Demand sensing and demand forecasting are both crucial aspects of optimizing supply chains, but they do have slightly different functions in their approach and focus. Demand sensing uses real-time data and analytics to identify and respond to immediate demand fluctuations, while demand forecasting uses historical data to predict future demand over a longer period (months or years). Different methods, such as statistical modeling and machine learning, are used to enhance the accuracy and adaptability of these processes. Both areas are crucial for companies when it comes to projecting sales, managing inventory, and coordinating replenishment. In the end, the goal is to accurately predict customer demand by using predictive models to forecast future demand.
Category Archives: Supply Chain Now
First Edition: Between the Lines by Supply Chain Now
At Supply Chain Now, we talk a lot about innovation, resilience, and what’s next for our industry. But behind every great conversation, great idea, and great community is something even more fundamental: curiosity. We read because we’re curious. We read to learn. We read to grow. And sometimes, we read simply because it’s fun! That’s why we created Between the Lines by Supply Chain Now, a space for our community to share what we’re reading, what’s making us think, and what we’re excited to recommend to others.
Constant Supply Chain Disruption Promises to Keep Logistics Entertaining, Exciting, & Challenging
I was recently invited to speak with students in the Supply Chain and Logistics Organization at Georgia Tech, and it reminded me why I still find this industry so energizing.
Why Can’t America Train Workers for a Trillion-Dollar Industry?
Inside the reverse logistics education gap and the economic blind spot keeping it invisible
Tony Sciarrotta has been asking the same question at industry conferences for years. As the Senior Director of Circularity and Reverse Logistics at the National Retail Federation, he knows what answer he’s going to get. But he keeps asking anyway.
AI in Global Trade Compliance: What Works Now, What’s Next, and How to Govern It
AI is no longer an experiment in global trade compliance. It’s already being applied in product classification, document-to-declaration workflows, risk targeting, and sanctions screening. At the same time, regulators and customs authorities are adopting AI themselves. This is raising expectations for data quality, transparency, and governance across the entire trade ecosystem.
Kinaxis’ Fred Baumann on Continuous Disruption, Adaptive Planning, and Turning Turbulence into Opportunity
At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Fred Baumann, Senior Industry Principal at Kinaxis, one of the world’s most recognized leaders in supply chain planning and orchestration. Kinaxis has spent over four decades shaping the planning landscape and has been named to the Gartner Leaders Quadrant an extraordinary 11 consecutive times—a testament to its execution strength and long-term vision.
Demand Chain AI’s Rob Haddock on Raising Planning Maturity and Helping Companies Outgrow Spreadsheets
At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords.
Breaking Down Silos and Gaining Speed: Manhattan Associates on Unifying Planning and Execution
At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with two leaders from Manhattan Associates—Brett Lindner, Director of Product for Supply Chain Planning, and Ryan Gifford—Senior Director of Strategic Business Development. Together, the conversations painted a clear picture of one of the most persistent challenges in supply chain—and one of the biggest opportunities ahead: unifying planning and execution to drive agility, visibility, and better outcomes.
5 Supply Chain Predictions on our 2026 Bingo Card
If your supply chain planning still runs on a monthly cycle, 2026 will be uncomfortable. We are operating in a polycrisis where change is constant, and responses need to be fast enough to keep up. From customer conversations, industry research, and leadership discussions at the Gartner supply chain conferences, a clear pattern has emerged: the organizations pulling ahead are not planning more often. They are embedding agility, intelligence, and speed into the way they make decisions.
Lyric’s Stephen Musciano on Why the Plan Is “Dead on Arrival” — and Why Supply Chain Must Flip the Script
At the Gartner Supply Chain Planning Summit in December 2025, Scott Luton sat down with Stephen Musciano, a former practitioner turned technology leader who now helps transform supply chain organizations through Lyric—a fast-growing, math-first, AI-native platform redefining what supply chain technology can be.
John Galt’s Justin Siefert on Planning, Uncertainty, and Making AI Practical for Everyone
At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Justin Siefert, a familiar face in the supply chain community and a leader at John Galt Solutions, a global provider of end-to-end supply chain planning software. From demand and supply planning to inventory and S&OP, John Galt supports organizations across industries with the holistic capabilities needed to thrive in an increasingly unpredictable landscape.
ToolsGroup CEO Sean Elliott on Embracing Uncertainty, Probabilistic Planning, and Preparing for an Agentic Future
At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Sean Elliott, CEO of ToolsGroup, to discuss why uncertainty is no longer something supply chain leaders should fear—and how the right technology can turn volatility into advantage.