los países. ¿Cuál es tu perspectiva? Un poco, por ejemplo, en cuanto a la a la equidad de género. ¿Qué tan importante es y tan siento yo? Retrasada Está en México, sobre todo en Latinoamérica, sobre todo. Creo que ahí hay un poco más de trabajo que hacer en todos lados. ¿Está mal, pero creo que particularmente en nuestros países es donde donde batallamos, no?

 

[00:38:57] Sí, totalmente. Fíjate que EM En el Tec, acá en el Centro de Reconocimiento Dignidad Humana se creó un comité que se llama El Comité Impulsa, del cual formo parte y esta está compuesto por hombres y mujeres. ¿Pero lo que de lo que trabajé en lo que trabajamos este comité es por justamente impulsar y promover la paridad o la equidad de género, no entonces más en cuestiones laborales que que que en otra cosa no? Tu sabes, acá.

 

[00:39:26] Por ejemplo acá.

 

[00:39:29] En México las mujeres ganamos entre 16 y 20% menos que un hombre por.

 

[00:39:33] Lo mismo puesto.

 

[00:39:35] Y las posiciones también se van haciendo mucho más difíciles de llegar. Me me acabo de ver una una imagen de una campaña que hicieron en Nueva York que me fascinó, donde ponen unas escaleras en un metro en Nueva York con las escaleras normales y las escaleras eléctricas. Entonces las escaleras eléctricas las pintaron de azul y las escaleras normales las pintaron de rosa. ¿Entonces, a quién le va a costar más trabajo llegar arriba? ¿Quién? ¿Los dos lo van a lograr, pero quién va a llegar primero? ¿Pues el hombre, quién lo va a quien le va a costar más trabajo, quién va a llegar más cansada, quién va a llegar con más dificultades? Entonces es eso. Finalmente tenemos una posición donde nosotras mismas somos las que tenemos que trabajar para que para lograr esta igualdad, no yo ni mi perspectiva y de lo que a mí me ha tocado vivir. Afortunadamente no ha sido tan difícil y creo que me encuentro una posición privilegiada porque por la carrera que en la carrera que estoy creo que no ha sido difícil para mí como mujer llegar a llegar a esta posición. Sin embargo, sí veo que cómo se va cerrando o cómo se va más bien abriendo la brecha en en conforme más vas creciendo. ¿No? Las posiciones directivas, las posiciones de de de vicepresidentes, las posiciones ya de si Dios normalmente las ocupan los hombres en las compañías, no importa la industria que estés. Uno. Porque si existe todavía esta parte sesgos inconscientes de oye, pero vas a querer ser mamá pronto y vas a querer ir, oye, pero es que tienes que lidiar con esta parte.

 

[00:41:10] Definitivamente no es falta de educación.

 

[00:41:13] Totalmente. Es. Es como este sesgo que tenemos y otra parte también las mismas mujeres, por prioridades o por preferencias, nos vamos haciendo a un lado, nos vamos haciendo chiquitas en esta parte profesional y las que y las que no lo hacemos, o sea, las que no, las que queremos seguir trabajando, creciendo y teniendo una carrera profesional, pues nos vamos haciendo menos, no menos en cantidad. Yo creo que es nuestra responsabilidad como mujeres seguir, seguir a seguir luchando. ¿Y los hombres pues también empezar a entender los sesgos, pues los tenemos que ir eliminando de nuestro vocabulario, no? ¿El tema de de que si vas a ser mamá, si no va a ser mamá, si te tienes que encargar del fútbol, de los hijos o no? Todavía recae. Desafortunadamente, todavía recae mucho la responsabilidad en las mamás, más que en los más que en los papás.

 

[00:42:02] Sí, es un cambio cultural que creo que todos debemos de participar. Y tú lo dijiste muy bien. ¿O sea, las mujeres tienen que luchar mucho por esto, pero esto no es un problema de las mujeres, esto es un problema de los hombres de igual manera no? E incluso yo diría tenemos más responsabilidad nosotros por cambiar esto, porque al final de cuentas es un poco nuestros prejuicios de generaciones anteriores, el machismo arraigado en nuestras familias, etcétera lo que comenzó el problema. ¿Entonces creo que creo que tienes razón y bueno, creo que todos debemos de hacer lo que podamos para que? Para que nuestros hijos y los hijos de nuestros hijos y las siguientes generaciones como tú lo decidas, tengan unas oportunidades mucho más iguales a la que estamos viendo.

 

[00:42:41] ¿Ahora, no?

 

[00:42:42] Sí, totalmente, totalmente. Yo creo que todavía queda mucho camino por recorrer en este sentido. Hemos avanzado el tema de que ya vuelvo a lo mismo, sea el tema de que ya se visibilice esto. Creo que es un gran avance del tema, que la gente lo sepa y que y que poco a poco nos vayamos haciendo conscientes hombres y mujeres de que la problemática existe y de que está ahí. ¿Pues yo creo que es un es un gran avance, no? Pero eso para todos, para todos los temas que toco desde mi rol como la equidad de género, el tema de la violencia y discriminación, el tema de la sostenibilidad ambiental, por ejemplo el cambio climático, pues mucha gente sigue sin creer que existe.

 

[00:43:23] O sea, sí, ahí si vamos aún más atrasados.

 

[00:43:25] Estamos muy atrasados. O sea, hay gente que ni siquiera cree que existe todavía, que no, que no, que cree que no, que. Que. Que con la. Con las pequeñas acciones individuales no aportas nada. ¿No, no, yo para que reciclo Si esto de qué va a servir? Entonces también es parte de mi rol empezar a difundir, a visibilizar, a permear esta cultura y poco a poco igual las generaciones van un poquito siendo más conscientes y y bueno, es una esperanza que.

 

[00:43:51] No y espero que no, tu sí te escuche la gente y bueno, tu rol es un rol muy importante y no solo el tuyo, sino de todo tu equipo y de todo el centro y bueno, de muchos centros similares que me imagino existirán en el país y en otros países. ¿Hilda, si pudieras regresar atrás, si tuvieras que dar un consejo a ti misma cuando tenías 18 años, cuál sería?

 

[00:44:18] A Híjole! A ver. Honestamente, creo que. Que hice lo que. Lo que debí de haber hecho. No este. Creo que no creo que no me arrepiento de haber tomado las decisiones que tomé. No me arrepiento de haber hecho todo lo que hice, como viví, como disfruté, como en y como trabajé. Como estudié. Creo que. Creo que más bien me gustaría darles el consejo a mis hijos de que sigan y de que sigan mi mi, mi rol. Tal vez hubiera sido si realmente me apasionaba tanto el tema del tema artístico. Me hubiera un consejo que me daría es buscale, no noté, noté. No te desanimes porque hoy crees que no sabes cantar, hoy crees que no sabes. Tenía apenas 18 años, era búscale y además no tienes que actuar ni cantar. O a lo mejor puedes tocar un instrumento, puedes pintar, puedes. O sea, me explico. La creatividad creo que va mucho más allá de solamente cantar y bailar y actuar. ¿Y creo que si realmente me apasionaba esa parte, y es más, ahorita que lo estoy diciendo, lo estoy reflexionando de que a lo mejor nunca es tarde, verdad?

 

[00:45:29] Si todavía puedes.

 

[00:45:31] A lo mejor todavía puedo, pues creo que ese es un consejo, o sea, más bien busques tú, tu, tu sueño, tu pasión y que le busques. O sea, finalmente no tienes que darle gusto a nadie más que a ti mismo, porque tu eres la persona con la que vas a estar toda tu vida y el tratar de estar cumpliendo expectativas ajenas pues es bastante desgastante y bastante frustrante porque jamás lo vas a lograr. ¿No siempre, siempre va a haber gente que no esté conforme con lo que estás haciendo y es inútil tratar de darle gusto a todo el mundo, es inútil y aparte es, o sea, no es, no se debe ni ni de querer hacer, no?

 

[00:46:06] Excelente, excelente consejo y bueno, muchísimas gracias nuevamente. ¿La gente que nos está escuchando y desea contactarse contigo, contactarse con el Tec, con el centro, cual sería la mejor manera para que te buscaran?

 

[00:46:21] Si quieren contactarse con migo directamente les doy mi correo es Hilda es con mi nombre Hilda punto il arroba tec punto mx. Y lo que sí, los invito a entrar a la pagina donde pueden ver todo lo que hacemos ahí. Desde. Desde esta Vicepresidencia de Inclusión, Impacto Social, Sostenibilidad es doble WPA, tec. Mx, Diagonal, florecimiento, Guion humano, Florecimiento humano Porque creemos que todas las acciones que hacemos son para justamente que una persona pueda sentirse plena, sentirse feliz y pueda florecer en un entorno que pues que lo favorezca. Entonces así le hemos llamado a este proyecto.

 

[00:46:59] Pues muchísimas gracias nuevamente. Nosotros vamos a poner obviamente todas estas ligas y este comentarios cuando posteamos el episodio, pero Hilda, muchísimas gracias, es un placer platicar contigo, cuentas con todo nuestro apoyo y bueno, a los que nos están escuchando si les gustan las pláticas como las que tuvimos el día de hoy con Hilda este, no dejen de subscribirse nuevamente Enrique Álvarez con su peli en español. Que tengan un bonito día.

 

[00:47:24] Muchas gracias Enrique. Muchas gracias a todos que nos escuchan.

Episode Summary

In this episode of Supply Chain Now in Spanish, Enrique welcomes Hilda Gil to the show.  Listen as Hilda shares a bit about her upbringing, her schooling and early career, experience in marketing and entrepreneurship, and her other interests and passions.

Episode Transcript

[00:00:37] Good morning and welcome to a new episode of Supply Chain Out. Today I have a very, very honored guest with a very, very successful professional career and with a very important impact for the community and for Mexico in general. I would then say with me. Hilda Hilda Hill, Director of Institutional Marketing at Tec de Monterrey. Hilda, how are you? How are you?

 

[00:01:04] Hello Enrique. How was everyone? Thank you very much for inviting me. I hope you are all in very, very good health and so are your families.

 

[00:01:12] Well, thank you very much for being here with us and giving us a little bit of your time. And well, without further ado, give us a little bit more. Who? Who is Hilda Gil? Who? Who are you? Where were you born? A little more history of your childhood.

 

[00:01:26] Thank you Enrique. Well if this my name is Israel, I am 38 years old, this I am married, I have two small children. We are still here sheltered now at home because of the pandemic situation that does not want to end yet. I live in Monterrey east, I have been living in this city for more than 15 years, but I am from Sinaloa, I am from Culiacan and well, that’s where I grew up and lived all my childhood with my father, my mother and my two brothers. I studied marketing at the Tec de Monterrey, at the Sinaloa campus and well, life brought me here and I stayed here, I got married.

 

[00:02:07] Here I am Mr. Ray, and your whole life revolves around Monterrey.

 

[00:02:11] That’s right. I had my first job, I started there in Culiacán and then I came back here to work and well, I did it and I was leaving.

 

[00:02:21] So far we will talk a little bit more about your professional career as well and what you are doing now, which again is something quite shocking and I am sure many of us would like to hear a little bit more about that, but going back again to your time still in Sinaloa, maybe with your family before you started, maybe the career, some, some experience you had when you were young that started to motivate you or give you some guidance in the path you decided to take later?

 

[00:02:53] Well yes, the truth is that I was always like a creative person, a person who likes to speak in public or a person who did like with my dad. I remember when I was a little girl, I used to make videos and interviews to people, characters.

 

[00:03:09] You danced and acted.

 

[00:03:11] He danced, acted, did everything. So it seems that the advertising part, the creative part, always called my attention and well, I think that since I was very young I knew that my path was going to be through something there. In fact, at some point I even thought about being an actress or singer, but I don’t act, dance or sing. So I said I don’t know, I don’t know what there is or can be something out there, along the path of different creativity, that doesn’t necessarily have to be, that has to be artistic. And in fact when I was studying I was very curious, because my parents told me hey, you have to study something that is here in Sinaloa, because we are not going to give you permission to go to Monterrey or to another city where there were more careers. Back then, there was no marketing, advertising, or any career that resembled it. At that time I was already very determined to study industrial engineering, that is to say, no, nothing to do with what I do, nothing, I don’t see myself there apart, but it was what there was and the career that was the most popular, maybe more interesting, of course. And I just had an opportunity before I decided to go to live in Vancouver for a couple of good, a six months, do a summer, study English and so on and so forth and. And then that was a very cool experience, because I also got to know what it was like to live alone, what it was like to manage yourself and to be in a city where there was no GPS, there was no GPS yet, neither the GPS nor the wey.

 

[00:04:47] A culture, a culture very, very different from what.

 

[00:04:50] That.

 

[00:04:50] I can imagine. It’s like I was already very determined and I said no, let’s see, I already know how to live alone, I’m going to tell my parents to send me to Monterrey, I don’t want to study Industrial Engineering, well, I arrived and just when I returned to Culiacán the marketing career was opened there, so it was like I still had a lot left. I didn’t have the nerve to ask for permission to leave, so I studied marketing. But it was very curious because inside me I always knew that I wanted to come to live in Monterrey and well, it didn’t happen studying, but finally I ended up here. So I do think that I think that part of having left and knowing very well, very clearly what I wanted to do helped me.

 

[00:05:28] And that trip, I imagine, helped you a little bit, wasn’t it the catalyst that gave you the strength to say well, hey, if I like marketing, why not do another career?

 

[00:05:37] And I felt that I matured a lot, I felt that many of the things I experienced there helped me to ask my parents to trust me a little bit. No, there was no fear that I would come to this city to study.

 

[00:05:52] Hey, and well, I imagine that many people go through the same thing, many young people, who may even be listening to us, have that, that, that, that no problem. But that question of what do I want to do in life, what career do I want to study this one. Well, it was very useful for you to leave Mexico, to travel, to be alone for a while, what? What recommendation would you give? Maybe someone who is listening to us says hey, I want to be an engineer or I want to be a lawyer or I want to go into logistics, but I don’t have the possibility or I don’t have the desire or I can’t make up my mind. Te.

 

[00:06:26] You know I think that before, at the time when I had two hands, you see, I was my age at the beginning.

 

[00:06:33] No, no, no problem.

 

[00:06:35] At the time when I had to study, it was just that. I mean, you were either an engineer, or you were a lawyer, or you were a graduate and now you wanted to choose a career where you could obviously see yourself there working and earning money. And that was the goal, wasn’t it? Now I think there is much more openness from the kids, from the students to not necessarily choose a career that is going to give you an instant economic remuneration, right? Now there are many other things you can do, there is a lot of entrepreneurship, there is a lot of digital industry where finally I almost believe and I say, maybe I am not shooting myself in the foot because I work at Tec de Monterrey, but I almost believe that it does not matter what career you study, because the path or your passions, your dreams, will guide you to do what you want, regardless if you are in finance or if you are in marketing or if you are an engineer. So I think it is very interesting now as this openness and this vision that they have, because there are many more things and there are many more possibilities than what to do now. Borders have been broken. For example, I had to travel to another city to maybe discover my path, but now you don’t even have to travel. I mean, now that you explore a little bit, that you are on the Internet, that I explain myself, then I think that part gives many advantages as well. Maybe it’s confusing, right? But I guess one piece of advice I would give is to stay true to what you really like, right? I think the career is something secondary and they are going to enjoy it because, because it is a very cool stage, but that they stay faithful to what they really like to do and that is where they are going to do it.

 

[00:08:21] I totally agree with you. Well, and going back a little bit to your story, then the career opens up in Sinaloa, you don’t necessarily have to travel anywhere to study what you want. Well, tell us a little bit about what happens after you start in marketing, I imagine you are happy that it was the career you always wanted to study and what else?

 

[00:08:43] Yes, well, it was always, it was, I was, I was very nerdy because I was on scholarship, so I was, I was very nerdy. Note that this was a very curious thing. I always thought that because of my good grades and my performance and everything, I deserved the scholarship that Tec de Monterrey gave me and that I deserved it because I had earned it. I was always very studious, I mean, the truth is that I had a lot of fun. For me, high school and college were stages with a lot of very, very fun experiences, but now and then we’ll go a little deeper into that because it’s part of my job, of course, but now that I’m on this side I realize that in what? Well, the scholarships are not necessarily given by the TEC, there is a whole group of people behind them, businessmen, governments, individuals, collaborators of any company that contribute money, that donate money to the scholarships of the kids, right? That’s very interesting because nobody told us. And you thought Tec de Monterrey was the one that put up all the money for what? So that you could study and there are not many people who, out of sheer will, make donations and, well, thanks to them, many of us were able to have a university degree, so yes, I definitely finished my studies there.

 

[00:10:11] This was, it was a, it was a, it was quite an experience, the truth is that, well, at that time I was living at home with my parents. It was good because at the end I got my share as. Like having fun, having fun, going out, hanging out with friends, having my boyfriends or whatever. But at the same time I had the responsibility to come home at a certain time, fulfill my subjects, fulfill my grades, because I had this part of the scholarship, of course. And well, that’s, that’s how I carried it. And it was something that was something that I really liked. East. I don’t think I made a mistake in my career, I always worked in what I studied and although things change and obviously what you learn in school is one thing and then practice and work experiences teach you different things, but well, the basics are always important.

 

[00:11:07] Which is the good thing that is something I wanted to ask you about. You also graduate and start working in consumer companies a lot, right?

 

[00:11:14] Yes. Before graduating I started working in a company called Productos Chatarra, which is from Sinaloa and is a maquiladora that produces packaged food products, beans. Chile also has cold meats, sausages, ham, chorizo and others. And I started there before graduating, doing my internship in the area of market research, which I really liked. In fact, I thought I was going to stay in that, in that part of market research, I was fascinated to go and ask consumers what they preferred, what they wanted, because yes, why not do the analysis, present the results and then know that thanks to those, to that analysis you did, the company makes decisions to make better products or different things or better campaigns. So I was very fascinated by the market research part of it. And I thought the truth is that that’s where I was going to stay. No, no, I don’t do that now. But, well, it is something that interests me a lot when I have to send my studies, and I was working there for three months. Well, I started with my internship, I graduated, they hired me now, full time and I had been working there for three months when they made me the offer of hey, look we want to open a position in Monterrey, it wasn’t, it wasn’t market research, it was a kind of trade marketing because it had a sales component and a marketing component, and what the company wanted at that time was to open a market here, because here, you know, in Monterrey there are very important accounts such as OXO, it was like a kind of trade marketing because it had a sales component and a marketing component, and what the company wanted at that time was to open a market here, because here, you know, in Monterrey there are very important accounts like OXO, Soriana and TGV, this Seven Eleven and others, so the corporate cheeses are here. Then they told me, we are people in Monterrey, we need a team in Monterrey that you want to go and I with my, with my madness.

 

[00:13:13] How things happen, right? At the beginning you didn’t have that idea and it came to you in a totally unexpected way at the time.

 

[00:13:21] And me, I am a great believer in things, that you are manifesting things and working on them. So when this happened to me, I said hey, I always wanted to go to Monterrey, I mean, I didn’t, I didn’t go as a student, but I always wanted to be here and now I don’t have to ask for permission because it’s my job, they are sending me, they are doubling my salary, they were giving me a garage.

 

[00:13:44] It was an excellent opportunity.

 

[00:13:46] Besides, I was 22 years old at the time, so it was like, for me at 22 years old, that opportunity.

 

[00:13:52] A great responsibility too, I imagine.

 

[00:13:55] Yes, totally, totally. And the truth is that I was lucky enough to have family in Monterrey. One of my father’s sister lives here with her husband, her children and so on, so it was no longer a matter of asking permission, it’s already dad, mom, I’m going to Monterrey and I talked to my aunt, so I told her hey, while I get a place to live, she could receive me at your house.

 

[00:14:16] In case you did accommodate all the logistics of the change, let’s say, but hey, I was excited. Obviously you were leaving a little bit behind what you loved the most, which is market research, but ready to take on the new challenge, I imagine.

 

[00:14:31] You know that I have always had the idea that you have to take opportunities when they come because you don’t know if they are going to present themselves again. Probably yes, but you always have to say yes to everything. I mean, I, I have as it is, as is the motto, so much.

 

[00:14:47] For an opportunity.

 

[00:14:47] Professional as well as personal. In fact, it is something that I might have to work on, but it is very hard for me to say no to something, so I think that is something that we need to work on. So I’m going to ride you? Yes, that is, and let’s see how we do it. Hey, don’t you know how to drive? Because they gave me a standard car and I didn’t know how to drive in Monterrey, which is the city of the mountains, right? So I would say that I am going to crash at any moment, but if we learn what to do, we learn what to do. Knowing the addresses we know them. My aunt used to tell me to guide you through the mountains when you see this mountain, for her that is my home, when you see this mountain, for them Tec, I mean she saw me like that in case one day it would be cloudy and foggy, because.

 

[00:15:33] You were already lost. That day.

 

[00:15:35] I got lost. Yes, exactly. I didn’t have many adventures getting to know the city, to be honest.

 

[00:15:40] Hey, but you got here then? Well, here I am in a completely different country, but you came to Monterrey and how did it go a little bit in that change of industry? Tell us more about your responsibility and how your professional career evolved.

 

[00:15:54] Well, it was interesting. I got to a place where I had to buy my own printer, my own chair, my own desk, because there was no one, there was nothing. What they wanted was to open an office and I was the first person they sent here. So we had a space, let’s say, with one of the distributors that. That he supported the company at the time, but he was a total outsider. So I asked Hey, can I use your offices for a little while? No, I have nowhere to put myself. At that time it did not exist in.

 

[00:16:26] No part of the.

 

[00:16:27] Home office. Like no, I didn’t even have it in my mind. So I went looking for an office, a printer, a desk, chair, whatever. And my job was, apart from doing the negotiations with the purchasing people of these self-service stores that I mentioned. Make price negotiations for in-store location promotions. I also had to visit each of the stores to organize the whole promoter thing, organize tastings, because we were selling food at the time and we were new in the city, we had to do tastings and testing and so on. I had the opportunity to appear on television in some local programs, also promoting the products.

 

[00:17:13] I really had to do it all.

 

[00:17:14] Basically I did everything from sales, I made her a promoter, I made her a hostess, I made her a television model or.

 

[00:17:22] He left.

 

[00:17:22] A little bit of whatever it was, because I was really the only person here and little by little it went away. People were coming, but before that it was a little less than a year, almost a year. Where it really was. Alone. Alone, alone, alone. Me and my soul at work. And yes, I had a lot of things to do, because between visiting each store, that was a whole day and so I was organized. But it was something that was difficult for me, because I really like to be with people. That is, I am a sociable person by nature, I like to share, I like to talk, I like to listen. And working alone for so long did make me rethink whether this was what I really wanted. It’s nothing other than I’m not a big fan of being in the car all day driving, so I did it a lot. So I was saying, you don’t have to stay here forever, you are already, already, already, already, already, already crossed the bridge to come to the city of opportunities, basically what else is here, right? Then I started to investigate what things, what industries there were, what companies, and well, there really is a lot, isn’t there? If you want cement, if you want glass, if you want food, if you want pharmaceuticals, if you want television, you name it, there is it in Monterrey. Then it was a matter of. I found an opportunity at Gamesa, which was my next job.

 

[00:18:49] Then you get when you change that it is again a totally good industry, not totally, but different also with a different policy, with a different culture.

 

[00:19:01] Well, you know the first thing that caught my attention is that it was a, it was an established company. Right, right. At that time I was already part of Pepsico, Alimentos, Mexico and there were processes, there was a hierarchy, an organizational chart, there were salary scales here, it was still like that.

 

[00:19:23] What.

 

[00:19:23] We were just starting. It is a family company where you bend, say hello, I’ll bend it for you, no, it’s not better, it’s not better for you. I mean, it was the decisions, they were made by the owner and and and and it was very rare so when I came here and wow, there are processes.

 

[00:19:38] Wow.

 

[00:19:38] I have to. I mean, I mean, isn’t decision making like that? So I was very interested in that and especially in going back to pure marketing, which I had never really been able to do, because first in market research, then this sales part will fall into marketing as the owner of a brand, making strategies, making promotions, making advertising campaigns, the market research part, which I liked. Then I met people who were already working here and who talked to me and said no, if I want to be there, I want to be there. Then I entered a panel where there were about 50 or more contestants or candidates, let’s say for four or five vacancies. And well, I was one of those who, fortunately, was able to stay.

 

[00:20:36] Well, you had an excellent career and taking on the previous challenge, trying to open something, has helped you a lot. That you learned a lot. Do you remember anything in particular that you learned from that more entrepreneurial culture? Let’s say something I don’t know what you were able to learn about yourself.

 

[00:20:56] In a bedpan, you say? Yes, yes, well, that’s it. In other words, I learned. The truth is that I like him even though I am a marketing person. In marketing we tend to be a bit more disorganized or part as more impulsive. In the professional area I like order and I like the process because yes, yes, this one. I think the part of entrepreneurship is to take a big risk or not and make these decisions on your stomach and say here we go, here we go, here we don’t go. And I think it’s not for everyone, not this one. Many times I have questioned myself if I could become an entrepreneur, if I wanted to or would like to do some kind of entrepreneurship and the truth is that I have had to make peace with myself that it is not for everyone and that I am fine where I am and with the career I am doing and not forming, but I admire very much those who venture and those who leave theirs. Maybe their life of Godin, I am going to say it this way, would not have been as a professional in one, in a company for venturing and entrepreneurship and for putting this and they make a mistake and start again and maybe they start with a sauce business and end up making toothpaste. I don’t know what, but they are very motivated people who. That. That he is not concerned. No, not if you don’t care. It does concern him, but. But you take a risk and you. And he goes all out.

 

[00:22:22] No? Y.

 

[00:22:24] And I learned that about myself, which is the best thing. So maybe I do need a little more baby, a little more structure process and to grow according to the times. No?

 

[00:22:34] Hey, well, and then, going back to Gamesa, do you accept the offer? Obviously, AND you’re in a career or more of a marketing position, which is what you were looking for? And tell us more about what’s next in your career.

 

[00:22:51] Well, I started. I started with a junior coordination position. This one there was still very. Chava was 23 years old. Then I started learning about Quaker brands of cookies. I had some important launches like costilla, which are healthy granola bars. I was also in charge of the cereal part, which many people don’t know, but Quaker has cereal. And my treasure at that time was also a Gamesa plant. Well, if one. A branch, shall we say? So I knew a lot about the food industry at that time, in this branch of the processed food industry, and it was like a dilemma of how you are going to be promoting and publishing cookies and they are not healthy at all, so we got involved a lot with the research and development people to see how we could improve the products, always the portions, the ingredients to try to, yes, we understood as an industry that we were an industry, a brand that gives fun, right? That it gives indulgence, that it was fun, that it was for those moments for both children and adults, of what? Well, no, I’m not necessarily thinking of.

 

[00:24:12] Health, the.

 

[00:24:13] Diet and health, but we always wanted to give as the best ingredients for as to avoid this.

 

[00:24:21] There is some.

 

[00:24:23] The problem.

 

[00:24:24] Any important challenges for you? Maybe in that home stage you had several, but a little bit in your professional experience, some industry challenge eh?

 

[00:24:35] Well I think look, I think it’s A2A personal way. One challenge was that it was, it was a good place. The first day I entered and was already hired, I went in and saw all the people working in marketing and I said this is like a Tec classroom, right? I mean, this is like a university, because we were all about the same age, we all had the same tastes, we loved to go out, we loved to party, I met a lot of people and that part that I felt so lonely, let’s say that I felt in my previous job here was that I came to the party with a lot of responsibility, because obviously we had to meet the objectives, but we were like many colleagues of the same age, we all loved to party, so it totally turned my life around, because obviously we had to meet the objectives, but we were like many colleagues of the same age, we loved to party, so it totally turned my life around, but the challenge there was that we were so many, with so much ambition, with so much passion and all so good at what we did, that there was a lot of competition, right? Because as you know, the positions are closing a little bit, the more, the more you grow. So I said hey, I have a challenge here because I am a foreigner, I am a woman, I am the new one. So I think I think so, I think so.

 

[00:25:50] The issue of positioning my personal brand, of demonstrating with results, with networking, with this multi-functionality that we also had with the teams that we managed, well, I think it was a challenge to show that I could continue, that I could grow, not in that sense, but in the personal and work part. I think that what I am telling you about the products, how do you make an industry that is not healthy and also we had a crisis in Mexico, we still have overweight, obesity, a lot of restrictions from the government with the issue of the portions of the extra calories, then the amount of sugar we were handling, how do you do it? How can you continue to sell these products? With a purpose behind it. That is, as. How do you do that. How do you tie the issue of the problems that existed in our country or that exist in our country and continue selling because what you want is to continue selling and for people to continue consuming you. So it was the repositioning of the products and the redesign of the products, both in terms of ingredients and marketing as well as marketers. I think so.

 

[00:27:08] It was a synergy, which was a challenge, a big challenge for sure. Hey, and well, changing the subject a little bit, here I see that you are very involved in the Center for the Recognition of Human Dignity. The CR DH.

 

[00:27:23] Recognition Center.

 

[00:27:24] It is best known for the Center.

 

[00:27:27] Recognition of the.

 

[00:27:27] Human Dignity Complete. Okay, hey, tell us about it. Well, first of all, for those who are listening, tell us what this organization is all about. So, tell us a little bit more about why you liked it and what you are working on in this organization?

 

[00:27:43] Absolutely, thank you. Well, first I’m going a little earlier at the table. Pepsico, Mexico. I worked there for almost ten years, I grew, I had a little more responsibility there and it happened that one day this change to Tec was forced, because one day it was decided at corporate level that all the marketing, finance and human resources would move to Mexico, right? This Pepsico Alimentos Mexico is composed of Gamesa, which was here in Monterrey, but Sabritas or Hikari Sonics, which are the four. The other three business units were located in Mexico City. So it didn’t honestly make sense for a business unit to be in Monterrey just because we started. I mean, the cookie was Mexican, that is, Gamesa started in Monterrey, but being part of Pepsico, it didn’t make sense for it to be far away. I do not go back to the same thing. There was no, there had been no pandemic, we didn’t know what it was like to work remotely. So it was that we don’t have to consolidate everything in one building in Mexico City. And they offered us all to leave. This one told us hey, well it’s you go with your, with your position. Did they even offer us many more benefits or salary increases, position changes as to make the idea interesting or if you decide not to leave we offer you your severance pay, right? So for me it was super difficult. This was another great challenge. Well, more than a challenge it was a very, very difficult decision to make because I loved, I still love this company and if they hire me again I will leave again. I almost believe this one. I mean, everyone at Tec knows this, I don’t hide it, not this master, I love Pepsico. And well, it was very difficult because I was already married, we were building a house here in Monterrey and my children were already in our school. My husband’s job was here in Monterrey, so we said hey, I can’t do it.

 

[00:29:44] Go.

 

[00:29:45] And he is also leaving with me, so what is he leaving here? Well, to keep it short, I decided to stay in Monterrey, I took my severance pay and then I started looking for another job and I said well, there will be opportunities, there always are. And they just told me about the Tec de Monterrey and that’s another thing that I also like.

 

[00:30:07] Without looking for it, it wasn’t something like that either.

 

[00:30:09] Without looking for it and I tell you, it is another thing that I never imagined that I would end up working at Tec, but at the same time I knew that I wanted to work for a greater purpose than just the products that are for fun or to have a good time. Rico here, here in the text we transform, we train people, we really train people, we transform lives. This and especially in the area where I am, which is the Vice-Presidency of Inclusion, Social Impact and Sustainability, where the center I am going to talk about now is located, is how my job is to position Tec so that people realize that it is not only a prestigious institution, where people where students come out super well prepared, but that we also do many things that have a positive impact on society. We do not work on community issues, we work on scholarship issues, we work on environmental sustainability and climate change issues, we work on issues of human dignity, where we see gender equity, discrimination, we see and even diversity issues, inclusion, etc. So for me the fall here was oye. What father that I will be able to contribute from what I like to be, in something, in a purpose that really transcends? Does it really have a positive impact, not only in Mexico, but also in the world, because our TEC graduates are all over the world, they are all over the world, right? So I was very interested in the offer, I accepted it and I’ve been working at Tec for four years now and the marketing area is divided as Tec is so big. The marketing area is divided into the different areas of Tec. So there is a marketing part that looks at the whole rectory part, the cartoon part, the schools, and it’s this as a unit, as a unit, as a prestigious university, right? How to position the curricula, how to position the careers, etc. In other words, it is selling Tec.

 

[00:32:21] What are we most familiar with? Isn’t that a little bit what people really think of first? Says the Tecnológico de Monterrey, which, by the way, I am also a graduate of. This is the first thing you think of logos, marketing focused on the school itself.

 

[00:32:37] Let’s see, to sell Tec, that is, to admissions, not to bring people to Tec. And here is another part that maybe you don’t see so much. We are still working on it. But it is this as the more human side, not the more human side of Tec. The Center for the Recognition of Human Dignity is an entity within Tec that was created about three years ago, where students, collaborators, parents, even graduates, can go to report cases of abuse, right? Did it start because of all the women’s problems that started, especially women, but no, no, it is not necessarily a gender issue, but it is the majority, because they started to expose or evidence cases of harassment, abuse, gender violence, for example LGBT communities, who felt discriminated against, people with disabilities, etc. So it was like a problem started and there was no institution or an instance that dealt with the problems in a standardized way, right? As you know, Tec has a multi-campus, there are about 26 campuses. So if the director of one campus decided to plug the hole or the director of another campus, I decided to make a fuss. So, what was thought at that time was good, we are going to homologate this. How do we deal with this problem at the national level and how do we mitigate and eradicate it? More than anything else, don’t be here the center is nothing more to see and bring me the reports and I will help you to solve it. Rather, it is how we create a culture where we really have zero tolerance for gender-based violence, discrimination and so on. So where we promote an inclusive, diverse culture where people can feel safe, and that is what we are working on. I mean, I don’t work directly in the center, they have like a team where they are very expert in the subject matter, right? There are issues there from psychologists.

 

[00:34:59] Del is a very, very big problem, isn’t it?

 

[00:35:02] Um and what I do as a marketer is to promote to students, parents, TEC collaborators and others. One. To promote the existence of this center, that is to say, that people know what it is and what it is for, and two, to permeate a culture of post, of diversity and of.

 

[00:35:23] Inclusion, not of.

 

[00:35:24] How you do that. And well, I guess we don’t have enough time. What for? For you to give us all the answer. But how do you change a culture, something that is already rooted in so many years and maybe it is from generations after generations of certain types of stereotypes, of certain types of ways of looking at life, of certain types of this discriminating against people and against genders and against tastes and whatever. How? How does one begin to think about this from a marketing standpoint?

 

[00:35:54] As you can see, it is difficult to change a culture. In other words, what we as marketing can do is to begin to disseminate messages, not to disseminate messages, but perhaps to have strategies that go beyond dissemination or advertising, but perhaps to help those in charge of the center to think about whether we can do some course, whether we can do some certification. If we could do any campaign, what other means could be used. I mean, hey, if you send an email, so what? Difference will be. So how can we get this information passed on by word of mouth? I mean, I think it is changing the culture itself, it takes a lot of resources and a lot of time. But I think you can start e o o o o My job is to start the change with the visual part, so to speak, and with the and with the permeating messages. But I also believe that now those who are studying today, the new generations, generation Z, who are studying today in high school, already have a little more of a change of chip than before. Maybe as a woman you tolerate abuse or you tolerate harassment and don’t mention it, don’t report it. Now I think the students themselves are the ones who are making this culture change of hey, I have to raise my hand for me and everyone else.

 

[00:37:27] You see, you see, you see the change. That’s very.

 

[00:37:31] And what I would like. My dream is that they would not exist, I would not have the need to raise my hand. Nobody, right? But well, I think we have to keep fighting against that and I think we are doing a good job there. No, not us, that is, not me as marketing or the center, but the new generations, making it visible and that is part of my role. I think that this is where the change begins, so there is a whole movement that, well, yes, I think that if we continue like this in the future, if we are going to be able to put an end to this and say hey, I remember when before we had to fight and raise our hands and say and now it no longer exists, then I wish it was my turn, I wish it was my turn, I wish it was my turn, my children’s turn. To live, to live this, not to live like this.

 

[00:38:16] I hope so for you, for your children, for all of us who are living, because everyone obviously needs it. Don’t talk the news day by day and still, there is still a lot of discrimination, there is still a lot of inequality, there is still a lot of lack of acceptance in general in people, in communities, in countries. What is your perspective? A little bit, for example, in terms of gender equity. How important is it and how do I feel? Delayed It is in Mexico, especially in Latin America, especially in Latin America. I think there is a little more work to be done everywhere. Is it wrong, but I think that particularly in our countries is where we struggle, right?

 

[00:38:57] Yes, absolutely. At Tec, here at the Human Dignity Recognition Center, a committee was created called the Impulsa Committee, of which I am a member, and it is made up of men and women. But what I worked in this committee is to promote gender parity or gender equity, not more in labor issues than in anything else, right? You know, here.

 

[00:39:26] For example here.

 

[00:39:29] In Mexico, women earn between 16 and 20% less than men.

 

[00:39:33] Same as above.

 

[00:39:35] And the positions are also becoming much more difficult to reach. I just saw an image of a campaign they did in New York that fascinated me, where they put some stairs in a subway in New York with normal stairs and escalators. Then the escalators were painted blue and the regular stairs were painted pink. So who is going to have the hardest time getting to the top? Who? They’re both going to make it, but who’s going to get there first? Well, who is going to have the hardest time, who is going to arrive more tired, who is going to arrive with more difficulties? So that’s it. Finally we have a position where we ourselves are the ones who have to work to achieve this equality, not me or my perspective and what I have had to live with. Fortunately it has not been that difficult and I think I find myself in a privileged position because for the career that I am in I think it has not been difficult for me as a woman to get to this position. However, I do see that the gap is closing or rather opening up as you get older. No? The management positions, the vice president positions, the God-given positions are usually held by men in companies, no matter what industry you are in. One. Because if there is still this unconscious bias part of hey, but you’re going to want to be a mom soon and you’re going to want to go, hey, but it’s just you have to deal with this part.

 

[00:41:10] It is definitely not a lack of education.

 

[00:41:13] Totally. Es. It is like this bias that we have and also the women themselves, because of priorities or preferences, we are moving aside, we are becoming smaller and smaller in this professional area and those of us who do not, that is, those who do not, those who want to continue working, growing and having a professional career, we are becoming less, not less in quantity. I believe that it is our responsibility as women to continue, to continue fighting. And men also have to begin to understand the biases, because we have to eliminate them from our vocabulary, don’t we? The issue of whether you are going to be a mom, if you are not going to be a mom, if you have to take care of soccer, of the children or not? He is still relapsing. Unfortunately, much of the responsibility still falls on moms rather than dads.

 

[00:42:02] Yes, it is a cultural change that I believe we should all participate in. And you said it very well. I mean, women have to fight a lot for this, but this is not a women’s problem, this is a men’s problem as well, isn’t it? And I would even say that we have more responsibility to change this, because at the end of the day it is our prejudices from previous generations, the ingrained machismo in our families, etc. that started the problem. So I think you’re right and well, I think we should all do what we can to what? So that our children and our children’s children and the following generations, as you decide, will have much more equal opportunities than the one we are seeing.

 

[00:42:41] Not now?

 

[00:42:42] Yes, totally, totally. I believe there is still a long way to go in this regard. We have made progress on the issue of making this visible. I think it is a great step forward that people know about it and that little by little we are becoming aware, men and women, that the problem exists and that it is there. Well, I think it’s a breakthrough, isn’t it? But this is true for everyone, for all the issues that I address in my role, such as gender equity, the issue of violence and discrimination, the issue of environmental sustainability, for example climate change, because many people still do not believe that it exists.

 

[00:43:23] So, yes, we are even further behind.

 

[00:43:25] We are far behind. In other words, there are people who do not even believe that it still exists, that it does not, that it does not, that it does not, that it does not, that it does not, that it does not, that it does not. That. That with the. With small individual actions you contribute nothing. No, no, why do I recycle if this is going to do any good? So it is also part of my role to begin to disseminate, to make visible, to permeate this culture and little by little the generations are becoming a little more aware and, well, it is a hope that we will be able to make this a reality.

 

[00:43:51] No, and I hope not, you do listen to the people and well, your role is a very important role and not only yours, but of all your team and of the whole center and well, of many similar centers that I imagine will exist in the country and in other countries. Hilda, if you could go back, if you had to give one piece of advice to yourself when you were 18, what would it be?

 

[00:44:18] To Híjole! Let’s see. Honestly, I think. That I did what. What I should have done. Not this one. I don’t think I don’t think I don’t regret making the decisions I made. I don’t regret doing everything I did, how I lived, how I enjoyed, how I worked and how I worked. How I studied. I think. I think I would rather give the advice to my children to follow and to follow my my, my role. Maybe it would have been if I was really that passionate about the artistic theme. There would be a piece of advice that I would give me is to look for him, I didn’t notice, I noticed. Don’t get discouraged because today you think you can’t sing, today you think you don’t know. I was only 18 years old, I was looking for him and you don’t have to act or sing. Or maybe you can play an instrument, you can paint, you can. I mean, let me explain. Creativity I think goes far beyond just singing and dancing and acting. And I think that if I was really passionate about that part, and what’s more, now that I’m saying it, I’m reflecting on the fact that maybe it’s never too late, right?

 

[00:45:29] If you still can.

 

[00:45:31] Maybe I still can, because I think that’s a piece of advice, that is, rather look for you, your, your dream, your passion and look for it. In other words, you don’t have to please anyone but yourself, because you are the person you are going to be with all your life and trying to meet other people’s expectations is quite exhausting and frustrating because you will never achieve it. Isn’t it always, there will always be people who are not happy with what you are doing and it is useless to try to please everybody, it is useless and besides, it is, that is, it is not, it should not even be done, no?

 

[00:46:06] Excellent, excellent advice and well, thank you very much again. The people who are listening to us and want to contact you, contact Tec, contact the center, what would be the best way for them to find you?

 

[00:46:21] If you want to contact me directly I give you my email is Hilda is with my name Hilda dot il at tec dot mx. And yes, I invite you to enter the page where you can see everything we do there. From. From this Vice-Presidency of Inclusion, Social Impact, Sustainability is double WPA, tec. Mx, Diagonal, flourishing, Human script, Human flourishing Because we believe that all the actions we do are precisely so that a person can feel fulfilled, feel happy and can flourish in an environment that favors him/her. So that is what we have called this project.

 

[00:46:59] Thank you very much again. We will obviously put all these links and comments when we post the episode, but Hilda, thank you very much, it is a pleasure to talk with you, you have our full support and well, to those who are listening to us if you like the talks like the one we had today with Hilda Este, be sure to subscribe again Enrique Alvarez with his movie in Spanish. Have a nice day.

 

[00:47:24] Thank you very much Enrique. Thank you very much to everyone who listens to us.

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Featured Guests

Hilda Gil tiene 4 años trabajando para el Tec de Monterrey, actualmente es directora de mercadotecnia en el Tec de Monterrey, apoyando a posicionar a la institución principalmente en temas de impacto social, sostenibilidad y temas relacionados con el respeto y reconocimiento a la dignidad humana como lo son equidad de género, diversidad, inclusión y no discriminación. Anteriormente, Hilda trabajó para PepsiCo Alimentos México, también en el área de Mercadotecnia, liderando exitosamente marcas como Marías Gamesa, Quaker, entre otras.

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Enrique Alvarez

Host, Logistics with Purpose

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Vicki White

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Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is transitioning from active duty in the US Army. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or reading.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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