Logistics with Purpose
Episode 73

One of the things we do with the children that we work with, in addition to doing fun hands-on experiments and teaching scientific thinking, is giving them examples of other people who have persevered through difficult times in science and engineering. It is really important to say, ‘oh, this person looks like me and they could do it.’

-Tzipor Ulman, CEO of Science is Elementary

Episode Summary

When children are exposed to math and science from an early age, they learn to be comfortable with themselves and develop a self-confidence that expands the future opportunities available to them. This is why Tzipor Ulman founded Science is Elementary (SiE), to bring together children of all backgrounds with exceptional science and engineering mentors. In this episode of Logistics with Purpose, Tzipor joins co-hosts Kristi Porter and Pedro Serafin to share her passion for making science accessible.

Episode Transcript

Intro/Outro (00:02):

Welcome to Logistics with Purpose presented by Vector Global Logistics in partnership with Supply Chain. Now we spotlight and celebrate organizations who are dedicated to creating a positive impact. Join us for this behind the scenes glimpse of the origin stories change, making progress and future plans of organizations who are actively making a difference. Our goal isn’t just to entertain you, but to inspire you to go out and change the world. And now here’s today’s episode of Logistics With Purpose.

Kristi Porter (00:34):

Hi, and welcome to another exciting episode of Logistics With Purpose. I am really thrilled to talk about, um, today’s guest, to speak with her, to learn more about her. We’re just getting to know her at Vector. So when we heard about her mission, we thought everybody needs to hear about this mission. So we’re so excited to have her on here. But before I get to her, before Pedro introduces her, we don’t often get the, the chance to share the same screen with Pedro Serafin. Pedro, how are you?

Pedro Serafin (01:00):

Hey, how are you guys? Nice to be here on the show. I’m doing great. I’m very happy to have here in support here, uh, in this, uh, podcast interview to get, uh, to know her a little bit better. Nice to meet you. And, um, yeah, I’m excited for today’s episode. Yeah,

Kristi Porter (01:16):

Me too. Well, thank you. Um, Tzipor Ulman, founder and c e o of Science is Elementary. Um, what a great title. There’s already a lot to unpack in there. Um, science was never my forte, so I’m excited to hear about it For more of a subject matter expert, it was one of those things I was really interested in, but didn’t have much of an aptitude for. And it sounds like you were helping more kids get that, um, at an early age. So we’re excited to have you on here. Science is elementary. But before we get into your current mission, um, let’s talk a little bit about where you grew up in your childhood. Where, where did all this come from? Tell us about your early years.

Tzipor Ulman (01:53):

Yeah, thank you so much, Christ, Pedro. I’m so excited to be here and appreciate this opportunity. Um, I grew up in Israel primarily, and my father is a chemist. He was a research chemist initially, and then became a chemistry professor. And my mom is a math teacher. Wow. So I kinda grew up right in this really deep math and science household. And one of the things that was really great is that when I was growing up, there were a lot of math games or logic games that were available to kids. And, um, and so just kind of getting that experience in a really fun way that was really, that was really exciting. Um, and then when I was in middle school, we moved to the United States to, uh, upstate New York, shout out to, uh, to Rochester there. And, uh, had a really fantastic high school experience. Um, and so between having that experience in Israel, um, and then coming to the United States, um, and learning, like kind of having that cultural <laugh> Yeah. Um, of coming over. But, uh, really like that love for early love for math and science was really something that was

Kristi Porter (03:03):

Big. Okay. So you are not the kid who rebelled. So I, I, you know, I think we all have stories of both, like, my parents wanted this, or my parents were really interested in this. And sometimes we go the same way, and sometimes we go the polar opposite direction, maybe at a rebellious word, just outta sheer, you know, different personalities. So it sounds like you were on the same path and the same love that they were.

Tzipor Ulman (03:24):

Yeah, absolutely. And I think part of it is definitely an interest in showing the real, like the joy of it, right? Learning math through games is one of the best ways to learn math as a young child, right. Because it’s fun and it’s exciting. Um, and then going to, having that early exposure to scientists, going into those science slab and seeing all those cool things that were bubbling and the oddly shaped and interestingly shaped glass, you know, jars and, and things like that, and the different colors, and frankly, the smells of the chemistry lab, right? Those are things that, that it just shows why early exposure is so important. Um, and I have two brothers, and neither of them ended up in math or science. Right? So it’s like we were saying everyone, right. But I, I just think that had I not had that exposure Yeah, right, then, then, um, that would’ve been more difficult.

Tzipor Ulman (04:26):

Right? Yeah. That’s not to say that you have to grow up in a math and science high to, to become a scientist, but, but it really shows the importance of early exposure and having adults in your network and in your family’s network who are scientists and engineers so that you can see scientists and engineers around you and, and see that representation. Um, and and another thing that’s really great about Israel at the time and then even now, is that women had careers, right? My mom was a math teacher, right. And we knew other women who, um, who had, who were nurses. And, and so just knowing that there are opportunities right. For women to do a lot of interesting work outside of the home if they choose to do that. That was another great example.

Kristi Porter (05:15):

Oh, yeah. That’s, uh, that’s a good point. That’s absolutely true. So I have not had the pleasure of visiting Israel. It is on my list. I want to go there. Um, but what is it like growing up there, what you say? Was that very common, as you’re saying, that was a little bit different to see women represented in careers like that, but was that common there? What was kind of the experience of childhood, like growing up there?

Tzipor Ulman (05:38):

Yeah, so growing up in his own, the seventies and eighties was just a phenomenal experience. You know, we didn’t, everyone, so Israel started out as a socialist country, right? And so there were five of us living in a 900 square foot apartment. It wasn’t, you know, we weren’t like, we weren’t rich. We, we weren’t super well off, but we weren’t hungry. Mm-hmm. <affirmative>, but everyone was like that, right? So you didn’t feel like you were missing anything. And, um, you know, we walked to school, we walked to our afterschool activities, we played outside. Um, you know, there was so much opportunity for being outside, being independent, doing things on your own, and, uh, taking the bus on your own to, to go to the grandparents, um, taking care of siblings that are, you know, 8, 9, 10 years younger, and really having the opportunity, you know, with responsibility.

Tzipor Ulman (06:32):

Um, you, you grow and you mature, right? And so, um, right. And so being able to do that, um, was really, it was just fantastic and being able to be outside so much. Um, and then in terms of, uh, in terms of women, right? Um, being, having careers outside of the home, they were, at the time in more, most of the moment, more traditional careers that we would think of for women back then. Sure. Right. Nurses, teachers, although one of my friend’s moms was a lawyer. Um, and so seeing that, um, really was like, oh, yeah. Like this is what women do, right? Women have children, they love their children, they take care of their children, and if they choose to, they can go and have a career, right? Um, and, and again, like having that, those role models, that’s another thing that’s really, you know, that kind of is important early around, is having those role models so that you can see that there are different ways of being, um, and different things that you can choose to do with your time. Mm-hmm.

Pedro Serafin (07:39):

<affirmative>, that’s very inspiring. And also to get, um, that culture shock, right? I mean, from living for Israel back to the US and to see all the opportunities, I imagine. Um, well, tell us a little bit of a story that you could say that shaped you and who you are to become, um, what you are now.

Tzipor Ulman (07:55):

Yeah. So, um, I alluded earlier to going to a chemistry lab, right? And I just, I have such strong visceral memories of being in those labs and, um, watching the people do things and, um, the smells. And it was just so neat to be able to go and be able to mix things and see what happens when you do that. Um, and walking, you know, it’s just, that was such a, such an important thing early on. Um, and then the, the math game that I mentioned, you know, when I had kids, I was looking for things like that in the United States, and I couldn’t find them. And so I actually asked my friends in Israel to send me some of those math games and logic games because they were just so much fun, right? Um, and so my kids grew up with ’em as well. And, um, and so that’s something that, um, both of those things, the math games and, um, and the chemistry lab were really important to me.

Pedro Serafin (08:52):

Okay. And so at what age, uh, did you enter this, uh, uh, chemistry lab? So like, what age are we talking about, just to get an idea,

Tzipor Ulman (09:01):

Uh, in Israel? So, um, so you’re asking what age was like the chemistry lab, or what, uh,

Pedro Serafin (09:08):

Like how old were you when you got this experience?

Tzipor Ulman (09:11):

Oh, so the math games was from very early on. Okay. Some of them were toddler games, um, and the chemistry lab was definitely in, you know, early elementary and then in late elementary.

Pedro Serafin (09:23):


Kristi Porter (09:23):

Definitely a place you’d not usually see kids. Yeah. <laugh>.

Tzipor Ulman (09:27):

Yeah. <laugh>. Thanks. I, I think as adults, we often think that there are certain things that kids can do and kids can’t do. Sure. Right. And so I think within, I think there are many things that kids can do and can’t be exposed to, obviously in a safe way, right? I didn’t handle dangerous chemicals, right. <laugh>. Um, but, but we, there’s no reason not to take kids into chemistry labs or robotics slab or, um, to expose them to things that are just really cool so that they have that experience of something that’s interesting and engaging, and then can be motivated to learn what the science or engineering principles are behind that. What the math is behind that, that hands-on experience, that first person experience is so key. Mm-hmm. <affirmative>, humans are experiential creatures. Right. Um, and so giving children as many opportunities as possible to be, you know, exposed to as many things as possible, again, in a safe way. Right. Um, I think is really key to, um, to instilling a love and a curiosity

Kristi Porter (10:37):

That makes sense. And you are, yes. Di you’re giving us a straight line into about what we’re gonna talk about soon, which is more your career path, and it makes perfect sense now getting to know you. So let’s speed up time a little bit and get to your professional journey. So after graduating college, what did that early career look like?

Tzipor Ulman (10:53):

Yeah, so, um, I just wanna say one thing about college, which is, um, <laugh>, yeah. Again, a shout out to Case Western Reserve in Cleveland. Right. It’s an amazing, amazing school, and I had a great time there. And in addition to, um, the classes that I took there, I was able to do research in several labs. And that’s an opportunity that, again, having that experiential learning, but now at a higher level was really important. And, um, and being able to do undergraduate research is still, unfortunately, somewhat rare and was even rarer back then. So that was really, um, important. Another thing that helped shape me is opportunity to volunteer in Cleveland and, um, urban America in the nineties really showed me the disparity that exists in the United States. So, like I said, growing up in Israel, everybody lived in the 900 square foot apartment, right? Whether there were four or five or six of you.

Tzipor Ulman (11:52):

Right. And then, then coming to the United States and really seeing the disparities between, um, you know, lower income people and higher income people, and then also black people mm-hmm. <affirmative> and, and white people at the time. Those are, that was the population. And in Cleveland, and really seeing that, um, you know, you walk into these schools, they are so under-resourced, and the kids there were so amazing. They’re just as bright, they’re just as talented. And it was just so sad that the schools did not have the resources, um, to really, uh, to, to really enable these kids to have the same access and the same opportunities as the kids in, in other areas. Mm-hmm. <affirmative> and better resourced areas. So I graduated, um, and then went and got my PhD at Stanford. And, um, and again, had a meeting opportunities across the country. <laugh> Yeah. New York, Ohio, you know, uh, bay Area.

Tzipor Ulman (12:54):

Um, and so Stanford, again, tremendous opportunity obviously in terms of, you know, world class research. Right. Um, world class faculty. And also, um, I had the opportunity to volunteer to tutor and mentor now children at the high school level. Um, and so that was, you know, so education was really this underlying, um, theme in, in my life, even though, you know, I wasn’t officially studying education. It’s always been something that, that was important to me. Um, and so then, you know, I did a variety of different things that seems completely unrelated to one another, like business strategy consulting for a couple of years. Um, some nonprofit management working with the Steve Venture Capital firm to help find projects and ideas at Stanford that could be spun out into different companies. Um, helping to do fundraising as a lay leader and a variety of nonprofits. Right. Um, and so, you know, I had all these experiences, um, and then when I finally started Sciences Elementary, it turned out that all of these different bits and pieces were really important Yeah. To being able to, to found and, and run a nonprofit.

Pedro Serafin (14:15):

And what made you launch this organization? What was your mission, uh, when, when Science Elementary started?

Tzipor Ulman (14:21):

Yeah. So, um, you know, like I said, education’s been a theme throughout my life. Science and been a theme, uh, experiential education and just having these eye-opening experiences has been a scene. And when, um, our older son was about to start kindergarten, we were looking at different schools, and I realized that so many schools weren’t teaching science in elementary school. And even those that were, this is in 2008. Right. Even though that were, weren’t doing a great job of it. And what I mean by that is that a lot of schools were lacking that hands-on experiential piece, which, like I said, is so key to getting kids engaged. And so I thought, okay, like I, now I’m gonna have one child in elementary school, one in a preschool program, um, like this is like, I’ll start something, or I’ll, uh, I’ll work with an organization that’s working on science education in elementary school.

Tzipor Ulman (15:22):

And I looked around and there really wasn’t anyone who is doing that. Mm-hmm. And so I thought, okay, I will start it mm-hmm. <affirmative>. And if you had asked me a year before, 10 years before, if like, oh, are you an entrepreneur? I would say, no, <laugh>. Right. But I think it’s, you know, I think it’s really testament to the fact that when you see a need, um, for a lot of us, it’s, you know, like, oh, I, I have to do something about this. And I’m, I have the training, I have the expertise to, to, to really try and solve, um, a problem that I see that’s existing out there mm-hmm. <affirmative>. Um, and so initially we, we started really wanting to bring experiential education to, uh, children in under, in, uh, under-resourced communities and communities that are historically more marginalized. And our mission is really to provide inspiring and innovative high quality science experiences to preschool children and elementary school children who need them the most.

Pedro Serafin (16:29):

I think it’s very important that you say inspire. Mm-hmm. <affirmative>. Cause, um, it’s, it’s those hands-on experiments or that experience, um, with science directly that, for example, made who you are and made, uh, yourself fell in love with science and math. Right. And I think, yeah. You, you’re providing this, this opportunity for, for more kids to, to be those well, those future, um, scientists or, you know, yeah. To inspire. I think that is, I think that’s very amazing.

Tzipor Ulman (17:00):

Yeah. Yeah. I really, well, thank you. You know, one of the, one of my favorite quotes, um, is from a kindergartner who, you know, at the end of the year, we, um, we ask kids in our in-class program to write a thinking note to the teachers, to our staff. Right. And, um, so they’re kindergartners, right? They draw pictures, some of them write things. And, um, a kindergartner who’s a, you know, native, uh, language is Spanish, wrote Mindblowing Science. That’s true. And he wrote it, it was so cute. It was like B L O E I N G E. Right. That’s how for him, that’s how you saw blowing, right? Yeah. And it was just so, and there was a big heart there. Right. So that’s what we want. We want kids to think that science is mind blowing, right. That it inspire awe, um, and that they want to continue to do that. Yeah. Um, and so, and so it’s just really great to, to to see them being inspired. And another girl who, um, exper had experience with our books said that she didn’t really care about science before, but now she joined the middle school robotics team.

Kristi Porter (18:19):

Wow. Nice.

Tzipor Ulman (18:21):

And so that inspiration is really, really key.

Kristi Porter (18:25):

Yeah. And I’m curious, you, you mentioned in college that you were volunteering with high school kids. So was it also, um, I guess did it drive home the concept of, we need to start earlier. You may have saw some either struggle in learning it later, or more apathy, um, anything like that. Was that sort of a, a reinforcing period?

Tzipor Ulman (18:47):

Yes, a hundred percent. Okay. And, um, it, a lot of it is that, um, you know, a lot of kids, particularly girls and particularly children from historically marginalized communities, would say, oh, I’m not good at math. I can’t do math, I can’t do science. And it’s because, partially because when they were in elementary school, they didn’t have the exposure mm-hmm. <affirmative> to, um, really exciting hands-on experiences, and no one told them that they could do it. Right. And, um, one of the things we do with the children that we work with, in addition to doing fun hands-on experiments and teaching scientific thinking, is giving them examples of other people who have persevered through difficult times in science and engineering. So that’s, um, one thing that’s really important to say, like, oh, this person looks like me, or like my aunt or my uncle, and they could do it.

Tzipor Ulman (19:48):

Right. And so I as well, so one of the examples we give is, um, of a, uh, Latino, um, astronaut who actually grew up as a migrant farm worker in California, and applied to the astronaut program, I think five or six times, and got rejected. Mm-hmm. <affirmative>. But, and every time he got rejected, he decided to pick up a new skill through the diving learning Russian. Right. Because he was gonna be on the, on the International Space Station with, with Russian scientists, and eventually he got accepted. Right. So seeing like, oh, if that person can do it, I can’t as well. Mm-hmm. <affirmative>. Um, and also science is such a great way to show kids that you can fail and try again when it’s not a big deal.

Kristi Porter (20:34):

Right? Oh, yes. There’s an important life lesson, <laugh>.

Tzipor Ulman (20:38):

Right. And so, so allowing children to fail in a safe environment mm-hmm. <affirmative> is also really key to helping them see that one failure isn’t a big deal, and also that you can recover from that. So if something is difficult, it’s ok. Yeah. We can still push through. And so doing that within science and, and engineering also shows kids, oh, I can do this. I can be a scientist, I can be an engineer because I can push through, because, um, you know, a lot of elementary school teachers themselves don’t feel comfortable in science and engineering. Yeah. And so bringing in people like mentors and role models into a classroom, um, and, uh, and, and showing kids that they can fail and still succeed, that’s also really important.

Kristi Porter (21:29):

Yeah. A hundred percent. And you, um, so we’ve talked a little bit about your mission. What does it look like in action? You’ve sort of given us a little bit here and there, but, you know, what would people expect to see as your programs carried out?

Tzipor Ulman (21:44):

Um, so we have three main programs. We have a, uh, an in-person program for elementary school students. We do professional training for preschool and elementary school teachers, and we have the s i e books program. So in our in-person programs, we have our own trained staff who are themselves, uh, scientists and engineers, and have a lot of experience in elementary school classrooms going into the classroom together with STEM professionals that we recruit and train to volunteer with us in the classroom. So we bring four or five adults into every classroom that we’re in, depending on the age of the kids. So we start in kindergarten and we always introduce, um, the, the, whenever we go into the classroom, we introduce the lesson with a phenomenon, right. Something that kids will look at and go and, um, and then they do experiments in small groups. And each of the groups is facilitated by a scientist or an engineer, so that we can really build those relationships between the volunteers and the children so that every child feels that they’re seen so that they can have one-on-one conversations, um, and get attention from a caring adult.

Tzipor Ulman (23:03):

And we’re in the classroom nine times every month, uh, of the school year. Our professional training programs for teachers, um, it focuses on two, uh, different aspects depending on whether they’re preschool teachers or elementary school teachers with elementary school teachers. We work on teaching scientific thinking through hand-on experiments, which is what we do in the classroom, and also on integrating science and literacy. One of the things that’s happened unfortunately in the United States is that a lot of teachers feel like they don’t have time for science. Right. And so, by showing teachers how they can integrate it with literacy, uh, that means that there’s more time for science in the classroom with preschool teachers. We work both on integrating early literacy and early science, as well as integrating science and play. There are a lot of things that toddlers do, um, and preschoolers do that scientists do as well.

Tzipor Ulman (24:00):

They ask a lot of questions, <laugh>, um, they try things all the time. And so it’s great to work with preschool teachers and kind of like harness that preschooler energy through both directed play and, and, um, non-directed play. So that’s our second program. And our third program is the SA books program. So during the pandemic, um, about a third of our students were not connected to the internet, so it’s a huge problem still in California. Okay. Um, that a lot of kids who are growing up in marginalized communities don’t have access to high bandwidth internet or to a device. And so what we did is, in two months, we wrote an illustrated 15 books that were targeted at three readers and emerging readers, so about five to seven year olds. And the books are a combination of stories that feature children of color protagonists who solve everyday problems using science and engineering, as well as illustrated step-by-step instructions for doing the science experiments.

Tzipor Ulman (25:03):

Mm-hmm. <affirmative>. And the goal of the books was really to make hands-on science as accessible as possible to as many children as possible. And the books are packed with all the materials that children would need to do the experiments with the exception of liquid and use everyday materials. So one of our pillars at science is elementary, that science is everywhere. So you can do science with whatever you have around you. And then the final piece of, of the books is that they’re distributed with adult companions to really allow families to engage with their children. And they’re, uh, available right now in three different languages and English, Spanish, and Mandarin. And we have plans to translate them into more languages this year. And the idea here is really to enable families to do science at home and to talk about science at home. And giving these tools to families in their home language is so important because we wanna make sure that we remove the barriers so that families feel like they have something that they can use to engage and feel comfortable with.

Kristi Porter (26:11):

That’s incredible. Congratulations. That’s a lot going on and a lot of impact and such a smart approach, so that’s really amazing. Um, you mentioned of course, that all of this started about 15 years ago when you had your own little kids. You grew up around this world. Um, so, you know, and as we were talking about before we jumped on, STEM has changed a lot and, and then some truths are timeless. And then of course, we’re seeing it a lot more at the forefront these days, um, uh, of more, you know, in, um, conversations between people. So I’m curious, from your perspective, since you’ve been steeped in this, what kind of change have you seen both within your organization and in STEM in general over the past 15 years?

Tzipor Ulman (26:54):

Yeah, that’s such a great question. And I’ll start with in general. I think first of all, as you mentioned Christie, there has been this newfound recognition of the importance of, of, and, um, the biggest challenges we have in the world will be solved by science and engineering. Whether it’s climate change or, um, figuring out how to feed the people that live here. Uh, in California, drought is a huge problem. Right. Um, you know, viruses are becoming more common, figuring all of that out. So there’s a, a recognition though, I think, in society of how important science and engineering are. Um, and so there, uh, there, there were new standards that were, uh, a put out, I guess about a decade ago that really recognize that science is not just about knowing content. Mm-hmm. <affirmative>, it’s also about the practice of science. So we talked about persevering, right?

Tzipor Ulman (27:51):

We talked about asking questions. And so the standards interweave the content and the practices as well as big overarching ideas like transfer energy. And so it’s been really great to see that transformation happening in, in schools of teaching that way. Mm-hmm. <affirmative>, and someone asked me when the standards came, came out, we were about five years old, like, oh, are you gonna have to change everything that you do now? And I said, well, we’ll have to change some of the content, move from one grade level to another, but if you’ve taught Science 12, this is the way to teach science. So in terms of how we taught science, and we still teach science by introducing a phenomena, by having conversations, by writing about science, by reading about, you know, talking about science. All of these things are thing that we’ve always done. So it was nice to, to see that.

Tzipor Ulman (28:42):

Yeah. Um, the other thing that there’s been a recognition of in the last few years is this idea of belonging in stem and, and actually the US Department of Education’s new science initiative, the first in 10 years is called You Belong in stem. And it’s really, again, great to see, oh, this is something that we’ve been doing for 15 years. Wow. We have been working with historically marginalized communities. And one of our pillars that is a pillar that we started with in 2008 is that science is for everyone. It doesn’t matter who you are, where you’ve grown up, you can do science. And, um, so it’s really nice to, to see kind of a validation of the thing that we believe and that we’ve been working on for 15 years. So that’s, um, that’s, that’s been really interesting to see. Yeah. And one of the things that’s been sad is that there’s also, um, in some places in the United States, a fear of science mm-hmm. <affirmative>

Tzipor Ulman (29:45):

Or this, um, thought that, um, that, you know, we don’t, sciences doesn’t always tell you what’s, what’s happening. Um, and a lack of belief, like lack of trust in scientists. And, um, that’s something that’s making me very sad, to be honest. I don’t know. I can’t, I don’t know how to solve that, but I think that’s going to be something that’s gonna be really important for us as a country and a society to address, because like I said, we, we need scientists and engineers to solve the problems that we have locally, nationally, and internationally. And so that means that we need everyone to understand science.

Pedro Serafin (30:27):

Definitely. Well, I, I can, I can definitely understand what you’re saying cuz I, I, I mean, I can imagine some marginalized, um, people that maybe not feel that they are, they have the power or the will to be the next future generation scientist, right? Mm-hmm. <affirmative>. But I, I think this is why, um, it’s very important to inspire, um, the kids that they, so they know that they’re capable of, of solving these problems, right. Um, these sci scientific activities that, I don’t know, just, I think they provide so much for them, and it’s, it’s really, it’s really cool what, you know, I, I I think it’s very inspiring. Mm-hmm. <affirmative>, and, um, thank you <laugh>. Definitely. And also, tell us a little bit more of how, how, how you struggled through the pandemic. How, were there any changes in the way you, you gave out, um, these experiences? Or tell us how, how you guys through this pandemic?

Tzipor Ulman (31:23):

Yeah. So the pandemic was very difficult for us. Uh, part of it is because we lost significant revenue. Sure. Uh, we had, um, contracts with school districts to do professional development, and those all went away because school districts, the schools that we work with have a very high percent of children from these historically marginalized groups. And so schools really needed to shift their funding to make sure that children had those devices, like we were talking about, that they had hotspots that they, uh, that they had food. A lot of schools and districts had to shift from feeding kids breakfast and lunch to feeding families mm-hmm. <affirmative>. And so a lot of the funding went to those immediate needs from the pandemic. At the same time, even though our revenue was lower, we had to come up with new programs to, to work through these kids. So my staff did an amazing job of taking the program that we had, which was an in-person program, and really thinking through what does a successful and impactful program look like when it’s virtual?

Tzipor Ulman (32:33):

Because you can’t just take what worked in the classroom and just put it on Zoom and it’s, you know, assume it’s gonna work. Right. And so we really thought about how can you both take advantage of technology because these kids are on Zoom, and at the same time, we need to recognize that these kids are on Zoom all the time mm-hmm. <affirmative>, and they really, it’s really not good for their brain development for these young kids to be on a screen all the time. So what kind of program can we create that, like I said, both takes advantage of technology, but also has a really strong off screen component. And so each one of our units became, um, two to three hours worth of activities that included both a direct teaching, where my staff would zoom, the sense elementary staff would zoom into the classroom, as well as offscreen hands-on activities that children could do at home. And then at the same time, as I mentioned, a third of our students weren’t connected to the internet. So we started the s i e books program to really bring science home to children and families, um, that were not connected to the internet. Okay.

Kristi Porter (33:43):

Incredible. And so how, um, as we know, part of what was difficult about the pandemic was <laugh> made it parents became all the things, right. They suddenly held a lot more titles than they even held before. Um, and you’re also talking about, of course, underrepresented communities. Parents may be working minimum wage jobs or more than one, all of that. So how did the parents respond to this? Did you, what was the feedback from them on, you know, suddenly them also having to help execute this stuff along with the rest of their schoolwork and the rest of their jobs and daily lives that they were kind of, that all was interrupted? Yeah.

Tzipor Ulman (34:19):

So the parents have been overwhelmingly positive about this. That’s incredible. Some comments we heard was, you know, because parents were in the background sometimes listening to what their kids were doing online, that they were either working from home or unfortunately not working. They said, this is such a great program. Like, I never knew that this was happening, or I didn’t really understand what it was until I saw what my kid was doing. Um, and so we got a lot of that feedback through teachers of saying, you know, parents really loved the virtual program or the books program. That was another thing that parents really loved. And, um, after the first roughly 10,000 books and kids were distributed, we, we sent out a survey and we learned, of course, the kids loved the books. We knew that that was gonna happen, right. Based on our experience and expertise in elementary education.

Tzipor Ulman (35:14):

So we, we knew that, um, the thing that surprised me, to be honest, is that all the parents who replied used the adult companion that we sent out, that was not something that I had anticipated. Because like you were saying, they were being all the things, right? Yeah. And the thing that was even more surprising is that half of the parents went through the adult companion with their children page by page. Wow. So that is something that was truly amazing, that this really showed that there’s this pent up demand and desire for parents everywhere to engage with their children. All parents want children to be successful, and they want them to get a good education. And, um, and we forget that sometimes. Right. And so, in particular, I think giving parents tools in their home language mm-hmm. <affirmative> and also tools that didn’t assume anything. So the, the parent companion include questions that parents can ask children if the questions are closed ended, the answers are all also provided.

Tzipor Ulman (36:23):

And that’s not because we think parents don’t know the answer to how many sides there are in a triangle. Of course they do. But oftentimes, if you’ve grown up in a marginalized community, you’ve been told you don’t know this, you can’t do that. And so we just wanted to give parents the confidence that they can engage with our children on this. And there’s also a discussion of a scientific practice, like asking questions, why it’s important we’re, it’s used in everyday life, and how you can foster that in, in your children. And we don’t call it a scientific practice. Right. Again, we wanna remove those barriers. And so I think for parents, having this tool has been really helpful and really successful. We went and did an interview with a family, uh, a few weeks ago, and the parents are both from Mexico. They only finished middle school.

Tzipor Ulman (37:14):

The father is a bartender. And so we ask them, you know, what, what happened with a book? Um, and, you know, do you talk about science now? Did you talk about science before? And they said, oh, before we didn’t talk about science. Now we talk about science all the time. Wow. And the dad said to me, did you know that there’s science and mixing drinks <laugh>? And I said, yeah, isn’t that amazing? Right. So not only are we impacting the children, now, the parents are recognizing, oh, this is something that I can do. I can contribute, I can tell my children about my work in this context. Right. Um, and we discovered from this family that they kept all the books, they’ve gotten them over a period of two years. And when other, other families come over, their daughters take the books and teach the science to the other kids who are coming, who come over. Right. And so these books have an impact beyond the child that receives it. They have an impact on the family. They have an as, as a unit. They have an impact on the parents as individuals, and they have an impact on the community. Mm-hmm.

Kristi Porter (38:28):

<affirmative>, that’s remarkable. Um, we’ve mentioned, of course, a couple of amazing, uh, success story so far. I’m curious also if you have any success stories around, particularly as we were talking about before, um, the idea of failure is okay, you know, or, you know, failures lead to breakthroughs, and so Yeah. Any more success stories to share with that? We’ll, we’ll keep taking those all day long. <laugh>

Tzipor Ulman (38:51):

Yeah. Um, you know, around failure, it’s, you know, you come to kids sometimes and they, they say, I can’t do that. Right. And they just, some kids, not all, but some kids, I can’t do that. And they’ll just kind of sit back in their chair and, and, and give up. And so the question is, as a teacher, how do you support or scaffold, right? That’s the, the word in in pedagogy. How do you scaffold and support those kids to show them that they can do it? Mm-hmm. So a very simple example, we, we make, we build a kazoo out of, um, tics and rubber bands and paper. And one of the things the kids need to do is to stretch a rubber band over, um, over the craft stick. And it’s hard because their hands are small. Mm-hmm. <affirmative>, um, sometimes smaller than the crafts stick in the rubber band.

Tzipor Ulman (39:44):

And so they struggle with that mm-hmm. <affirmative>. And that’s okay. Um, and so, you know, we’ve had kids, I can’t do that. I said, well, I’m going to hold this end, and you pull it over that end. And then they do that, like, ah. Right. And it’s something as simple as, I can pull a rubber band on my own, and then the next step of, you know, doing this and then, and doing this and doing that, they’re much more amenable to try. Right. Or they’ll say things that I can’t wrap that Well, why don’t you try? And if it doesn’t work, then I’ll help you, but you try first. And so there’s a lot of stories like that of young kids who, who are kind of ready to give up because they don’t think that they can do it because, you know, society tells them that they can’t.

Tzipor Ulman (40:30):

Right. And so by encouraging them and then having them continue through, that’s always remarkable. Mm-hmm. <affirmative>, we’ve had kids tell us, you know, um, we also interview kids and, uh, you know, we’re scientists and so we collect a lot of data all the time. So one of the things we do is we talk with kids towards the end of fifth grade when they leave kind of our program and they go to middle school mm-hmm. <affirmative>. And, um, one of the things we asked kids is, you know, what did you learn? Or how do you feel? And, and one of the girls said to me, you know, do they have science like this in middle school? I really hope they teach us science this way. Right. So like, really, like, oh, okay, yes, they do have science in middle school. Right. And so just this like desire to learn more.

Tzipor Ulman (41:17):

The kids in our program want to learn more science. We compare them to kids with similar demographics, um, and they want to learn more science. The girls are twice as likely to say that they want a job with science. Um, and so that’s just really incredible that you take these kids who, you know, don’t have the resources in their communities, and now they’re excited to learn science, they’re excited to, to have a job, um, in the STEM field. So that’s, you know, those are some success stories from, from the, from the, um, from the class program and with our books program. The demand has just been incredible. We did not expect it, to be totally honest. We were creating this program to kind of fill a need that we saw during the pandemic. And as it turns out, that need is still present even though kids are now back in regular school.

Tzipor Ulman (42:16):

Right. Um, and so we’ve gone from being a local program that works with 4,000 children a year to being a program that now is impacting at least 40,000 children this year. That’s expanded in the San Francisco Bay area, where we’re headquartered dramatically. We have pilot programs in two other states. We are sending books to China through a partnership with one of our corporate partners. And we’re looking at several other, um, countries to expand to, again, through different partnerships. And almost all of this has been from, from demand that people are finding out about the program, they’re finding out about, um, its successes and how and how, uh, great it is. And they want more of it. Wow. That’s true.

Pedro Serafin (43:08):

That’s really remarkable. I mean, you, you’ve been doing this for, for 15 years. Right. And I mean, I, I think I might even qualify for like the, the aids kind of, right now I’m 26, right. <laugh>. So 15 years, I’d be 11 years old and probably this program could have ch Well, I, I, I wasn’t part of it, of course, but it would definitely, um, make a big difference in it. Probably. Ha I don’t know if you know anyone, um, that’s, that has been part of the sciences elementary and then, uh, being a scientist. I mean, I, I think that’d be really cool to know right. To, to see

Tzipor Ulman (43:45):

A Yeah. Yeah. We’re working on that. We’re trying to, um, part of the, you know, our, um, youngest students graduated from high school in 2020, and so we had all these plans, <laugh>, and then, you know, we know what happened in 2020. Um, and so we’re now trying again, to go back and to figure out like, how do we find these kids? Because one of the challenges is that in a lot of historically marginalized communities, in particularly in the Latino community in California, there’s um, quite, um, a a bit of movement, right? So kids might not be in the same school district, um, that they started in because parents move to where the work is. So we’re trying to figure out how to, how to find some of these of these kids and see what impact the program has had on them.

Pedro Serafin (44:35):

All right. That, that’s definitely, I mean, I just really like that. Cause I, for example, for me, um, I had a similar experience, but with arts, I, I was part of like, this program, uh, with, um, a lot of art related, like, uh, painting, music, theater and stuff like that. And it really changed me. I mean, it really made me who I am. Um, I, I mean, in a, in a way of speaking. Right. So I can definitely relate to, to anyone that would be part of Science Elementary, and I would, I would actually want to, to be part of it now that, now that you’re talking about all these experiences, I would like to, to get to know them. Right. <laugh>, so what, what’s, what’s your favorite part? If what, I know you do a lot of things in science and laboratory, um, but what is like your, your most favorite part, right? What is it?

Tzipor Ulman (45:25):

Yeah, absolutely. Watching the kids, it’s really great. You go into a classroom where you go into an afterschool program and kids do this, and they go <laugh>. Like they’re for those on, for those on the, on the podcast who can’t see me. Right? Like, their eyes get really big, their, their mouth opens into this big Oh. And they’re just watching a kid have that school sort of transformational experience, just like you talked about Pedro. Right. That is definitely the best part is, is watching the kids experience the joy and the awe of science. That’s it. That’s why we do it.

Kristi Porter (46:00):

Yeah. Makes sense. You also mentioned some of your corporate partners. You’ve mentioned adults coming in and out of these classrooms, that is no small feat either. So is there anybody you wanna give a shout out to, or even the volunteer programs that you participated in that have helped you so much along the, in, in these years?

Tzipor Ulman (46:16):

Yeah, so I wanna give a shout out to kla. They’re one of our corporate partners headquartered in MOTA’s. They’ve been amazing partners throughout, um, through the years, both in, uh, their employees coming to the classrooms for many, many years to support the program. And then also with their philanthropic funding. They were actually the ones who gave us the seed funding to start off the SA books program and increase their funding to us during the pandemic, recognizing that a lot of nonprofits really needed more support. And so they’ve just been amazing. And our partnership has actually expanded and deepened since then.

Pedro Serafin (46:57):

Right. Well, yeah. I mean, I, I can, I can correlate that there’s a lot of things going on in the backend of science ary, right? I mean, one of the things that, um, also are required to be done, I don’t know, we work in logistics area. Um, I mean, as you may know, logistics do play a, a really big key in, in getting all of this knowledge products, experiences directly to the kids. And well, what, what have been, what are the challenges logistically speak, speaking in getting this experiences to the kids? Um, can you tell us us a little bit about

Tzipor Ulman (47:29):

That? Sure. So, you know, when we first started, and, and in particular the SA Books program, everything was local, right? So you could just drive books over to a school or to, you know, and just drop it off. And it’s not a problem. As we expand both in California, we now have, uh, uh, reach of about 150 miles, right? So that’s not really something that we can drive to and come back to the office, um, in, in a given day. Not only that, the books and, and the kids are going to other, other states, to other countries. And, um, many of our books, most of our books are distributed for free. So far, everything has been distributed for free, and it’s been entirely grant funded, um, and, and philanthropically funded. So the, there’s a huge logistical challenge now of how do we actually get these into the hands of families and, and children in a way that is cost effective.

Tzipor Ulman (48:21):

I mentioned before that we believe science is everywhere. So we use simple materials. Our books are printed in black and whites so that they’re not so expensive to produce, and we can really make science accessible for everyone. And so figuring out how to get these out the kids, um, has been, you know, has been something that we’re working on. Right. So locally and or in California, we’re working with a, um, with, uh, a courier that’s a small business based in Oakland. So we also, in addition to working with historically marginalized communities, we also like to support small businesses whenever we can, and especially if they are hiring people from those communities. So the courier service in, in Oakland is one of them. Um, and then getting things shipped overseas is now a new challenge for us as well. Right. Um, learning all the different things and, you know, how do you even get things to China?

Tzipor Ulman (49:23):

What are the different rules? What can go in a box? What can’t go in a box, um, how do you pack it all, all of those things. And also, you know, paper is heavy. We don’t really think about it on a day-to-day basis, but books are heavy. And a lot of distribution that’s in the United States is by weight. When you ship internationally, it sometimes goes by volume, but trying to distribute things and, and figuring out, one of the things we’re working on is thinking through, does it actually make more sense to have printers at the different sites that we’re distributing to so that they can print the books and we can ship the materials, and then, then we avoid the cost of shipping heavy paper or heavy books, uh, across distances. So we’re actually probably going to hire a logistics manager, <laugh>, in the spring, because this has become such a big part of your organization, and it’s something that we’ve never had to, we’ve never had to do before. Um, and so we have this, it’s great, we’re expanding. It’s, it’s amazing. And at the same time, there are additional costs to us to get this program and this mission out to, um, to more children and families.

Kristi Porter (50:37):

Mm-hmm. <affirmative>, that makes perfect sense. Yes. And it’s, um, yeah, everybody has had a basic education and supply chain during the pandemic for sure. And wonders where their stuff is. And now is hopefully amazed by, you know, two day shipping and things like that, that is largely not possible to, to many places. So, as someone who deeply values education, um, you mentioned several challenges that you’ve come across. Is there one or two specific things that stand out that you wish you had known before?

Tzipor Ulman (51:06):

It’s really complicated. <laugh>. Um, you know, I wish I had known how expensive it is to ship things because it would help with our budgeting. Um, that’s, I think the, the biggest thing. And one of the things that I’m grateful to find out is that there are partners, logistics partners who want to help us, um, and who are willing to also support us philanthropically, whether it’s through inkind contributions or, uh, knowledge that they have that we don’t have. So those are two things,

Pedro Serafin (51:47):

Definitely. Well, yeah, I mean, I can, I can completely relate, um, to know, um, like sometimes moving things can be be very expensive. Also books, right? With the weight and all of that. And, well, one, one of the, um, what are the questions I have, what lessons have you learned that has made you a better leader over the 15 years? I mean, stepping a little bit aside from logistics, but you as, uh, the head leader of Science Elementary, what, what difficult decisions have you had to make? What are your lessons learned? Tell us a little bit more, more about that.

Tzipor Ulman (52:21):

Sure. So, um, one of the things that, that active listening is really important. I think that when you really listen to what people are saying, um, and hear what their needs are, what they want, um, what their constraints are, whether it’s a person or an organization, you can find solutions to a lot of challenges that you’re, that you’re dealing with. And, um, and like I said, is this true for, because we’re all human, right? And we all have our own, um, lived experience. And also if, if you are talking with a potential partner, potential funder, they have constraints, um, and they have their own goals that they need to meet. And so really listening to someone is really important. Another thing is for us, if science is elementary, is I think it’s really important to find great people and then trust them to do the work that they need to do.

Tzipor Ulman (53:23):

We have amazing people on staff from our leadership to our educators who are on the ground every day working with children. And, um, and so really trusting them to do that work is, is another thing that, that I learned. Um, and the last thing is to lead by example. So I live a values driven life, and my staff knows that, and my staff sees that. And also that comes out in the mission of science and elementary, and also how we work and how we interact with our partners, with our, um, with our funders and with other people. We treat everyone with respect. Like I said, we all actively listen. Um, and so that’s really important as an organization. And, and so I think that, um, I think that leading by example is really important.

Kristi Porter (54:17):

Great lessons. Yeah. That you can translate in a lot of different places. So thank you for sharing those. And you also mentioned, of course, you, you’ve grown quickly. Um, demand has increased significantly. You’ve basically doubled in the last year or two of impacting 40,000 children annually. So you mentioned a couple of plans, but what is, what’s your hope for the future? What are some of those big on the horizon plans that you have?

Tzipor Ulman (54:44):

Um, I think we can be a nonprofit with international impact within the next five years, and we can reach hundreds of thousands of children every year with the support of, um, like-minded folks, whether they’re partners who help us with our distribution, um, whether they are funders, um, or other corporate partners who can help with in-kind, um, donations. I also, um, wanna kind of give a quick shout out to our community-based partners. We have 30 partners this year, and it’s really with their help and support that they’ve been, that we’ve been able to grow because they’re the ones who have the connections to the community as a small organization to reach 40,000 children and their families this year. We couldn’t do that on our own, but it’s really through partnerships that, um, that we can impact more, more kids and more families. And, you know, that can be another lesson learned as a leader, right? Is that working together. It takes a village, it takes a, a, a community to really, um, impact the lives of, of children and families.

Pedro Serafin (55:56):

Definitely. I, I can completely understand that. I mean, they, they, they are very important role for getting these books to where they need to be. And having that connection and knowing these people at the end of the line. I mean, they, this cannot be possible without them. Right. Ok. And what, what, what would be a, um, an ad, an advice, can you give us some advice for anything, anyone trying to create an impact through education?

Tzipor Ulman (56:24):

Sure. So I would say, look locally first, there are a lot of nonprofits, like some of the community based organizations that we partner with that are doing great work on the ground, um, in your community, wherever your community might be. And so looking to those organizations, um, and seeing how you can get engaged with the work that they do, I think is the best first step. And, um, there are some that are obvious that are national organizations, um, like the Boys and Girls Club or the Ys don’t overlook the small nonprofits like Sciences Elementary. There’s a lot of great work that happens in, um, in your community that’s being done by, uh, by smaller nonprofits. So I think getting engaged, like doing the research to see what’s available and then getting engaged with those organizations.

Pedro Serafin (57:17):

No, that, that’s very good advice. And I think, um, I’ll, I’ll keep it in consideration when, when I, I started my own venture to, to impact the world. I mean, it’s very inspiring. I, I, I really like, um, uh, this interview and talking to you, uh, to get a little bit more about, um, all, all the things that you’ve been doing. And I don’t know, it’s just, it’s very inspiring for me. I, I really enjoyed it. Thank you so much. And, um, how, how can our listeners connect with you and support you volunteer or donate to sciences in elementary?

Tzipor Ulman (57:48):

Yeah. Um, so the easiest thing to do is to just go to our website, which is science is elementary.org, and you’ll find all the information that you need on there from volunteer opportunities to our programs, to donations. Uh, and if you want to engage with us in a way that doesn’t seem obvious on the website, you can just send an uh, email to info sciences elementary.org. We would love to hear from you. We’re also looking to expand the SIA Books program. So if SIA books seems exciting to you and you wanna bring it to your community, reach out and let us know. And, uh, we can work together in see if we can make that happen.

Pedro Serafin (58:27):

Thank you.

Kristi Porter (58:28):

Fantastic. Um, support Allman Sciences Elementary. Thank you so much for your time today. We deeply appreciate it. And of course, appreciate the work you’re doing. Um, thank you for everybody who’s listening. Thanks for joining us. We hope to see you next time with another incredible guest that, like Pedro said, continue to inspire you to change the world. So thanks much. Have a great day.

Tzipor Ulman (58:50):

Thank you.

Pedro Serafin (58:52):

Would you rather watch the show in action?

Featured Guests

Tzipor Ulman, Under Tzipor’s leadership, Science is Elementary grew from an idea to a multi-faceted organization with international reach. This year, Science is Elementary will impact more than 50,000 children, their teachers, and their families. During the COVID19 pandemic, Tzipor ideated SiE Books – a unique series that fills a massive gap in children’s education: wordless stories, featuring children of color who behave as scientists, coupled with step-by-step illustrations for doing science experiments that are easy enough for five-year-olds to do on their own, and with a family engagement component. Tzipor’s prior work includes consulting on business strategy to Fortune 500 and startup clients, working with a seed VC, non-profit management, science tutoring, and mentoring students in urban and suburban areas. She is active in the community, serving on several nonprofit boards, and is the recipient of the Jefferson Award for Public Service. Tzipor is the proud mother of 2 young men in whom she has instilled a curiosity about the world and the way things work. She holds a PhD in physical chemistry from Stanford University and a BSc in Chemistry from Case Western Reserve University. Connect with Tzipor on LinkedIn.

Pedro Serafin was born in México and studied International Commerce at Universidad Autonoma de Aguascalientes, Mexico, as well as International Business for 6 months at the University Viña del Mar, Chile. He is very passionate about arts and culture and believes that working together is key to making a difference in the world. The mindset of giving more than you receive has filled Pedro’s life with great opportunities and experiences, but above all, it has built trust and life-lasting relationships around the world. Pedro is proud to be a part of the sales team at Vector Global Logistics and excited to help people solve their logistics problems. Connect with Pedro on LinkedIn.


Kristi Porter

Host, Logistics with Purpose

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Kristi Porter is VP of Sales and Marketing at Vector Global Logistics, a company that is changing the world through supply chain. In her role, she oversees all marketing efforts and supports the sales team in doing what they do best. In addition to this role, she is the Chief Do-Gooder at Signify, which assists nonprofits and social impact companies through copywriting and marketing strategy consulting. She has almost 20 years of professional experience, and loves every opportunity to help people do more good.

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Demo Perez

Host, Supply Chain Now en Espanol

Demo Perez started his career in 1997 in the industry by chance when a relative asked him for help for two just weeks putting together an operation for FedEx Express at the Colon Free Zone, an area where he was never been but accepted the challenge. Worked in all roles possible from a truck driver to currier to a sales representative, helped the brand introduction, market share growth and recognition in the Colon Free Zone, at the end of 1999 had the chance to meet and have a chat with Fred Smith ( FedEx CEO), joined another company in 2018 who took over the FedEx operations as Operations and sales manager, in 2004 accepted the challenge from his company to leave the FedEx operations and business to take over the operation and business of DHL Express, his major competitor and rival so couldn’t say no, by changing completely its operation model in the Free Zone. In 2005 started his first entrepreneurial journey by quitting his job and joining two friends to start a Freight Forwarding company. After 8 months was recruited back by his company LSP with the General Manager role with the challenge of growing the company and make it fully capable warehousing 3PL. By 2009 joined CSCMP and WERC and started his journey of learning and growing his international network and high-level learning. In 2012 for the first time joined a local association ( the Panama Maritime Chamber) and worked in the country’s first Logistics Strategy plan, joined and lead other associations ending as president of the Panama Logistics Council in 2017. By finishing his professional mission at LSP with a company that was 8 times the size it was when accepted the role as GM with so many jobs generated and several young professionals coached, having great financial results, took the decision to move forward and start his own business from scratch by the end of 2019. with a friend and colleague co-founded IPL Group a company that started as a boutique 3PL and now is gearing up for the post-Covid era by moving to the big leagues.

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Kim Winter

Host, Supply Chain Now

The founder of Logistics Executive Group, Kim Winter delivers 40 years of executive leadership experience spanning Executive Search & Recruitment, Leadership Development, Executive Coaching, Corporate Advisory, Motivational Speaking, Trade Facilitation and across the Supply Chain, Logistics, 3PL, E-commerce, Life Science, Cold Chain, FMCG, Retail, Maritime, Defence, Aviation, Resources, and Industrial sectors. Operating from the company’s global offices, he is a regular contributor of thought leadership to industry and media, is a professional Master of Ceremonies, and is frequently invited to chair international events.

He is a Board member of over a dozen companies throughout APAC, India, and the Middle East, a New Zealand citizen, he holds formal resident status in Australia and the UAE, and is the Australia & New Zealand representative for the UAE Government-owned Jebel Ali Free Zone (JAFZA), the Middle East’s largest Economic Free Zone.

A triathlete and ex-professional rugby player, Kim is a qualified (IECL Sydney) executive coach and the Founder / Chairman of the successful not for profit humanitarian organization, Oasis Africa (www. oasisafrica.org.au), which has provided freedom from poverty through education to over 8000 mainly orphaned children in East Africa’s slums. Kim holds an MBA and BA from Massey & Victoria Universities (NZ).

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Adrian Purtill

Host, Logistics with Purpose

Adrian Purtill serves as Business Development Manager at Vector Global Logistics, where he consults with importers and exporters in various industries to match their specific shipping requirements with the most effective supply chain solutions. Vector Global Logistics is an asset-free, multi-modal logistics company that provides exceptional sea freight, air freight, truck, rail, general logistic services and consulting for our clients. Our highly trained and professional team is committed to providing creative and effective solutions, always exceeding our customer’s expectations and fostering long-term relationships. With more than 20+ years of experience in both strategy consulting and logistics, Vector Global Logistics is your best choice to proactively minimize costs while having an exceptional service level.

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Kevin Brown

Host, Logistics with Purpose

Kevin Brown is the Director of Business Development for Vector Global Logistics.  He has a dedicated interest in Major Account Management, Enterprise Sales, and Corporate Leadership. He offers 25 years of exceptional experience and superior performance in the sales of Logistics, Supply Chain, and Transportation Management. Kevin is a dynamic, high-impact, sales executive and corporate leader who has consistently exceeded corporate goals. He effectively coordinates multiple resources to solution sell large complex opportunities while focusing on corporate level contacts across the enterprise. His specialties include targeting and securing key accounts by analyzing customer’s current business processes and developing solutions to meet their corporate goals. Connect with Kevin on LinkedIn.

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Donna Krache

Director of Communications and Executive Producer

Donna Krache is a former CNN executive producer who has won several awards in journalism and communication, including three Peabodys.  She has 30 years’ experience in broadcast and digital journalism. She led the first production team at CNN to convert its show to a digital platform. She has authored many articles for CNN and other media outlets. She taught digital journalism at Georgia State University and Arizona State University. Krache holds a bachelor’s degree in government from the College of William and Mary and a master’s degree in curriculum and instruction from the University of New Orleans. She is a serious sports fan who loves the Braves. She is president of the Dave Krache Foundation. Named in honor of her late husband, this non-profit pays fees for kids who want to play sports but whose parents are facing economic challenges.

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Nick Roemer

Host, Logistics with Purpose

Nick Roemer has had a very diverse and extensive career within design and sales over the last 15 years stretching from China, Dubai, Germany, Holland, UK, and the USA. In the last 5 years, Nick has developed a hawk's eye for sustainable tech and the human-centric marketing and sales procedures that come with it. With his far-reaching and strong network within the logistics industry, Nick has been able to open new avenues and routes to market within major industries in the USA and the UAE. Nick lives by the ethos, “Give more than you take." His professional mission is to make the logistics industry leaner, cleaner and greener.

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Allison Giddens


Allison Krache Giddens has been with Win-Tech, a veteran-owned small business and aerospace precision machine shop, for 15 years, recently buying the company from her mentor and Win-Tech’s Founder, Dennis Winslow. She and her business partner, John Hudson now serve as Co-Presidents, leading the 33-year old company through the pandemic.

She holds undergraduate degrees in psychology and criminal justice from the University of Georgia, a Masters in Conflict Management from Kennesaw State University, a Masters in Manufacturing from Georgia Institute of Technology, and a Certificate of Finance from the University of Georgia. She also holds certificates in Google Analytics, event planning, and Cybersecurity Risk Management from Harvard online. Allison founded the Georgia Chapter of Women in Manufacturing and currently serves as Treasurer. She serves on the Chattahoochee Technical College Foundation Board as its Secretary, the liveSAFE Resources Board of Directors as Resource Development Co-Chair, and on the Leadership Cobb Alumni Association Board as Membership Chair and is also a member of Cobb Executive Women. She is on the Board for the Cobb Chamber of Commerce’s Northwest Area Councils. Allison runs The Dave Krache Foundation, a non-profit that helps pay sports fees for local kids in need.

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Billy Taylor


Billy Taylor is a Proven Business Excellence Practitioner and Leadership Guru with over 25 years leading operations for a Fortune 500 company, Goodyear. He is also the CEO of LinkedXL (Excellence), a Business Operating Systems Architecting Firm dedicated to implementing sustainable operating systems that drive sustainable results. Taylor’s achievements in the industry have made him a Next Generational Lean pacesetter with significant contributions.

An American business executive, Taylor has made a name for himself as an innovative and energetic industry professional with an indispensable passion for his craft of operational excellence. His journey started many years ago and has worked with renowned corporations such as The Goodyear Tire & Rubber Co. (GT) leading multi-site operations. With over 3 decades of service leading North America operations, he is experienced in a deeply rooted process driven approach in customer service, process integrity for sustainability.

A disciple of continuous improvement, Taylor’s love for people inspires commitment to helping others achieve their full potential. He is a dynamic speaker and hosts "The Winning Link," a popular podcast centered on business and leadership excellence with the #1 rated Supply Chain Now Network. As a leadership guru, Taylor has earned several invitations to universities, international conferences, global publications, and the U.S. Army to demonstrate how to achieve and sustain effective results through cultural acceptance and employee ownership. Leveraging the wisdom of his business acumen, strong influence as a speaker and podcaster Taylor is set to release "The Winning Link" book under McGraw Hill publishing in 2022. The book is a how-to manual to help readers understand the management of business interactions while teaching them how to Deine, Align, and Execute Winning in Business.

A servant leader, Taylor, was named by The National Diversity Council as one of the Top 100 Diversity Officers in the country in 2021. He features among Oklahoma's Most Admired CEOs and maintains key leadership roles with the Executive Advisory Board for The Shingo Institute "The Nobel Prize of Operations" and The Association of Manufacturing Excellence (AME); two world-leading organizations for operational excellence, business development, and cultural learning.  He is also an Independent Director for the M-D Building Products Board, a proud American manufacturer of quality products since 1920.

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Tandreia Bellamy


Tandreia Bellamy retired as the Vice President of Industrial Engineering for UPS Supply Chain Solutions which included the Global Logistics, Global Freight Forwarding and UPS Freight business units. She was responsible for operations strategy and planning, asset management, forecasting, and technology tool development to optimize sustainable efficiency while driving world class service.

Tandreia held similar positions at the business unit level for Global Logistics and Global Freight forwarding. As the leader of the Global Logistics engineering function, she directed all industrial engineering activies related to distribution, service parts logistics (post-sales support), and mail innovations (low cost, light weight shipping partnership with the USPS). Between these roles Tandreia helped to establish the Advanced Technology Group which was formed to research and develop cutting edge solutions focused on reducing reliance on manual labor.

Tandreia began her career in 1986 as a part-time hourly manual package handling employee. She spent the great majority of her career in the small package business unit which is responsible for the pick-up, sort, transport and delivery of packages domestically. She held various positions in Industrial Engineering, Marketing, Inside and On-road operations in Central Florida before transferring to Atlanta for a position in Corporate Product Development and Corporate Industrial Engineering. Tandreia later held IE leadership roles in Nebraska, Minnesota and Chicago. In her final role in small package she was an IE VP responsible for all aspects of IE, technology support and quality for the 25 states on the western half of the country.
Tandreia is currently a Director for the University of Central Florida (UCF) Foundation Board and also serves on their Dean’s Advisory Board for the College of Engineering and Computer Science. Previously Tandreia served on the Executive Advisory Board for Virginia Tech’s IE Department and the Association for Supply Chain Management. She served on the Board of Trustees for ChildServ (a Chicago child and family services non-profit) and also served on the Texas A&M and Tuskegee Engineering Advisory Boards. In 2006 she was named Business Advisor of the Year by INROADS, in 2009 she was recognized as a Technology All-Star at the Women of Color in STEM conference and in 2019 she honored as a UCF Distinguished Aluma by the Department of Industrial Engineering and Management Systems.

Tandreia holds a bachelor’s degree in Industrial Engineering from Stanford University and a master’s degree in Industrial Engineering and Management Systems from UCF. Her greatest accomplishment, however, is being the proud mother of two college students, Ruby (24) and Anthony (22).

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Marty Parker


Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Laura Lopez

Marketing Coordinator

Laura Lopez serves as our Supply Chain Now Marketing Coordinator. She graduated from Instituto Tecnológico y de Estudios Superiores de Occidente in Mexico with a degree in marketing. Laura loves everything digital because she sees the potential it holds for companies in the marketing industry. Her passion for creativity and thinking outside the box led her to pursue a career in marketing. With experience in fields like accounting, digital marketing, and restaurants, she clearly enjoys taking on challenges. Laura lives the best of both worlds - you'll either catch her hanging out with her friends soaking up the sun in Mexico or flying out to visit her family in California!

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Jake Barr


An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He's also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 - 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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Marcia Williams


Marcia Williams, Managing Partner of USM Supply Chain, has 18 years of experience in Supply Chain, with expertise in optimizing Supply Chain-Finance Planning (S&OP/ IBP) at Large Fast-Growing CPGs for greater profitability and improved cash flows. Marcia has helped mid-sized and large companies including Lindt Chocolates, Hershey, and Coty. She holds an MBA from Michigan State University and a degree in Accounting from Universidad de la Republica, Uruguay (South America). Marcia is also a Forbes Council Contributor based out of New York, and author of the book series Supply Chains with Maria in storytelling style. A recent speaker’s engagement is Marcia TEDx Talk: TEDxMSU - How Supply Chain Impacts You: A Transformational Journey.

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Constantine Limberakis


Constantine Limberakis is a thought leader in the area of procurement and supply management. He has over 20 years of international experience, playing strategic roles in a wide spectrum of organizations related to analyst advisory, consulting, product marketing, product development, and market research.Throughout his career, he's been passionate about engaging global business leaders and the broader analyst and technology community with strategic content, speaking engagements, podcasts, research, webinars, and industry articles.Constantine holds a BA in History from the University of Illinois at Urbana-Champaign, and an MBA in Finance & Marketing / Masters in Public & International Affairs from the University of Pittsburgh.

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Scott W. Luton

Founder, CEO, & Host

As the founder and CEO of Supply Chain Now, you might say Scott is the voice of supply chain – but he’s too much of a team player to ever claim such a title. One thing’s for sure: he’s a tried and true supply chain expert. With over 15 years of experience in the end-to-end supply chain, Scott’s insights have appeared in major publications including The Wall Street Journal, USA Today, and CNN. He has also been named a top industry influencer by Thinkers360, ISCEA and more.

From 2009-2011, Scott was president of APICS Atlanta, and he continues to lead initiatives that support both the local business community and global industry. A United States Air Force Veteran, Scott has also regularly led efforts to give back to his fellow veteran community since his departure from active duty in 2002.

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Greg White

Principal & Host

When rapid-growth technology companies, venture capital and private equity firms are looking for advisory, they call Greg – a founder, board director, advisor and catalyst of disruptive B2B technology and supply chain. An insightful visionary, Greg guides founders, investors and leadership teams in creating breakthroughs to gain market exposure and momentum – increasing overall company esteem and valuation.

Greg is a founder himself, creating Blue Ridge Solutions, a Gartner Magic Quadrant Leader in cloud-native supply chain applications, and bringing to market Curo, a field service management solution. He has also held leadership roles with Servigistics (PTC) and E3 Corporation (JDA/Blue Yonder). As a principal and host at Supply Chain Now, Greg helps guide the company’s strategic direction, hosts industry leader discussions, community livestreams, and all in addition to executive producing and hosting his original YouTube channel and podcast, TEChquila Sunrise.

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Chris Barnes

Principal, Supply Chain Now
Host of Supply Chain is Boring

Talk about world-class: Chris is one of the few professionals in the world to hold CPIM-F, CLTD-F and CSCP-F designations from ASCM/APICS. He’s also the APICS coach – and our resident Supply Chain Doctor. When he’s not hosting programs with Supply Chain Now, he’s sharing supply chain knowledge on the APICS Coach Youtube channel or serving as a professional education instructor for the Georgia Tech Supply Chain & Logistic Institute’s Supply Chain Management (SCM) program and University of Tennessee-Chattanooga Center for Professional Education courses.

Chris earned a BS in Industrial Engineering from Bradley University, an MBA with emphasis in Industrial Psychology from the University of West Florida, and is a Doctoral in Supply Chain Management candidate.

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Tyler Ward

Director of Sales

Tyler Ward serves as Supply Chain Now's Director of Sales. Born and raised in Mid-Atlantic, Tyler is a proud graduate of Shippensburg University where he earned his degree in Communications. After college, he made his way to the beautiful state of Oregon, where he now lives with his wife and daughter.

With over a decade of experience in sales, Tyler has a proven track record of exceeding targets and leading high-performing teams. He credits his success to his ability to communicate effectively with customers and team members alike, as well as his strategic thinking and problem-solving skills.

When he's not closing deals, you can find Tyler on the links or cheering on his favorite football and basketball teams. He also enjoys spending time with his family, playing pick-up basketball, and traveling back to Ocean City, Maryland, his favorite place!

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Kevin L. Jackson

Host of Digital Transformers

Kevin L. Jackson is a globally recognized Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019, Radar 2020), a “Top 50 Global Digital Transformation Thought Leader” (Thinkers 360 2019) and provides strategic consulting and integrated social media services to AT&T, Intel, Broadcom, Ericsson and other leading companies. Mr. Jackson’s commercial experience includes Vice President J.P. Morgan Chase, Worldwide Sales Executive for IBM and SAIC (Engility) Director Cloud Solutions. He has served on teams that have supported digital transformation projects for the North Atlantic Treaty Organization (NATO) and the US Intelligence Community.  Kevin’s formal education includes a MS Computer Engineering from Naval Postgraduate School; MA National Security & Strategic Studies from Naval War College; and a BS Aerospace Engineering from the United States Naval Academy. Internationally recognizable firms that have sponsored articles authored by him include CiscoMicrosoft, Citrix and IBM.  Books include “Click to Transform” (Leaders Press, 2020), “Architecting Cloud Computing Solutions” (Packt, 2018), and “Practical Cloud Security: A Cross Industry View” (Taylor & Francis, 2016). He also delivers online training through Tulane UniversityO’Reilly MediaLinkedIn Learning, and Pluralsight.  Mr. Jackson retired from the U.S. Navy in 1994, earning specialties in Space Systems EngineeringCarrier Onboard Delivery Logistics and carrier-based Airborne Early Warning and Control. While active, he also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide.

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Enrique Alvarez

Host of Logistics with Purpose and Supply Chain Now en Español

Enrique serves as Managing Director at Vector Global Logistics and believes we all have a personal responsibility to change the world. He is hard working, relationship minded and pro-active. Enrique trusts that the key to logistics is having a good and responsible team that truly partners with the clients and does whatever is necessary to see them succeed. He is a proud sponsor of Vector’s unique results-based work environment and before venturing into logistics he worked for the Boston Consulting Group (BCG). During his time at BCG, he worked in different industries such as Telecommunications, Energy, Industrial Goods, Building Materials, and Private Banking. His main focus was always on the operations, sales, and supply chain processes, with case focus on, logistics, growth strategy, and cost reduction. Prior to joining BCG, Enrique worked for Grupo Vitro, a Mexican glass manufacturer, for five years holding different positions from sales and logistics manager to supply chain project leader in charge of five warehouses in Colombia.

He has an MBA from The Wharton School of Business and a BS, in Mechanical Engineer from the Technologico de Monterrey in Mexico. Enrique’s passions are soccer and the ocean, and he also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique.

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Kelly Barner

Host of Dial P for Procurement

Kelly is the Owner and Managing Director of Buyers Meeting Point and MyPurchasingCenter. She has been in procurement since 2003, starting as a practitioner and then as the Associate Director of Consulting at Emptoris. She has covered procurement news, events, publications, solutions, trends, and relevant economics at Buyers Meeting Point since 2009. Kelly is also the General Manager at Art of Procurement and Business Survey Chair for the ISM-New York Report on Business. Kelly has her MBA from Babson College as well as an MS in Library and Information Science from Simmons College and she has co-authored three books: ‘Supply Market Intelligence for Procurement Professionals’, ‘Procurement at a Crossroads’, and ‘Finance Unleashed’.

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Mary Kate Soliva

Host, Veteran Voices

Mary Kate Soliva is a veteran of the US Army and cofounder of the Guam Human Rights Initiative. She is currently in the Doctor of Criminal Justice program at Saint Leo University. She is passionate about combating human trafficking and has spent the last decade conducting training for military personnel and the local community.

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Amanda Luton

Vice President, Production

Amanda is a production and marketing veteran and entrepreneur with over 20 years of experience across a variety of industries and organizations including Von Maur, Anthropologie, AmericasMart Atlanta, and Children’s Healthcare of Atlanta. Amanda currently manages, produces, and develops modern digital content for Supply Chain Now and their clients. Amanda has previously served as the VP of Information Systems and Webmaster on the Board of Directors for APICS Savannah, and founded and managed her own successful digital marketing firm, Magnolia Marketing Group. When she’s not leading the Supply Chain Now production team, you can find Amanda in the kitchen, reading, listening to podcasts, or enjoying time with family.

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Clay Phillips

Business Development Manager

Clay is passionate about two things: supply chain and the marketing that goes into it. Recently graduated with a degree in marketing at the University of Georgia, Clay got his start as a journalism major and inaugural member of the Owl’s football team at Kennesaw State University – but quickly saw tremendous opportunity in the Terry College of Business. He’s already putting his education to great use at Supply Chain Now, assisting with everything from sales and brand strategy to media production. Clay has contributed to initiatives such as our leap into video production, the guest blog series, and boosting social media presence, and after nearly two years in Supply Chain Now’s Marketing Department, Clay now heads up partnership and sales initiatives with the help of the rest of the Supply Chain Now sales team.

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Trisha Cordes

Administrative Assistant

Trisha is new to the supply chain industry – but not to podcasting. She’s an experienced podcast manager and virtual assistant who also happens to have 20 years of experience as an elementary school teacher. It’s safe to say, she’s passionate about helping people, and she lives out that passion every day with the Supply Chain Now team, contributing to scheduling and podcast production.

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Chantel King

Social Media Manager

My name is Chantel King and I am the Social Media Specialist at Supply Chain Now. My job is to make sure our audience is engaged and educated on the abundant amount of information the supply chain industry has to offer.

Social Media and Communications has been my niche ever since I graduated from college at The Academy of Art University in San Francisco. No, I am not a West Coast girl. I was born and raised in New Jersey, but my travel experience goes way beyond the garden state. My true passion is in creating editorial and graphic content that influences others to be great in whatever industry they are in. I’ve done this by working with lifestyle, financial, and editorial companies by providing resources to enhance their businesses.

Another passion of mine is trying new things. Whether it’s food, an activity, or a sport. I would like to say that I am an adventurous Taurus that never shies away from a new quest or challenge.

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Lori Sofian

Marketing Coordinator

Lori is currently completing a degree in marketing with an emphasis in digital marketing at the University of Georgia. When she’s not supporting the marketing efforts at Supply Chain Now, you can find her at music festivals – or working toward her dream goal of a fashion career. Lori is involved in many extracurricular activities and appreciates all the learning experiences UGA has brought her.

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Katherine Hintz

Creative Manager & Executive Producer

Katherine is a marketing professional and MBA candidate who strives to unite her love of people with a passion for positive experiences. Having a diverse background, which includes nonprofit work with digital marketing and start-ups, she serves as a leader who helps people live their most creative lives by cultivating community, order, collaboration, and respect. With equal parts creativity and analytics, she brings a unique skill set which fosters refining, problem solving, and connecting organizations with their true vision. In her free time, you can usually find her looking for her cup of coffee, playing with her puppy Charlie, and dreaming of her next road trip.

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Mary Kate Love

Chief of Staff & Host

Mary Kate Love is currently the VP of marketing at Supply Chain Now focused on brand strategy and audience + revenue growth. Mary Kate’s career is a testament to her versatility and innovative spirit: she has experience in start-ups, venture capital, and building innovation initiatives from the ground up: she previously helped lead the build-out of the Supply Chain Innovation Center at Georgia-Pacific and before that, MxD (Manufacturing times Digital): the Department of Defense’s digital manufacturing innovation center. Mary Kate has a passion for taking complicated ideas and turning them into reality: she was one of the first team members at MxD and the first team member at the Supply Chain Innovation Center at Georgia-Pacific.

Mary Kate dedicates her extra time to education and mentorship: she was one of the founding Board Members for Women Influence Chicago and led an initiative for a city-wide job shadow day for young women across Chicago tech companies and was previously on the Board of Directors at St. Laurence High School in Chicago, Young Irish Fellowship Board and the UN Committee for Women. Mary Kate is the founder of National Supply Chain Day and enjoys co-hosting podcasts at Supply Chain Now. Mary Kate is from the south side of Chicago, a mom of two baby boys, and an avid 16-inch softball player. She holds a BS in Political Science from the University of Illinois at Urbana-Champaign.

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Joshua Miranda

Marketing Specialist

Joshua is a student from Institute of Technology and Higher Education of Monterrey Campus Guadalajara in Communication and Digital Media. His experience ranges from Plug and Play México, DearDoc, and Nissan México creating unique social media marketing campaigns and graphics design. Joshua helps to amplify the voice of supply chain here at Supply Chain Now by assisting in graphic design, content creation, asset logistics, and more.  In his free time he likes to read and write short stories as well as watch movies and television series.