Your Supply Chain Isn’t Broken. Your Data Is.

Supply chain leaders are under constant pressure to move faster, reduce costs, improve resilience, and respond to disruptions in real time. Yet despite billions invested in technology, many organizations still struggle with stockouts, delayed shipments, excess inventory, and unreliable forecasts.

Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment

At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility.