< Back to Articles
Share:

Today’s Shippers Demand Effective Transportation Management

In today’s complex supply chain landscape, effective transportation management is less an ambition than a necessity. As the logistics industry attempts to keep pace with rapid technological advancements, a dynamic regulatory environment, and ever-shifting market dynamics, the field of transportation management is working to keep pace with the constantly changing demands of a complex transportation sector. 

In hopes of better understanding what transportation management means in 2024, Supply Chain Now is partnering with innovative TMS provider RateLinx on an interesting research project: the TM Tech Survey 2024, which focuses on transportation management technology. 

But before we get there, let’s talk about why shippers in record numbers are demanding effective transportation management solutions. 

Three Reasons Shippers Require Effective Transportation Management

According to an analysis from Gartner, the global TMS industry is expected to reach $2.11B by the end of 2024, a 60% increase from the industry’s value in 2019. It’s clear that today’s shippers, operating in a world plagued by volatility and disruption, understand the value of transportation management. This section looks at three key reasons why today’s shippers require effective transportation management.

1: Enhanced Operational Efficiency

In 2024, transportation technology is indispensable for optimizing logistics operations. Today’s leading transportation management systems leverage real-time tracking, predictive analytics, and recent breakthroughs in artificial intelligence to streamline processes, improve route planning, and provide end-to-end visibility over increasingly complex supply chains. These tools increase efficiency throughout the transportation process but also give the shippers much-needed visibility and actionable solutions in times of supply chain disruptions. 

2: Regulatory Compliance and Sustainability

As domestic and international regulators pressure shippers and carriers alike to lower transportation-related emissions, transportation management systems are vital for businesses struggling to develop actionable strategies to reduce emissions output. Through industry partnerships and integrations, advanced transportation management systems help companies monitor and manage their carbon footprint, adhere to stringent environmental standards, and implement green practices. 

3: Meeting Evolving Consumer Expectations

E-commerce has intensified the demand for faster and more flexible delivery options. According to the Retail Industry Leaders Association, 90% of e-commerce consumers expect two or three-day delivery to be standard for online purchases. Transportation management solutions leverage granular, cloud-based tracking to optimize highly complex supply chain processes, thus enabling shippers to meet sky-high consumer expectations. Businesses and consumers can instantly access real-time package locations through these platforms. With transportation management, companies and consumers can have the visibility and accountability they need for effective parcel logistics. 

How Do You Use Transportation Management in 2024? 

As we advance through the end of the year and into 2025, the role of transportation management technology in powering supply chain success cannot be overstated. Embracing these innovations is essential for enhancing efficiency, ensuring regulatory compliance, meeting customer demands and making it easier for employees to achieve success each & every day. Supply Chain Now and RateLinx are surveying the state of transportation management technology to better understand how businesses adapt to these changes.

Participate in the survey here to share your insights and learn how others in the industry are navigating the current landscape. All responses are anonymous and the findings will be published in October 2024.

 

More Articles

supply chain
Articles
August 23, 2024

New Kids on the Block: Three Voices Transforming the Supply Chain

Supply chain management is constantly evolving. Whether you see the glass as half full or half empty, this dynamic environment brings both challenges and opportunities to the fore. The good news is that, while challenges continue to emerge, experts and thought leaders who offer insights and strategies are changing the industry, too. This article highlights three such visionaries — Searoutes Co-Founder & CEO Pierre Garreau, Noodle.ai Chief Operating Officer Michael Ciatto, and Owlery Co-Founder Travis Downs — who not only offer fresh perspectives but are also driving change through their innovative approaches. Three Voices Transforming the Supply Chain These experts have emerged with pragmatic solutions to many of today’s logistical problems, ushering in the potential for a more effective supply chain operation. True, many might consider them “new kids on the block,” but their thought leadership already resonates well across the entire industry. Pierre Garreau, Searoutes “Today’s businesses are under pressure to improve visibility over carbon emissions, as regulators and consumers alike place greater emphasis on emissions reduction. However, businesses struggle to build accurate visibility over emissions, instead turning to greenwashing and estimation as a means of signaling decarbonization efforts. Searoutes uses the physical characteristics of vessels, planes, and trucks,…
supply chain podcast
Articles
March 31, 2025

Meet the Supply Chain Now Host: Marty Parker

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…