Supply Chain Now Episode 529

“If you can actually get intentional with people and let them know who you who you really are, they’re going to be able to challenge and push you to do things that you probably couldn’t have done on your own.”

– Zach Ramirez, Director of Sales and Marketing for Ally Logistics


It may seem like a customer service mindset would come naturally to someone in sales and marketing, but everyone has to learn from somewhere. According to Zach Ramirez, Director of Sales and Marketing for Ally Logistics, the best way to learn to build a customer service-oriented corporate culture is from the top down.

While he wasn’t always a fan of marketing skills versus the ‘boots on the ground’ approach espoused by most salespeople, over the years he has learned how to combine the two into a powerful methodology that combines the strengths of each discipline.

In this conversation, Zach tells Supply Chain Now Co-hosts Greg White and Scott Luton:

· Why relationships suffer when a sales team doesn’t have enough marketing skills at their disposal

· The best practices to keep sales and marketing working together to attract and win new customers just as well as they retain existing customers

· What he’s expecting to see in terms of a ‘tech boom’ in logistics over the next few years

Intro/Outro (00:05):

It’s time for supply chain. Now broadcasting live from the supply chain capital of the country. Atlanta, Georgia heard around the world, supply chain. Now spotlights the best in all things. Supply chain, the people, the technologies, the best practices and the critical issues of the day. And now here are your hosts, Greg white, with you.

Scott Luton (00:30):

You have your own supply chain now. Welcome to today’s show Greg, how are you doing? You’re doing very well. It’s been a busy day. Hasn’t it? It has a show to have three, but Hey, that’s, that’s what fuels the mission, right? And we’re yeah, we’re talking to the community a lot today as well. So exciting stuff. Plus our guest whose name I won’t give up. Cause I’m not supposed to, even though people can read it, read it, um, is a friend of Jaman. So that’s good enough for us. All right. So, but today on this show, it’s all about simplifying logistics, especially in an ever more complex world. So we’re gonna be working hard to raise your supply chain act you today on this episode, quick, programming it for you. Get started. Hey, if you enjoyed this conversation, find us and subscribe for free wherever you get your podcasts from search for supply chain now and subscribe.

Scott Luton (01:22):

So you don’t miss conversations, just like this one. All right. So Greg, thank you for not giving up our guests. I can introduce him now. We’re bringing our featured guests, Zach Ramirez sales and marketing director with ally logistics, Zach, how you doing? I am wonderful guys. Thanks for having me. This should be fun. You bet. I love the whiteboard behind you. Greg used to utilize one of those and, and from time to time, Greg would break out a concept cause I’m always a little bit slower and, and again, it gives you the chance to, you know, visually double down on the point you’re making. So maybe you’ll, you’ll do some of that today. Oh man. I’m I’m always wanting to pull out a whiteboard. I come from a video and marketing strategy backgrounds, so there’s always a whiteboard near nearby. So love it, love it.

Scott Luton (02:06):

And as Greg pointed out, we love that. Nice looking camera back behind you and you’re ready for anything. You can be filming us. There you go. We’ll have to pull it out next time. Good. Greg, where are we starting here today? It was Zach. Tell us a little bit about where you are, where you’re from. Maybe a little bit about your upbringing. Yeah, for sure. So I am based in grand Rapids, Michigan. Um, it’s kind of the West side of Michigan, you know, about hour and a half from Detroit area and yeah. Work for ally logistics. Uh, I grew up around the grand Rapids area. I actually have five sisters and her brother. So, you know, if there was any sales and negotiation tactics, I was learning, growing up, it was, uh, you know, trying to negotiate for your dinner from your siblings. Yes. A hundred percent. So yeah, just kinda grew up with a big family around the area and yeah,

Zach Ramirez (03:00):

I mean, I think that’s, that’s kind of like the main hitting points.

Greg White (03:03):

Okay. What, what just really stands out about your, let’s say your family life or your early life before you got into your career, anything jump out at you that kind of typifies what, what your upbringing was about.

Zach Ramirez (03:17):

Parents were ones that, you know, our house was always full, like not just with my siblings, but uh, you know, very giving hearts. So we had a lot of people that we were just serving in the community that, you know, might have stayed in our house. And, you know, my parents were also really big on adoption. So all my younger siblings are adopted and that whole journey was really what, you know, I would say that shaped the compassion side of me. Like the human side of me was really shaped growing up by seeing just all of these different stories and stories that are now my sisters and brothers stories that I would see in. It just gives you a different level of compassion to see, you know, what, what some people go through in their life. And, uh, I think it amplifies the blessings, you know, around you,

Greg White (04:04):

You said service early on and significant number of adoptions that’s heck of a service to the community and, and to mankind, frankly. So, uh, that’s what a great foundation that is. So other than your parents and your innumerable siblings, let’s do a, getting to know Zach question. Tell us a little bit about where you’re getting your Intel, your information, your knowledge right now, any go-to books or blogs or podcasts or anything like that.

Zach Ramirez (04:33):

I’m big on networking is still like the best tool in anyone’s toolbox. So the more that I connect with people and have like a real in, into a community is when I feel pretty stable about like the information that I’m getting. So, you know, I joined ally about a year and a half ago and really my first three months or so getting back into logistics game was okay, who do I need to be connected with in this network? So, you know, guys like Ryan Schrieber or nicotine angles or Jayman, those are the guys in my mind that, you know, they have a pulse in the community they’re seeing from varying perspectives, what’s going on in freight and transportation. And you know, those are guys that I really lean to right now just, you know, say, Hey, I got this problem. Like, what are your thoughts on this? Or give me your perspective. And you know, some of the best conversations in my mind, like with a network are the ones where they’re blunt with you about saying I came in, like, I think you’re thinking about this the wrong way. Like you should be thinking about it this way. And to me, that’s the power of it.

Greg White (05:37):

Great. I mean, it’s funny we interact with the community quite a bit. I think I mentioned, or I will, again, I talked to, uh, an MBA cohort yesterday and that was one of their questions is how do you make your way in industry? These days, networking is hard. And you know, I think one of the things that everybody is, it’s not what, you know, it’s who, you know, knows what’s coming next. That’s 180 degrees wrong. In my opinion, it’s not who, you know, it’s who knows you, what you can do and who values you and who values, what you bring to the table. And now, you know, that’s what I was, I told them networking is the key. Don’t earn your job net your own work your way to it.

Zach Ramirez (06:20):

Yeah. I love, I love that thought process. Like one thing that I actually have used, like probably for five or six years now is the Enneagram. And this is actually something that I had talked with Kara Smith Brown about when I was chatting with her a few months ago. And, you know, that’s something where like, if you can actually get intentional with people and have them know your true self is when they’re going to be able to challenge and push you to do things that you probably on your own couldn’t have done. So yeah, it definitely, I definitely resonate with what you’re saying there, Greg. Very cool.

Scott Luton (06:54):

Outstanding. I’m I sure. I’m glad you agree with that because, uh, with Greg, because he’ll tell you if you’re wrong on a best, my true self. So let’s talk, you mentioned just a moment ago, you joined ally sounds like about a year, year and a half ago. Let’s go back in time a bit. So talk to us about the professional journey prior to your current time, including a role or two that really helped shape your role view. I really appreciate what you’ve shared already in terms of how you view the world, but talk to us about a professional position that, uh, or, or, you know, a couple of them that really helped you arrive at how you view the world professionally.

Zach Ramirez (07:32):

Yeah, I mean, early on in my sales career, I, I held a few different sales jobs. I like to say that one of my first sales jobs was actually, I had a band and we like, we toured and, you know, I did that for a number of years and you get a lot of rejections like on the road, whether that’s for venues or trying to sell merge or whatever. So that was, uh, a really shaping experience being in that band. But then, you know, getting into like, when I was like, okay, I can’t do music forever. What am I going to do? Now? One of my first positions was actually working at guitar center. So kind of that music through line, you know, first heavy commission job where you’re like, okay, commission is, you know, 70% of my income, I gotta, I gotta start networking and figuring out how to make this thing work.

Zach Ramirez (08:17):

So I spent four ish years at Gordon food service that they’re a local food distribution, uh, distributor. And I held both sales positions there as well as analyst positions there and really Gordon food service being on such a large level. I mean, just the amount that you’re able to touch and learn at a company like that it’s pretty astounding. But if I had to pull both one position and also like, I guess like one lesson that I still carry with me to today, I worked in chain accounts at Gordon food service. So working with, you know, people like Culver’s or a wings owner or whatever, right. I think Gordon food service had this understanding of, of service and customer service that still to this day, like in the teams that I manage is something that I want to replicate. And they had this idea of there’s external customer service, where I’m actually serving my customers and doing my best to fulfill their needs, but then there’s internal customer service.

Zach Ramirez (09:18):

And that’s where the rubber really meets the road where it’s just like, how am I serving the person that sits next to me and how am I serving the department that I have to work on with this? And that trickle down effect was just very cool to see within a company that size and how they instilled those values. So, yeah. And then I guess just to kind of complete the journey from, from Gordon food service, I, I started to kind of feel this drive to say, okay, what else is out there in terms of, you know, this creative side of me that I want to explore. And from there, I actually started to work at a video agency in the grand Rapids area, doing video and marketing strategy for a lot of mid-tier and small businesses. And, you know, that really just opened my eyes to a whole world where I think in my head, I was thinking about sales as kind of this separate thing from marketing.

Zach Ramirez (10:11):

And, you know, as a salesperson, I was like, well, those marketing guys, or, you know, or guys or girls that they’re just, they’re just doing this fluff. Like, you know, they’re not really the boots on the ground. And, you know, that’s just something that like, you know, I have a passion to, to bridge that gap even now, today, but yeah, working in the world of marketing, you know, I was learning that a lot. And then from there I actually launched my own marketing and consulting agency and kind of through that is actually how I met the guys at ally and, and fell into logistics again. So pretty fun journey.

Scott Luton (10:44):

Love it. So before we talk ally logistics, and before I ask you about a key Eureka moment here, and we had an interesting conversation earlier this week, Greg, where we were talking about kind of atypical skillsets coming into global supply chain and you, and I both believe as do many people that that’s a great boon for the industry, because it adds different points of view, different skill sets, different insights, different way of thinking to what can be despite how it’s transforming. It’s still can be at times very, a very traditional business environment. So Zach, at, out of your, I mean, from entrepreneurial to the service skill sets and experiences and focuses, you had to of course, sales and marketing, what do you think the global supply chain industry can benefit from from those skill sets? Or maybe there’s one we hadn’t talked about? What do we need more of in this industry thing? Yeah.

Zach Ramirez (11:36):

I mean, that’s, that’s a great question. And I think it’s probably a question that should be asked continually, right. You know, if we’re going to continue to refine, I think we need to really look for different perspectives and different viewpoints for the things that we’re missing. So, you know, if, if I had to, you know, relate that to my skillset, like one of the things that I’m truly passionate about is how do we link intake these, you know, marketing ideals, these marketing methods, and actually start to weave those into the world of logistics and also all of these various sales teams and entering back into this space about a year and a half ago, that was something that was actually quite surprising to me where I was just like, it’s not necessarily like happening how I thought it would be happening. You know, you know, I’ve, I’ve seen a power, like even in my own teams of taking these very simple tactics and saying like these marketing skills, like they’re actually going to help you sell better and leave more time to do the relational work that I think all of us actually want to get to, like, we don’t truly want to be selling.

Zach Ramirez (12:42):

We want to be building relationships. And to me, you know, some of these marketing tactics are what allow us to leave more time to be relational. So, you know, again, like that’s really the bridge that I’m very passionate about just kind of bridging that gap in my own teams. But I also think like bridging that across the industry would, would be amazing to see. And I think there’s still a lot left to do on that side. Love it,

Greg White (13:05):

Love it. So let’s talk about, you kind of shared maybe a couple of Eureka moments there as the last answer, but beyond that, what’s one other Eureka moment you’ve had in any of your roles, way back when or recently, or you name it,

Zach Ramirez (13:20):

You know, I’ll give you another one that I kind of take with me kind of day to day. And again, I would say, I probably learn this, you know, when I was at Gordon food service again, but you know, so my team right now, we’re probably about like 30, 35, right? So there’s 30 to 35 individuals that, you know, on any given day, they’re bringing their outside world into work. And to me, this idea that like I’m here to support them because they have something bigger outside of these walls in the more that I understand what’s going on outside of these walls that they care about is the moment that I’m going to be able to tap into their full potential as you know, a part of this team and this team building aspect to me, like just understanding that like, yeah, like I want to get to know people as best as I can so that we can truly tap into their potential, like on a team. I think that idea is something that like I hope, and if I ever get out of line, I hope somebody calls me out on it, but I want to carry that through my whole journey as a leader.

Greg White (14:29):

I love that Greg, you know, I think that what you’re hoping for is on the horizon for this industry. I really do. And I like the introspective nature of how you think about things, helping people to help you improve yourself, right. Or, or to guide you to improve yourself. That’s really introspective point of view. So tell us a little bit about ally logistics and what, what the company does and what your role and what they in the life of Zack. Right.

Zach Ramirez (14:59):

For sure. So yeah, Ella logistics, we’re a third-party logistics, we’re broker based out of grand Rapids, Michigan. So we specialize in full truckload shipments. And, uh, our freight mix right now, I would say is probably about like 80% drive van and reefer loads. And we’re we’re as of recently tapping a lot more into some flatbed shipments. So that’s kind of our freight mix. Yeah. Ally, the company, uh, started about eight years ago now. So we just recently had our eight year anniversary. It was started by Dan man, Sean and Jeff Chidester back in 2012. And, uh, it’s been a really cool growth journey. You know, even in the past, you know, two years we’ve seen some pretty, I would say rapid growth. So going into the year 2021, you know, we’re planning to probably do 30, 35 more hires, uh, just to continue to grow in this area and serve more customers.

Zach Ramirez (15:52):

And in terms of my role at the company. So again, I’m the director of sales and marketing. And when I joined the company, either the ownership team was really looking to, you know, again, try to bridge some of these gaps between like, okay, we know that there’s a little bit more to do in the marketing aspect, but we don’t exactly know what to step into and how to do that. So kind of my past year and a half has been a lot of foundation building, whether that’s like, you know, internal processes or, you know, big one actually the past year that has, I would say like, we’ve seen some like immediate ROI from is, you know, how does marketing weave into your customer onboarding process? Like how are you marketing to your customer? Not only from the prospecting side, but then when they’re actually a customer, like there’s a huge customer retention aspect that ties directly into marketing. And then, you know, outside of those marketing, those larger marketing initiatives, I’m also working with our sales teams on, uh, you know, the actual prospecting side lead generation, um, whether that’s marketing lead generation or specific sales lead generation, and then, you know, helping with KPIs and just kind of the day-to-day management tests,

Greg White (17:06):

The sales people report up through you. Is that, that is correct. Yep. You mentioned something early on in describing what ally does. And I’m curious about this because as long as I’ve been in supply chain, which is more than two decades, transportation is not something that I delve deep into. Right. I was in the part of the organization, we handled it right up to cutting the PO and then we sent it to a dark room with two people. We called expediters who basically arranged all of the, all of the transportation. So I immediately got curious, when you said you focus on truckload, reefer and drive in, is that what you said predominantly? How does a broker or whatever, you know about a broker or a three PL or a trucking organization carrier, how do they determine what their niche is?

Zach Ramirez (17:57):

I’ll answer that question specific to how ally does it, because I, you know, I know brokers out there that they literally will hand out to their sales team and say like, Hey, we’re going to either focus on this specific region. And this is what we want you to call out too. Or we’re going to focus on this specific product. The approach that we take at ally is we try to find in play to our sales reps strengths. So, you know, let’s say we get a new sales rep off the street, you know, tomorrow within that first, like three to six months, they’re really in this training mode, right. They’re learning the language, they’re learning the job, they’re learning the speak. But then in that first three to six months, let’s say they onboard 10 customers or something within those customers. If they start to say like, Oh man, like I’m really good at like power only shipments, I might say, okay, let’s dive into some power only stuff.

Zach Ramirez (18:53):

I’m going to make that a niche. But then one of the duties and the tests that I take on as their sales director is saying, okay, you’re, you’re not going to build a resilient book of business if you just focus on power only dimensional. Right. Right. So, you know, that’s something that I take on and I partner with the sales rep to actually say, okay, what strategies can we implement? Both from the sales side and a marketing side to start to diversify your book of business so that, you know, in, especially like a year, like 2020, if you a sales rep and your book of business was maybe only automotive, well, having the big three shutdown at the beginning of the year, I can’t imagine the gut punch that that probably was. So that’s kind of the approach that we take is like, let them get their feet wet. Let’s figure out what they kind of Excel in and what they have an interest in and be creative with it. Like if you tap into a niche that we haven’t thought of awesome, but then we’re going to help you build around it.

Greg White (19:50):

I like that approach. Yeah. Thank you for sharing that. Cause that’s really helpful for me to know is I kind of liked that though. It’s, it’s a Pittsburgh Steelers thing. So apologies. You’re probably Alliance ban Chuck Noll, one of their coaches who coached him through five Superbowls, by the way, I believe. But his philosophy was build your offense around your athletes, right? I mean, he had a dumb athletic and brave quarterback and he managed to go to the super bowl a number of times by building his offense around that player, Terry Bradshaw, right. Barry Bradshaw or the smartest dumb guy you will ever meet. Alright, love that. Uh, yeah. Leveraging the strengths of the organization, the strengths of the team. I really love that. So now I want to move more broadly. There’s no shortage of topics to talk about when it comes to global supply chain or global business.

Scott Luton (20:48):

And we like to ask our guests, this is really a wide open question. Right? Of course the pandemic we’re still in the pandemic environment. As we all know, the vaccine is right around, right around the corner. I mean, it’s already been distributed, which is a great thing. As we also know, it’s not a magic wand where the pandemic disappears overnight. You know, we’re going to be dealing with this for quite some time to come, but beyond that, what else are you tracking right now across the global supply chain world? You know, issues, topics, trends.

Zach Ramirez (21:18):

Yeah. I would say that the two through lines that I, I guess, keep a pulse on right now, one sort of selfishly would be just tech in general. I mean, we’ve, we’ve all experienced just kind of the tech boom probably in the past, you know, two to five years or whatever in freight. And I think it’s going to be really interesting to see what happens with tech, especially as it relates to what’s driver automation, going to look like and all this kind of stuff. Right. So I keep a pretty hefty pulse on freight tech. But the other one that has been really interesting lately that I have, I wouldn’t necessarily say it’s like a subject, like I’m a subject matter expert or anything, but it’s something that I’ve been researching heavily is, uh, just kind of the driver health crisis in general. So my father has actually been a, uh, over the road truck driver for 28 years.

Zach Ramirez (22:07):

And, uh, so, you know, I mean even growing up like, you know, being able to just ride with him, you know, in a sleeper truck or whatever, like it’s, it’s been amazing, but I think it’s really interesting to see maybe the lack of what has been entered into the transportation and freight space in terms of driver health. So that’s something like, you know, both and I’m like, okay, if there’s something that I can be involved in, I definitely want to do that. But yeah, those would be the two, I guess, topical things that I’m trying to keep a pulse on.

Scott Luton (22:38):

So not to put you on the spot, but put you on spot. And, and if you’d like to decline, that’s perfectly fine. But, um, you know, driver experiences have been something we’ve been tracking a lot, you know, here in recent years and you know, they’d never had enough recognition and they’re very taken for granted there. You know, we’ve seen, uh, across social media from, and, and, and beyond, and, and, and secondhand conversation, some of the abuses and, and the, uh, what they got to put up with day in and day out. Yeah. If you could, given your dad’s 28 years of experience, what’s a recent anecdote he shared with you or a recent experience you share with him when you’re riding in the cab. What, what’s one thing you find special there? This,

Zach Ramirez (23:20):

So a little bit of a context. My father is first generation, so he, uh, he’s Cuban. So he came over when he was three years old to the States. So I think just his experience alone, like being a Cuban in some of the racism that he has probably faced in his 28 years, like, you know, that’s, that’s really interesting to kind of dive into, and I guess peel back the layers, I would say there’s definitely room for improvement. Like just in general, like maybe nation wide to, to improve like how we fight against some of that racism in our industry. But then I would say outside of that, something that he brings up quite often is, as it relates to driver health is just kind of the lack of healthy options. So if you’re an over the road truck driver, right? Like it’s not all the question to be driving, sitting for 14 hours, right.

Zach Ramirez (24:14):

If you’re getting your meals, you’re getting that, uh, loves or pilot or whatever. And I mean, we’ve probably all been to Love’s or pilots like burger King KFC, like w like, what are your options here? Right. So, you know, that’s something that like he’s shown a desire for is like, I just don’t know where to get this. Like, you know, they might have programs, you know, where he works, but outside of that, there’s, there’s not really many options. So, you know, and I even think about, about that, like in how it relates to, you know, they, they say that like physical health is directly tied to mental health as well. And, you know, to me, drivers are our most important asset in all the transportation. If our drivers go away, you know, especially in your like 20, 20, capacity’s already tight think of how many drivers might have gotten grounded during like, uh, you know, deity week or something just based on health alone. So again, it’s something that I’m really interested to see how we can solve and make that better for, for our drivers stone,

Scott Luton (25:17):

Uh, given all the technology explosion that you referenced earlier, you know, despite the fact that that is even though our drivers are basically technology professionals, Greg, that came up in earlier drivers appreciation week, but still the nature of that may be a bit more traditional. We’ve got to disrupt that in a way to, to make a better driver experience from a wellness, health, and wellness and, and beyond. So I appreciate you sharing and, and indulging us a bit. I find it as a intriguing profession. And to your point, it keeps, it keeps the business world moving ahead, especially man, especially in a time like this. So, um, all right. So gosh, this interview has just flown past. Greg used a great word, very introspective and reflective. I like his disposition, but he also has, he gives great succinct to the point answers. He doesn’t meander much. Does he, Greg,

Zach Ramirez (26:09):

I think you become really introspective when, if you’re lucky you get 16.6, 7% of your parents’ time because they have seven kids, right. One seven is the best you can hope for. And I’m guessing Zach, you are probably not the one who got the most attention just based on how self-motivated you are. Right. So, yeah, I imagine that gives you a lot of time to reflect and, and develop yourself and figure out ways to develop yourself. No doubt.

Scott Luton (26:39):

So the train dollar question now, Zach, how

Zach Ramirez (26:41):

Can it salient? Whoo. All

Greg White (26:44):

Right. Hey, we’re in the Amazon age, man. You got it. Okay. All right. So, uh, how can our listeners connect with you and ally logistics? Do you can visit If you want to reach out to me talk anything from Gyra health to marketing, uh, I’m always willing to have a great conversation or a virtual coffee, um, as it were, and you can just reach me on LinkedIn. I’m on there pretty much every single day, just trying to, you know, keep up with what’s going on and we know Zach, we’re gonna have to have you and your dad back and get some stories from over the road. I think that’d be a great conversation. So, but nevertheless, I’d love that. Yeah, I think it’d be really cool to follow up with you. All right. That sounds great. But I hope you have a wonderful holiday season with your family.

Greg White (27:31):

And of course the LL logistics team, it’s been a pleasure to connect with you. Do it again soon. Zach Ramirez sales and marketing director with ally logistics. Thanks so much for your time. Thank you, Scott and Greg really enjoyed it too big man, straightforward to the point, but very reflective with some profound answers, right? And enlightened is kind of what I’m taking away from this conversation. Albert Einstein said, if you can’t describe what you do in 30 seconds or less, you don’t understand it well on that. And I think that that is the essence of who’s. Zach is he very much understands who he is and what he’s doing and what his company. So it doesn’t take a lot of words if you can communicate it concisely. So it doesn’t make me blush.

Greg White (28:15):

I think I share it. I think I would let Albert Einstein down 30 seconds is, is not long for me. I can really get my name out and 27 seconds. So he should say the number of words, right? Really? Because he wasn’t, he was from Germany where they speak very fast. And in the South, we, we speak a little bit slower. It might depend on who you ask too, because if you ask my wife, she’s like, you’re not succinct. What are they talking about? Right. Awesome. Well, Hey, she has evidence Zack. Yes. Look at this. I’m going to make her watch this episode a hundred percent a pleasure to our audience. If we enjoyed this conversation with Zach, as much as Greg and I have, if you enjoy conversations like this, check us or of course, wherever you get your podcasts from, make sure you subscribe. So you don’t miss anything on that note to challenge your audience. Like we challenge ourselves every day. Zach brought up some outstanding issues in this regard, but do good give forward, but be the change that’s needed and all that.

Speaker 1 (29:17):

We’ll see next time.

Would you rather watch the show in action?  Watch as Scott & Greg welcome Zach Ramirez to Supply Chain Now through our YouTube channel.

Zach Ramirez is the Director of Sales and Marketing at Ally Logistics. After working with a major food distributor in the Grand Rapids area, fulfilling roles both in sales and logistics, Zach was driven to pursue the world of marketing. After working in a video strategy agency, Zach left to launch his own web and marketing agency. With a background in video advertising and a successful corporate consulting track record, Zach is passionate about educating the logistics industry on the power of marketing and clean sales processes. Zach is a believer in playing to people’s strengths and bringing out the best in the teams he has the privilege of working alongside.

Greg White is principal & host at Supply Chain Now – The Voice of Supply Chain and digital media publisher – where he helps guide the company’s strategic direction, and interviews industry leaders, hosts weekly Livestreams, and is creator, executive producer & host of the TECHquila Sunrise vlog and podcast. Greg is a recognized supply chain practitioner, industry thought-leader, founder, CEO, investor, board director and advisor in B2B technology with multiple successful exits.

Prior to his current initiatives, Greg served as CEO of Curo, a field service management solution most notably used by Amazon to direct their fulfillment center deployment workforce. Previously, Greg founded Blue Ridge Solutions, and as President & CEO, led the bootstrap startup of cloud-native supply chain applications to become a Gartner Magic Quadrant Leader. Greg has also held leadership roles with Servigistics (PTC), and E3 Corporation (JDA/Blue Yonder) where he pioneered cloud supply chain applications in the late nineties.

Today, rapidly-growing tech companies & venture capital, and private equity firms leverage Greg as a partner, board director and advisor for his experience building disruptive B2B technology and supply chain companies that are widely recognized as industry leaders. He’s an insightful visionary who helps companies align vision, team, market, messaging, and product to accelerate value creation. Greg guides founders, investors, and leadership teams to create breakthroughs to gain market exposure and momentum that increase company esteem and valuation. 

Scott W. Luton is the founder & CEO of Supply Chain Now, the voice of supply chain. Supply Chain Now digital media brings together thought-leaders, influencers and practitioners to spotlight the people, technology, best practices, critical issues, and new opportunities impacting global supply chain performance today and tomorrow. Our leaders are frequently sourced to provide insights into supply chain news, technology, disruption and innovation, and rank in the top 25 on multiple industry thought-leadership lists. Supply Chain Now digital media content includes podcasts, livestreaming, vlogs, virtual events, and articles that have accumulated millions of views, plays and reads since 2017 and continue to reach a growing global audience.

Scott has worked extensively in the end-to-end Supply Chain industry for more than 15 years, appearing in publications such as The Wall Street Journal, USA Today, and CNN. He’s also been named a top industry influencer by groups such as Thinkers360, ISCEA and others.

Having served as President of APICS Atlanta from 2009 to 2011, Scott has also served on a variety of boards and has led a number of initiatives to support the local business community & global industry. Scott is also a United States Air Force Veteran and has led a variety of efforts to give back to his fellow Veteran community since his departure from active duty in 2002.


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