Dual Supply Chain Now & TECHquila Sunrise Episode

Episode Summary

“What the [technology] products do, is less important than what the products mean. When you say, ‘What does Kinaxis mean to the world?’ is a different question than what Kinaxis does.”

-John Sicard, CEO, Kinaxis



In this episode of TECHquila Sunrise powered by Supply Chain Now, host Greg White welcomes Kinaxis CEO John Sicard to the podcast.

Episode Transcript

Greg White (00:04):

It’s time to wake up to tequila, sunrise, Greg white here. And I have spent my career starting leading, deploying, and investing in supply chain tech. So we take a shot and talk founders, execs investors and companies in this hot industry. If you want a taste of how tech startup growth and investment is done, join me for another blinding tequila sunrise. In this week’s episode, it’s part one of our interview with John [inaudible] CEO of supply chain tech powerhouse Connexus. Let’s give him a,

Greg White (00:42):

Okay, let me introduce John Soccard president and CEO of Connexus. John has been president and CEO since January, 2016, with over 20 years, tenure at Kanaxis a little over 25, actually. And he first started at the company as a key contributor in architecture and development of the supply chain solutions. In 1994, you do the math and has since held a number of senior management roles in development, professional services, business consulting, sales, marketing, and customer support. Prior to his current role, John was chief products, officer overseeing all aspects of the product life cycle and including product, vision, and strategy. And before all of that, John was a software engineer early in his career. So both at Connexus and in previous roles, is that correct? John? That is right. That’s where I started my career. Then. Welcome aboard. Welcome to your first tequila. Sunrise. It’s great having you here.

Greg White (01:50):

Well, not really my first, but maybe by first on camera like this Greg pleasure to be with you. Yeah, likewise. Good to have you. So I’m so glad we were able to put this together a couple of weeks ago, Duncan was on supply chain is boring. And who else did we have on supply chain now? And of course we’ve met with Pauly from Raleigh and Patrick van hall. So we’ve had the whole Connexis team. And of course, for any of our community who don’t know can access is an incredibly important player in supply chain tech, uh, nearly I’m looking at your stock today, a nearly $5 billion valuation company, just making some incredible things. We’ll, we’ll talk about that later and I’ll let you do, because you probably can do it much more justice than I can know. It’s great that you’ve had Duncan if, uh, I mean, Dunkin is essentially the father right here for our company. Yeah. As the, as the founder and now fellow, we still, and him problems that most people don’t understand, you know, how do you even start solving? He typically leans in on those. Wow, That’s such a valuable resource to have the founding fathers, mothers, whatever around, you know, there’s a certain inherent problem solving gift that they have to start something like this to begin with and they just learn more and more as the years go on. And they always have a unique perspective,

John Sicard (03:19):

A hundred percent, a hundred percent.

Greg White (03:21):

So tell us a little bit about you. So tell us a little bit about where you’re from, kind of how you grew up your family a little bit and let, let people get to know you a little bit.

John Sicard (03:30):

Well, I, I, I’m the youngest of three. So last born in a military family, my father was in the Canadian air forces. He was a navigator flew the old CF one hundreds for those who remember that plane and, you know, part of growing up, uh, in a military family as you move around a lot. I mean, I mean, I I’ve lost, counted as to how many homes I lived in. It was, you know, every 18 to 24 months he would come home and say, we’re moving. And we’d ask when he’d say Monday, you know? And, uh, and off we went, so, you know, growing up, I, um, you know, I had to learn how to be, uh, exceptionally resilient and, and open to change cause it could be a middle of the school year and that would happen to us. And so, yeah, I, I grew up in that kind of a lifestyle.

John Sicard (04:18):

I, um, I can tell you that I am, uh, I’m a musician at heart. I’d probably feel most like myself when I’m pounding away on my drum kit to a food fighter song. Um, and the harder I hit them, the better I feel. Uh, and I, I’m also a software engineer and, and those two things are quite, they’re actually quite close. You know, I think software engineering is very artistic endeavor. You know, when I was in school, I got to grade a lot of, as a TA. That’s a great, a lot of homework and pieces of software. And I really realized then how closely connected art, well, music even, and software is you would see lots of different, you know, pieces of software solving the exact same problem, but some were Mozart. Like, and I still remember seeing those and that really inspired me. Uh, I think, you know, to join those two, I think it’s a very creative endeavor. Yeah. So then essentially long story, but I’m essentially a software engineer that fell in love with the craft of supply chain. And, you know, I, you know, you might say in the last 30 years or history, you know, 30 plus years I’ve been involved in, in software companies to serve the craft of supply chain.

Greg White (05:36):

I love that you call it a craft. First of all, I think that’s a really cool way to think about it. And I got to tell you, you’re not the first you’re a drummer, correct? Yes. Not the first drummer to be a supply chain tech person. So I have a friend when I started a company a long time ago, Joe Ranieri at Henry Schein, which is a big, a big medical and veterinary supply company in the States. And they’ve got a Canadian operation as well. He’s a drummer and a supply chain tech. I think he’s still an engineer. I think he’s still doing some engineering and it is amazing how closely those two align,

John Sicard (06:13):

Absolutely making

Greg White (06:14):

Art out of rigor is, I mean, you know, there’s only so many notes, but you can make art out of it and it’s not dissimilar with, with coding. So that’s cool.

John Sicard (06:24):

USIC is as old as time. And so is the supply chain, you know, all this time we talked about that, didn’t we? I mean, yes. And that’s another reason why I love it. It’s, it’s been around as long as humanity has been around and it will be with us as long as we’re here, you know? And so music, they’re both really important parts of life. I think.

Greg White (06:43):

So you don’t really have a hometown, I guess, because you’re a military brat, but is there a place that stands out as a favorite or one where you had really good memories?

John Sicard (06:52):

Yeah. Montreal is where we settled and Montreal is important for me. I probably consider that a hometown for me and that that’s where we settled. That’s where I met my wife in 1982. My two boys were born there. Wow. You know, I still have a mother-in-law and some, and some, uh, you know, some other family members that we visit Montreal, it’s not very far away. So I would say that’s the place I consider. It’s also air went to school and you know, I still love it. It’s I think it’s one of North America’s most unique cities.

Greg White (07:28):

Yeah. It is. It’s beautiful. And the smoke meat sandwiches, one of the greatest inventions of all time, in my opinion.

John Sicard (07:34):

Yeah. No doubt. And the poutine. Yeah.

Greg White (07:38):

Oh yeah. Oh yeah. Not good for you, but right, right. How people survive that. Right. And, and how there’s anybody in Montreal? That’s not 380 pounds. I don’t know. Well, you’ve had a ton of experiences, obviously moving around. So is anything jump out at you that really kind of shaped you shaped your worldview or jump-started you in a certain direction or anything like that?

John Sicard (08:00):

You know, I can talk about a pivotal moment where, um, and I didn’t mention this earlier, but when I was a late teen and almost till I was 21, 20 years old, I thought I was going to be a rock drummer and that was going to be my vocation. Well, there was a pivotal moment that I experienced in, um, you know, playing in a bar in Montreal and watching, you know, a drummer that was four years, my junior and a hundred years, you know, better than I was in terms of talent, just an incredible musician at 16, I know in a bar at 16, but it wasn’t 1681. And I realized music was a labor of love. And it still is for me now it’s a huge part of my life, but I pivoted then, and, uh, it was almost quite by accident that I discovered software engineering. My father bought me a book called without me. You’re nothing. It was actually the first software book I ever wrote. And it was about the, the merits of software in society. Now imagine this is, wow. It was 19, early eighties. Right. Very early age. Yeah.

Greg White (09:12):

Basic and Fortran and all that stuff. Right.

John Sicard (09:15):

Yeah. All the examples were in basic. Anyway, I found it quite fascinating. And, uh, and I decided that I would try it, you know, it was intriguing. And that’s when, I mean, that was pretty pivotal. I was, um, you know, I became better at software then I wasn’t a drummer that’s for sure. And partly because again, I felt like it was the perfect combination of creativity and science, and it allowed me to exercise a, this huge part of who I am, you know, the creative side of me, you know, being able to abstract, wildly challenge problems, challenging problems into a painting and turning that painting into code and making it work. That was a pretty pivotal moment for my career. No question. I mean, without making that single, almost by accident decision, I wouldn’t be where doing what I’m doing. Right.

Greg White (10:10):

Why do you think your dad picked that book?

John Sicard (10:13):

You know, I never asked him and I wish I did, you know, he, and I didn’t always get along. He was military. I had hair longer than most. Uh, I mean, I’d like Peter Frampton here, if you, me back and people who know Peter Frampton was, is anyway, uh,

Greg White (10:28):

Right. I know. Right. Or what happened, dude? Anyway,

John Sicard (10:35):

He never, he just got it for me and thought that, you know, maybe it was a vocation. I would be interested in, you know, both my sister and brother are quite, uh, academic. My sister’s a doctor, my brother’s an engineer and my brother an incredibly gifted, uh, almost genius type, right. In his teaching master’s degree, mathematics at Miguel when he was 17, you know, that kind of thing. So anyway, I guess he just thought, Hey, here’s something that you should consider and think about. It was a very simple paperback, very thin book, you know, something that, that was easy to read, but it was intriguing

Greg White (11:11):

Without mirrors or nothing. Is that, what is that? What, yeah.

John Sicard (11:14):

Without meaning nothing. That’s what it was called. And, and again, I met my wife by then and she she’s very, peanut is very, um, bright, speaks, four languages, very academic. And so she thought, well, why don’t you try? I mean, you know, you don’t know, you know, there’s one certainty you’ll fail without trying. Right. Without trying, it’s a guaranteed, you know, you don’t, you don’t make it anywhere. So I, you know, that was a pivot,

Greg White (11:39):

You know, at that age, right. For you to take the advice, probably a good thing that she was there. I mean, if you think about it, right. Anything, anything your parents hand you without the intervention of someone else at that age, you just kind of tuck it right in the dumpster. Right. Wow. That’s really cool.

John Sicard (11:59):

I remember, uh, I had never physically touched a computer until I, I was in university in computer science and I still remember the awkward moment of walking into lab and not knowing how to turn the machine on. And I just touching things to see if the machine would light up randomly pushing buttons. Then of course, then a student walked over and looked at me and went click, click.

Greg White (12:26):

Yeah. You can just hear him. Right. First of all, you, you were in, you were among coders or among tech people. So their first thought is 88. Yeah. It was this. He’ll never make it right. Well, that’s, that’s incredible. That’s actually, that is, that is a classic pivotal moment. I mean, did you have any thing else that you feel like really shaped you that dramatically? That’s pretty significant

John Sicard (12:58):

Say this and then, you know, and part of this has been, you know, my, uh, my career progression, which again, you know, I have to say it was almost quite by accident. I didn’t just like that. The thing that was never by accident was music. You know, that was a part of me, uh, very young and I was so committed to it. You know, I spent more money than you could possibly imagine on a custom set of Roger’s USA, Neil Peart size drums, cause drums were big back then really big anyway. So I spent a bunch of money on this beautiful kit and really poured myself into it. But so that wasn’t by accident, everything else seemed to be even falling into supply chain. You know, this was the thing about supply chain is it’s, it’s incredibly simplistic in its purpose. You really, it doesn’t take you a long time to explain to someone, you know, what the purpose of this supply chain is, but the arithmetic is wildly complex when you add it all together.

John Sicard (14:01):

Uh, the dynamics of human interaction and so on is wildly dynamic in between. I’d say the other thing, part of my upbringing like this, this notion of being open to change, well, my career at can access. I think I’ve held every single position except HR and the CFO and every everything else. I think I’ve, I’ve done. And it’s not that wasn’t on purpose. I didn’t say, Hey, I’m going to go tackle the next one. It was, you know, my longtime mentor and, uh, and champion really Doug Colbus, who said, we have a new problem, would you like to help solve it? And you know, being open to change, I lean in on problems like that. I don’t lean back and I tend to lean forward. Like, yeah, let’s sure I’ll try. I’ll do you know, I’ll try anything. And, uh, I think, you know, th that military upbringing, I never thought about it until now. I wasn’t thinking about it every time I said, sure. You know, put me in coach. Oh, you know, I’ll go do that. I wasn’t thinking of that, thinking about it at the time. But in retrospect, I think part of just the nature of who I am, I’m like, sure, let’s try something new. I’m happy to learn something new. How hard could it be? Right. Yeah. I mean, I’m not the only one to have done it. So if not me who, you know, yeah.

Greg White (15:17):

I think that’s a great perspective to have in that problem. It’s I call, in some cases, I call that the blessing of naivete, right? I mean, you’re not afraid of it because you don’t quite understand it and you just figure, I’ll give it a shot.

John Sicard (15:33):

You don’t know what pain a failure will be. Cause you haven’t failed yet. So just lean in. He said, I’ll try it. You bet on yourself. And I am a forever learner. I think when you stop learning, you start dying. And so every day is an opportunity to learn a thing at every opportunity I thought, wow, this is going to be a whole new world of learning, going to be incredible. Uh, and I’m gonna S you know, I just, I’m an insatiable learner. I just think I’m still learning. Right. You’ve just done it on a learning journey,

Greg White (16:03):

Fascinated in your definition of failure, because I sense that you don’t mean you’ve never failed even in the slightest. You just mean haven’t failed at this thing, or haven’t ever failed completely.

John Sicard (16:16):

No, you, I mean, I think you can’t trip if you’re not moving. So, you know, this notion of just staying still and doing nothing. Well, there’s not a way to live a life. I don’t think at least for me, not for everybody, for me, I thought, no, I I’d like to experience new things. I’d like to learn new things. The fascinating thing about learning is everything is compounded. You know, what you learned yesterday is adding to what you learned today and so on and so on and so on. And so, you know, I think it in, in re again, in retrospect, not certainly not on purpose, I think about what prepared me to do the role I’m doing now. Well, I don’t know. I, I don’t know how I would be able to do the role I’m doing now, if it hadn’t been for learning all of those things that I’d learned over the years, you know, every role that I’ve had, right.

John Sicard (17:05):

Whether it was, I mean, of all, I mean, I leave, we have a chief marketing officer, J mule offer, I think would just, he would just die knowing that I used to run marketing. I mean, he’s, I can’t run marketing, but I learned enough to know what it is outright, fail it failed at some things, for sure. But I’ve also grown, uh, a phenomenal appreciation for what that role means. And you know, what good marketing looks like or what good R and D looks like or what that selling looks like. You know, you get an appreciation for a cross section of what runs a business. Okay.

Greg White (17:39):

I think you learn enough to lead. You may not learn enough to run it, but you learn enough to lead the foundational principles, foundationally what works or doesn’t work a lot, probably a lot of what doesn’t work and also a perspective for what’s going through that. Person’s mind it’s. I mean, it’s not unlike coaching, right? You almost have to play it, do it. That I love that perspective. I love, I love that learning perspective. You’re right. You’re either to quote the great philosopher, big Tom Callahan from Tommy boy, you’re either growing or you’re dying there ain’t no third direction, right?

John Sicard (18:18):

No people should live that life. I tell everybody the same thing. W because everyone is both a student and the teacher every day, right. Everyone is both. And so, you know, everything I’ve learned has been through the generosity of others and their experiences. Some of it has been through my own failures, for sure, but I never failed to, to thank and appreciate anybody who’s willing to teach me anything that they’ve learned that I haven’t. And so I tell people be it, you know, a gracious student, okay. If somebody teaches you a thing, it’s a generosity, it’s a kindness they give to you. Cause th th that learning is experienced, you know, bottled up and knowledge, and you should thank them. But equally, you know, be a, uh, a generous teacher, hide nothing, you know, pay everything forward, everything you learn, you know, you should be completely open to teaching others that want to learn it.

Greg White (19:12):

I talked to a lot of leaders, a lot of tech, founders and leaders on this show. And we get a lot of incredible wisdom from folks. And at the same time, we recognize that people go through a lot of failures to get to the point that they’re at the point of success that they’re at now. And I’m always fascinated by the exceptional gifts of the, of the folks that I talked to that, honestly, this is like school for me every day. I love it. I really do. And you know, one of the things that I’ve thought about in my leadership journey has been why I can only do it in retrospect. Other people probably understand themselves a lot better. I’m not that deep. One of the things that I’ve recognized is I’ve got a few things that people would probably consider dysfunctions that I channel into positivity that actually have helped me. So if you think about it from your perspective, is there anything that people could objectively call a dysfunction that you use to help you be a good leader or team member or person?

John Sicard (20:14):

You know, I tend to be exceptionally organized around certain things. I have an absolute aversion to wires, like SPI, it’s a bizarre thing, right? But maybe this is a weird thing about being a musician too. Like, you know, everything, I think every problem is symmetrical and everything has a place. Like if you looked at my environment right now, even though there’s two computer screens and all that, the wires are completely wrapped. So it looks like one wire, uh, everything is tucked away. It’s impeccably organized in terms of that, the wiring, I don’t know if that, and again, I, if you, you know, I have a recording studio in my house. Well, there’s a lot of wires. If you ever walk into a recording studio, let me tell you there’s wires everywhere. Not in my studio. Okay. You can’t, you can’t even find that you can’t even see them.

John Sicard (21:07):

Okay. Cause I’ve meticulously hidden them away. It’s almost like a razor focus on eliminating complexity in any kind of situation. I think it’s one of those things that I do naturally. I’ll give you an example. Okay. That has that’s sort of business really. Okay. People will tell me, well, how complex is selling. There’s only three steps to selling anything. Step one, generate interest and intrigue. That’s it that’s step one. You can’t sell anything if you can’t generate any interest or intrigue. Right. So there’s something about the human condition. You can’t ignore being intrigued by something. Right. Okay. Step two. Trust and confidence. That’s it just build trust and confidence. And step three is respect. There’s just three. Those are the three phase people put these long processes together. And so on. I, I tend to think about things in very simplistic, very clean, clean, clean lines, you know? So again, maybe, maybe it’s the wiring aversion. I have, I don’t function well, you know, in whether a studio environment or a work environment, that things are unnecessarily complex.

Greg White (22:16):

Ockham’s razor, simplest answer is usually the best one. Right. And that’s probably what allows you to take on new tasks at all times is you, you think of them in very, or, or break them down into very simple concepts.

John Sicard (22:32):

Yeah. And it’s not unlike software engineering, software engineering is all about taking wildly complex circumstances. And, um, you know, formulating, if you will, you know, it’s almost a picture of what the components of a problem actually are in their macro state. Working on that first, I think really helps. You know, it’s the abstraction process, I guess. How do you abstract very complex problems and simplify the nature of them? The sales process is just an example. How do I take complex? I know it’s complex. Great. Okay. I’m going to simplify it into these very simplistic. The nature of, of the selling process involves these three, quite obvious to me anyway, stages. Yeah.

Greg White (23:18):

Well, and everybody has to break things down into the way that their mind operates right into the way that they work. And if that radical simplicity is what’s necessary for you or for someone, then you got to go with it. And that’s the whole point of that question. John is whatever that thing is that drives you. You could argue that’s obsessive compulsive. You could argue. It’s a lot of things, but the truth is you can make it work for you and work for good. Then go with it. I think people spend a whole lot of their lives fighting that thing that is defined as something, maybe a dysfunction or a disadvantage or whatever it is, they fight that thing their whole life. And then they realize that that thing can actually become, or maybe actually is already their strength.

John Sicard (24:09):

A hundred percent. I still cut my own grass, but I’ll tell you in advance of starting that process, I already have a pattern in mind. You know, it’s like that, right. I look at it and go, no, you don’t just cut the grass, create a pattern. You can create beauty out of it. Uh, you know, something as simple as cutting your grass at the end of it, you can look at it and go, you know, okay, the grass isn’t just cut. It looks beautiful. It’s exactly the diagonal pattern or the circular pattern you were making here or whatever.

Greg White (24:37):

I think for people in technology, there’s a lot of therapy in cutting grass. At least there is for me because we don’t do it. We don’t deliver anything physical John. I mean, we deliver results that hit a balance sheet. We don’t really deliver anything physical. And I love both the symmetry and the physical, the physical reinforcement that you’ve accomplished something of seeing one row of CRAs lower than the other on that front. Let’s really get off track. Do you do a cleanup pass around the outer edge of the, of the yard after you finished

John Sicard (25:13):

Do, but with, uh, with, with one of those weed eater type things. Right? So I, I, the edge has to be sharp. Very good, no blades of grass bleeding onto the, uh, hard surfaces.

Greg White (25:27):

That’s perfect. So I was a greens mower in college, which is like the premadonna of a golf course. And so I always do back and forth, changed the direction multiple times, and then do one final pass around the outer edge with the mower, even before I hedge. And then I go stand in the street and look at my hair hardcore. So as long as we’ve exposed that we’re in this whole technology game, share with us a little bit. So just so our audience knows and our community can grasp what it is that can access does because this next part, this is the violent agreement part that I’m promising people where we talk about supply chain and its propensities and problems and opportunities and challenges. So tell us a little bit about what can access does just so they have a frame of reference.

John Sicard (26:13):

You know, I, I liked it first talk about what can access means to the world of supply chain. If we were to have a just cause, or, you know, if we were to have a, a mission or vision for the company, you know, we describe it as to revolutionize planning. And so you might wonder why the revolution well, you know, I think the world has become increasingly inefficient at supply chain as business. You know, volatility increases as the velocity of business increases the way to absorb it has become wildly inefficient. And obviously an inefficient supply chain means you’re wasting natural resources. You’re wasting energy, wasting cash, you’re wasting talent. So at can access, you know, we serve the largest manufacturers in the world to tackle that waste and eliminate it become wildly more efficient and able to keep up with the volatility of business and the, and the velocity of business, both of which I think are increasing

Greg White (27:12):

The volatility hashtag COVID happened, right? I mean, 2020 is the expression of as volatile as it can get the virtually instantaneous shutdown of society, right. I call it a seismic societal disruption virtually overnight. You can’t get more disruptive than that.

John Sicard (27:31):

It is an absolute global shock. It’s global and has hit not only businesses, but families and it’s hit everyone simultaneous. It’s like, it’s like a tsunami in every country at the same time in every city happening simultaneously. And so it really starts to test the systems and the procedures and the rigor of the planet because supply chain makes the world go round. You know, people say, Oh, you know, I think supply chain practitioners are on the frontline, just like doctors are, how do you think doctors apply their medicine? They need all kinds of material at the right place at the right time. They need all kinds of pharmaceuticals and, and drugs and so on at the, at the right place at the right time. So before you get those frontline workers, you get practitioners, supply chain practitioners, moving goods around the world at the same time, there’s this global shockwave, you know, I, yeah, I think one of the things that’s emerging out of COVID is a recognition that the current systems cannot sustain this kind of a shock, of course, it’s never been tested before, but now it is. And, you know, it’s equivalent to being on an aircraft with all of its sophistication. And yet it does happen. You hit wild amount of, you know, you, you can hit wild turbulence at a moment’s notice. Right? Well, first thing a pilot does is take it off autopilot, grab the yoke. So the only thing you can do, you can’t run on autopilot. It’s too uncertain. It’s too dangerous. It’s too dangerous. Think of it. There’s dangerous and automating complete unknown circumstances.

Greg White (29:09):

I think of sailing that you can have autopilot on a sailboat, but if the waves are hitting the boat, it’s just the right direction. Not a pilot, can’t sustain that only a human can sustain that, that direction. It’s not dissimilar to, to flight. Right. But yeah, absolutely. And when we planned this visit to have this discussion, we talked a little bit about that. We talked about some of the things that are going on in supply chain that I think in some cases we agree our madness. In some cases we need to need to happen or needed to happen even before this seismic societal disruption. So, so tell us a little bit about your thoughts on what’s unique or unknown, or really complex about supply chain and some of those things that are changing or need to change or even perspectives that have held us back from change. What jumps immediately to mind?

John Sicard (30:05):

Well, first I would say that it isn’t a technological discussion that should be happening flat out thinking that we have the wrong technology, I think is the, is, is flawed. I mean, that’s not the point of, of learning about the condition that we’re in right now. I think we have flawed techniques. You know, what governs supply chain, what has been governing supply chains for the last 30 years, which by the way, we’re better than the previous 30. Okay. Which were, you know, those were better than the previous. I mean, look, supply chain has been around as long as humanity has. And so it’s gone through continuous improvement over that time. It’s, it’s, it’s obvious as society in Rose and as society matures as the world shrinks, you know, do, do travel in the internet and all of those commercial, uh, elements, so much supply chains, they have to, they have to learn to absorb the conditions that are changing every day.

John Sicard (31:05):

I think what we’re learning, the big macro thing that we’re learning is that this obsession, this absolute madness obsession for accuracy has been at the expense of agility. And this global shockwave is, is highlighting in absolute stark, obvious, bright lights. What it feels like to have an agility muscle that is completely atrophied. And that that’s the macro lesson. I think that everyone is feeling things that you knew to be absolutely certain yesterday can no longer be trusted. The only way to combat that kind of a circumstance is to have a healthy dose, a healthy competency in responding to the uncertainty. And that is basically what agility is, right. I don’t know what’s going to happen, but whatever does I can move fast enough to course correct and absorb it and not have it. I think that’s the macro level learning. The thing that makes this so interesting is that the learning is uniform across every country, every vertical, every manufacturer, big, small, medium doesn’t matter. There’s suffering in the same manner.

Greg White (32:29):

What’s interesting is you said atrophy. I would argue it was nearly ignored agility. We’ve both been doing this for let’s just say around two decades, John, how about that? Can we agree? Okay, that’s good. So what I have seen is this, as you said, obsession with accuracy, and that’s usually specifically around the forecast trying to predict what is going to happen seven or 13 or 55 algorithms that try to determine what the forecast for demand is going to be. And all these algorithms that try then to optimize or minimize more often minimize the inventories against that forecast and a near, I don’t know, a near, I don’t know how to say it. That mean we nearly ignore the fact that you can actually respond effectively while not having, and maybe not even expecting an accurate forecast because there are, as wise people have often said, there, there are two kinds of

John Sicard (33:34):

Lucky and wrong, right?

Greg White (33:39):

Yeah. And, and, and we, you know, we obviously don’t always get, uh, don’t hardly ever get lucky.

John Sicard (33:47):

That’s right. It’s like, it’s, Hey, it’s like playing the lottery. Right. How many times do you have to play to win? Probably you’ll never win. Yeah.

Greg White (33:55):

Yeah. I had a lawyer tell me, and I don’t know why he was such a statistical expert. He said, you know, the chances of winning are one in 350 billion. You haven’t appreciably increased your odds just by buying it.

John Sicard (34:09):

That’s right. So a hundred percent. Right. And that’s, that’s a, that’s a wise lawyer. Yeah.

Greg White (34:16):

Such a very, very wise lawyer, also also an artist in his own. Right.

John Sicard (34:21):

Awesome. I would say this and look, I think the problem hasn’t necessarily been forecasting. It’s been this, this, um, this notion that somehow it alone harness the volatility of the planet, that all the assumptive parameters you can apply to it. And the other absolute red herring, you know, is this notion that the assumptive parameters that drive your forecast directly actually accurate. They’re not at the same time. I’ll tell you this. You have to know whether you’re going North or West or East. You have to have some direction. And so to the extent that, you know, the mathematics behind forecasting help is they, they kind of give you directionally where you need to be gone. And that that’s important. You don’t have to guess that it’s wonderful to have technologies out there that can say you’re roughly moving in this direction. And it makes sense. It’s a viable and defensible direction to be going based on where you’ve been and where you want to go and all of good things.

John Sicard (35:22):

Good. Good, good, good. The notion though, that the forecast error, it could be absorbed by more forecasting. Well, that’s absurd. And again, this is where I think we’ve had this, this terrific imbalance between, you know, what, what I’ll call the pure math based models without, without the human ingenuity, the human creativity, the human judge, the human judgment applied to it. And I think there’s fewer and fewer people. Now that believe that, Oh, uh, you know, a pure algorithmic approach to running a supply chain for the rest of time is, is the right way to go

Greg White (36:04):

Ocean that one or a collection of humans can create a collection of algorithms that no humans will ever need to intervene upon. Again is folly. Isn’t it? I mean, what makes those humans that much smarter? And frankly, some of the forecasting techniques that we use in supply chain, some of them are over a hundred years old and they’re actually based, they’re actually constructed based on the presumption of absence of data, not presence of data. And there, we have so much more access to data these days that we need to rethink even those brilliant algorithms. And if we’ve learned anything, John, if we’ve learned anything in 2020, it is to quote every stockbroker advertisement you’ve ever seen. The past is no indication of future success, right? I mean, absolutely true. There’s nothing, no forecasting technique that looks at the past could have predicted 2020 of course, no forecasting technique by the way, could have, but nothing that has looked at the past could do that. You know, I’ve coined this phrase post casting, which is looking at history and expecting that to be a representation of the future, without any other context, that is a fallacy that has held us back for decades, centuries, arguably in supply chain.

John Sicard (37:26):

What we’re learning is it’s not an indictment against forecasting because it has its place, right? It’s an indictment though that the ultimate breakthrough and the ultimate, you know, I’d say generational improvement required today can continue to ignore agility. And as soon as you start talking about, well, how do you strengthen an agility muscle? Let’s not like any, it’s not like strengthening even your physical muscles. You can’t say I’m, you know, I’m going to start, you know, bench pressing. And hopefully my legs will get stronger. Well, no, that’s no, there’s a specific, uh, way to exercise a particular muscle group. And as it relates to agility, and when we start to see where, you know, a lot of the world’s greatest practitioner thought leaders, if you will, they’re starting to apply that thinking. Now they’re starting to realize that it isn’t, that there’s something wrong with forecasting or there’s something wrong with math, math based models to, to predict where, where the world will be. You know, the wisdom is saying, you know, ignoring the techniques that would, that make you more agile, okay. Is where disaster

John Sicard (38:36):

Lives. That’s where companies will ultimately fail tune in next week. For part two

Greg White (38:41):

Of our interview with John Soccard, this

John Sicard (38:44):

Master of the supply chain craft, listen up

Greg White (38:48):

Sheila sunrise as part of the supply chain. Now network the voice of supply chain, featuring the people technologies best practices and key issues in the industry. And Hey, listen up to build your supply chain knowledge listened to get this supply chain is boring. Or Chris Barnes connects you to the who’s, who that got supply chain, where we are point as to where we’re going and take us to the next level or check out this week in business history with supply chain now’s own Scott Luton, to learn more about everyday things you may take for granted and pick up quick insights you can use as inspiration and conversation starters. Our logistics with purpose series puts a spotlight on inspiring and successful organizations that give first give forward as their business model. If you’re interested in transportation, freight and logistics have listened to the logistics and beyond series with the adapt and thrive mindset, Sherpa Jaman Alvidrez and also check out Tech-Talk hosted by industry vet and Atlanta zone Corrinne bursa supply chain pro to no of 2020, where Korean discusses the people, processes and technology of digital supply chain for sponsorship information on tequila, sunrise, or any supply chain.

Greg White (40:06):

Now show DM me on Twitter or instagram@gregoryswhiteoremailmeatgregatsupplychainnow.com. Thanks again for spending your time with me acknowledge reality, but never be bound by it.

Would you rather watch the show in action?

Watch as Greg welcomes John Sicard to TECHquila Sunrise through our YouTube channel.

Featured Guests

John Sicard assumed the role of President and Chief Executive Officer of Kinaxis in January 2016. With over 23 years’ tenure at Kinaxis, John first started at the company as a key contributor to the architecture and development of Kinaxis’ supply chain management solutions in early 1994, and has since held a number of senior management roles in development, professional services, business consulting, sales, marketing and customer support. Prior to his current appointment, John was Chief Products Officer, overseeing all aspects of the product life cycle, including product vision and strategy, design and development, product management and quality assurance. Before joining Kinaxis, John held senior software architect and management positions in research and development at FastMAN Software Systems, Inc (also known as Promira before being purchased by Manugistics), and Monenco Agra. John earned a Bachelor of Computer Science, from Concordia University, Montreal, Canada, with a strong focus on software architecture and UI Design. John is also a graduate of Harvard Business School’s Advanced Management Program.


Greg White

Principal & Host

You May Also Like

Click to view other episodes in this program

Additional Links & Resources

Subscribe to TECHquila Sunrise and ALL Supply Chain Now Programming Here

Leave a review for Supply Chain Now

Connect with Greg on LinkedIn

Connect with John on LinkedIn

Supply Chain Now Ranked #3 Supply Chain YouTube Channel

Download the Q3 2020 U.S. Bank Freight Payment Index

Watch the Replay of The Connected IoT Supply Chain

Check Out Our Sponsors

Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

Connect on :

Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

Connect on :

Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

Connect on :

Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :

Kim Reuter

Host, The Freight Insider

From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

Connect on :

Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

Connect on :

Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

Connect on :

Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

Connect on :

Mary Kate Love

VP, Marketing

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

Connect on :

Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

Connect on :

Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

Connect on :

Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

Connect on :

Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

Connect on :

Allison Giddens

Host, Logistics with Purpose

Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

Connect on :

Billy Taylor

Host of Dial P for Procurement

Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

Connect on :

Tandreia Bellamy

Host, Supply Chain Now

Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

Connect on :

Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

Connect on :

Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

Connect on :

Greg White

Principal & CMO, Supply Chain Now
Host of Supply Chain Now and TECHquila Sunrise

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

Connect on :

Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

Connect on :

Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

Connect on :

Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

Connect on :

Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

Connect on :

Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

Connect on :

Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

Connect on :

Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

Connect on :

Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

Connect on :

Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

Connect on :

Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

Connect on :

Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

Connect on :

Katherine Hintz

Sales and Marketing Coordinator

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

Connect on :