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The Buzz: The Evolution of Super Bowl Marketing

Welcome to a special edition of The Buzz, as we explore the evolution of the marketing behind the NFL’s biggest game of the year, The Super Bowl!

As host Scott Luton was away at Manifest 2025, special hosts Mary Kate Love, Amanda Luton, and Katherine Hintz step in to tackle the intricate relationship between marketing and the Super Bowl, an event that serves as a pivotal platform for brands to showcase their advertising prowess. Listen in as they examine the profound impact of this annual spectacle, which attracts over one hundred million viewers and generates billions in advertising revenue.

Join us for the discussion that includes:

  • The evolution of Super Bowl advertising, highlighting significant trends such as the increasing costs of ad placements and the growing importance of social media engagement
  • A reflection on the effect of iconic commercials that have shaped pop culture
  • An analysis of the shifting dynamics of halftime shows, emphasizing their transformation into major marketing opportunities

You won’t want to miss this timely conversation that aims to illuminate the strategies employed by brands to capture the attention of consumers amidst the competitive landscape of this prestigious event.

 

This episode is hosted by Mary Kate Love, Amanda Luton, and Katherine Hintz, and produced by Trisha Cordes and Amanda Luton.  

 

 

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