In a recent conversation, Supply Chain Now’s Scott Luton gained perspective from Sylvia Wilks, Chief Supply Chain Officer at Lamb Weston, who shared a powerful point of view on what it takes to lead in today’s increasingly complex, high-stakes supply chain environment. Her journey, from leading transformative initiatives at Starbucks to shaping global operations at Kimberly-Clark and REI, offers a consistent message: Success in supply chain isn’t just about systems or strategy. It’s about people, integration, and clarity of purpose.
Tag Archives: supply chain visibility
Stop Material Risk Before It Becomes a Write-Off
In today’s volatile shipping environment, balancing cost, speed, and customer expectations is no easy task. In this case study, discover how Kase, a leading omnichannel 3PL, partnered with EasyPost and leveraged Amazon Shipping to deliver faster, more reliable service, without sacrificing margins or customer experience.
Beyond the Dashboard: Where AI Helps Enterprise Supply Chains – and Where It Doesn’t
In today’s volatile shipping environment, balancing cost, speed, and customer expectations is no easy task. In this case study, discover how Kase, a leading omnichannel 3PL, partnered with EasyPost and leveraged Amazon Shipping to deliver faster, more reliable service, without sacrificing margins or customer experience.
Healthcare Supply Chains Need More Than Visibility — They Need Orchestration
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Leading Beyond The Next Disruption
In a recent conversation, Supply Chain Now’s Scott Luton gained perspective from Sylvia Wilks, Chief Supply Chain Officer at Lamb Weston, who shared a powerful point of view on what it takes to lead in today’s increasingly complex, high-stakes supply chain environment. Her journey, from leading transformative initiatives at Starbucks to shaping global operations at Kimberly-Clark and REI, offers a consistent message: Success in supply chain isn’t just about systems or strategy. It’s about people, integration, and clarity of purpose.
Why Data Sharing Is the Missing Link in AI-Powered Supply Chains
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
SAP Sapphire 2026: Key Takeaways & What’s Next for Supply Chain
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Your Supply Chain Isn’t Broken. Your Data Is.
Supply chain leaders are under constant pressure to move faster, reduce costs, improve resilience, and respond to disruptions in real time. Yet despite billions invested in technology, many organizations still struggle with stockouts, delayed shipments, excess inventory, and unreliable forecasts.
When Demand Spikes Overnight: A Practical Guide to Demand Signal Management
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Supply Chains That Bend, Not Break
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Why Track and Trace Is Essential for Modern Supply Chains
Supply chains have never been more complex or more exposed to disruption. From geopolitical instability and extreme weather to labor shortages and shifting demand, organizations are operating in a constant state of uncertainty. In this environment, basic visibility is no longer enough. Companies need the ability to monitor products in motion, understand their history, and act quickly on reliable data. That is where track and trace becomes essential.
Key Demand Sensing and Forecasting Use Cases Across Industries
Demand sensing and demand forecasting are both crucial aspects of optimizing supply chains, but they do have slightly different functions in their approach and focus. Demand sensing uses real-time data and analytics to identify and respond to immediate demand fluctuations, while demand forecasting uses historical data to predict future demand over a longer period (months or years). Different methods, such as statistical modeling and machine learning, are used to enhance the accuracy and adaptability of these processes. Both areas are crucial for companies when it comes to projecting sales, managing inventory, and coordinating replenishment. In the end, the goal is to accurately predict customer demand by using predictive models to forecast future demand.
In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change.