Demand sensing and demand forecasting are both crucial aspects of optimizing supply chains, but they do have slightly different functions in their approach and focus. Demand sensing uses real-time data and analytics to identify and respond to immediate demand fluctuations, while demand forecasting uses historical data to predict future demand over a longer period (months or years). Different methods, such as statistical modeling and machine learning, are used to enhance the accuracy and adaptability of these processes. Both areas are crucial for companies when it comes to projecting sales, managing inventory, and coordinating replenishment. In the end, the goal is to accurately predict customer demand by using predictive models to forecast future demand.
Tag Archives: supply chain leadership
Leading Beyond The Next Disruption
In a recent conversation, Supply Chain Now’s Scott Luton gained perspective from Sylvia Wilks, Chief Supply Chain Officer at Lamb Weston, who shared a powerful point of view on what it takes to lead in today’s increasingly complex, high-stakes supply chain environment. Her journey, from leading transformative initiatives at Starbucks to shaping global operations at Kimberly-Clark and REI, offers a consistent message: Success in supply chain isn’t just about systems or strategy. It’s about people, integration, and clarity of purpose.
AI Is Good at Picking Qualified Suppliers. It Still Struggles to Pick the Best One.
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
The Supply Chain Whisperer on Why Practicality Still Wins
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Supply Chains That Bend, Not Break
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
From AI Anxiety to Workflow Reinvention: Key Takeaways from Gartner Supply Chain Symposium 2026
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Building the Next Generation of Supply Chain Leaders
At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance.
Collaboration That Actually Pays Off
Collaboration is one of the most overused (and misunderstood) words in both modern supply chain and construction management. Everyone claims to value it. Few organizations design their operating models to make it work.
Accelerating Decision Velocity: Why the Future Belongs to Faster, Smarter Supply Chain Decisions
Here is a diagnostic question I use with supply chain leaders: when disruption hits, do your teams spend most of their time debating the data, debating the scenarios, debating the plan, or debating the decision? Or all of the above?
2026 Is the Year of No Excuses: Why Calmer Conditions Could Expose (and Reward) True Commercial Leadership
In a recent conversation, Scott Luton spoke with Mark Gilham, Vice President & Head of Global Advisory at Enable, about what supply chain and commercial leaders should expect from the year ahead. While many annual outlooks attempt to forecast the next major disruption, Gilham offered a different lens: 2026 may become the “year of no excuses.”
The Buzz: Copper & Chemicals, Tariffs & Trade Tensions
Today we dive into the intricate dynamics of supply chain orchestration, drawing a compelling analogy between the orchestration of supply chains and the harmonious and complex performance of a symphony. Welcome to The Buzz!
The Buzz: The Evolving Dynamics of Delivery Services
Join us today as we discuss significant developments in the global supply chain landscape, particularly focusing on the evolving dynamics of delivery services and the implications of recent changes in the United States Postal Service (USPS).