Supply Chain Now
Episode 422

Episode Summary

“In this lesson, we’re talking about where the money comes from, where it goes and who gets it. Venture capital firms, where they get their money and how they make money is important to whether you’re a founder, an employee of a tech startup, you’re doing business with startups, or just a casual observer.”

-Greg White, Host of Techquila Sunrise

The ‘TECHquila Sunrise’ Series on Supply Chain Now shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week. If you are looking for a podcast about ‘so-and-so signed a contract with such and such,’ or ‘they just released version 20 of that same technology you didn’t buy last year,’ this is the wrong podcast for you. But if you are looking for real news and innovation, welcome to the Sunrise.

On this week’s episode, besides the regular Supply Chain Tech Stock Index and the deals of the week, Greg breaks down exactly how Venture Capitalists make their money.

Episode Transcript

Greg White (00:00):

This week at tequila sunrise, you’ll hear how venture capitalists. Yes. VCs make their money funding, the journey of startups and founders to make their dreams reality. I’ll share a change to the format. I know you’re going to love

Greg White (00:16):

Plus this week

Greg White (00:18):

Deal updates. So listen,

Greg White (00:20):


Greg White (00:31):

It’s time to wake up to tequila. Sunrise we’re unfortunately, without the aid of tequila, we opened your eyes to how startups and venture investing techs focused on supply chain tech every week, this unholy hour of the day, if you want to taste of how tech startup growth and investment is done, join me every Thursday for another

Greg White (00:55):

Tequila. Sunrise, Greg white here from supply chain. Now hi,

Greg White (01:01):

Always happy, never satisfied, willing to acknowledge reality, but refusing to be bound by it. My goal is to inform, enlighten and inspire you in your own supply chain tech journey. Hey, in case you’re listening in supply chain now main channel, you should know, you need to subscribe to tequila, sunrise, wherever you get, your podcasts will only be in the mainstream for a couple of weeks more. Go subscribe to tequila sunrise today. So you don’t miss a thing. Hey, do you think supply chain is boring? Lots of people do. My father in fact, was a retail merchandising VP back when a company called Kmart actually mattered and there was no such term as supply chain, believe me. He thinks it’s not only boring, but also that procurement purchasing logistics, warehouse and transportation, people are a pain in the ass. You might feel the same way, or you might just be awakening to this thing.

Greg White (01:57):

We love to call supply chain wondering what all the fuss is about or hoping to increase your supply chain IQ and impress your friends at your next zoom happy hour. And you want to know how you can learn more about it? Well, if you want to build your knowledge in supply chain, you need to listen to get this supply chain is boring. That’s right. Supply chain is boring with Chris Barnes. Chris is a practitioner. He knows distribution logistics, apex, and about a hundred other acronyms. But more importantly, Chris knows the who’s, who that got supply chain, where we are that point us to where we’re going and take us to the next level in supply chain practice. He interviews creators, inventors, and innovators that made supply chain, the facet native lead, boring discipline. It is today. Chris challenges, every guest to convince him that supply chain ain’t boring.

Greg White (02:54):

So you know what I’m going to say, listen up and subscribe. You. Get your podcasts. Let’s see who’s up to the task of proving supply chain. Isn’t boring. Hey, this is another supply chain now joint. So be careful. You might just find boring. Interesting. All right, let’s get started. Let’s see what’s going on in supply chain tech this week. First, let’s start with the deal. Ticker while seed investing continues to struggle in this unstable business environment deals are getting done this week in total recall, this is not just tech supply chain deals 265 rounds for $12.6 billion and 91 acquisitions for 15.9. That’s compared to last week with two Oh two and 9.8 billion and 81 acquisitions for $27 billion. The tequila sunrise supply chain tech stock index. I have to confess I’m going to report catalyst events for the companies in the index for a bit. Truth is that while many of these stocks move some week to week, they’re mostly in a range or recovering from a loss earlier in the year.

Greg White (04:09):

And the ones that are moving are e-commerce focused, Shopify, Amazon, not full supply chain plays. So we’ll find a way to make this analysis. Interesting. I promise we’re working on it. Okay. So we’re going to have a big education session this week because there’s just a couple of notable supply chain deals. So bird of Berlin, Germany, Vienna, Austria based eCommerce fulfillment platform that allows merchants to access warehouses internationally and shipped globally raised 5 million Euro in series a funding this round, which brought the total to 9 million Euro was led by rider global with participation from venture friends of J labs and existing investors. And you know how I feel about that? So founded in 2016, by their CEO, Alexander lighter and chief commercial officer Petra de Barca bird runs a fulfillment network that connects online merchants to international warehouse networks. So they can ship internationally without building their own logistics bird integrates with a lot of the leading e-commerce systems like Shopify to connect e-commerce systems to its warehouse management system, which it provides to the partner warehouses beyond its core markets in Germany and Austria bird has fulfillment locations in the UK and is launching new locations in Netherlands and France in the coming weeks.

Greg White (05:41):

And with this funding bird will expand its virtual warehouse network to retailers in eight markets. By the end of the year, my take on bird, existing investors. And again, that’s a good sign. This is a crowded space, but maybe there’s an opening in the continental Europe market. Sounds to me like an international version of stored flex E flow space and companies like that. Those companies have been making waves. So I wonder what they think acquisition target. Here’s another interesting one. See machines, robotics of Boston, mass developer of autonomous systems for ocean going vessels and work boats closed up $15 million financing round. The round was led by accomplice with participation by Toyota AI ventures, Brunswick Corp geekdom fund NexGen, venture partners and others. The investment included participation from Huntington Ingles industries, which will accelerate the deployment of self piloting techniques in the market of unmanned Naval boats and ships.

Greg White (06:47):

According to see machine CEO, Michael G. Johnson, the company provides autonomous systems that work under the oversight of a human operator. And by taking on the long duration and repetitive control duties, boosts the predictability and precision of operations while lowering the risk of fatigue related incidents. My take, that sounds a little like autopilot. There’s gotta be something more to it than that. The technology also enables new capabilities on water, such as the onshore command of remote offshore vessels. So drone like control, maybe interesting. See machines has deployed systems on large cargo vessels to data collecting survey boats, oil spill, response, crafts, search, and rescue patrol and crew transfer vessels. See machines is operating in four geographical regions and their distribution is enabled with a dealer partner program with established Marine electronics integrators. So many of you have asked for more insights into startups, rapid growth techs and investing.

Greg White (07:57):

So since so many Hab we’re coming back to our startup lessons, yes, they’re back. And after this lesson, you should be well educated enough to enjoy this next phase of education. That tequila sunrise I’ll interview founders leaders and investors. So you can get direct insight into supply chain tech, innovation, the industry, and the companies making it happen. All right, kids take a deep breath. This next lesson is on how VCs make their money. It’ll help you with perspective. When we talk about the hopes and fears, the trials, the triumphs successes and failures and enlightening and surprising insights of supply chain tech. In this lesson, we’re talking about where the money comes from, where it goes and who gets it. Venture capital firms, where they get their money and how they make money is important to whether you’re a founder, an employee of a tech startup, you’re doing business with startups or just a casual observer.

Greg White (09:04):

How venture capital makes money often defines how startups execute day to day. This is a deep, deep topic, and this is a short, short ish podcast. And there are plenty of pros who go deep into the mysteries of founding tech companies and venture capital. So I’m going to recommend a couple and link to them in the show notes. There are many, but here are the two that I recommend a book called zero to one by Peter Thiel. It’s a must read for founders. Good info on VC. If you don’t know who Peter Thiel is, that’s a lesson unto itself. So read up the book venture deals fourth edition by Brad Feld and Jason Mendelson takes a no holds barred approach to how venture works and how founders can arm themselves with knowledge and allies throughout the process. Go give them a read. All right. In episode four, we talked about the different types of investment, the types of firms that do it in the maturity stage of the startup for each of those investment phases, go back and have a listen there with the new context of the knowledge where you’re about to get, to get a few aha moments from this lesson.

Greg White (10:20):

There are truly only two things that matter in VC deals when making a deal between a VC and a founder, economics and control, let’s explore how they work to maximize that for themselves. Yes, VCs are, self-interested make no mistake about that and how founders can do likewise. When tech startups want to raise money, they usually seek the financial assistance of a venture capital fund. These funds primarily have a couple of participants, limited partners or LPs and general partners. GPS. Let’s talk about what the role of each is. The LPs provide the financing for the VC fund and are usually family offices that manage investments for wealthy well families or institutional investors, such as university endowments, pension funds, insurance companies, and et cetera. And there are other variations of investors who might participate as a limited partner in a VC fund. The GPS, the general partners are the active investors who make the decisions on how to use the money.

Greg White (11:39):

GPS may be known by a number of titles, sometimes partner, sometimes managing director. There are others titles get very confusing at VCs and they tend to shift throughout the years based on trends and fashions, but rest assured that unless you’re getting a direct intro or your company is a high flyer, you’ll likely go through screeners to get to GPS. So let’s talk about some of those roles in the VC ecosystem. It’s important to differentiate between GPS and the other folks known as venture capitalists in affirm. So in a VC firm, there are VPs and principals think junior partners, there are associates and analysts. These are the folks that find screen analyze and manage the operational and analytical aspects of an investment. There are also part time or even contract people associated with venture capital firms sometimes called operating or other times called venture partners. Think of them as contract GPS who get GP approval on deals.

Greg White (12:52):

They present and often take board or chair roles in portfolio companies. They’re also entrepreneurs and residents. These are usually experienced founders in transition that help the firm advise the firm, bring esteem to the firm and are on their way to their next startup. Recognize that every player in a VC firm is very smart and very well educated and connected. If they aren’t a partner. Now they’re usually on track to be one or to start their own company. And often the GP who invests a significant amount in a startup or leads, which means writes the first and usually largest check in an investment round will do so with the requirement to join the company’s board of directors. So they’ll take an active role in overseeing the company. They will sometimes play the role of a mentor to the companies they invest in and even guide founders on areas where they need help.

Greg White (13:58):

So how VC funds are structured is important to understand similar to how startups try to raise several funds from VC firms. The VC firms will raise several funds for investment throughout their lifetime. Each fund has a thesis which defines the guidelines for investing. For example, legendary firm Accell has raised 14 venture funds and numerous others for secondary investments, specific regions around the world, specific types of companies and the like. So it’s not unusual for a firm to have dozens of funds. Now, a fund usually has a lifespan that is around 10 years and it’s usually divided three phases of activity for the fund. And the companies selected for the initial phase is when the firms invest in completely new companies, usually half or less of the money in the fund is allocated for these initial investments. The rest of the funds are what are called reserves for follow on or secondary investments in the companies from the initial phase, obviously allocated for those companies that survive and grow sufficiently to meet target potential returns.

Greg White (15:25):

The final phase is where VCs liquidate their investments and get their initial investment and hopefully returns. And sometimes often creating returns for founders by helping the company exit to a strategic acquirer, larger investor, or even IPO. We’ll talk more about that. Later. Most VC firms have many funds operating at the same time at different phases in this timeline. So they’ll have fund one that might overlap with fund two that has just opened up for investment. So how do VC firms decide where to invest? So we talked about this a little bit in previous episodes, but this is going to get very specific on what their goals are in order to determine the criteria for investing in the company. So the goal of the GPS at a VC firm is to find a collection of companies that creates a three to five X return in the fund to form a framework for success firms develop this thesis that guides the investment criteria, and then spend countless countless hours calling through hundreds or even thousands of companies in seeking out screening, researching and doing due diligence to select the 1% or so of founders and companies they believe will provide 10 X returns over the life of the fund to determine the potential returns of companies.

Greg White (16:57):

VCs make very deep assessments of founders in their teams to determine their current capabilities and perceived ceiling. The market potential to ensure there is enough upside for the idea or solution to bring enough value to the company, to make it investment worthy and technology and company position, to evaluate the ability to capitalize on the opportunity. This 10 X target is really required to cover investment costs along with losses, from companies that go bust in the fund to allow the fund to hit profit targets for the funds investors. So if you’ve ever heard and I’m quoting here, the market or idea or potential, isn’t big enough from a VC now, you know why they have to compensate with big hits on the companies that win in order to cover the comp companies that underperform, or just go completely bust how VC firms make their money. Very specifically, I’m going to go into here.

Greg White (18:07):

Rest assured that GP and members of VC firms don’t do all the work. I’ve just outlined out of a sense of charity in exchange for all their effort. VC firms are typically compensated in a quote unquote two and 20 fee structure. It shakes out typically this way, the GPS of the VC firm take 2% of the total fund size as the management fee each year. And at the end of the life of the fund, they keep 20% of the profits. This is also called a carry carried interest. So for example, in the case of a $100 million fund, the partners of the firm received 2% of the 100 million, $2 million per year. And on top of that at the end of the fund, they will keep 20% of the profit, which can be a substantial take. If their investments hit the targets, then the money that’s left over goes back to the LPs, the, the investors in the fund.

Greg White (19:18):

Now, if there is no profit, the LPs get their money back first. So basically the GPS and the VC firm have done their work for the 2%. All right, let’s talk about the goal. Let’s face the parties in the startup ecosystem have differing goals. Founders are often these brilliant wide-eyed visionaries, or even dreamers who hope to change the world and make money doing it. VCs are brilliant calculating creatures who are driven by terms like optionality, which is essentially does this big investment. Give me the chance to make more money with a smaller investment later and terms like internal rate of return. And yet these two differing approaches come together often to make something great. And when they do it is a thing of beauty for founders, teams, investors, and the world. Ultimately, the goal is some sort of exit, which is when the players, the founders, shareholders, team members and investors get to take some chips off, off the table.

Greg White (20:31):

And typically that means they hand the reigns to another investor or management team or another company altogether and watch their art become science frequently. This happens in one of three ways in order of least return on investment to greatest. Those three ways are private equity investment where large investors buy a majority stake in the company and bring what I affectionately call the adult supervision, their own management team to apply mature management and investor playbooks, to ring every ounce of value out of the company to an acquisition by a wealthy suitor, usually a much, much larger company buys the startup and helps them reach even greater Heights through a mass distribution of the company’s value proposition via the acquirer’s extensive market reach. Or, and this is the Holy grail, and you probably know where I’m going. The initial public offering IPO going public, or the company gains unimaginable value.

Greg White (21:40):

And the shareholders, the founders, investors and employees untold wealth and admiration by reaching the height of all Heights, a trading symbol on a public stock exchange. Those are the ideal scenarios for exit. Obviously not all companies succeed and VCs know that less than a third of companies in their portfolio will reach this apex. But when they do it is unbelievably rewarding in monetary and peer esteem terms, a success like an IPO or big acquisition is the ticket to more high quality startups seeking out the VC and an easier process for raising funds from LPs to look for the next unicorn. And it begins again, all right, that’s a lot and in a very short time, but that’s all you need to know about supply chain tech for this week. Don’t forget to get to supply chain now, for more supply chain now, series interviews and events, and every Monday, get your buzz on and listen to the LinkedIn live stream or on some of the other channels, Facebook, Twitter, YouTube, or even Twitch join 10,000 or so of your fellow supply chain professionals for the supply chain news of the week, every Monday at noon Eastern time with Scott Luton, the master and me, and maybe you miss this message every single week or at the beginning of this episode, if you are listening to tequila, sunrise, and have it subscribed, it’s time to commit, subscribe to tequila, sunrise, where ever you get your podcasts.

Greg White (23:28):

So you can keep listening and keep learning. And you can hear from folks like Ben Gordon and founders of important startups and supply chain tech, thanks for spending your time with me and remember acknowledge reality, but never be bound by it.

Would you rather watch the show in action?

Watch as Greg introduces you to TECHquila Sunrise through our YouTube channel.


Greg White

Principal & Host

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Katherine Hintz

Creative Director, Producer, Host

Katherine Hintz, MBA is a marketing professional who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Kim Reuter


From humble beginnings working the import docks, representing Fortune 500 giants, Ford, Michelin Tire, and Black & Decker; to Amazon technology patent holder and Nordstrom Change Leader, Kimberly Reuter has designed, implemented, and optimized best-in-class, highly scalable global logistics and retail operations all over the world. Kimberly’s ability to set strategic vision supported by bomb-proof processes, built on decades of hands-on experience, has elevated her to legendary status. Sought after by her peers and executives for her intellectual capital and keen insights, Kimberly is a thought leader in the retail logistics industry.

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Kristi Porter

Host, Logistics with Purpose

Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Sofia Rivas Herrera

Host, Supply Chain Now en Espanol

Sofia Rivas Herrera is a Mexican Industrial Engineer from Tecnologico de Monterrey class 2019. Upon graduation, she earned a scholarship to study MIT’s Graduate Certificate in Logistics and Supply Chain Management and graduated as one of the Top 3 performers of her class in 2020. She also has a multicultural background due to her international academic experiences at Singapore Management University and Kühne Logistics University in Hamburg. Sofia self-identifies as a Supply Chain enthusiast & ambassador sharing her passion for the field in her daily life.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www., which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Jose Miguel Irarrazaval

Host, Logistics with Purpose

Jose Manuel Irarrazaval es parte del equipo de Vector Global Logistics Chile. José Manuel es un gerente experimentado con experiencia en finanzas corporativas, fusiones y adquisiciones, financiamiento y reestructuración, inversión directa y financiera, tanto en Chile como en el exterior. José Manuel tiene su MBA de la Universidad de Pennsylvania- The Wharton School. Conéctese con Jose Manuel en LinkedIn.

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Vicki White


Vicki has a long history of rising to challenges and keeping things up and running. First, she supported her family’s multi-million dollar business as controller for 12 years, beginning at the age of 17. Then, she worked as an office manager and controller for a wholesale food broker. But her biggest feat? Serving as the chief executive officer of her household, while her entrepreneur husband travelled the world extensively. She fed, nurtured, chaperoned, and chauffeured three daughters all while running a newsletter publishing business and remaining active in her community as a Stephen’s Minister, Sunday school teacher, school volunteer, licensed realtor and POA Board president (a title she holds to this day). A force to be reckoned with in the office, you might think twice before you meet Vicki on the tennis court! When she’s not keeping the books balanced at Supply Chain Now or playing tennis matches, you can find Vicki spending time with her husband Greg, her 4 fur babies, gardening, cleaning (yes, she loves to clean!) and learning new things.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Luisa Garcia

Host, Logistics with Purpose

Luisa Garcia is a passionate Marketer from Lagos de Moreno based in Aguascalientes. She holds a Bachelor’s Degree in Marketing from Universidad Autonoma de Aguascalientes, Mexico. She specializes in brand development at any stage, believing that a brand is more than just a name or image—it’s an unforgettable experience. Her expertise helps brands achieve their dreams and aspirations, making a lasting impact. Currently working at Vector Global Logistics in the Marketing team and as podcast coordinator of Logistics With Purpose®. Luisa believes that purpose-driven decisions will impact results that make a difference in the world.

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Astrid Aubert

Host, Logistics with Purpose

Astrid Aubert was born in Guadalajara, she is 39 years old and has had the opportunity to live in many places. She studied communication and her professional career has been in Trade Marketing for global companies such as Pepsico and Mars. She currently works as Marketing Director Mexico for Vector Global Logistics. She is responsible for internal communications and marketing strategy development for the logistics industry. She is a mother of two girls, married and lives in Monterrey. She defines herself as a creative and innovative person, and enjoys traveling and cooking a lot.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Director, Customer Experience

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.

Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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