What is Esports exactly? A business, a lifestyle – or a gateway to the metaverse? Co-hosts Kevin and Scott sat down with two Esports experts at the 2021 Veterans Bowl to get some answers. Listen in as guests Tygarlily, an Esports host and digital content creator, and Chase Peterson, CEO of Premier Esports, offer their perspectives on the rise of virtual business, keys for successful content creation – and tips for how to kick start a career in gaming. Whether you’re a Halo fan, curious about NFTs, or interested in learning from the booming business of Esports, don’t miss this one-of-a-kind episode.

Intro/Outro (00:03):

Welcome to supply chain. Now the voice of global supply chain supply chain now focuses on the best in the business for our worldwide audience, the people, the technologies, the best practices, and today’s critical issues. The challenges and opportunities stay tuned to hear from those making global business happen right here on supply chain now,

Kevin L. Jackson (00:32):

Hello, this is Kevin L. Jackson hosts of digital transformers on supply chain. Now in December, 2021, Scott Luton, and I had the distinct pleasure of working with an all volunteer team to produce stream and host the 2021 veterans bowl. This project vet event is designed to educate the public on the challenges our military veterans face. If they need mental health assistance. eSports is used by mental health professionals to augment treatment. That is why we support premier eSports and decided to do this transformer special on the business of eSports. In this show, we discussed eSports with tiger Lily, a Facebook sponsored E gamer and Onstream hosts and chase Peterson, chief executive officer of premier e-sports enjoy.

Scott Luton (01:44):

Hey, good afternoon, everybody. Scott Luton and Kevin L. Jackson, special episode of digital transformers right here with our newest best friend. We’re with tiger Lily, an eSports host influencer and enthusiast tiger. Lily, how you doing?

Milan McKinnon (02:00):

I’m great. I’m your best friend? Absolutely.

Scott Luton (02:04):

Well, Kevin and I are learning a ton about e-sports here at the veteran’s bowl, right? Yeah, absolutely.

Kevin L. Jackson (02:10):

I tell you, I didn’t know how intricate this could be. Um, but you know, as you said, I’m in a great mood today, so

Scott Luton (02:19):

Let’s learn more about it. Navy be army, and we’ve got an expert get us through the, the, uh, uh, the learning exercises here. So tiger. Let’s start with, uh, how’d you get into e-sports

Milan McKinnon (02:31):

That’s a great question. And, uh, I wanna call myself an expert per se. I just happened to have my foot in so many different doors because when it comes to e-sports, I personally tried my best to be a player. Um, and I feel like I entered the eSports industry and world a little too late to be a player, an efficient gamer where my actual gameplay put me in on a team, for example, mm-hmm <affirmative>. So instead I took the route of being a host and now that’s where I’m in. I, I host the events and I try my best to educate a lot of the viewers on eSports, because it’s becoming well known now. Right. And you know, yeah. Colleges are now bringing in teams and scholarships and they’re playing professionally around the states and even around the world.

Kevin L. Jackson (03:18):

So I’m wonder pull on that actually, because my daughter was at ODU and she was actually the captain of the silver eSports team.

Milan McKinnon (03:27):

That’s amazing. First off, I love girl power, a girl running their own team. I love that,

Kevin L. Jackson (03:33):

But she’s actually a director of Dame on and eSport center in Virginia Beach. So, uh,

Milan McKinnon (03:40):

That’s amazing. You

Scott Luton (03:41):

Gotta get tiger Lily and your daughter connected.

Milan McKinnon (03:43):

That’d amazing. Absolutely. I would love to one day host one of her games or even interview her or talk to her about, what’s like being a team captain, cuz I’ve never done that myself. Oh great.

Scott Luton (03:54):

So let’s, let’s do this. Let’s you know, for folks like me and maybe Kevin, I’m not speak for Kevin, but I am, I’m an eSport expert or enthusiast. I don’t know a whole bunch about the industry. Tell us if you had eSports 1 0 1 and just a small nutshell. What do folks need to know?

Milan McKinnon (04:09):

I think the biggest argument these days is how to convince your parents to let you play video games. You know, <laugh> how do, how do I do this? But my biggest advice to the parents is it’s just like any or any musical instrument you need to practice. So if your kids are really serious about gaming and making it a part of their career or a part of their, instead of making it a hobby transitioning into actually practicing every night, then it becomes really serious. And like I said, earlier, colleges are actually looking into recruiting students that take this seriously and practice every night and they have a team they practice with and they they’re able to get together. Then they, the college teams put them, you know, they get scholarships and all that. Right, right.

Scott Luton (04:53):

Scholarships.

Kevin L. Jackson (04:54):

Yeah. Scholarships. But I could say that my daughter was doing a lot of streaming over Twitch. Right. And, and she actually used software robots to manage her audience. And she learned how to code.

Milan McKinnon (05:08):

And your daughter is impressive. <laugh> first off, she’s a team captain. And now she’s a coder.

Kevin L. Jackson (05:14):

Well, she, she, she graduated two years ago and she, like I said, she, she works at it as her career

Milan McKinnon (05:20):

Right now. See, that’s the thing, when it comes to gaming, you’re either won the player or two, you end up growing into like strategy planning or team managing community management. Uh, you can also go into producing, which is the amazing team we have today. Atlanta premiere, thank you for producing this event. And even goes further than that. You know, content creator is a lot of people are like define content creation. But what you’re really doing is you’re bringing the content that we all wanna know about and watch to stream. It’s almost an entry into film. So being a host or being an actress and, and being able would be on screen, you know?

Scott Luton (05:59):

So in addition to giving thanks to the, to the world class production team here at a veterans bowl, uh, premier gigg, we’ve gotta give thanks to TNS and digital names for sponsoring digital transformers in our conversation here with tiger Lily. So, all right, one last point, and then I’d love evident for you to weigh in on this transformation, the metaverse and all that good stuff. Absolutely. So you’re speaking to tiger Lilly, just the growth, the, um, um, the opportunities and more that the eSports industry offers and it’s blowing up getting bigger and bigger each year, right? Yes.

Milan McKinnon (06:32):

I agree with you. I think it’s gonna continue getting bigger and there’s gonna be way more job opportunities for different players, gamers, developers, producers, coders. Yeah. Team managers, you know, we’re gonna need more people that can lead. So we’re gonna see that grow as we move on.

Scott Luton (06:47):

Awesome. One last point, Kevin is, uh, I think the college game is coming back after beating hiatus, NCAA football. The only thing about this tiger Lily, it’s been high in, um, off the market for a couple years. Wow. With the N I, um, yeah. NCAA, uh, programming is coming back and maybe me and you can, can, uh, anchor a team. Good team. Yeah.

Milan McKinnon (07:10):

Yes, definitely. All right. This

Kevin L. Jackson (07:12):

Is really a business and I don’t think a lot of people maybe accepted as a business or recognize it as a business from, from your point of view, how do you see yourself fitting in what people may refer to as the real business? Or is this the business of entertainment

Milan McKinnon (07:33):

If definitely falls into business of entertainment, but at the end of the day, who’s gonna run these teams. Mm-hmm <affirmative> a lot of investors are gonna drop lots of money. We are gonna run into that, but what are we gonna do with that? We’re gonna get a team of producers and we’re gonna get a team of hosts and actors here today to talk to you. And then even more someone to educate us for you. Like you, for example, on what we’re gonna talk about with the metaverse and all that. Well, so

Kevin L. Jackson (07:59):

The metaverse people think that that’s sort of not real it’s, it’s virtual and they’re right. It’s not real. It is virtual, but what’s really important to recognize is that the physical world and the virtual world are now in merging and businesses, not just entertainment business, but just about every industry have to learn how to interact and operate in the metaverse and connect with their customers. What do you feel about the metaverse? Is it a real thing?

Milan McKinnon (08:35):

Digital content is I have this argument these days. Uh, <laugh> where it all almost is like the real world is the stage for digital content. Okay. Um, we run into that all the time. And as we look to the internet and even now NFTs or Bitcoin, you’re gonna see a lot of that digital content becoming more and more accessible. It’s the, the thing that we’re trying to do these days is wrap our head around NFTs the non-tangible non-function. Yes. So, you know, a lot of people are con like interested in that, because it’s the unknown. But as I continue forward, even in the gaming space, I see it becoming more and more of an everyday thing.

Kevin L. Jackson (09:13):

Well, one thing, like my company TNS actually has a global blockchain. Right. Okay. And we actually have a, a product called NIFT. That’s a marketplace for NFTs and other projects that we are working on include, um, the management of, uh, for virtual spaces in second life. Okay. Okay. So we are, we are sort of, we are in that world. Definitely <laugh>. But, but when it, when it, when it comes to other businesses and their own digital transformation, I also think that this is about community being able to communicate with other businesses within your ecosystem and to be able to connect with your customers like you. Yes. Yeah. So tell me, what does a business need to do to digitally connect to you and your general?

Milan McKinnon (10:17):

My generation and the generations after me love adorable, cute things they can collect. Uh, we’re all here we go to events to collect. We want that eSport shirt to rock our favorite team member. Right? You see that in sports today and in the past, and a lot of artists like me, we are going into NFTs that, or almost like cards or Pokemon cards, magic, the gathering cards or favorite sport team cards that you can collect and you can keep in your digital wallet.

Kevin L. Jackson (10:44):

Okay. Wow. So is this just a fad? I mean, you say you like cuddly things, but I may be giving away my age, but people used to collect beanie BA and they were thousands and thousands of dollars, but now nobody wants to buy a beanie baby. So you’re collecting NFTs maybe next year. Nobody cares now you’ll spend money and now it’s gone. It’s a

Milan McKinnon (11:09):

FA right. Well, you know, with the classic with artists, for example, if in the future, one of our favorite artists that was producing NFTs passed away, I know that’s the saddest truth is when your artist or musician or favorite athlete passes away, then anything they had created in the past just becomes that their price it’s it’s value it’s, it’s important to people and you’re gonna spend more money on that. So I don’t think NFTs are going to run out honestly.

Scott Luton (11:34):

So on that note, I hate to wrap up this conversation with tiger Lily and Kevin L. Jackson, but we must tiger. Lily. How, how can folks connect with you after today’s chat

Milan McKinnon (11:44):

With us? I am found under tiger Lily, which is actually spelled T Y G a R L I L Y on Twitch. I’m also a Facebook Facebook partner where I like to upload a lot of content like this today. Okay. And then I’m on most socials under the same username. It’s pretty simple.

Kevin L. Jackson (11:59):

Wonderful. Great. You have a new follower now. That’s

Chase Peterson (12:02):

Thank you.

Scott Luton (12:03):

<laugh> well, Hey, again, big. Thanks to TNS and digital names for sponsoring digital transformers. Hey, best luck to the players. And second half of the veterans bowl on behalf of Kevin L. Jackson and Scott, Luke, we’ll see you next time right here on digital transformers. We’re spending some time post-game with chase Peterson. Co-owner with premier. How you doing chase?

Chase Peterson (12:27):

Excellent. Glad to be here. Wonderful. We’re happy to, uh, to be working with such a great charity, a great cause and supporting all our servicemen and women out there. It’s a absolute pleasure. Yeah.

Kevin L. Jackson (12:39):

Mental health is a really, um, under or overlooked issue. Uh, um, not just in military, but in the society’s general. And it’s really great to be able to support and educate, uh, audio. So this important

Scott Luton (12:55):

Aspect. Excellent point. Yep. So of course, big, thanks to our friends, TNS and digital names for sponsoring this special episode. So chase, let’s start with, uh, how did you get into eSports?

Chase Peterson (13:08):

Well, um, when I tell my story, I always say the same thing and I tell people it was a, it was an accident accident. Yeah. It was an accident. Um, I have been playing games as long as I can remember. What was your

Scott Luton (13:22):

Favorite one

Chase Peterson (13:22):

Halo for sure. Okay. Okay. Uh, and there’s a new halo out. So all you guys enjoying the

Kevin L. Jackson (13:29):

Yeah. TV shows. Halo.

Chase Peterson (13:30):

Yeah. Yeah. Halo is a, is a big franchise now. Yeah. But, um, I grew up playing games and, you know, in 2017 I tried my hand at creating content as a streamer on Twitch. Okay. About a year later I found I was pretty bad at it. <laugh> so I, you know, tried to utilize some different talents and groups of, uh, you know, just expertise that I had and decided we wanted to make a group and we no intentions of doing e-sports at all. Right. Um, it was just a group for a lot of mental health reasons. Okay. You know, content creating and live streaming as a full time person is not an easy job. Right. And, uh, I thought maybe if we could make a group to make it easier on people, um, that was the point sort of that supportive each other. Yeah. And it kind of just snowballed from, as we got more and more interest, different kinds of people would, you know, come in that had different skill sets and wanted to do different things and would ask me questions that made me go, huh, maybe I should do that. Right. And now we’re here in, uh, you know, professional apex, legends, and sons of really awesome content creators and staff members facility. And yeah, it’s been a journey for sure. And as,

Scott Luton (14:40):

As many of our listeners and viewers may know we’re in Johnson stem center here in Atlanta, Georgia name for Dr. Lonnie Johnson, famed and legendary inventor. We got a picture of him just out of the shot of the camera. Um, so Kevin, with chase, we wanna talk about kind of the logistics behind big eSports tournaments, like, like they’re involved in all the time. So, so talk to us a little about that. What what’s all involved in putting on a world class eSports experience?

Chase Peterson (15:07):

Well, I think, uh, you gotta talk pre and post COVID. Uh, I think that’s a very interesting conversation that you have to, uh, you know, you have to bring that up, um, pre COVID you’re talking mega

Kevin L. Jackson (15:19):

Events. So we were talking about the difference between, uh, pre COVID and post COVID and the fact that we are now in a virtual world, everybody’s comfortable with interacting virtual world. Um, so if I’m in, you know, uh, distribution or I’m, uh, um, an electrical company or not some industry outside of entertainment, transportation, what does that mean to me? What does it mean with, to my employees and my customers?

Chase Peterson (15:56):

So, uh, this is a question that I not only have thought about, but also have spoken to other people, uh, in regards to, um, I think when I review, like what its future look like, right? What is, what should your business look like as we move into 20, 22 mm-hmm <affirmative> and I think it really boils down to a couple different things, but really the main point is where are you engaging your audience? So going where your people are, and you can look at history and how history has evolved with businesses first, it was, you know, advertisements in your newspaper because that’s where everyone was reading, you know, about what’s happening in the world. Right. And then job ads. Yeah. And then you radio radio radio comes out in the newspapers up in, up in arms, right? Yeah. And then television, cell phones, you name it, everything that just progresses us forward. This is where progressive forward

Kevin L. Jackson (16:48):

Businesses live. Like all those traditional media are now going out of business cause they couldn’t keep up with the internet. And now with maybe is this the media of the metaverse is eSports just, uh, the tip of the iceberg?

Chase Peterson (17:08):

Yeah, definitely. I think E eSports is one of those things you could dive into for hours and hours and hours. And this is why you see people selling tickets to these online webinars that last for a couple days, right? Yeah.

Kevin L. Jackson (17:20):

<laugh> so we don’t have a lot of time, but what does it take to put together this type of, to produce this type of event, if I’m a company and I know I have to reach out to my customers via this type of channel and this type of media, what does it take? What type of skill sets do I have to bring in with my, um, and onto my team? Where does it fit within a corporate organization? Uh, you

Chase Peterson (17:49):

Know, I think within a corporate organization, first off you have to, you have to do your research. Mm-hmm <affirmative> I think if you are interested in getting involved in gaming or eSports or really digital media at all, you gotta know what the competition’s doing, what works, what doesn’t work and what to avoid. Mm. Um, and then secondly, you’re gonna have to find out what works for you and your audience. And, um, I think above all else, you could have the most talented team in the world. You could have the worst team in the world, your content that you put out, whether that’s an interview like this sitting at a table, or, you know, you’re filming your products or you’re hosting a tournament, anything like that, it’s about what the why is and why that’s important to your customer more than it is what it is.

Scott Luton (18:37):

Oh, salmony yeah. Yeah, exactly.

Kevin L. Jackson (18:40):

Absolutely. So are you saying that digital transformation includes this type of multimedia production capability?

Chase Peterson (18:50):

Of course. Yeah. Definitely. You could have the, the best chicken biscuit in the world. <laugh> but if no one knows about it and no one cares about it, then no, one’s gonna buy it. Right.

Scott Luton (19:02):

Love

Chase Peterson (19:02):

That. But you could have an amazing chicken biscuit. How

Scott Luton (19:04):

Keep, keep talking chicken biscuits, you talking, talking my language. Right. So yeah, I guess have to wrap up. Don’t worry. Well, I’d love to spend a couple more hours with chase. I think we could pick a lot of his brain here. Yeah. But I’m learning. Chase. How can folks connect with you in premier? Yeah,

Chase Peterson (19:20):

I think, um, we’re probably most active on our Twitter account. Uh, underscore premier gigg follows on there. Um, or if you wanna send me an email, I’m happy to you, uh, discuss further as a chase at Atlanta, premier, Don Gigi. All right.

Scott Luton (19:35):

And one last question. Sure. Where can you get the best chicken biscuit? <laugh> who who’s got your votes. Think IM gonna keep

Chase Peterson (19:42):

That one close the chest. I’m not sure I wanna drop

Scott Luton (19:45):

Spot. I got that’s okay. Hey, um, Kevin big. Thanks. What a great, great conversation. Congrats to the players and the winner of the veterans bowl. Your last comment as we, uh, sign off for tonight, go Navy, go <laugh>

Kevin L. Jackson (20:06):

And I want take a, a minute with two guests, tiger. Louis. I to have her tell you more about earth and chase Peterson, and we take this time to talk about the business of e-sport. So before we get down to business, chase what’s background, where you come from, you know, how did you, uh e-sports

Chase Peterson (20:33):

Well, my background is in sales and marketing. Mm-hmm <affirmative> I’m from Atlanta and I got into eSports on accident.

Kevin L. Jackson (20:42):

<laugh> you didn’t intend to do this? No, not at all.

Chase Peterson (20:46):

Someone asked me why I wasn’t doing it. Wow. And

Kevin L. Jackson (20:50):

I said, you know what? I don’t know. <laugh> and, uh, tiger. Lily, can I just call you tiger. Understand you really? Uh, that’s your, your game when you are out, uh,

Milan McKinnon (21:01):

Shooting the up. Yeah, that’s totally fine. You know, tiger. Lily is a gamer to, I chose for myself when I was 14 years old. Okay. So I do come from the gamer background where I would just play games as a hobby or an escape. A lot of us can relate with that, but it wasn’t until I moved from Oregon to Georgia, I gave up a salary position in it. And at that time, when I, to Georgia, I was like, I’m gonna take content creation on seriously. I need to make this work. So, uh, for about the last five years, I’ve been doing my best at that. Uh, like my foot has been in multiple doors trying to figure out where I fit in, but I finally found a place for me, tiger Lily in the eSports industry. And I think things are going pretty well.

Kevin L. Jackson (21:51):

So what attracted you to, e-sports why e-sports

Milan McKinnon (21:55):

Right, because I come from a gaining background. Why did I wanna step into the competitive scene? Why did I wanna match with content creators that were just outputting so much content, our favorite video games every day. And it really just for all into it didn’t feel like work for me every day. Uh, more or less I was able to wake up and I’m like, I’m motivated and I would do it. And at the end of the day, I’d have all this content and over time I’d get experience. And I became more knowledgeable on certain topics. And then people asked me to speak about them first. They were panels and then they were we’re on live streams and now they’re recordings. And, and I just, I just keep doing it it’s because it’s what I do every day. I live and breathe this lifestyle,

Kevin L. Jackson (22:38):

You know, this is, this is really interesting cause you actually targeted the lifestyle and the business and chase here to sort of fell into. Definitely. Okay. So, um, that’s true. Is, is this a lifestyle or is a business chase

Chase Peterson (22:56):

For me? It’s both. It has to be both. I think my lifestyle is premier mm-hmm <affirmative>. Um, premier is a lot of things that, you know, one of those is e-sports. So, uh, my lifestyle is, is very much embedded with gaming and competitions and creating videos and editing websites. And I mean, you name it. I mean, everything that goes into making this happen, uh, is what I do every day. Well,

Kevin L. Jackson (23:26):

But our audience may not know what premier is and it sounds like it’s actually a business, but there’s a lot of people that don’t think gaming is a business. Tell us more about

Chase Peterson (23:38):

Premier. Yeah. So I’ll, uh, I’ll explain it in the way that I try to explain to people when they ask me what I do and what premier is. Uh, I’d say it’s a lot like a traditional sports team if their sports team played online. Okay. So it runs a lot like the NFL, you know, you have professional players, uh, coaches, staff, uh, everybody is, you know, involved in seeing succeed when they’re competing. Uh, but it goes a little bit deeper than that. Um, you know, you have people that represent the organization like content creators and influencers. Uh, these are our, you know, our faces, if you will, of the organization, uh, leaders amongst the, the influencer community and these people, you know, out there live streaming making videos and really showcasing their entertainment skills rather than their competition skills.

Kevin L. Jackson (24:36):

So, um, is this like the new type of slopes person?

Chase Peterson (24:41):

<laugh> yeah, for sure. I mean, I think when I saw Tim, the tap man on, uh, super bowl commercial, I was sold. Yeah, that was, uh, that was it.

Kevin L. Jackson (24:51):

So, so tiger, I mean is how do you sort of prepare for this type of career or this type of lifestyle or this type of business? You said you wanted to do it, but, um, <affirmative>, you know, what got you

Milan McKinnon (25:08):

Ready for this? Right. I like to consider eSports and video game development, like the wild, wild west. It’s almost like you with Bitcoin mm-hmm <affirmative>, uh, but for us, for gaming, there’s so many opportunities and a lot of people can’t grasp what they are yet. Uh, a friend of mine asked the other day, hello, my kids are in just in gaming. They’re only nine to 10, but how do I get them ready to be a gamer in a, in a world where they’re making money, where they’re able to create a career off of it. And I told ’em what type of games are they interested in and figure out their personality. And that really goes into what they’ll grow into. For example, what type of games are they playing? Are they playing first person shooters? Uh, and are they leading the squad or following the squad?

Milan McKinnon (25:54):

First person shooters leads into eSports. They could be a player. If they’re leading, then they’re gonna be a community manager or a team leader, or as your daughter is, you know, the, the captain of the team, are they playing creative games? Do they like coding? Then they get into development. It can even lead into production or filmmaking. So it really depends on the branch or the game they get into it. And you have to really pay attention to that. For me, it was building computers, playing games and understanding them on a fundamental level, like game development. So that’s where I came from. And as I learned about how games operated, I started to learn started more or less getting into eSports as well. Uh, and on a competitive level, like simple coding and Overwatch, I would love the fact that blizzard would make all the items, uh, you can interact with them. Right. And I wanted to learn that on a fundamental level, but then I ended up getting really good at healing people. And then that led into eSports.

Kevin L. Jackson (26:50):

Wow. So this is really complex, right. You know, and, and you would, uh, some C-suites of traditional businesses really don’t think this is a real business. So if, if you were giving them advice as to how to make, uh, eSports or this new type of multimedia entertainment, uh, a part of their business, is it something they should even think

Milan McKinnon (27:22):

About? Definitely. Uh, right now I’m a, a content creator. So we were talking about content creators for this business called ants online. Uh, essentially what I’m doing is I became their brand ambassador. They, I have a position where I do, I’m getting paid obviously, but I’m not just playing video games. I have to strategize the plans for a month. We have to plan ahead. Then we have to plan the content we’re gonna stream. And if our fans or viewers actually want that, for example, unboxing computer parts, we all wanna see those new GTXs. We all wanna see the new PlayStation fives. Right. Um, and then that goes into the gaming, you know, the hot new games, which is marketing the brand new games. So I’m sure chase for, to go into this as well, because then that goes into sales and marketing, which is a skillset, not all of us have, but chase definitely has that.

Kevin L. Jackson (28:11):

Yeah. So chase, you do a lot of sales and marketing and the logistics of, of eSports. And I mean, you said this is just like running a football team or a baseball team. So, um, <affirmative> are you in the front office? Are you part of the C-suite? Yeah, I mean, <laugh>,

Chase Peterson (28:33):

I think, you know, every day when, when you have to sell your business model to make money as a, as a job, mm-hmm, <affirmative>, you have to look at what you’re doing a little more serious. And, you know, if you look at tiger Lily’s story of, you know, just wanting to do it and having to learn those skill sets, she didn’t say this, but it’s definitely not easy. It is very, very difficult in the skillset in order to be very successful at, it takes a lot of work. Um, but when it comes to, you know, marketing yourself and making it very worth your while, right. Um, yeah, I think really one of the biggest things is marketing. And I said it earlier, when we were live it’s you could have the best chicken biscuit, right. But in this case you could be the most entertaining person in the world, but if you don’t know how to market yourself, if you don’t know how to speak about, if you don’t know how to engage your audience, if you’re really entertaining, you, you gotta learn those things. So

Kevin L. Jackson (29:33):

Well, you know, I, I really appreciate what you’re saying, but I also believe that we are in a unique time, um, of our society. Uh, we’ve all gone over the past few years through the pandemic. And I personally believe the world is a pre COVID world is different than the post COVID world. And part of that is the rapid adoption of these remote technologies. These virtual technologies, everyone’s working from home now everyone’s comfortable of sitting on zooms for hours. Um, and, and now even, uh, <laugh> maybe not too comfortable, but even now the, the biggest buzzword in business is the, is the metaphor. So, um, so chase is the world coming to your world now. And your virtual world is the post COVID world. More friendly to the, the, the virtual business world

Chase Peterson (30:40):

Is the whole COVID world friendly to the virtual world. Yeah. Yeah. But I think it answers your statement previous. I think everyone’s just now catching up, right. Gamers have been doing this as long as I can remember, uh, meeting online, engaging their friends, spinning hours of time playing games. Right. Right. And the rapid adoption thing that you talked about, I think yeah. Is, is happening right now, but really what you’re seeing with this, you know, word metaverse right. Right. And for people who don’t really know what a metaverse is, right. It’s just another world online that you can interact with. Right. 3d 40, whatever you want to call it. Right. The way that I see the metaverse is really just a social environment. It’s just where people are, where they are. Right. They don’t have to physically be there, but that’s where they spend their time. That’s where they get their, uh, ingest of either news or, you know, social feed. It can be anywhere. And I think the number right now was, uh, Roblox. If I’m not mistaken, Roblox is the number one metaverse right now with like 36 million average daily users.

Kevin L. Jackson (31:52):

So you’re saying this is just an evolution of all society. Yeah,

Chase Peterson (31:57):

Definitely.

Kevin L. Jackson (31:58):

So, so, uh, tiger Louis, uh, is it easier for you and the post COVID world than the pre COVID world? And you see more opportunities opening up? And so on my show, digital transformers, we talk about businesses digitally transforming themselves, their, their business models, the way they interact with their ecosystem, the business partners and their customers. So what do they need to learn? What do they need to do as our society? Um, you know, transitions into the matter.

Milan McKinnon (32:39):

Like I had said, when I moved from Oregon to Georgia, that transition in my life personally did not affect me as much because I was taking my internet presence with me and to everybody else, it didn’t change. I was in the same place. They can find me when they needed to. And to answer your second question with how can they up it. Community is huge, especially for your brand. If you are in tech or even if you’re selling couches, uh, your community is huge, cuz they’re the ones that are interacting with you daily and your digital content is what fuels them. Mm-hmm <affirmative>. And so it’s very important in my opinion, to continue doing all the, the digital content and, and the metaverse is, is coming. It’s just seems intimidating because there’s a lot of unknown. But to me it’s always been there, digital content, video games, movies, live events that are filmed on YouTube. Mm-hmm <affirmative>, you know, we, we already know it’s there. It’s just, there’s a new name to it and more doors are opening. So there’s time of opportunities. And I like to call it the wild, wild west.

Kevin L. Jackson (33:43):

<laugh> great. So, uh, we run outta town here, but people wanna reach out to you to learn more because I tell you you’re teaching me about right now. How do they get in contact with you?

Milan McKinnon (33:56):

Uh, well, I’m tiger Lily. Uh, that’s actually my username on all the OS. I also have YouTube and I’m live on Twitch. I spell it T Y G a R L I L Y. And I mean, I’m on the internet now, like just Google and it’s crazy. Just the amount of footprint I’ve left behind. So, so you’re

Kevin L. Jackson (34:15):

Everywhere. Yeah. It’s where do people reach out to catch up to you and premier?

Chase Peterson (34:21):

Well, you can, uh, you can find me, you know, similar. Um, just, uh, I go by a different name online. I don’t, uh, use my real name. I go by kick ACE on, uh, Twitter. Okay. Uh, but like I said, I’m very open to my, using my emails, chase at Atlanta, premier dot Gigi. Um, and then premier, you can find it on Twitter type in premier, Gigi, uh, on all socials.

Kevin L. Jackson (34:45):

Well, thank you both for giving us an insight into what companies need to do to transform themselves and to adjust to this new multimedia world. So with that, I’d like to thank you and my audience for joining us on digital transformers. So please enjoy your bay and have a transformative week smash

Chase Peterson (35:09):

That light button

Kevin L. Jackson (35:10):

<laugh>

Intro/Outro (35:13):

Thanks for being a part of our supply chain. Now community check out all of our programming@supplychainnow.com and make sure you subscribe to supply chain. Now anywhere you listen to podcasts and follow us on Facebook, LinkedIn, Twitter, and Instagram. See you next time on supply chain. Now.