Supply Chain Now Radio
Episode 212

Episode Summary

Scott Luton and Greg White welcome Abhishek Gupta onto Supply Chain Now Radio at eft’s Logistics CIO Forum, a Reuter’s Event in Austin, Texas.

Episode Transcript

[00:00:05] It’s time for Supply Chain Now Radio. Broadcasting live Supply chain capital of the country. Atlanta, Georgia. Supply Chain Now Radio spotlights the best in all things supply chain the people, the technology, the best practices and the critical issues of the day.

 

[00:00:25] And now here are your hosts pay by Scott Luton with Supply Chain Now Radio. Welcome back to the show. You can probably hear the buzz in the room. We aren’t broadcasting from Atlanta, Georgia today, but rather we’re here in Austin, Texas, home of E.F. Logistics CEO Forum, which is now a Reuters event. We’ve been interviewing some of the most innovative thought leaders that are doing big things across the in Supply chain industry, in our team, our Supply Chain Now Radio teams, proud to continue to partner with Nick Asef, the EFC, the Reuters event team. It’s been a great experience through our our second event here. So let’s welcome in my fearless co-host here today. Greg White Serial Supply chain, tech entrepreneur, chronic disruptor and trust advisor. Greg, how are you doing?

 

[00:01:10] I’m doing great. It’s it’s so far we’ve had a few few interviews and all of them have been great. I can’t wait to get these out to the people.

 

[00:01:20] I think we’re going continuous. Yeah, I think we’re going to continue this. That that’s trickier today. We’ll find out. No pressure. Pressure? No, I think I think we’re in good hands. Let’s welcome in our feature guest for this segment, ABSEILED GUPTA, group product manager with Keep Truckin. How you doing, sir? Good. How are you guys doing? Fantastic. And I think when this comes on the heels of your keynote earlier.

 

[00:01:41] Yeah, absolutely. Thank you for having me here today. You just finished the keynote about, you know, how Keep Trucking is using data to help fleets of all sizes solve some of the major pain points, but predicts that it’s my first time at the CIO forum. Not the first time in Austin. The many times I usually used to live here. Really? But yeah, first time at the forum. So we’re gonna get some restaurant references from you. The torches, that’s the place and a place to go. Okay. There you go. Thank you. Write that down. So do you. So you just came fresh off your keynote. Now you’re here with us. So you’re gonna probably want to eat lunch with a microphone in front of you. Well, I forget how to live without one. Yeah, I’m pretty. I’m pretty. No, I just brought torches business on all I’m thinking about.

 

[00:02:28] So we’re gonna dove into a lot of things, a lot of really neat things that are doing it. Keep trucking. But before we do that, you know, our listeners always appreciate the opportunity, kind of get a sense who they’re hearing from. And we are we’ve got the best job in the world because we had this wide slew of thought leaders from all aspects of Indian supply chain to sit down beside us and we learn from. So let’s talk all about yourself. You know, your professional journey, you know where you’re from, what you did before your role. Keith trucking. Sure.

 

[00:02:57] Elsmore Absolutely. So I can I could talk a little bit about sort of what led me here today. So I actually grew up in India and moved to Texas and then lived in California. And I think, you know, I’ve been Calford him for for most of my life after that. But one thing I really noticed was just the stark differences. When you go from a place, you know, like India where, you know, you basically travel, you know, five miles in one hour and you come to a place like Texas where you’re traveling 50 miles in one hour. And the difference is, I just realized thinking about, you know, day when no one first moved here was just immense, especially when it relates to, you know, transportation. Good point. But I think for me, I’ve always had really been hit. It really deeply interested in transportation because, you know, I have a deeper technology as well. And transportation is one of those things that has really actually been one of the first places where you see technology that you can think of this all the way back to the wheel. Right. You can think about this to the the engine, the steamboat engine, the railroad. You know, vehicles, airplanes. I think it’s one of the most interesting places where you as a consumer, you see the application of technology.

 

[00:04:12] And so I have spent a of time kind of reading the, you know, various histories on all of these things. But that’s what I’ve always found fascinating about these two things, because they’re they’re really at the intersection. But that intersection is what’s really transformed, you know. Ah, you know, many, many industries. Right. And so if you think about it, a hundred years ago, everyone was talking about a standard oil. But if you didn’t have a way to move oil from the field to that, you know, that lamp that someone had at home, how would they actually, you know, how they actually, you know, make lamps noteworthy? Right. So so for me, I’ve always really understood that really I’ve always been fascinated. And so actually, before Forecki Trucking, I was working at Uber and, you know, the the probably the poster child transportation technology. But I was there the last four years, says Forecki drunk just recently. Please. But do I think I think this is probably where I saw the best convergence, right? Because I there what I really got to focus on was really more. How do you build technology platforms that enable sort of some of the things that, you know, consumers would see in this? This is really things such as, you know, how do we use data more effectively? How do we build kind of the right kind of platforms that help you make better decisions around, you know, supply or demand? You know, things like, you know, how do we use our data and share more effectively, you know, with third parties such as governments, where they can actually use this for really interesting things like city planning.

 

[00:05:44] I also worked in self-driving space as a part of Uber for a couple of years there. So it really got to see sort of the inside of that industry, especially I was just taking off in the last few years. And so I think there you know, I think there’s still there’s obviously a lot that needs to happen there. But I think you can cart start carts seeing so the convergence of all these different technologies coming together. So for me, kind of working at Keith Trucking, I felt was very natural just because it’s something that transporation, something I’ve always been interested in. And, you know, you’re always acutely aware of it as a as a consumer. But then I think getting to work on the technology side at Uber, I think really set me up for for kind of going deeper into this. And so that’s what that’s where I’m generally pretty excited about is is just what’s possible with that. Yeah.

 

[00:06:33] Yeah. The art of the possibility. Right. Where? The art of the possible. So what brings you here beyond SOJA keynote? What when you saw this event? Yeah, Tom is clearly extremely valuable. What brought you here?

 

[00:06:46] Yeah. Yeah, absolutely. I mean, so again, you know, very, very excited and very appreciative to be invited as a speaker here breading. I think this is a really good convergence of sort of, you know, the the I.T. side, the technology side, those justich space. And as I mentioned, I mean, you know, technology and transpiration go hand in hand. So, you know, these mobile devices have really been kind of transforming what we’ve been doing. So for me, I really wanted to talk a little bit about kind of, you know, what keep trucking is vision is when it comes to the space, you know, where a you know, Fleet Management solution.

 

[00:07:25] But what I want to talk a little bit about was specifically how is data, you know, within this industry kind of transforming the industry, but also how could we actually use it to build some real solutions that are impacting businesses? So my focus there, I keep trucking is really around kind of leading our safety products. This is things like cameras and this is things like, you know, how do we help fleets and drivers be safer on the road? But, you know, a lot of that is powered through data. Right. And data doesn’t just mean, you know, information collected from from a driver. It can be mean things like, you know, images that we collect from from, you know, the cameras that we have installed. It could mean third party information such as environmental factors. All these kind of things help us understand how to how to keep fleet safe or anything. We can apply the Sukar, you know, a few other things to fuel, you know, you know, things like dwell time. I’m sure you hear a lot more if you hear a lot about that one. So. So I think for us really talking about how we’re using data to sort of, you know, add value for businesses and for our customers is really what I wanted to discuss today, because I think we’re just at the sort of the tipping point on where that is and where we’re getting started.

 

[00:08:36] So before we go there, let’s four for the three people that may have never heard of keep trucking in the y’all. Y’all really made some waves. Tell us in a nutshell, what does a company do?

 

[00:08:46] Sure. So keep trucking. Our mission is, you know, to, you know, bring the world’s trucks online and automate freight. And, well, we met that is, we kind of focus on two really key things we want to build to provide for customers. It’s how do we help you save costs and how do we help you grow your business? And we do that through a Fleet Management solution and a freight solution. And I think for us, you know, I think we’re we’re kind of at this intersection where we get to look at customers of all sizes, whether they’re small owner, operator to, you know, fleets with the thousand plus trucks, regardless of what kind of space or industry or location they’re in. So for me, I think that’s that’s an exciting place to be. Just because it’s a we’re looking at both sides. Right. We’re not just about, you know, how do we help you save money, but also how do we help you grow your business because they get their day. It’s a it’s a very margin intensive industry. So the more we can do to impact both sides, I think is something that our customers really appreciate.

 

[00:09:48] And now your role group product manager. Where do you spend your time?

 

[00:09:54] That’s a good question. I mean, so really what that entails is thinking about and. So defining what our product is going to be in the space, right? What is our sort of strategy? What is our vision and what is our roadmap in addressing some of the problems that we hear from customers? I think, you know, for four customers, from from that standpoint, it’s really about spending a lot of time with customers, understanding their pain points and then articulating it into a value add solution that, you know, at the end of day, you know, really solves that problem. And I think that’s that’s the goal of being in product management. But the really interesting thing is I get to work a lot with, you know, everyone. Our technology side, not just the obvious engineering, but also our data science group are our design teams. And I think that’s what I find always exciting is, you know, building products. It’s it’s a team sport. And getting the right people is all in Wasilla technology side, along with our sales and account management teams. I think that’s really where you get where you get the best sort of convergence of ideas and solutions in a way that’s adding value for customers.

 

[00:10:56] And the firm is based in San Francisco.

 

[00:10:58] Yeah, we’re bases SCO. But, you know, obviously a little global offices and we’ve been around for about six years.

 

[00:11:04] Ok. OK. So let’s dab more into unclearly. I love the passion when you talk about how data is really revolutionizing the industry. Clearly, you’re speaking from a position of passion. Let’s dove more. Let’s dove headfirst into that. Where do you see from a transportation standpoint?

 

[00:11:22] Not just some of the changes, but but really speaking about the changes that data is enabling?

 

[00:11:31] Yeah, it’s a good question that you can take in many different directions. I think one thing to think about is, you know, transportation is really about a couple of things, right? It’s about moving people and moving things. And I think, you know, if you go back hundreds of years or whether you go back the last five years, you know, when you look at transportation from those two angles, you can see data is kind of really impacting both of them. Right. I think, you know, for example, with data where we really talk about is not just data that you’re collecting, but it’s really the convergence of, you know, your mobile device. It’s, you know, the Internet, it’s the cloud, it’s the hardware solutions that we’re that we’re creating. It’s a convergence of data from all of these things that are impacting, you know, transportation. And then I think you can start getting into really the interesting side. Right. So, you know, if I think about it, data has the ability to kind of transform, you know, not a variety of use cases and build actually a variety of new use cases. So, for example, you know, you can think about, you know, with better data, you can see better marketplaces, more efficient marketplaces. This can be a cross freight. This can be a cross. You know, what we were doing was digging my previous role that Aduba in right. Sharing. You know, this means you can do better pricing, better forecasting, better supply chain, better matching. That can be done in real time, you know. Then there’s other aspects of this, which is, well, now they have all this data.

 

[00:13:00] How can I use this to optimize my business? Right. How can I use this to better manage my business, save costs? That’s where you start getting into the other aspects, like things like, well, how can we improve safety? How can we you know, we use this to improve the costs. On the other things we see on the balance sheet, whether it’s insurance, whether it’s, you know, fuel or maintenance is everything. Yeah, exactly. It’s just better general management. Right. Because at the end they were using this as using it for is is just measuring and managing your business much more effectively. I think the other sort of really other interesting thing is we do think about consumer experiences. Ryder thing now. You know, we when you look at the value of data, that means, you know, it’s not just about consumer experiences that exist in consumer products like like, you know, like like Uber, but also you can apply the same things to things like trucking, for example. You can do smart onboarding, you can do better hiring, you could do better training. You can do things more intelligently and more effectively. I think from a for me consumer standpoint and kind of some of these these applications, you know, the interesting thing is it actually also transforms kind of how user of where you live and how you live. Right. So, for example, we talked a lot about, you know, better data. What if there’s better data that you can now use to reduce congestion in cities, you know, transform how cities work? You know, I was reading an article a week ago, I think, on The New York Times about freight at delivery in New York City, called how it’s causing him a ton of problems.

 

[00:14:37] Right. And so it really starts out. We usually start wondering, well, you know, could data help me decide how to store things more effectively? Could it help me sort of decide how to do better last mile delivery? Can you help me sort of determine, you know, depending on where I store on the route I take? How do I do batching of multiple so deliveries all at once? And I think those are kind of questions that kind of need to be answered now, as you know, we’ve got this vast treasure trove of data of how people move, how things get delivered. You know, everyone, you can build these great consumer experiences, but then that also means there’s a lot of implications on all the world. Right. You know, we talk a lot about, you know, freight movement. But like even what you see in things like micro mobility in cities like here in Austin, I saw a ton of scooters everywhere. Right. And you know what happens when you’ve got scooters and bikes? And do we need to create more lanes for these? You know, how does taxing changing. And so lots of things I think then can happen from there. I the other kind of interesting couple of things you realize is how much data privacy plays a bigger role.

 

[00:15:47] Right. I mean, on that note, have you ever seen one of Apple’s latest commercials? And I came here at the exact imagery, but it zooms in from a cover, a wide shot of a city and resumes into someone using their their iPhone at home.

 

[00:16:01] And then it moves to a graphic where it shows kind of a lock, you know, on the phone. Right. And it makes it big. I mean, you don’t hear about the technology. You don’t hear about any of the great things that make great Apple products. It’s all about the security and locking up that user’s information. Right. It was I think it’s the first ad I can think about that is, is security first here for a product like that? Yes.

 

[00:16:27] Right. And I think, you know, we didn’t use talk that much. Right. But it’s becoming relevant and much, much more important. Right. Because it can really impact consumers. But I think also I think a lot of governments now are realizing, you know, that data privacy is something that they have to determine how to regulate. Right. Transpiration General has been regulated for for for a long time. And we’re you’re familiar with us and our how we started with the compliance mandate. But, you know, regulation exists, whether it’s federal aviation, whether it’s, you know, traffic policies or traffic laws. And so data now will play even a bigger role in sort of helping governments decide how do we regulate this? What’s shareable data? What’s privacy centric data? I think for us, it’s important to keep that, you know, that privacy in mind of the consumer and the end user at the same time, you know, new regulation will we’ll have to will will really dictate sort of what’s the value of data, that standpoint. And then, of course, there’s, you know, the favorite topic coming from everyone, which is automation. Right. Right. Better data means better automation, everything from robotics to self-driving. I think from my previous experience working within self-driving. I think there’s a ton of opportunity there.

 

[00:17:42] You know, lots of room to transform, you know, everything from from safety to sort of how we think about getting from point A to point B, automation, the trucking space horror, our warehouses loaded, A loaded. I think there’s still a lot of room, lots of work that needs to happen there. So I think that’s there’s still quite a long way to go. But I think you start looking at all these things and you start getting pretty excited. It just because the data is just one aspect. Right. But it’s it’s kind of touching upon, you know, all of these kind of various areas. And I think the interesting thing is it’s it’s going to start touching infrastructure. You’ll start touching highways. You’ll start touching sort of lanes within cities. Right. How do you sort of dictate what goes where? So, you know, I see data as just being one of those new enablers when it comes to transportation. Just because everyone is going to be impacted from it. You know, just like to say we were impacted when we talked about earlier about, you know, trucks or cars a hundred years ago or, you know, railroads, I think it’s gonna be the same thing going forward the next 50, 50 to 100 years.

 

[00:18:45] You know, what’s funny is if twelve, twelve years ago or so, I’d set up a lot of dinner meetings for organization called Apex, which is now part of the HCM family. And month in a month out, you could almost rely on hearing one phrase every single time. You know, big data is cliche or all these companies are spending money to to to collect all this data, but they don’t want them. What are they doing with it? Right. Yeah, you heard that all the time. That is not a problem anymore. Companies have really cracked the code of how to use this. What accumulate this wealth of data, right?

 

[00:19:20] Yeah, exactly. Exactly. And it goes back to your point earlier about, you know, what Apple is saying, which is, you know, we keep data privacy. Right. There’s a I think they’re still smart about how they’re using data. Right. You can you can see the the differences in the experiences of the products are creating. But I think you have to keep both in mind. I think consumers I think everyone needs to understand that that’s what’s important is we’re not just collecting and using your data, but we’re using it in smart ways and value add ways while ensuring the right kind of security on top of it. I think, you know, your broader point earlier about kind of what are companies doing with data, what are the things they’re collecting? I think I think the direction. The way we’re trending now, it’s, you know, it’s ubiquitous. So I’m not sort of surprised that, you know, whatever it was like 10 year Ryder, you were 12 years good. Yeah, they were saying that kids go for me. I in fact, no one even mentions big date anymore. Like I was thinking about that unless.

 

[00:20:18] It’s the least commonly used term, which I think, you know. Yeah. Back then it was like all the rage. Now it’s of course E-I-E-I-O everything. Yeah, that’s the new IAPT. Right. But I think you have to go a little bit deeper than that to really see what are the things that are actually being transformed. That’s what I get excited about is like I think, you know, I think the convergence of technology transpiration of going on for a long time. I think you move forward. I think you’re feeling it right with with deliveries. You’re feeling it with you know, you can get groceries delivered under an hour now. You can. You know, you see trucks having all this technology inside of them. You see scooters that, you know, are moving towards, you know, self-driving scooters. At some points. I think it’s going to touch us all. And I think that’s what I get excited about. And that’s what I want to that’s why I came to this, you know, this company for my people. That to me is also where the thing I want to stay moving forward.

 

[00:21:10] Yeah. So. So I’m curious, since you have kind of your finger on the pulse of of data and how it’s being used today and you talk to so many people about it. What do you think? What have you seen that is the most impactful, enlightening or interesting? You know, use of data. Yeah. In your world, you’re your corner of the world today.

 

[00:21:33] Yeah. That’s a good question, I think. You know, there. You know, I think the interesting thing about data you were saying earlier is like a lot of it’s be collected. I think they use cases for it. Rise is immense. And I think that’s the one of things we kind of realizes we might do a little bit. But then someone else has, you know, a bunch of other great ideas. I think, you know, some things that I see really sending out. Now, I think with the way I see, for example, insurance playing out. Right, I think insurance now is more consistently being based on data. Right. It’s on your per mile basis. It’s based on your behavior. Right. It’s not just, you know, trucking industry, but also consumers who can see this. You can see this not just in automobile insurance. You can see this in home insurance. You can see this and saw personal insurance. You can see health kind of moving in that direction, too. So I think it’s interesting because that’s one of those things that, you know, you’re you’re always going to pay for, but you can actually optimize it much more effectively through the use of better data. I think, you know, we we do things where, you know, we’re running computer vision on top of the images and videos we collect from our cameras to help fleets understand how to be safer on the road. Right.

 

[00:22:46] What is a big deal? That is a big deal. It’s it’s great for the fleets. It’s great for the companies and it’s great for the consumers. That. Right. I’ve never been in a truck, but safe. I mean, in Atlanta. Think about all the highways and byways you want to have or we can make that a safer journey. Benefits are by.

 

[00:23:03] Exactly. Exactly. So I think, you know, the information we collect from that, that’s also data. Right? That’s also information around, you know, someone tailgating someone to loan more. You know, if you if you ever seen those stickers on the back of a truck haul. Yes. If you can read this, that’s the kind of thing you want to avoid. Right. And so I think we want to make sure that we are we’re capturing that information to make our customers safer on the road as well. So I think, you know, when you go back to kind of like where are some of those big impactful use cases? I think, you know, there there is a lot I would say the the one’s eyes and interfacing a lot with this is typically on the safety and insurance side. But, you know, I think it goes much beyond that. I think it goes much beyond that into even beyond transportation at that point, I think. Agreed. Interesting is how other industries start converging. You know, you always see real estate and transportation converge through the use of data. Right. Right. Where housing goes is highly dependent on where, you know, transportation options. And so you can see data impacting sort of the decisions being made on things like that. So I think that’s something we know we really think about on California at this point. So so I think it’s it’s it’s those areas that I can see you kind of around the horizon that where they use cases are done. But more about. Yeah, that’s good.

 

[00:24:22] Interesting. Yes. We’ve all seen some of the news where some these large companies have new clearances to use drones. Right. To deliver goods. And that that’s that is such a fascinating topic. And to see how the spillover effect. Right. For all their aspects of transportation. So what to bring you back on the show? Yeah. As Moos changes in Supply chain, it is minute by minute. Right.

 

[00:24:47] When you talk about data, because our ability to look actuarial science for insurance, that’s not a new thing. Yet our ability to collect more and more data that provides more and more insights process quicker. And and to use technology to process the actual actuarial tables. Quickly. Mm hmm. That’s game changing for these for these carrier, these insurance carriers. Yeah. Agreed. Exactly.

 

[00:25:10] All right. So let’s. How can folks learn more? How can they connect with you? And also learn more about keep trucking?

 

[00:25:17] Absolutely. So I think, you know, to connect with me, you know, I was, you know, pretty active on the Internet. You gonna find us on Twitter or social media? But I think to learn more about keep trucking, you know, you can always go to keep trucking dot com. We’re also very active, you know, LinkedIn, Instagram, Facebook, Twitter. We love to sort of connect with our customers through the comments or responses, you know, because we have customers ranging from, you know, small owner operators to large fleets. You can see we’ll respond back to you on YouTube comments. You can find YouTube videos outstanding. But yeah, feel free to reach out to us. And we’re very active in Vario bailable.

 

[00:25:58] And that’s keep trucking. No G. Dot com. Yes. Yeah. Keep trucking dot com. Well, this has been a lot. I feel like we’ve just scratched the surface with you. I admire kind of where you approach just this this conversation from your data and technology in general. You can quickly get above my pay grade at least. I like how you take a practical approach. An everyday life approach is kind of what I hear. A lot of your commentary.

 

[00:26:25] Yeah. I think that and that’s what matters, right? Because transportation is one of those things that you use every day. Right. Whether it’s to move something or it’s to move yourself. So that use cases have to be practical. They have to be something that impact you on a day to day basis. You know, that’s that’s what makes things like drones, as he talked about, you know, we we saw earlier in this in the that how they’re delivering prescriptions with drones. Right. That that’s awesome. Right. That that’s what you want because, you know, demographic patterns will change. But the need for prescriptions will continue going up.

 

[00:26:58] And that’s contingencies. Right? Sheer rule environment. I mean, this this we’re entering we’re already are in a transformational phase where a lot more folks are going to get help a lot, lot more quickly. Yeah, so. All right. Thanks for your time. Really appreciate it. We’re gonna have to have the folks from Keep Trucking back home soon. Abu Shaykh Gupta, group product manager with Keep Trucking. Thanks again for your time and look forward to getting feedback in your keynote this morning. Thank you. Thanks for having me so much. Sheer. You bet. All right. So to our listeners, stay tuned as we continue our coverage of the EFC Logistics S.O form, which is now a Reuters event. And be sure to check out other upcoming events, replays over interviews, other resources at Supply Chain Now Radio dot com. Again, you can find us on Apple podcast, SoundCloud, YouTube, all the leading sites where podcast can be found. Be sure to subscribe to LLC thing on behalf of the entire Supply Chain Now Radio team. Scott Luton. Greg White. Wishing you a wonderful week ahead and we will see you next time.  Supply Chain Now Radio. Thanks everybody.

Would you rather watch the show in action?

Watch Scott and Greg as they interview Abhishek Gupta for SCNR Episode 212 at eft’s Logistics CIO Forum, a Reuter’s Event, in Austin, Texas.

Featured Guests

Abhishek Gupta is a Group Product Manager at KeepTruckin, a modern fleet management solution, leading safety & insurance products. Previously, he was a product leader at Uber responsible for multiple data platforms, such as Uber Movement, Kepler and AVS. Abhishek has 10+ years of experience at the intersection of product management & data and also held various technology roles at Box and Salesforce. He has a degree in computer science from University of California, Berkeley, follows basketball avidly and lives in San Francisco, CA. Learn more about KeepTruckin here: https://keeptruckin.com/

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Greg White

Principal & Host

Scott W. Luton

Founder, CEO, & Host

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Patch Reilly

Data Analytics and Metrics Intern

Patch is a fourth-year Management Information Systems and Marketing major at the University of Georgia. He is working with Supply Chain Now in data analysis, finding insights and best practices to increase company efficiency. Patch previously worked as an intern at AnswerRocket, a data analytics company where he gained invaluable knowledge about analytics, webpage SEO and B2B marketing best practices. In his free time, he enjoys playing tennis, going to concerts, and watching movies.

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Vicki White

Controller

Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Karin Bursa

Host of TEKTOK

If there’s one Supply Chain ‘Pro to Know,’ it’s Karin. She’s earned the title for three years and counting – culminating in her designation as the “2020 Supply Chain Pro to Know of the Year.” Karin is also an award-winning digital supply chain, business strategy and technology marketing executive. A sought-after speaker at industry conferences, you will find her quoted in a variety of supply chain publications – and active in forums like ASCM/APICS and CSCMP.

With more than 25 years of supply chain experience, Karin spearheaded strategy and marketing for Gartner Magic Quadrant Leader and IDC MarketScape Leader, Logility. Karin has the heart of a teacher and has helped nearly 1,000 customers transform their businesses and tell their success stories. Today, she is a sought-after advisor helping high-growth B2B technology companies with everything from defining their unique value propositions to introducing new products and capturing customer success. No matter their goals, she makes sure her clients have actionable marketing strategies that help grow global revenue, market share and profitability.

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Jamin Alvidrez

Founder & CEO, Supply Chain Now
Host of Supply Chain Now, Veteran Voices, This Week in Business History

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jeff Miller

Host

Jeff Miller is the host of Supply Chain Now’s Supply Chain is the Business.  Jeff is a digital business transformation and supply chain advisor with deep expertise in Industry 4.0, ERP, PLM, SCM, IoT, AR and related technologies. Through more than 25 years of industry and consulting experience, he has worked with many of the world’s leading product and service companies to achieve their strategic business and supply chain goals, creating durable business value for organizations at the forefront of technology and business practices. Jeff is the managing director for North America at Transition Technologies PSC, a global solution integrator, and the founder and managing principal of BTV Advisors, a firm that helps companies secure business transformation value from digital supply chain technologies and their breakthrough capabilities.

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Amanda Luton

Chief Marketing Officer

Amanda is a marketing veteran and entrepreneur with over 15 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. In 2016, Amanda founded and grew the Magnolia Marketing Group into a successful digital media firm, and now she develops modern marketing strategies, social campaigns, innovative operational processes, and implements creative content initiatives for Supply Chain Now. But that’s just the beginning of her supply chain impact. Amanda also served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah for several years, and is the face behind the scenes welcoming you to every Supply Chain Now livestream! She was also recently selected as one of the Top 100 Women in Supply Chain by Supply Chain Digest and IBM.  When she’s not leading the Supply Chain Now marketing team, you can find Amanda with her and her husband Scott’s three kids, in the kitchen cooking, or singing second soprano in the Grayson United Methodist Church choir.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Allie Krasinski

Marketing Coordinator

Allie is currently completing a degree in marketing with a certificate in entrepreneurship at the University of Georgia. She got her social media start through an internship with Shred, a personal training app, and she’s been hooked ever since. She works to optimize our following base while assisting the team with content creation, influencer outreach and other marketing endeavors. Allie can’t wait to keep growing alongside Supply Chain Now.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Natalie Dutton

Marketing Coordinator

Natalie is currently pursuing a degree in marketing with an emphasis in digital marketing and a certificate in new media at the University of Georgia. If there’s one thing she’s learned at the Terry College of Business, it’s that the supply chain is a dynamic, unifying force that’s essential to any business. Natalie helps to amplify the voices of the supply chain here at Supply Chain Now by assisting with media management, content creation and communications.

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Ben Harris

Host

Ben Harris is the Director of Supply Chain Ecosystem Expansion for the Metro Atlanta Chamber. Ben comes to the Metro Atlanta Chamber after serving as Senior Manager, Market Development for Manhattan Associates. There, Ben was responsible for developing Manhattan’s sales pipeline and overall Americas supply chain marketing strategy. Ben oversaw market positioning, messaging and campaign execution to build awareness and drive new pipeline growth. Prior to joining Manhattan, Ben spent four years with the Georgia Department of Economic Development’s Center of Innovation for Logistics where he played a key role in establishing the Center as a go-to industry resource for information, support, partnership building, and investment development. Additionally, he became a key SME for all logistics and supply chain-focused projects. Ben began his career at Page International, Inc. where he drove continuous improvement in complex global supply chain operations for a wide variety of businesses and Fortune 500 companies. An APICS Certified Supply Chain Professional (CSCP), Ben holds an Executive Master’s degree in Business Administration (EMBA) and bachelor’s degree in International Business (BBA) from the Terry College at the University of Georgia.

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Page Siplon

Host, The Freight Insider

Prior to joining TeamOne Logistics, Page Siplon served as the Executive Director of the Georgia Center of Innovation for Logistics, the State’s leading consulting resource for fueling logistics industry growth and global competitiveness. For over a decade, he directly assisted hundreds of companies to overcome challenges and capitalize on opportunities related to the movement of freight. During this time, Siplon was also appointed to concurrently serve the State of Georgia as Director of the larger Centers of Innovation Program, in which he provided executive leadership and vision for all six strategic industry-focused Centers. As a frequently requested keynote speaker, Siplon is called upon to address a range of audiences on unique aspects of technology, workforce, and logistics. This often includes topics of global and domestic logistics trends, supply chain visibility, collaboration, and strategic planning. He has also been quoted as an industry expert in publications such as Forbes, Journal of Commerce, Fortune, NPR, Wall Street Journal, Reuters, American Express, DC Velocity, Area Development Magazine, Site Selection Magazine, Inbound Logistics, Modern Material Handling, and is frequently a live special guest on SiriusXM’s Road Dog Radio Show. Siplon is an active industry participant, recognized by DC Velocity Magazine as a “2012 Logistics Rainmaker” which annually identifies the top-ten logistics professionals in the Nation; and named a “Pro to Know” by Supply & Demand Executive Magazine in 2014. Siplon was also selected by Georgia Trend Magazine as one of the “Top 100 Most Influential Georgians” for 2013, 2014, and 2015. He also serves various industry leadership roles at both the State and Federal level. Governor Nathan Deal nominated Siplon to represent Georgia on a National Supply Chain Competitiveness Advisory Committee, where he was appointed to a two-year term by the U.S. Secretary of Commerce and was then appointed to serve as its vice-chairman. At the State level, he was selected by then-Governor Sonny Perdue to serve as lead consultant on the Commission for New Georgia’s Freight and Logistics Task Force. In this effort, Siplon led a Private Sector Advisory Committee with invited executives from a range of private sector stakeholders including UPS, Coca-Cola, The Home Depot, Delta Airlines, Georgia Pacific, CSX, and Norfolk Southern. Siplon honorably served a combined 12 years in the United States Marine Corps and the United States Air Force. During this time, he led the integration of encryption techniques and deployed cryptographic devices for tactically secure voice and data platforms in critical ground-to-air communication systems. This service included support for all branches of the Department of Defense, multiple federal security agencies, and aiding NASA with multiple Space Shuttle launches. Originally from New York, Siplon received both a bachelor’s and master’s degree in electrical and computer engineering with a focus on digital signal processing from the Georgia Institute of Technology. He earned an associate’s degree in advanced electronic systems from the Air Force College and completed multiple military leadership academies in both the Marines and Air Force. Siplon currently lives in Cumming, Georgia (north of Atlanta), with his wife Jan, and two children Thomas (19) and Lily (15).

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Page Siplon

Host, Logistics with Purpose

Kristi Porteris VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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We’re always looking for new talent to work with us. Apply below if you are interested in joining the Supply Chain Now team.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Scott W. Luton

Founder & CEO, Supply Chain Now
Host of Supply Chain Now, Veteran Voices, This Week in Business History

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Alex Bramley

Sales Support Intern

Alex is pursuing a Marketing degree and a Certificate in Legal Studies at the University of Georgia. As a dual citizen of both the US and UK; Alex has studied abroad at University College London and is passionate about travel and international business. Through her coursework at the Terry College of Business, Alex has gained valuable skills in digital marketing, analytics, and professional selling. She joined Supply Chain Now as a Sales Support Intern where she assists the team by prospecting and qualifying new business partners.

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