At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Tag Archives: connected supply chain
Your Supply Chain Isn’t Broken. Your Data Is.
Supply chain leaders are under constant pressure to move faster, reduce costs, improve resilience, and respond to disruptions in real time. Yet despite billions invested in technology, many organizations still struggle with stockouts, delayed shipments, excess inventory, and unreliable forecasts.
Why Track and Trace Is Essential for Modern Supply Chains
Supply chains have never been more complex or more exposed to disruption. From geopolitical instability and extreme weather to labor shortages and shifting demand, organizations are operating in a constant state of uncertainty. In this environment, basic visibility is no longer enough. Companies need the ability to monitor products in motion, understand their history, and act quickly on reliable data. That is where track and trace becomes essential.